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Featured readConversion Optimization•Apr 22, 2026

A/B Testing Guide 2026: How to Run Tests That Actually Improve Your Marketing

A/B testing (also called split testing) is the practice of showing two versions of something to different groups of users simultaneously — and letting data tell you which version performs better. It sounds simple. Most companies do it badly.

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Conversion Optimization•10 min

Landing Page Guide 2026: Build Pages That Convert Traffic into Customers

A landing page is a standalone web page designed for a single purpose: converting a visitor into a lead or customer. Unlike a website homepage (which serves multiple audiences and goals), a landing page is focused entirely on one offer, one audience, and one action. Getting landing pages right is one of the highestleverage marketing activities available. A page converting at 1% that receives 10,000 monthly visitors generates 100 leads. If you improve it to 3%, you get 300 leads — from the same traffic, with no increase in ad spend.