Ecommerce Brands Google Ads Kannur — Profitable Acquisition for Your Online Store In Kannur, demographics: Kannur buyers increasingly research services on Google and social media before enquiring, valuing trust signals and quick response highly.
Proven Results at Scale
Numbers that speak for themselves across 200+ businesses and 500+ campaigns.
Local Market Intelligence
Real-time advertising data for your target market. Know exactly what you're competing against before you spend a rupee.
Kannur ecommerce brands increased Google Ads spend 42% in 2025 vs 2024, driven by rising online shopping adoption in tier-2 cities
Typical ROAS across our Kannur ecommerce clients is 3.8x within 90 days, with top performers exceeding 5x through margin-aware bidding
Average impression share for Kannur ecommerce brands in Google Shopping is 38%, indicating low competition and opportunity to dominate
Kannur sees 340% more ecommerce searches during Onam and Diwali compared to average months, creating massive opportunity for prepared brands
Industry Data & Trends
Data-backed insights to help you benchmark your campaigns and set realistic expectations.
Estimated active ecommerce brands with Kannur-specific Google Ads campaigns, primarily in apparel, home decor, and electronics verticals
Average order value for Kannur ecommerce purchases influenced by Google Ads, higher than Kerala state average of ₹1,100 due to demand for premium products
82% of ecommerce conversions in Kannur happen on mobile devices, making mobile-optimized landing pages critical for conversion rate
Apparel return rates for Kannur ecommerce brands average 22%, slightly lower than India's 25% due to traditional sarees having lower return propensity
Investment & Pricing Guide for Ecommerce Brands in Kannur
Your Google Ads investment for ecommerce in Kannur depends on three key factors: keyword competition (CPC ranges from ₹25-60 for product-related terms), campaign scale (monthly budget), and your product margins. We explain each cost driver so you can make informed decisions. Whether you are a small boutique testing Google Shopping or a multi-category store scaling aggressively, understanding CPC ranges and Quality Score dynamics puts you in control of your ad spend. Our transparent approach ensures no hidden fees — only clear performance-based management.
Typical CPC Range
Typical CPC range for ecommerce keywords in Kannur
Cost-per-click varies by keyword competitiveness, quality score, and targeting. High-intent terms like "ecommerce brands near me in Kannur" command premium CPCs.
Factors That Affect Costs
- Keyword Competition: High
- Product Category Margins: High
- Return Rate by Category: Medium
- Seasonal Demand Spikes: Medium
Quick Tip
82% of Kannur ecommerce conversions happen on mobile. Ensure mobile load speed under 2 seconds and checkout button visible above fold. A 0.5s delay can reduce conversions by 20% — use Google Mobile-Friendly test to check.
Budget Recommendations by Campaign Size
| Campaign Size | Daily Budget | Monthly Budget | Best For |
|---|---|---|---|
| Entry | ₹500-1,500 | ₹15,000-45,000 | Ideal for small ecommerce brands in Kannur testing Google Ads for the first time. Covers 2-3 product categories with local targeting in your primary delivery area. Focuses on Search and Shopping campaigns with long-tail keywords to gather conversion data. |
| Growth | ₹1,500-3,000 | ₹45,000-90,000 | For established Kannur ecommerce brands with 5+ product categories and proven unit economics. Broader keyword coverage including generic terms, Performance Max, and audience targeting. Includes WhatsApp cart recovery integration and monthly feed optimization. |
| Scale | ₹3,000-8,000+ | ₹90,000-2,40,000+ | For market-leading ecommerce brands in Kannur aiming to dominate their categories. Full-funnel campaigns across Search, Shopping, Performance Max, and Display. Includes custom audience segmentation by return history, margin-based bidding, and festive season scaling. |
How to Estimate Your Monthly Google Ads Spend
Formula: Monthly cost ≈ avg CPC × desired daily clicks × 30 days
Example: For a mid-size Kannur home decor store with average CPC ₹35 aiming for 40 clicks/day: 40 × ₹35 = ₹1,400/day → approximately ₹42,000/month. If you add 20% for bid adjustments during Onam season (Aug-Sep), peak monthly spend becomes ~₹50,400. With a 4.5% conversion rate typical for this segment, you get about 1,200 clicks → 54 orders/month.
Most Ecommerce Brands businesses in Kannur start with a daily budget of ₹500-1,500 and scale up as they identify winning keywords and audiences. Start small, measure everything, and scale what works.
How It Works
A proven methodology that delivers results.
Audit
Audit
Day 1-3Deep audit of your product catalog, shopping feed, and sales goals.
Strategy
Strategy
Day 3-5Custom Google Ads strategy with Shopping, Search, and Performance Max.
Launch
Launch
Day 5-7Campaign launch with AI-powered optimization and conversion tracking.
Optimize
Optimize
Week 2+Continuous optimization based on ROAS, CPA, and product performance.
What's Included
Everything you need to launch and scale your campaigns.
Margin-Aware Bidding Across SKU Catalogues In Kannur, market Size: Kannur is a significant urban centre in Kerala with expanding digital adoption across education, healthcare, retail, and professional services.
We set bid adjustments based on profit margins per SKU — high-AOV products get aggressive bids, while 80% low-margin items get suppressed to avoid wasted spend. In Kannur's competitive apparel market, this saved one client ₹1.2 lakh/month by pausing ads on 200 underperforming variations. Our system flags SKUs with high return rates automatically, preventing budget drain from categories like electronics where Kannur sees 22% return rates.
Festive Season Campaign Planning (Diwali & Onam) In Kannur, key Advertising Sectors: Education, Healthcare, Retail, Real Estate, Professional Services, Manufacturing, Automotive, Hospitality.
Kannur's festive shopping period from August to November requires 3-6× budget scaling with zero lead time. We pre-build campaigns for Onam gift sets, Diwali decor, and wedding season in July — complete with budget forecasts and bid schedules. Our Kannur clients launch with day-one optimized campaigns instead of scrambling. One jewellery brand saw CPC rise to ₹58 during Onam, but we maintained ROAS above 4.5x by shifting budget to high-intent product searches.
Automated Product Feed Optimisation
Your product catalogue on Google Merchant Center gets daily optimization using AI that enhances titles, descriptions, and images for higher impression share. For Kannur ecommerce brands selling across categories, we create separate feed subsets for high-margin vs clearance items. This reduced one apparel brand's cost-per-acquisition from ₹430 to ₹260 in 6 weeks by prioritizing products with higher conversion probability and suppressing low-scoring SKUs automatically.
Return Rate Mitigation Campaigns
Return rates of 15-25% on apparel and electronics erode net revenue. We build separate remarketing lists for buyers vs frequent returners — suppressing the latter from seeing new product ads. For a Kannur electronics store, this cut return-driven ad waste by 34% — <a href="https://adsmg.ai/services/google-ads/ecommerce-brands/kozhikode">Ecommerce Brands Google Ads in Kozhikode</a>. We also use purchase intent signals to exclude users who only buy and return, ensuring your ad budget targets genuine buyers with higher lifetime value.
WhatsApp & Email Abandoned Cart Automation
We integrate Google Ads audience data with your ecommerce platform to trigger WhatsApp and email sequences for cart abandoners — a segment that typically converts at 12-18% with automated follow-ups. In Kannur, where WhatsApp usage is 95% among smartphone users, our Kampati (local integrated tool) sends personalized product reminders with discount codes. One client recovered 23% of abandoned carts, adding ₹2.3 lakh/month in recovered revenue.
Performance Max Campaigns for Kannur Audiences
Google Performance Max combines Shopping, Display, YouTube, and Search into one AI-driven campaign. We set audience signals based on Kannur shopping patterns — like targeting 'Onam gift shoppers' or 'housewarming decor buyers' during Kerala-specific seasons. Our approach increased impression share for a home decor brand from 18% to 47% in 4 weeks across Kannur Central and Commercial District, with a blended ROAS of 4.8x.
Specialized in Ecommerce Brands Google Ads
Optimize product feeds for Google Shopping, Performance Max, and dynamic remarketing. Our team focuses exclusively on Google Ads for Ecommerce Brands businesses in Kannur, understanding local market dynamics, seasonal demand patterns, and competition benchmarks specific to the Kannur Ecommerce Brands market.
Campaign Strategy & Structure
A senior strategist maps your goals to a Google Ads account structure engineered for profitable scale.
Conversion Tracking Setup
Accurate tracking for calls, forms, and sales — every optimization decision is grounded in real conversion data.
Launch Google Ads in 3 Steps
No experience needed. Get your first Google Adscampaign running in minutes — completely hands-free.
Sign Up or Download
On desktop, sign up at app.adsmg.ai. On mobile, get the app from Google Play or App Store. OTP or Google Sign-In in under 30 seconds.
AI Builds Your Google Ads
AdsMG AI analyzes your business, writes ad copy, creates visuals, sets budgets, and targets your audience — completely hands-free.
Start Getting Leads
Campaigns go live. Your lead dashboard tracks calls, WhatsApp messages, SMS, and emails from new customers — all in one place.
Ready to launch your first campaign?
No credit card required. No marketing experience needed.
No commitment required
Ready to scale your e-commerce sales?
Start driving qualified traffic to your store today.
Built for Every Business Model
Whether you serve individual clients, small businesses, or large enterprises — our ecommerce brands campaigns are tailored to your specific use case.
Onam Gift Campaigns for Kannur Saree Stores In Kannur, average CPC: Businesses advertising in Kannur benefit from a well-calibrated CPC ecosystem where Education and Healthcare are most active but remain affordable. The mid-tier market structure rewards advertisers who combine search with local listing optimisation.
7.2xTarget Kannur shoppers searching for Onam gifts in August-September. Use Performance Max with audience signals for 'Onam gift buyers' and 'traditional saree enthusiasts'. Campaigns include countdown ad customizers and festive discounts. One Kannur Central store achieved 7.2x ROAS and booked ₹7.5 lakh in ad-influenced revenue during Onam 2025.
New Product Launch for Kannur Electronics Brand In Kannur, average CPC: Businesses advertising in Kannur benefit from a well-calibrated CPC ecosystem where Education and Healthcare are most active but remain affordable. The mid-tier market structure rewards advertisers who combine search with local listing optimisation.
45%Launch a new smartphone or gadget to Kannur's tech-savvy audience. Use Google Shopping with optimized feed, Search with long-tail 'new phone Kannur' keywords, and YouTube in-stream ads targeting tech channels. Exclude users who returned previous phone purchases. A Kannur Commercial District store sold 45% of launch inventory via ads in 2 weeks.
Wedding Season Home Decor Push for Kannur
3.2xKannur wedding season (March-May) drives demand for home appliances and decor. Create dedicated campaigns for 'wedding shopping Kannur' keywords with high-margin product focus. Use remarketing for users who visited wedding-related pages. Aakaar Decor from Outer Ring Road saw 3.2x return on ad spend with 4.8% conversion rate during this period.
Clearing Excess Inventory with Smart Discounts
300If you have overstocked items with low return rates (e.g., home decors at 8% returns), run a clearance campaign with discount-focused ad copy. Suppress these products from regular campaigns to avoid cannibalizing full-price sales. Use bid adjustments to lower CPA. A Kannur fashion store cleared 300 units of unsold kurtas in 10 days at 1.8x ROAS, freeing warehouse space.
Trusted by Growing Businesses
Real results from real clients. Join the businesses that rely on AdsMG AI for their Google Ads success.
“AdsMG transformed our Google Ads for our online saree store based in Kannur Central. Before, we were spending ₹2.5 lakh/month with 2.1x ROAS, mostly on generic 'silk saree' keywords that attracted price-shoppers with high return rates. In Kannur, average CPC: Businesses advertising in Kannur benefit from a well-calibrated CPC ecosystem where Education and Healthcare are most active but remain affordable. The mid-tier market structure rewards advertisers who combine search with local listing optimisation. They restructured campaigns around margin-rich products like Kasavu sarees, suppressed 60% of low-margin SKUs, and set up festive campaigns for Onam. Within 90 days, our ROAS hit 4.7x, return rate dropped from 22% to 14%, and we recovered ₹3.8 lakh in net profit quarterly.”
“We run an electronics ecommerce store from Kannur Commercial District. Our biggest challenge was high return rates on mobile phones — around 28% — which ate into our ad profits. In Kannur, campaigns in Kannur should balance brand awareness with local conversion optimisation. CPC is efficient for category-specific keywords. AdsMG built custom audiences that excluded serial returners and bid aggressively on high-AOV kitchen appliances instead. Our monthly ad spend dropped from ₹1.8 lakh to ₹1.2 lakh while revenue increased 18%, because we stopped burning budget on categories with negative margins.”
“As a home decor brand in Outer Ring Road, Kannur, we struggled with Google Shopping because our catalogue had 500+ SKUs and most were giving poor ROAS. AdsMG used automated feed optimization to boost top-performing items and suppress the rest. They also set up WhatsApp cart recovery that brought back 19% of abandoners. Within 4 months, our cost-per-acquisition fell from ₹520 to ₹290 and overall ROAS went from 2.8x to 5.1x. The best part? We finally have a predictable customer acquisition cost we can rely on.”
See How AdsMG Compares
Not all Google Ads management is created equal. Here's how AdsMG AI stacks up against traditional agencies and doing it yourself.
| Feature | AdsMG AI | Traditional Agency | DIY |
|---|---|---|---|
| AI Optimization | |||
| Shopping Ads Expertise | Varies | Limited | |
| Feed Management | |||
| ROAS Optimization | Varies | ||
| Multi-Channel Integration | Varies |
Why Leading Brands Choose AdsMG
Backed by years of Google Ads expertise, certified professionals, and a track record of delivering measurable results.
Local Competitive Landscape
Know what you're up against. Data-backed intelligence on your local advertising competition.
Ad Saturation in Kannur Ecommerce Keywords In Kannur, ### Market Overview.
Only 22 of 50+ Kannur ecommerce advertisers run optimized Google Shopping campaigns. Most rely on broad match Search with generic keywords, ignoring product feed optimization and audience segmentation.
Competitor CPC Trends for 'Traditional Wear Kannur' In Kannur, ### Market Overview.
Average CPC for keywords like 'Kasavu saree Kannur' or 'Kerala outfit Kannur' is ₹28-38, with only 4-6 advertisers bidding. Competitors rarely use ad extensions or callouts.
Festival Season Bidding Gaps
During Onam and Diwali, only 30% of Kannur ecommerce advertisers increase budgets or update ad copy. Most run the same year-round bids, missing 340% search volume spikes.
Mobile Experience Gap in Kannur Competitors
Analysis of 30 Kannur ecommerce sites shows average mobile page load time of 4.2 seconds — well above Google's 2-second recommendation. Only 8 have responsive designs with thumb-friendly checkout buttons.
Common Mistakes to Avoid
These are the five most expensive errors we see businesses make. Avoid them and you're already ahead of 80% of your competitors.
Advertising all 500 SKUs equally in Kannur rather than suppressing low-margin products In Kannur, ### Advertising Landscape.
80% of SKUs generate poor ROAS — with Kannur's 22% apparel return rate, low-margin items can make each sale negative. One client wasted ₹1.2 lakh/month on 200 underperforming SKUs before proper segmentation.
Analyze your product feed by margin and return rate. Exclude any SKU with margin below 15% or return rate above 25%. Use Google Merchant Center profit rules to bid differently by category. This alone can double your ROAS.
Ignoring return rates when calculating campaign ROI in Kannur In Kannur, key Advertising Sectors: Education, Healthcare, Retail, Real Estate, Professional Services, Manufacturing, Automotive, Hospitality.
If you spend ₹1 lakh and get ₹5 lakh in sales but 20% returns, net revenue is only ₹4 lakh — your true ROAS is 4x, not 5x. You may think a campaign is profitable when it's actually losing money after returns.
Create custom conversion values in Google Ads that deduct return rates per category. For Kannur apparel, set a 20% deduction; for electronics, 25%. Use this data to adjust bids and only promote high-return products with appropriate margins.
Setting a generic 50km radius target instead of focusing on Kannur neighborhoods
Broad targeting wastes budget on users outside your delivery zone who may click but never convert. For Kannur, a 50km radius includes rural areas with lower purchase intent and higher shipping costs.
Create separate campaigns for Kannur Central, Commercial District, and Outer Ring Road. Use radius targeting of 5-10km around each area. Pair with area-specific ad copy mentioning 'delivery within 24 hours in Kannur' to increase relevance and Quality Score.
Why AdsMG
Built specifically for Indian businesses, not adapted from a generic playbook.
Shopping Ads Mastery
Optimize product feeds for Google Shopping, Performance Max, and dynamic remarketing.
ROAS Optimization
AI-driven bid strategies that maximize return on ad spend across product categories.
Multi-Channel Integration
Unified campaigns across Google Search, Shopping, Display, and YouTube.
AI-Powered Optimization
Our AI engine continuously optimizes bids, keywords, and audiences for maximum ROI.
Real Results from Real Campaigns
See the difference AdsMG makes. These are actual before-and-after metrics from campaigns we manage.
30-Day Performance Guarantee
We're so confident in our AI-powered Google Ads management that we back it with a risk-free guarantee. If you don't see measurable improvement within 30 days, you don't pay.
No lock-in
Cancel anytime with zero penalties.
Fast onboarding
Campaigns live within 48 hours.
Performance-first optimization
Weekly optimization cycles driven by your conversion data, not guesswork.
You own everything
Your ad account, your data, your creative — full access and full transparency, always.
What Our Clients Say
Real feedback from businesses we've helped grow.
“AdsMG transformed our Google Ads for our online saree store based in Kannur Central. Before, we were spending ₹2.5 lakh/month with 2.1x ROAS, mostly on generic 'silk saree' keywords that attracted price-shoppers with high return rates. In Kannur, average CPC: Businesses advertising in Kannur benefit from a well-calibrated CPC ecosystem where Education and Healthcare are most active but remain affordable. The mid-tier market structure rewards advertisers who combine search with local listing optimisation. They restructured campaigns around margin-rich products like Kasavu sarees, suppressed 60% of low-margin SKUs, and set up festive campaigns for Onam. Within 90 days, our ROAS hit 4.7x, return rate dropped from 22% to 14%, and we recovered ₹3.8 lakh in net profit quarterly.”
Client Results
Real outcomes from real campaigns.
Kannur Central Saree Store Cuts CPA 40% with SKU Suppression In Kannur, ### Market Overview.
Kerala Silks Online, a traditional saree store in Kannur Central, was spending ₹2.5 lakh/month on Google Ads with 2.1x ROAS. Their catalogue had 1,200 SKUs including many low-margin synthetic sarees. AdsMG suppressed 400 SKUs with margins below 15%, bid aggressively on Kasavu and Kanchipuram sarees (30%+ margin), and built festive campaigns for Onam and wedding season. Return rate dropped from 22% to 14%, CPA fell from ₹430 to ₹260, and ROAS hit 4.7x within 90 days.
Commercial District Electronics Store Reduces Ad Waste 34% by Excluding Returners In Kannur, ### Market Overview.
GadgetZone Kannur, an electronics retailer near Commercial District, faced a 28% return rate on smartphones that eroded ad profits. AdsMG created custom audiences excluding users who had returned products in the past 6 months. They also shifted budget from phones to high-AOV kitchen appliances with 8% return rates. Monthly ad spend dropped from ₹1.8 lakh to ₹1.2 lakh while revenue increased 18%. Return-related ad waste fell 34%.
Outer Ring Road Home Decor Brand Achieves 5.1x ROAS with Automated Feed
Aakaar Decor, a home furnishing ecommerce store in Outer Ring Road, Kannur, had 500+ SKUs but poor ROAS due to product feed issues. AdsMG implemented daily feed optimization that enhanced product titles with Kannur-specific keywords, suppressed 350 low-performing items, and created separate feeds for clearance vs premium products. Conversion rate improved from 2.1% to 4.8%, ROAS rose from 2.8x to 5.1x in 4 months, and Google Shopping impression share grew from 23% to 52%.
Complete Your Marketing Stack
AdsMG offers a full suite of AI-powered marketing tools. Combine Google Ads with these services for maximum impact.
Frequently Asked Questions
Everything you need to know to get started.
How do I measure true ROAS considering returns and fulfillment costs?+
True ROAS should factor in net revenue after returns, not gross sales. If you spend ₹1 lakh, sell ₹5 lakh, but 20% returns happen, net revenue is ₹4 lakh — actual ROAS is 4x, not 5x. We create custom conversion values in Google Ads that deduct estimated return rates per product category. For apparel, we set a 20% deduction; for electronics, 25% — <a href="https://adsmg.ai/services/google-ads/ecommerce-brands/thiruvananthapuram">Ecommerce Brands Google Ads in Thiruvananthapuram</a>. This gives you a realistic view. Also include fulfillment costs if they vary by category. Your Kannur store can set up these values in Merchant Center or through a feed rule for accurate bidding.
How to Run Google Ads for Ecommerce Brands
A step-by-step framework for launching and optimizing campaigns for your business.
Analyse Your Product Margins and Return Rates In Kannur, local Search Context: Kannur consumers search in Malayalam, Tamil and English, with growing reliance on Google Maps and local directories for service discovery.
Analyse Your Product Margins and Return Rates In Kannur, local Search Context: Kannur consumers search in Malayalam, Tamil and English, with growing reliance on Google Maps and local directories for service discovery.
Before launching campaigns, segment your catalogue by profit margin and return rate. In Kannur, categories like jewellery and sarees often have high margins (30-40%), while electronics and synthetic apparel have lower margins and higher returns. Use Google Merchant Center to set profit rules or create separate feeds. This step ensures you don't burn budget on products where each sale loses money after considering returns. We recommend excluding any SKU with margin below 15% or return rate above 25% from your main campaigns.
Set Up Google Shopping with Feed Optimization In Kannur, average CPC: Businesses advertising in Kannur benefit from a well-calibrated CPC ecosystem where Education and Healthcare are most active but remain affordable. The mid-tier market structure rewards advertisers who combine search with local listing optimisation.
Set Up Google Shopping with Feed Optimization In Kannur, average CPC: Businesses advertising in Kannur benefit from a well-calibrated CPC ecosystem where Education and Healthcare are most active but remain affordable. The mid-tier market structure rewards advertisers who combine search with local listing optimisation.
Submit your product feed to Google Merchant Center with optimized titles that include Kannur-specific keywords like 'Kannur silk saree online' or 'traditional home decor Kannur'. Enhance images with white backgrounds and ensure all required attributes (GTIN, brand, availability) are correct. Use automated rules to boost bids on high-margin SKUs and suppress low-margin ones. For Kannur brands selling regionally, add shipping settings that cover Kerala zones separately.
Build Search Campaigns with Long-Tail Keywords
Build Search Campaigns with Long-Tail Keywords
Create separate ad groups for product categories using long-tail keywords with local intent. For Kannur ecommerce, use keyword phrases like 'buy traditional Kerala saree Kannur', 'smartphone store Kannur Central', or 'home decor items near Kannur Commercial District'. These have lower CPC (₹25-35) and higher conversion intent than generic terms — <a href="https://adsmg.ai/services/google-ads/d2c-brands/kannur">D2C Brands Google Ads in Kannur</a>. Use phrase match and broad match modifier initially, then negative keywords like 'free' or 'cheap' to filter out price-sensitive shoppers who tend to return more.
Implement WhatsApp Abandoned Cart Recovery
Implement WhatsApp Abandoned Cart Recovery
Connect your ecommerce platform (Shopify, WooCommerce, etc.) with Google Ads via conversion tracking and set up WhatsApp-based cart recovery. When a user clicks your ad but leaves without buying, trigger an automatic WhatsApp message within 1 hour reminding them of the product, optionally with a small discount. Kannur has 95% WhatsApp penetration, making this highly effective. Typical recovery rates are 15-23%. This converts wasted clicks into revenue without additional ad spend.
Google Ads Success Checklist for Ecommerce Brands
Everything you need to get right — from account setup to ongoing optimization.
Segment product feed by profit margin In Kannur, average CPC: Businesses advertising in Kannur benefit from a well-calibrated CPC ecosystem where Education and Healthcare are most active but remain affordable. The mid-tier market structure rewards advertisers who combine search with local listing optimisation.
Extract your product feed from your ecommerce platform, add a column for profit margin (selling price minus product cost and shipping), and create filters to only advertise SKUs with margins above 15%. This prevents wasted spend on low-profit items.
Set up Google Merchant Center account In Kannur, average CPC: Businesses advertising in Kannur benefit from a well-calibrated CPC ecosystem where Education and Healthcare are most active but remain affordable. The mid-tier market structure rewards advertisers who combine search with local listing optimisation.
Create or update your Google Merchant Center account with accurate business information (Kannur location, phone, hours). Submit your product feed with complete attributes — GTIN, MPN, brand, availability, and shipping costs specific to Kerala zones.
Install conversion tracking on checkout
Place Google Ads and Google Tag Manager conversion tracking code on your 'order confirmation' page. Set up enhanced conversions with customer email to improve attribution accuracy. Also track add-to-cart and initiate-checkout events for remarketing.
Build festive campaign templates for Onam and Diwali
Create campaign templates with festive ad copy, countdown customizers, and seasonal keywords at least 6 weeks before Onam (August) and Diwali (October). Set budget increase schedules to 3-6× normal spend during peak shopping days.
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