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Featured readLocal Marketing•Apr 22, 2026

Google Business Profile Guide 2026: Dominate Local Search and Maps

Google Business Profile (formerly Google My Business) is the single most important marketing tool for any business serving local customers. When someone searches for "coffee shop near me," "plumber in [city]," or "[service] + [neighborhood]," the businesses that appear in the map pack at the top of Google search results are there because of an optimized Google Business Profile. An optimized GBP is free. It drives phone calls, website visits, direction requests, and inperson visits — all without a dollar of ad spend. For local businesses, it often outperforms every other marketing channel combined.

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Local Marketing•8 min

Local Marketing Guide 2026: Drive Customers to Your Local Business

Local marketing is the set of strategies a business uses to reach customers within its geographic service area. Unlike national or global marketing, local marketing targets people within a specific radius — your city, neighborhood, or service territory — and focuses on driving them to visit, call, or book with your business. The good news: local marketing has never been more effective or more accessible for small businesses. Google, social media, and community platforms have created powerful channels for local customer acquisition that don't require large advertising budgets.