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Featured readEmail & SMS Marketing•Apr 22, 2026

SMS Marketing Guide 2026: How to Use Text Message Marketing Effectively

SMS marketing is the practice of sending promotional, transactional, or customer service messages to optedin subscribers via text message. With 98% open rates and 90%+ of texts read within 3 minutes, SMS is the highestattention direct marketing channel available. But that attention comes with responsibility. Text messaging is personal — it goes to the same channel as messages from friends and family. Done right, SMS marketing drives significant revenue and loyalty. Done wrong, it burns trust and triggers spam complaints that can shut down your sending capability.

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