How to use this comparison guide
Google Ads captures existing demand; Facebook Ads manufactures new demand. The right choice for your industry depends on buyer intent, decision window, and what a qualified lead costs on each platform.
Pick your industry below to open a full comparison. Each page scores both platforms across cost per lead, targeting precision, lead quality, and ROI, then closes with a recommended budget split and a primary recommendation.
If you already know your channel, the Google Ads and Facebook Ads service hubs go deeper into campaign architecture, creative testing, and measurement discipline.
Technology & SaaS
Google Ads vs Facebook Ads comparisons for 9 technology & saas industries.
Side-by-side CPC, CPL, and ROI comparison for cloud services & it infrastructure companies in India.
Side-by-side CPC, CPL, and ROI comparison for cybersecurity & data protection firms in India.
Side-by-side CPC, CPL, and ROI comparison for erp & crm software companies in India.
Side-by-side CPC, CPL, and ROI comparison for fintech in India.
Side-by-side CPC, CPL, and ROI comparison for hr & payroll software companies in India.
Side-by-side CPC, CPL, and ROI comparison for it companies & web agencies in India.
Side-by-side CPC, CPL, and ROI comparison for logistics tech & supply chain saas platforms in India.
Side-by-side CPC, CPL, and ROI comparison for mobile app development companies in India.
Side-by-side CPC, CPL, and ROI comparison for saas in India.
Professional & Business Services
Google Ads vs Facebook Ads comparisons for 14 professional & business services industries.
Side-by-side CPC, CPL, and ROI comparison for accountants & tax consultants in India.
Side-by-side CPC, CPL, and ROI comparison for business consultants & management advisors in India.
Side-by-side CPC, CPL, and ROI comparison for ca firms & professional services in India.
Side-by-side CPC, CPL, and ROI comparison for company secretaries & corporate compliance services in India.
Side-by-side CPC, CPL, and ROI comparison for financial services in India.
Side-by-side CPC, CPL, and ROI comparison for gst & tax consultants in India.
Side-by-side CPC, CPL, and ROI comparison for insurance brokers in India.
Side-by-side CPC, CPL, and ROI comparison for lawyers & law firms in India.
Side-by-side CPC, CPL, and ROI comparison for loan & mortgage brokers in India.
Side-by-side CPC, CPL, and ROI comparison for mutual fund distributors & independent financial advisors in India.
Side-by-side CPC, CPL, and ROI comparison for nri financial & investment advisors in India.
Side-by-side CPC, CPL, and ROI comparison for startup advisors & incubators in India.
Side-by-side CPC, CPL, and ROI comparison for stock brokers in India.
Side-by-side CPC, CPL, and ROI comparison for wealth management in India.
Healthcare & Wellness
Google Ads vs Facebook Ads comparisons for 18 healthcare & wellness industries.
Side-by-side CPC, CPL, and ROI comparison for ayurveda & naturopathy clinics in India.
Side-by-side CPC, CPL, and ROI comparison for cosmetic & aesthetic dentists in India.
Side-by-side CPC, CPL, and ROI comparison for dentists & dental clinics in India.
Side-by-side CPC, CPL, and ROI comparison for dermatologists & skin clinics in India.
Side-by-side CPC, CPL, and ROI comparison for diagnostic centers in India.
Side-by-side CPC, CPL, and ROI comparison for doctors & clinics in India.
Side-by-side CPC, CPL, and ROI comparison for eye care centres & opticians in India.
Side-by-side CPC, CPL, and ROI comparison for fertility & ivf clinics in India.
Side-by-side CPC, CPL, and ROI comparison for healthtech & telemedicine platforms in India.
Side-by-side CPC, CPL, and ROI comparison for hospitals & diagnostics in India.
Side-by-side CPC, CPL, and ROI comparison for medical devices in India.
Side-by-side CPC, CPL, and ROI comparison for mental health & counselling centres in India.
Side-by-side CPC, CPL, and ROI comparison for orthopaedic clinics & bone specialists in India.
Side-by-side CPC, CPL, and ROI comparison for pathology & diagnostic labs in India.
Side-by-side CPC, CPL, and ROI comparison for pet care & veterinary in India.
Side-by-side CPC, CPL, and ROI comparison for pharmacies in India.
Side-by-side CPC, CPL, and ROI comparison for physiotherapy & rehabilitation clinics in India.
Side-by-side CPC, CPL, and ROI comparison for weight loss & obesity management centres in India.
Education & Training
Google Ads vs Facebook Ads comparisons for 10 education & training industries.
Side-by-side CPC, CPL, and ROI comparison for competitive exam coaching institutes in India.
Side-by-side CPC, CPL, and ROI comparison for ed-tech platforms & online learning in India.
Side-by-side CPC, CPL, and ROI comparison for k-12 schools & cbse/icse institutions in India.
Side-by-side CPC, CPL, and ROI comparison for language learning & communication institutes in India.
Side-by-side CPC, CPL, and ROI comparison for music, dance & arts academies in India.
Side-by-side CPC, CPL, and ROI comparison for preschools & play schools in India.
Side-by-side CPC, CPL, and ROI comparison for schools & coaching institutes in India.
Side-by-side CPC, CPL, and ROI comparison for skill development & vocational training centres in India.
Side-by-side CPC, CPL, and ROI comparison for sports academies & training centres in India.
Side-by-side CPC, CPL, and ROI comparison for study abroad & immigration consultants in India.
E-commerce & Retail
Google Ads vs Facebook Ads comparisons for 12 e-commerce & retail industries.
Side-by-side CPC, CPL, and ROI comparison for baby & kids product brands in India.
Side-by-side CPC, CPL, and ROI comparison for consumer electronics in India.
Side-by-side CPC, CPL, and ROI comparison for d2c brands in India.
Side-by-side CPC, CPL, and ROI comparison for ecommerce brands in India.
Side-by-side CPC, CPL, and ROI comparison for fashion & apparel in India.
Side-by-side CPC, CPL, and ROI comparison for furniture & home decor in India.
Side-by-side CPC, CPL, and ROI comparison for home & garden products brands in India.
Side-by-side CPC, CPL, and ROI comparison for jewellers in India.
Side-by-side CPC, CPL, and ROI comparison for jewellery in India.
Side-by-side CPC, CPL, and ROI comparison for luxury & premium retail in India.
Side-by-side CPC, CPL, and ROI comparison for organic & health food brands in India.
Side-by-side CPC, CPL, and ROI comparison for sports & fitness equipment retailers in India.
Local & Home Services
Google Ads vs Facebook Ads comparisons for 12 local & home services industries.
Side-by-side CPC, CPL, and ROI comparison for cleaning & housekeeping services in India.
Side-by-side CPC, CPL, and ROI comparison for electricians & plumbing services in India.
Side-by-side CPC, CPL, and ROI comparison for gyms & fitness studios in India.
Side-by-side CPC, CPL, and ROI comparison for gyms, salons & wellness in India.
Side-by-side CPC, CPL, and ROI comparison for home services & contractors in India.
Side-by-side CPC, CPL, and ROI comparison for hvac services in India.
Side-by-side CPC, CPL, and ROI comparison for laundry & dry cleaning services in India.
Side-by-side CPC, CPL, and ROI comparison for pest control services in India.
Side-by-side CPC, CPL, and ROI comparison for plant nurseries & garden centres in India.
Side-by-side CPC, CPL, and ROI comparison for salons & spas in India.
Side-by-side CPC, CPL, and ROI comparison for security agencies & facility management in India.
Side-by-side CPC, CPL, and ROI comparison for water treatment & ro service companies in India.
Real Estate & Construction
Google Ads vs Facebook Ads comparisons for 5 real estate & construction industries.
Side-by-side CPC, CPL, and ROI comparison for architects & interior designers in India.
Side-by-side CPC, CPL, and ROI comparison for co-working spaces & managed offices in India.
Side-by-side CPC, CPL, and ROI comparison for contractors & builders in India.
Side-by-side CPC, CPL, and ROI comparison for interior designers & decorators in India.
Side-by-side CPC, CPL, and ROI comparison for real estate in India.
Hospitality, Travel & Events
Google Ads vs Facebook Ads comparisons for 7 hospitality, travel & events industries.
Side-by-side CPC, CPL, and ROI comparison for catering & cloud kitchens in India.
Side-by-side CPC, CPL, and ROI comparison for event management in India.
Side-by-side CPC, CPL, and ROI comparison for hotels & travel in India.
Side-by-side CPC, CPL, and ROI comparison for restaurants in India.
Side-by-side CPC, CPL, and ROI comparison for travel agents & tour operators in India.
Side-by-side CPC, CPL, and ROI comparison for wedding & event planners in India.
Side-by-side CPC, CPL, and ROI comparison for wedding services in India.
Automotive & Transport
Google Ads vs Facebook Ads comparisons for 6 automotive & transport industries.
Side-by-side CPC, CPL, and ROI comparison for auto service centres & workshops in India.
Side-by-side CPC, CPL, and ROI comparison for car dealers & automotive in India.
Side-by-side CPC, CPL, and ROI comparison for customs brokers & freight forwarders in India.
Side-by-side CPC, CPL, and ROI comparison for logistics in India.
Side-by-side CPC, CPL, and ROI comparison for logistics & courier companies in India.
Side-by-side CPC, CPL, and ROI comparison for packers & movers in India.
Industrial & Agriculture
Google Ads vs Facebook Ads comparisons for 6 industrial & agriculture industries.
Side-by-side CPC, CPL, and ROI comparison for agri-input dealers & farm equipment in India.
Side-by-side CPC, CPL, and ROI comparison for agritech & farm management platforms in India.
Side-by-side CPC, CPL, and ROI comparison for export businesses in India.
Side-by-side CPC, CPL, and ROI comparison for exporters & manufacturers in India.
Side-by-side CPC, CPL, and ROI comparison for printing & packaging services in India.
Side-by-side CPC, CPL, and ROI comparison for solar energy & renewable power companies in India.
Other Services
Google Ads vs Facebook Ads comparisons for 3 other services industries.
Side-by-side CPC, CPL, and ROI comparison for franchises in India.
Side-by-side CPC, CPL, and ROI comparison for ngos & nonprofits in India.
Side-by-side CPC, CPL, and ROI comparison for photography & videography studios in India.
Explore the platforms
Go deeper into each channel or read the industry-level comparison pages.
Frequently Asked Questions
Use these answers as the quick-reference layer for common objections, buying questions, and implementation concerns.
Which platform should my industry pick — Google Ads or Facebook Ads?+
It depends on buyer intent. Google Ads wins when buyers are already searching for a solution; Facebook Ads wins when you need to create demand with visual creative and precise audience targeting. Most industries get the best blended result running both with an intent-first budget split.
How many industries does this comparison cover?+
This guide covers 102 industries across categories like technology, healthcare, professional services, education, ecommerce, local services, real estate, hospitality, automotive, and industrial. Every industry page includes a CPC vs CPL table, budget recommendation, and a verdict.
How do I read the comparison tables on each industry page?+
Each table breaks the same aspects — cost per lead, intent, targeting, lead quality, and ROI — into a Google Ads column and a Facebook Ads column, then gives a recommended budget split and a primary recommendation for that specific industry.
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