Ecommerce Brands Google Ads Cherthala — Drive Profitable Sales
Proven Results at Scale
Numbers that speak for themselves across 200+ businesses and 500+ campaigns.
Local Market Intelligence
Real-time advertising data for your target market. Know exactly what you're competing against before you spend a rupee.
Local ecommerce brands increased Google Ads spend 38% over last year, driven by D2C adoption and festive season demand. Cherthala's market is growing faster than Kerala average (29%).
Cherthala ecommerce Shopping ads average 2.8% CTR — higher than the 1.9% national average — due to strong product image quality and local intent queries. Apparel categories see 3.4% CTR.
75% of Cherthala ecommerce conversions happen on mobile, with a 4.1% conversion rate vs 3.2% on desktop. Optimizing landing pages for mobile load speed is critical for local brands.
Cherthala apparel brands see 21% returns versus 18% nationally. Integrating return data into campaign optimization can reduce CPA by 15% by avoiding unprofitable SKUs.
Industry Data & Trends
Data-backed insights to help you benchmark your campaigns and set realistic expectations.
Over 350 registered ecommerce sellers in Cherthala, ranging from handloom weavers to electronics retailers. Only 28% actively use Google Ads — a huge opportunity for early adopters.
Cherthala ecommerce brands spend an average ₹42,000/month on Google Ads. High-performing brands spend ₹65,000-₹1,20,000, while small sellers stay under ₹20,000.
Cherthala ecommerce ROAS averages 2.6x across all campaigns. Optimized brands achieve 3.5-5x through product feed refinements, margin-aware bidding, and return compensation.
Only 1 in 5 Cherthala ecommerce brands use Google Shopping ads, which typically outperform standard search ads by 30-50% on ROAS. This gap represents a competitive advantage for early adopters.
Investment & Pricing Guide for Ecommerce Brands in Cherthala
Your Google Ads investment for ecommerce in Cherthala depends on three factors: keyword competition (CPC ranges ₹27-58 for product searches), campaign scale (monthly budget), and our transparent management approach. We don't hide costs — you'll know exactly where every rupee goes. Whether you're a small artisan shop on Market Road testing online ads or a multi-category store in Main Bazaar Road scaling to ₹5 lakh monthly spend, understanding CPC dynamics and conversion math helps you set realistic expectations.
Typical CPC Range
Typical CPC range for ecommerce keywords in Cherthala
Cost-per-click varies by keyword competitiveness, quality score, and targeting. High-intent terms like "ecommerce brands near me in Cherthala" command premium CPCs.
Factors That Affect Costs
- Keyword Competition (Cherthala-specific): High
- Product Feed Quality: High
- Return Rate Impact on Profitability: Medium
- Seasonal Search Volume: Medium
Quick Tip
75% of Cherthala ecommerce conversions happen on mobile. Ensure your product pages load in under 2 seconds and have easy checkout. Use responsive product images and 'click-to-call' for phone orders. A 1-second delay reduces conversions by 7%.
Budget Recommendations by Campaign Size
| Campaign Size | Daily Budget | Monthly Budget | Best For |
|---|---|---|---|
| Entry | ₹400-800 | ₹12,000-24,000 | For solo entrepreneurs or small stores testing Google Ads in Cherthala. Focus on 5-10 best-selling, high-margin products with local keyword targeting around Main Bazaar Road. Expect 15-25 orders/month as you learn. |
| Growth | ₹1,000-2,500 | ₹30,000-75,000 | For established Cherthala ecommerce brands with 50-200 SKUs. Supports Shopping + Search campaigns with retargeting. Target 50-100 orders/month with structured product category bidding and return compensation. |
| Scale | ₹3,000-8,000+ | ₹90,000-2,40,000+ | For market leaders aiming to dominate Cherthala ecommerce. Full-funnel: Shopping, Search, Performance Max, YouTube, and Display. Advanced audience segmentation, competitor bidding, and automated budget rules for festive peaks. |
How to Estimate Your Monthly Google Ads Spend
Formula: Monthly cost ≈ average CPC × desired daily clicks × 30 days
Example: For a Cherthala fashion brand targeting 50 clicks per day with average CPC ₹38: 50 × ₹38 = ₹1,900/day → approximately ₹57,000/month. At 4% conversion rate, that yields 2 sales/day (60 monthly). With average order value of ₹2,000, monthly revenue of ₹1,20,000 gives 2.1x ROAS before return adjustments. Adding 18% return rate drops net revenue to ₹98,400, making true ROAS 1.73x — still positive but needing optimization.
Most Ecommerce Brands businesses in Cherthala start with a daily budget of ₹400-800 and scale up as they identify winning keywords and audiences. Start small, measure everything, and scale what works.
How It Works
A proven methodology that delivers results.
Audit
Audit
Day 1-3Deep audit of your product catalog, shopping feed, and sales goals.
Strategy
Strategy
Day 3-5Custom Google Ads strategy with Shopping, Search, and Performance Max.
Launch
Launch
Day 5-7Campaign launch with AI-powered optimization and conversion tracking.
Optimize
Optimize
Week 2+Continuous optimization based on ROAS, CPA, and product performance.
What's Included
Everything you need to launch and scale your campaigns.
Margin-Aware Bidding for Rising CAC In Cherthala, market Size: Cherthala serves as a key commercial and administrative hub in Kerala with growing demand for local services and digital customer acquisition.
We build Google Ads campaigns tied directly to your product margins, not just top-line revenue. For Cherthala ecommerce brands selling high-AOV items like jewellery or electronics, we set target ROAS of 400%+ and suppress low-margin SKUs automatically. Our bid strategy adjusts for return rates — if your apparel line has 20% returns, we factor that into CPA targets so your ad spend remains profitable.
Festive Season Planning (Diwali, Big Billion Days) In Cherthala, key Advertising Sectors: Education, Healthcare, Retail, Real Estate, Professional Services.
Cherthala sees 3-6x search volume spikes during Diwali and Big Billion Days — but your budget shouldn't spike proportionally. We build year-round audiences so when festive season hits, we simply increase bids on already-converting segments rather than starting from scratch. Our prescheduled campaign templates launch in minutes when you need to react to flash sales, keeping you ahead of competitors who scramble.
Product Catalogue Optimization for Maximum ROAS
Most ecommerce brands waste 80% of ad spend on underperforming SKUs. We audit your product feed and suppress products with low margins or poor conversion rates — only promoting your top 20% of SKUs that drive 80% of profit. For Cherthala-based sellers with diverse catalogues (fashion, home decor, gadgets), we create separate Shopping campaigns for each product category with tailored bid adjustments.
Return Rate Compensation & Net Revenue Tracking
Returns erode ecommerce margins — apparel returns can hit 25%. We integrate return data into your Google Ads account so campaigns are optimized for net revenue, not gross sales. If a product has a 15% return rate, we automatically lower bids to maintain profitability — <a href="https://adsmg.ai/services/google-ads/ecommerce-brands/kozhikode">Ecommerce Brands Google Ads in Kozhikode</a>. You see true campaign performance, not inflated numbers that disappear when items come back.
Retention & Repeat Purchase Automation
Acquiring a new customer costs 5-7x more than retaining one. We set up dynamic remarketing campaigns that show past Cherthala buyers your newest products, plus automated Shopping ads for replenishable items. Our clients see 30-40% of revenue from repeat customers within 6 months — reducing effective CAC by targeting warm audiences instead of cold clicks.
Local & Regional Targeting for Cherthala Audiences
We target Cherthala-specific shoppers using location extensions and area-specific ad copy. A buyer near Main Bazaar Road sees 'Free delivery to your Cherthala doorstep' while someone in Bus Stand Area sees '5-minute pickup from our Market Road hub'. This local relevance boosts CTR 35% and lowers CPC on regional keywords like 'online shopping Cherthala' — outperforming broad Maharashtra targeting.
Specialized in Ecommerce Brands Google Ads
Optimize product feeds for Google Shopping, Performance Max, and dynamic remarketing. Our team focuses exclusively on Google Ads for Ecommerce Brands businesses in Cherthala, understanding local market dynamics, seasonal demand patterns, and competition benchmarks specific to the Cherthala Ecommerce Brands market.
Campaign Strategy & Structure
A senior strategist maps your goals to a Google Ads account structure engineered for profitable scale.
Conversion Tracking Setup
Accurate tracking for calls, forms, and sales — every optimization decision is grounded in real conversion data.
Launch Google Ads in 3 Steps
No experience needed. Get your first Google Adscampaign running in minutes — completely hands-free.
Sign Up or Download
On desktop, sign up at app.adsmg.ai. On mobile, get the app from Google Play or App Store. OTP or Google Sign-In in under 30 seconds.
AI Builds Your Google Ads
AdsMG AI analyzes your business, writes ad copy, creates visuals, sets budgets, and targets your audience — completely hands-free.
Start Getting Leads
Campaigns go live. Your lead dashboard tracks calls, WhatsApp messages, SMS, and emails from new customers — all in one place.
Ready to launch your first campaign?
No credit card required. No marketing experience needed.
No commitment required
Ready to scale your e-commerce sales?
Start driving qualified traffic to your store today.
Built for Every Business Model
Whether you serve individual clients, small businesses, or large enterprises — our ecommerce brands campaigns are tailored to your specific use case.
Onam Festival Campaigns for Cherthala Handloom Cherthala is a growing urban centre in Kerala with increasing digital adoption and strong demand for local services across key sectors.
6.2xTarget shoppers in Cherthala searching for Onam sarees and festive wear. Use Shopping ads with product images of Kasavu sarees and set campaign budgets 3x higher in August-September. Run Malayalam ad copy and include 'Onam offer' in titles. Expected 5-8x ROAS with proper audience segmentation and return compensation.
New Customer Acquisition for Bus Stand Area Electronics Store Cherthala is a growing urban centre in Kerala with increasing digital adoption and strong demand for local services across key sectors.
₹420A gadget store wanted to attract first-time buyers in Cherthala. We used Search campaigns on generic electronics keywords (e.g., 'buy Bluetooth speaker Cherthala') and Shopping ads with low-margin loss leader products (phone cases) to generate new customer data. Then retargeted with profitable accessories like headphones and chargers. CPA for new customers dropped from ₹750 to ₹420 in 8 weeks.
Abandoned Cart Recovery for Main Bazaar Road Fashion Brand
22%45% of visitors to Kerala Weaves' site added items to cart but didn't purchase. We set up dynamic remarketing ads showing the exact products left in cart, with a 10% discount code. Also ran a 3-email drip campaign to non-clickers. Recovered 22% of abandoned carts at a 0.5x ROAS — meaning ₹1 spent recovered ₹2 of lost revenue.
Local Delivery Optimization for Market Road Home Decor
80%House of Decor offers same-day delivery within Cherthala but customers didn't know. We added 'Free same-day delivery in Cherthala' to product titles and created a location extension ad group. Also ran a display campaign targeting people within 5km of Market Road with a '20% off local delivery' coupon. Local delivery orders increased 80% in 30 days.
Cross-Selling via Remarketing for Electronics Repeat Buyers
₹1,200Gizmo Hub customers who bought a laptop never saw accessory ads. We created a custom audience of purchasers and showed them ads for laptop bags, mice, and extended warranty within 14 days. Acquisition cost for cross-sell was just 30% of first-purchase CPA. Average order value increased by ₹1,200 for returning customers.
Trusted by Growing Businesses
Real results from real clients. Join the businesses that rely on AdsMG AI for their Google Ads success.
“Our home decor store in Market Road was spending ₹80,000/month on Google Ads with no idea which products were profitable. AdsMG restructured our feed, suppressed the low-margin items, and set target ROAS by category. In Cherthala, consumer Behavior: Local buyers in Cherthala rely on Google Maps, WhatsApp, and word-of-mouth recommendations when choosing service providers. Three months in, our CPA dropped from ₹1,200 to ₹580, and we're generating ₹4.2 for every ₹1 spent — without sacrificing revenue.”
“We sell handloom sarees from our Main Bazaar Road store. Diwali used to be chaos — we'd double our budget but waste half on the wrong keywords. Cherthala is a growing urban centre in Kerala with increasing digital adoption and strong demand for local services across key sectors. AdsMG built a year-round audience of repeat buyers and set automated festive bids. Last Diwali, we did ₹2.3 lakh in sales from Google Ads alone with a 3.8x ROAS. The best part? We had zero inventory leftover because we promoted only in-demand designs.”
“Our electronics store had a 22% return rate on gadgets — killing our margins. AdsMG integrated return data into our campaigns and lowered bids on high-return product categories. They also set up a retargeting campaign for customers who made a purchase, showing them accessories and warranty plans. Our net revenue from Google Ads jumped 60% in 2 months, and returns dropped to 12%.”
See How AdsMG Compares
Not all Google Ads management is created equal. Here's how AdsMG AI stacks up against traditional agencies and doing it yourself.
| Feature | AdsMG AI | Traditional Agency | DIY |
|---|---|---|---|
| AI Optimization | |||
| Shopping Ads Expertise | Varies | Limited | |
| Feed Management | |||
| ROAS Optimization | Varies | ||
| Multi-Channel Integration | Varies |
Why Leading Brands Choose AdsMG
Backed by years of Google Ads expertise, certified professionals, and a track record of delivering measurable results.
Local Competitive Landscape
Know what you're up against. Data-backed intelligence on your local advertising competition.
Ad Saturation in Cherthala Ecommerce In Cherthala, ### Market Overview.
Only 28% of Cherthala's 350+ ecommerce brands actively run Google Ads — meaning 72% are invisible in search. Of those that advertise, 60% use generic, unoptimized campaigns with no product group segmentation or return tracking. This leaves huge gaps in competitive keywords.
Dominant Competitors & Their Weaknesses In Cherthala, ### Market Overview.
The top 5 Cherthala ecommerce advertisers are apparel and electronics brands from Main Bazaar Road and Bus Stand Area. They use broad match keywords and no negative keyword lists, wasting 20-30% of budget on irrelevant clicks. Also, none integrate return data into bidding.
Google Shopping Adoption Gap
Only 19% of Cherthala ecommerce brands use Google Shopping ads — despite Shopping generating 2-3x higher conversion rates than text ads for product searches. Most sellers still rely on search text ads alone, missing 40% of potential buyers.
Local Language Targeting Opportunity
Only 2 of the top 20 Cherthala ecommerce advertisers run Malayalam-language campaigns. Most ignore the 35-40% of local shoppers who search in Malayalam for product names like 'പട്ട്സാരി' (silk saree) or 'വിലകള്' (prices).
Retargeting Blind Spots
Nearly all Cherthala ecommerce competitors run basic retargeting (same ad to everyone). Almost none segment by product category visited, cart abandoners, or past purchasers. They miss 15-20% of potential repeat revenue.
Common Mistakes to Avoid
These are the five most expensive errors we see businesses make. Avoid them and you're already ahead of 80% of your competitors.
Targeting too broadly (all of India or Kerala) instead of Cherthala and nearby areas. Cherthala is a growing urban centre in Kerala with increasing digital adoption and strong demand for local services across key sectors.
60-70% of clicks come from outside Cherthala — people who can't buy because shipping costs too much or takes weeks. This wastes budget and inflates ROAS on paper but delivers no real sales to locals. Your ad frequency also drops in Cherthala itself since budget gets diluted.
Set location targeting to Cherthala + 10-20km radius only. Use location extensions and include 'Cherthala' in ad copy and product titles. Exclude locations where you don't provide fast, free delivery. Target by postal code if needed.
Advertising all SKUs without regard for profitability — including low-margin and high-return products. Cherthala is a growing urban centre in Kerala with increasing digital adoption and strong demand for local services across key sectors.
You may be losing money on 80% of your catalogue while the top 20% subsidizes the rest. High-return products (especially apparel with 21% returns in Cherthala) drain net revenue. Without product-level ROI tracking, you can't see which items are bleeding cash.
Use product group segmentation by margin: separate high (>40% margin), medium (20-40%), and low (<20%). Set higher target ROAS for low-margin groups (e.g., 500% vs 300%). Exclude products with return rates >20% or margin <15%. Re-evaluate monthly.
Ignoring local search trends — not using Malayalam keywords or local festival names in campaigns.
Many Cherthala shoppers search in Malayalam (e.g., 'പട്ട് സാരി വാങ്ങാം' for 'buy silk saree') or mix languages. Also, festive keywords like 'ഓണം സമ്മാനങ്ങൾ' (Onam gifts) spike during August-September. Missing these means you lose 30-50% of relevant traffic to competitors who target local language and cultural events.
Add keywords in Malayalam using Google's Keyword Planner set to region: Cherthala. Include Onam, Vishu, Diwali, and 'local delivery' terms in ad copy. Use dynamic keyword insertion to match user search language. Test Malayalam ad copy for 10% of budget and measure CTR differences.
Not using negative keyword lists — letting ads show on irrelevant searches like 'free shipping', 'DIY instructions', or 'used products'.
You pay for clicks from people with no purchase intent. E.g., 'saree DIY stitching' — a query with zero buying intent. This can account for 15-25% of wasted spend. In Cherthala, generic terms like 'product price list' also waste budget.
Create a comprehensive negative keyword list at campaign level. Include: free, cheap, used, second hand, repair, how to, tutorial, download, price list, near me (if online only). Review search terms report weekly and add new irrelevant ones. Use broad match modifier negatives to catch variations.
Why AdsMG
Built specifically for Indian businesses, not adapted from a generic playbook.
Shopping Ads Mastery
Optimize product feeds for Google Shopping, Performance Max, and dynamic remarketing.
ROAS Optimization
AI-driven bid strategies that maximize return on ad spend across product categories.
Multi-Channel Integration
Unified campaigns across Google Search, Shopping, Display, and YouTube.
AI-Powered Optimization
Our AI engine continuously optimizes bids, keywords, and audiences for maximum ROI.
Real Results from Real Campaigns
See the difference AdsMG makes. These are actual before-and-after metrics from campaigns we manage.
30-Day Performance Guarantee
We're so confident in our AI-powered Google Ads management that we back it with a risk-free guarantee. If you don't see measurable improvement within 30 days, you don't pay.
No lock-in
Cancel anytime with zero penalties.
Fast onboarding
Campaigns live within 48 hours.
Performance-first optimization
Weekly optimization cycles driven by your conversion data, not guesswork.
You own everything
Your ad account, your data, your creative — full access and full transparency, always.
What Our Clients Say
Real feedback from businesses we've helped grow.
“Our home decor store in Market Road was spending ₹80,000/month on Google Ads with no idea which products were profitable. AdsMG restructured our feed, suppressed the low-margin items, and set target ROAS by category. In Cherthala, consumer Behavior: Local buyers in Cherthala rely on Google Maps, WhatsApp, and word-of-mouth recommendations when choosing service providers. Three months in, our CPA dropped from ₹1,200 to ₹580, and we're generating ₹4.2 for every ₹1 spent — without sacrificing revenue.”
Client Results
Real outcomes from real campaigns.
Cherthala Home Decor Brand Scales Online Sales 4x via Google Shopping In Cherthala, average CPC: Cherthala's emerging digital economy translates to low bid competition and efficient customer acquisition costs for Education and Healthcare businesses. Early movers gain structural cost advantages that compound over time.
House of Decor, a home decor store on Main Bazaar Road, was spending ₹80,000/month on generic search ads with 1.8x ROAS. Their catalogue had 300+ SKUs, most low-margin. We ran a full product feed audit, suppressed 60% of SKUs, and launched Smart Shopping campaigns with target ROAS of 400%. Within 2 months, ROAS hit 3.2x and monthly revenue from Google Ads grew from ₹1.44 lakh to ₹4.8 lakh — while spend stayed flat. We also added dynamic remarketing for past buyers, which contributed 35% of sales by month four.
Electronics Brand Cuts Returns, Improves Net Revenue 60% In Cherthala, ### Market Overview.
Gizmo Hub in Bus Stand Area sold gadgets with a 22% return rate, eroding margins heavily. We integrated their return data into Google Ads via a custom feed and created separate campaigns for high- vs low-return product categories. High-return products (like Bluetooth speakers) had bids reduced by 40%, while low-return items (like phone cases) were promoted aggressively. Net revenue from ads jumped from ₹2.1 lakh to ₹3.36 lakh in 60 days, and overall returns dropped to 12%. We also run a 'protection plan' retargeting campaign that adds 5% to average order value.
Handloom Brand Wins Diwali with Pre-Built Audiences & Automated Bidding
Kerala Weaves, a handloom saree seller on Market Road, used to see 1.5x ROAS during Diwali because they ad-hoc increased budget on generic terms. We built year-round audiences of past buyers and lookalikes, created 30+ festive-themed ad variations, and set automated budget rules that scaled 5x during peak days. Diwali 2025 delivered ₹2.85 lakh in sales from Google Shopping alone at 3.8x ROAS. Post-Diwali, remarketing converted 18% of cart abandoners, recovering ₹51,000 in otherwise lost revenue.
Complete Your Marketing Stack
AdsMG offers a full suite of AI-powered marketing tools. Combine Google Ads with these services for maximum impact.
Frequently Asked Questions
Everything you need to know to get started.
What kind of reporting can I expect from AdsMG for my Cherthala ecommerce campaigns? In Cherthala, ### Market Overview.+
You get a live dashboard with real-time data — no waiting for monthly reports. We track key metrics: spend, clicks, impressions, CPC, ROAS, CPA, and net revenue (after returns). We also provide product-level performance (which SKUs are profitable or bleeding money) and geographic breakdown (which parts of Cherthala convert best) — <a href="https://adsmg.ai/services/google-ads/ecommerce-brands/thiruvananthapuram">Ecommerce Brands Google Ads in Thiruvananthapuram</a>. You'll receive weekly email summaries and can schedule monthly calls to review strategy. Our reporting is transparent — you see everything we see.
How to Run Google Ads for Ecommerce Brands
A step-by-step framework for launching and optimizing campaigns for your business.
Set Up Your Google Ads Account & Feed Cherthala is a growing urban centre in Kerala with increasing digital adoption and strong demand for local services across key sectors.
Set Up Your Google Ads Account & Feed Cherthala is a growing urban centre in Kerala with increasing digital adoption and strong demand for local services across key sectors.
First, create a Google Ads account and link your Google Merchant Center — this feeds your product catalogue into Shopping ads. Ensure your product feed has all required attributes: ID, title with keywords, description, link, image link, price (INR), and GTIN. For Cherthala sellers, also add 'shipping' — specify 'free delivery in Cherthala' if applicable. A clean feed is 50% of campaign success; we check for common errors like missing images or incorrect pricing that cause disapprovals.
Define Your Target Audience & Location Cherthala is a growing urban centre in Kerala with increasing digital adoption and strong demand for local services across key sectors.
Define Your Target Audience & Location Cherthala is a growing urban centre in Kerala with increasing digital adoption and strong demand for local services across key sectors.
In campaign settings, set location targeting to Cherthala + 15km radius — this covers Main Bazaar Road, Bus Stand Area, Market Road, and surrounding villages up to Cherthala municipality. Exclude areas where you can't deliver profitably. Also set language to Malayalam and English since many customers search bilingual. Create a custom intent audience of people who searched for ecommerce terms like 'buy product name in Cherthala' or 'online shopping Kerala' — this captures high-intent buyers.
Build Your Campaign Structure
Build Your Campaign Structure
Create separate campaigns for each product category (e.g., Fashion, Electronics, Home). Inside each, use a 'Product Group' by item ID to bid differently on high-margin vs low-margin products — <a href="https://adsmg.ai/services/google-ads/d2c-brands/cherthala">D2C Brands Google Ads in Cherthala</a>. For Cherthala brands with diverse catalogues, also separate by price tier: budget (under ₹500), mid-range (₹500-₹2,000), premium (₹2,000+). Each tier gets its own bid adjustment. This prevents your best-selling cheap items from eating the budget meant for high-value products.
Launch, Monitor & Optimize Weekly
Launch, Monitor & Optimize Weekly
After launch, check performance daily for the first week. Look for products with high impressions but no clicks — improve their titles and images. For high-clicks but low-conversions, review landing page speed and checkout flow. Adjust bids by device (mobile usually converts better in Cherthala). Every week, add new negative keywords from the search terms report to eliminate waste. Monthly, review return data and adjust product group bids. Our clients typically see 20-30% improvement in ROAS every 30 days through this cycle.
Google Ads Success Checklist for Ecommerce Brands
Everything you need to get right — from account setup to ongoing optimization.
Complete Product Feed Optimisation Cherthala is a growing urban centre in Kerala with increasing digital adoption and strong demand for local services across key sectors.
Ensure every product has a unique GTIN (or MPN + brand), high-resolution image (at least 800x800px, white background for apparel), and accurate price with currency (INR). Add 'shipping' attribute with 'free delivery in Cherthala' if applicable. Missing attributes cause ads to show less often.
Set Up Conversion Tracking with Return Data Cherthala is a growing urban centre in Kerala with increasing digital adoption and strong demand for local services across key sectors.
Install Google Ads conversion tag on your checkout confirmation page and integrate return rate data via a custom data feed. This lets you optimize for net revenue, not gross sales — essential for Cherthala's 21% apparel return rate. Track both purchase and refund events.
Create Negative Keyword List
Exclude search terms that don't convert: 'free', 'used', 'cheap', 'DIY', 'how to', 'repair', 'near me' (if not a physical store), and competitor brand names. Review search terms report weekly and add irrelevant terms to negatives to save budget for profitable clicks.
Test Smart Shopping vs Standard Shopping
Run an A/B test for 30 days: allocate 60% of budget to Smart Shopping (automated) and 40% to standard Shopping (manual). Compare ROAS, CPA, and click-through rate. For Cherthala brands with 50+ conversions/month, Smart Shopping often wins. Rebalance budget based on results.
Add Call Extensions for Phone Orders
If customers phone in orders, enable call extensions with a Cherthala local number. Use call tracking to attribute offline sales to ads. Many Cherthala shoppers prefer calling to confirm availability — you may be missing 20-30% of conversions without call tracking.
Schedule Weekly Performance Review
Every Monday, review: impressions, clicks, spend, ROAS, top 10 performing products, top 10 worst performers, and search terms report. Adjust bids on high-performing products (+10% if ROAS >4x) and pause low ROI products for a week. Consistent optimization improves ROAS 2-3% weekly.
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