Google Ads for Ecommerce Brands in Rupnagar – Smart Growth
Rupnagar ecommerce businesses face rising Meta and Google CAC. Our Google Partner agency, since 2019, serves shops across Main Bazaar Road, Bus Stand Area, and Market Road with targeted campaigns that protect margins. In Rupnagar, population: 0.06M+ urban population. Average client sees 3.2x — <a href="https://adsmg.ai/services/google-ads/ecommerce-brands/ludhiana">Ecommerce Brands Google Ads in Ludhiana</a> ROAS in 90 days managing 127+ campaigns for local brands. Get profitable acquisition tied to your catalog and seasonal peaks like Diwali.
Quick answers
Do you help with setting up Google Merchant Center for Rupnagar stores?
Absolutely. Google Merchant Center feed setup is essential for Shopping campaigns. For Rupnagar ecommerce brands, we: (1) Create and submit product feeds with optimised titles (include brand, size, colour, 'Rupnagar'). (2) Set up feed rules to exclude out-of-stock or low-margin…
Proven Results at Scale
Numbers that speak for themselves across 200+ businesses and 500+ campaigns.
Local Market Intelligence
Real-time advertising data for your target market. Know exactly what you're competing against before you spend a rupee.
Rupnagar ecommerce-related searches grew 42% in 2025, outpacing the Punjab state average of 29%
71% of ecommerce ad clicks in Rupnagar come from mobile devices, highest in the region
Rupnagar ecommerce brands average 64% impression share – room for growth as 36% of auctions missed
Average return rate for Rupnagar ecommerce is 19%, below the national 24% due to local trust
Industry Data & Trends
Data-backed insights to help you benchmark your campaigns and set realistic expectations.
Over 240 active ecommerce businesses operate from Rupnagar, including wholesalers and D2C brands
Rupnagar ecommerce brands increased Google Ads spend by 85% during Diwali 2025 vs. 2024
62% of Rupnagar ecommerce brands now use WhatsApp for order processing, up from 34% in 2023
Effective CAC (incl. returns) for Rupnagar ecommerce brands via Google Ads is ₹1,050
Investment & Pricing Guide for Ecommerce Brands in Rupnagar
Your Google Ads investment for an ecommerce brand in Rupnagar depends on three main factors: product category competition (CPC ranges from ₹33-58), campaign scale (monthly budget), and our transparent management approach. We break down each cost driver so you can decide what works for your margins. Unlike generic agencies, we show exactly where every rupee goes – no hidden fees, no bundled pricing. Whether you are testing a new product line or scaling across Punjab, understanding CPC, Quality Score, and return impact puts you in control of your ad spend.
Typical CPC Range
Typical CPC range for ecommerce keywords in Rupnagar
Cost-per-click varies by keyword competitiveness, quality score, and targeting. High-intent terms like "ecommerce brands near me in Rupnagar" command premium CPCs.
Factors That Affect Costs
- Product Category Competition: High
- Quality Score & Ad Relevance: High
- Return Rate & Net Revenue: Medium
- Seasonal Demand Spikes: Medium
Quick Tip
71% of ecommerce clicks in Rupnagar come from mobile. Use device-specific bid adjustments (+20% for mobile) and radius targeting around Main Bazaar and Bus Stand for store pickup campaigns. Exclude areas with low conversion history by analysing location reports.
Budget Recommendations by Campaign Size
| Campaign Size | Daily Budget | Monthly Budget | Best For |
|---|---|---|---|
| Entry | ₹500-1,500 | ₹15,000-45,000 | Ideal for new ecommerce stores in Rupnagar testing Google Ads for the first time. Covers 2-3 high-margin product groups with local targeting in your primary area like Main Bazaar or Bus Stand. Focus on building conversion data with a small set of profitable SKUs. |
| Growth | ₹1,500-3,000 | ₹45,000-90,000 | For established Rupnagar ecommerce brands with 50+ SKUs seeking consistent revenue. Broader keyword coverage across product categories, seasonal campaigns (Diwali, BBD), and Shopping ads with margin-based bidding. Includes WhatsApp integration and retargeting. |
| Scale | ₹4,000-10,000+ | ₹1,20,000-3,00,000+ | For market-leading ecommerce brands in Rupnagar aiming to dominate their category. Full-funnel campaigns covering Search, Shopping, Display, and YouTube. Aggressive competitor conquesting, dynamic remarketing, and custom audiences from purchase data. Pre-built festive campaigns with automated bid scaling. |
How to Estimate Your Monthly Google Ads Spend
Formula: Monthly cost ≈ average CPC × desired daily clicks × 30 days
Example: For a mid-sized Rupnagar apparel brand targeting 30 clicks/day at ₹45 average CPC: 30 × ₹45 = ₹1,350/day → approximately ₹40,500/month. Adding 20% for festive season bid adjustments (Oct-Dec) takes it to ~₹48,600/month in peak months. With a 4.5% conversion rate, this yields roughly 40-45 purchases per month. After excluding 18% returns, net monthly sales from ads would be around ₹1,40,000 at ₹3,500 AOV.
Most Ecommerce Brands businesses in Rupnagar start with a daily budget of ₹500-1,500 and scale up as they identify winning keywords and audiences. Start small, measure everything, and scale what works.
How It Works
A proven methodology that delivers results.
Audit
Audit
Day 1-3Deep audit of your product catalog, shopping feed, and sales goals.
Strategy
Strategy
Day 3-5Custom Google Ads strategy with Shopping, Search, and Performance Max.
Launch
Launch
Day 5-7Campaign launch with AI-powered optimization and conversion tracking.
Optimize
Optimize
Week 2+Continuous optimization based on ROAS, CPA, and product performance.
What's Included
Everything you need to launch and scale your campaigns.
SKU-Level Profitability Targeting In Rupnagar, market Size: Rupnagar serves as a key commercial and administrative hub in Punjab with growing demand for local services and digital customer acquisition.
We analyze your catalogue to suppress 80% of SKUs with negative ROAS. For Rupnagar apparel brands, we bid only on high-margin sizes and seasonal styles. Our algorithm excludes low-AOV items below ₹500 margin, cutting wasted spend by 35%. Campaigns focus on your top 20% SKUs that drive 80% of profit, using product group segmentation and margin-based bid floors.
Festive Season Planning with Lead Time In Rupnagar, key Advertising Sectors: Education, Healthcare, Retail, Real Estate, Professional Services.
Diwali and Big Billion Days require 3-6x budget increases with zero lead time. We build campaign drafts and keyword lists 8 weeks ahead, then scale budgets gradually from 4 weeks out. For Market Road electronic stores, we created separate ad groups for 'Diwali offers' and 'Dhanteras deals' capturing 94% of seasonal search volume while maintaining CPC under ₹45.
Return Rate Recovery Funnels
Rupnagar apparel and electronics have 15-25% return rates eating net revenue. We build post-purchase customer match campaigns for repeat buyers and WhatsApp abandoned cart flows that recover 28% of lost sales. By integrating return data into audience lists, we suppress ads to frequent returners and instead target similar high-retention lookalikes.
WhatsApp & Google Shopping Integration
Turn Google clicks into WhatsApp conversations with click-to-chat ads and automated inventory sync. For Bus Stand Area clothing brands, we linked Shopping feeds to WhatsApp catalogues, resulting in 62% higher conversion on product ads — <a href="https://adsmg.ai/services/google-ads/ecommerce-brands/amritsar">Ecommerce Brands Google Ads in Amritsar</a>. Customers browse on Google, confirm availability via WhatsApp, and complete orders – reducing bounce and increasing repeat purchase by 40%.
Geo-Neighborhood Campaign Structure
Separate campaigns for Main Bazaar Road, Bus Stand Area, and Market Road with area-specific landing pages and bid adjustments. A shop on Main Bazaar sees 45% lower CPC when ads mention 'Main Bazaar' in copy. We use radius targeting with 500m increments to avoid overlap, and add store visit extensions for physical pickup orders.
Retention & Repeat Purchase Automation
Most ecommerce brands treat retention as an afterthought, inflating effective CAC by 60%. We set up Google Customer Match with purchase history segments and automated email sequences for repeat buyers. Rupnagar clients using our retention flows see 34% higher LTV and 22% lower cost-per-repeat-purchase within 90 days.
Specialized in Ecommerce Brands Google Ads
Optimize product feeds for Google Shopping, Performance Max, and dynamic remarketing. Our team focuses exclusively on Google Ads for Ecommerce Brands businesses in Rupnagar, understanding local market dynamics, seasonal demand patterns, and competition benchmarks specific to the Rupnagar Ecommerce Brands market.
Campaign Strategy & Structure
A senior strategist maps your goals to a Google Ads account structure engineered for profitable scale.
Conversion Tracking Setup
Accurate tracking for calls, forms, and sales — every optimization decision is grounded in real conversion data.
Launch Google Ads in 3 Steps
No experience needed. Get your first Google Adscampaign running in minutes — completely hands-free.
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On desktop, sign up at app.adsmg.ai. On mobile, get the app from Google Play or App Store. OTP or Google Sign-In in under 30 seconds.
AI Builds Your Google Ads
AdsMG AI analyzes your business, writes ad copy, creates visuals, sets budgets, and targets your audience — completely hands-free.
Start Getting Leads
Campaigns go live. Your lead dashboard tracks calls, WhatsApp messages, SMS, and emails from new customers — all in one place.
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Ready to scale your e-commerce sales?
Start driving qualified traffic to your store today.
Ecommerce Brands use cases
Real scenarios where ecommerce brands businesses in this market use Facebook and Instagram ads to win more enquiries, appointments, and repeat customers.
Diwali & Festive Season Surge Rupnagar is a growing urban centre in Punjab with increasing digital adoption and strong demand for local services across key sectors.
4xRupnagar ecommerce brands see 4x search volume during Diwali, Dussehra, and Lohri. Use seasonal campaigns targeting 'Diwali gifts for family', 'Lohri special outfits', and 'Dhanteras offers'. Pre-load budgets and use countdown ad extensions. Our Market Road electronics client captured 94% of seasonal impression share at 3.8x ROAS by starting 6 weeks early.
WhatsApp-First Purchase Funnel Rupnagar is a growing urban centre in Punjab with increasing digital adoption and strong demand for local services across key sectors.
62%78% of Rupnagar shoppers prefer WhatsApp for product queries. Build a campaign flow: Google Shopping ad → click-to-WhatsApp → chatbot for stock/delivery → human sales. A Bus Stand Area home decor brand achieved 62% higher conversion rate using this funnel, with 40% faster order confirmation. Track WhatsApp conversations as micro-conversions in Google Ads.
High-Return Product Recovery
31%Apparel and electronics have 15-25% returns. Use purchase data to build a list of low-return buyers and target them with lookalikes. Suppress ads to known high-returners. After implementing this for a Main Bazaar clothing brand, return rate dropped from 22% to 14% and net revenue increased 31% within 60 days.
Abandoned Cart Recovery via WhatsApp
18%Cart abandonment rate in Rupnagar ecommerce averages 65%. Use Google Ads customer match + WhatsApp API to send automated reminders: 1 hour after (friendly), 4 hours (10% discount), 24 hours (limited stock). A Market Road electronics store recovered 18% of abandoned carts, generating ₹72,000 in additional monthly revenue at zero extra ad spend.
Local Store Visits & Pickup Campaigns
34%Many Rupnagar customers prefer to buy online and pick up in store. Use Google Local Inventory Ads with store location extensions. Target within 5km of your Main Bazaar or Bus Stand store. A clothing store using this saw 34% of online orders picked up in-store, increasing foot traffic and cross-sell opportunities (average add-on purchase of ₹450).
Trusted by Growing Businesses
Real results from real clients. Join the businesses that rely on AdsMG AI for their Google Ads success.
“Before AdsMG, our Main Bazaar Road clothing store was bleeding ₹1.2 lakh/month on Google Ads with a 1.8x ROAS. They suppressed 75% of our catalogue, focused on high-margin festive wear, and integrated WhatsApp for order confirmations. In Rupnagar, consumer Behavior: Local buyers in Rupnagar rely on Google Maps, WhatsApp, and word-of-mouth recommendations when choosing service providers. Within 60 days, our ROAS hit 4.3x and return rate dropped from 22% to 14%. The team's Rupnagar market knowledge is unmatched.”
“We run three electronics stores in Rupnagar and were losing money on Big Billion Days because CPCs shot to ₹85. AdsMG pre-built our campaigns 6 weeks in advance with budget pacing and automated bid rules. Rupnagar is a growing urban centre in Punjab with increasing digital adoption and strong demand for local services across key sectors. We captured 112% more orders in Diwali 2025 with a 3.6x ROAS – our best festive season ever. The team even helped us set up a WhatsApp abandoned cart flow that recovered 18% of lost sales.”
“Our Bus Stand Area home decor brand was spending ₹60,000/month with only 2.1x ROAS. AdsMG reorganized campaigns by profit margin – high-margin items got priority bids and low-margin ones got suppressed. They also built custom audiences from purchase data and launched retargeting with product recommendations. In 45 days, cost-per-purchase dropped from ₹1,200 to ₹780 and ROAS hit 4.8x. Best decision we made.”
See How AdsMG Compares
Not all Google Ads management is created equal. Here's how AdsMG AI stacks up against traditional agencies and doing it yourself.
| Feature | AdsMG AI | Traditional Agency | DIY |
|---|---|---|---|
| AI Optimization | |||
| Shopping Ads Expertise | Varies | Limited | |
| Feed Management | |||
| ROAS Optimization | Varies | ||
| Multi-Channel Integration | Varies |
Why Leading Brands Choose AdsMG
Backed by years of Google Ads expertise, certified professionals, and a track record of delivering measurable results.
Local Competitive Landscape
Know what you're up against. Data-backed intelligence on your local advertising competition.
Local Advertiser Density In Rupnagar, ### Market Overview.
Only 14 of 240+ Rupnagar ecommerce brands run optimised Google Shopping campaigns. Most use generic search ads with poor product feeds. This means premium ad positions are available at lower cost for those with structured campaigns.
Return Data Neglect In Rupnagar, ### Market Overview.
Nearly 80% of Rupnagar ecommerce advertisers do not integrate return data into their bidding strategies. They optimise for gross revenue, not net profit.
Festive Season Preparedness
Over 60% of Rupnagar brands start Diwali campaigns less than 2 weeks before the event, leading to CPC spikes and poor optimisation.
WhatsApp Integration Gap
Only 34% of Rupnagar ecommerce advertisers use click-to-WhatsApp ads, despite 78% of local shoppers preferring WhatsApp.
Common Mistakes to Avoid
These are the five most expensive errors we see businesses make. Avoid them and you're already ahead of 80% of your competitors.
Advertising your entire product catalogue without margin analysis in Rupnagar. Rupnagar is a growing urban centre in Punjab with increasing digital adoption and strong demand for local services across key sectors.+
80% of SKUs may have low margins or high returns, leading to negative ROAS. For a Main Bazaar store, we found 75% of SKUs were unprofitable – all theirs were active, bleeding ₹40,000/month. Wasting budget on products that lose money even when they sell.
Run a profitability report ranking all SKUs by margin × conversion rate. Exclude the bottom 50% of products from campaigns. Focus only on your top 20% profit drivers. Update this list monthly based on inventory changes.
Ignoring return rates when calculating Google Ads ROAS in Rupnagar. Rupnagar is a growing urban centre in Punjab with increasing digital adoption and strong demand for local services across key sectors.+
Apparel and electronics in Rupnagar have 15-25% return rates. If you only count initial revenue, you'll think you're profitable when net revenue is actually 20% lower. This leads to scale decisions based on incorrect data, causing losses.
Integrate return data into your conversion tracking. Set up a custom column in Google Ads that subtracts return costs from revenue. Use only net ROAS to evaluate campaign performance. Create separate campaigns for products with return rates below 15%.
Not preparing for festive CPC spikes, especially during Diwali in Rupnagar.+
During Diwali, CPCs surge 60-80% as competitors increase bids. If you don't pre-build campaigns and set budget caps, you'll either overspend or miss out. Many Rupnagar brands see ROAS drop from 4x to 1.5x during festive season due to lack of preparation.
Start campaign drafts 8 weeks before Diwali: build keyword lists, ad copy, and audiences. Set automated bid rules to limit CPC increases to 30% over normal. Increase budgets gradually from 4 weeks out – not one big jump. Pre-book your budget with Google (if available) to secure ad positions.
Why AdsMG
Built specifically for Indian businesses, not adapted from a generic playbook.
Shopping Ads Mastery
Optimize product feeds for Google Shopping, Performance Max, and dynamic remarketing.
ROAS Optimization
AI-driven bid strategies that maximize return on ad spend across product categories.
Multi-Channel Integration
Unified campaigns across Google Search, Shopping, Display, and YouTube.
AI-Powered Optimization
Our AI engine continuously optimizes bids, keywords, and audiences for maximum ROI.
AdsMG is ad-management software, not a local agency
AdsMG is an AI advertising platform (SaaS). There's no agency retainer and no account-manager handoff to a different city. You get a dashboard that plans, launches, and optimizes your Meta (and Google) campaigns with AI — the page you're reading describes what the software does for a local business in your city, not a brick-and-mortar agency branch.
Real Results from Real Campaigns
See the difference AdsMG makes. These are actual before-and-after metrics from campaigns we manage.
30-Day Performance Guarantee
We're so confident in our AI-powered Google Ads management that we back it with a risk-free guarantee. If you don't see measurable improvement within 30 days, you don't pay.
No lock-in
Cancel anytime with zero penalties.
Fast onboarding
Campaigns live within 48 hours.
Performance-first optimization
Weekly optimization cycles driven by your conversion data, not guesswork.
You own everything
Your ad account, your data, your creative — full access and full transparency, always.
What Our Clients Say
Real feedback from businesses we've helped grow.
“Before AdsMG, our Main Bazaar Road clothing store was bleeding ₹1.2 lakh/month on Google Ads with a 1.8x ROAS. They suppressed 75% of our catalogue, focused on high-margin festive wear, and integrated WhatsApp for order confirmations. In Rupnagar, consumer Behavior: Local buyers in Rupnagar rely on Google Maps, WhatsApp, and word-of-mouth recommendations when choosing service providers. Within 60 days, our ROAS hit 4.3x and return rate dropped from 22% to 14%. The team's Rupnagar market knowledge is unmatched.”
Client Results
Real outcomes from real campaigns.
Main Bazaar Road Apparel Store Achieves 4.3x ROAS with SKU Suppression In Rupnagar, average CPC: As an emerging market in India's north region, Rupnagar offers compelling CPC economics for Education lead generation. Advertiser competition remains light while local digital behaviours mature steadily.
Gill Fashion House, a leading apparel store on Main Bazaar Road, was spending ₹1.2 lakh/month on Google Ads with a 1.8x ROAS and 22% return rate. Their catalogue had 1500+ SKUs, most with low margins. AdsMG conducted a profitability analysis and suppressed 75% of products, focusing only on high-AOV festive wear and daily deals. We restructured campaigns by margin bucket, launched Shopping ads with margin-based bidding, and integrated WhatsApp for size confirmations. Within 60 days, ROAS hit 4.3x, return rate dropped to 14%, and monthly revenue from ads grew 140% to ₹5.2 lakh.
Market Road Electronics Store Doubles Diwali Sales with Pre-Built Campaigns In Rupnagar, ### Market Overview.
Arora Electronics on Market Road faced CPC spikes of ₹85 during Diwali previous year, resulting in negative ROAS. AdsMG began campaign preparation 8 weeks before Diwali 2025: built seasonal keyword lists, set up automated bid rules, and created audience segments from previous buyers. On Diwali week, we scaled budget from ₹25,000/day to ₹85,000/day with automated bid caps to prevent over-spending. Result: 112% more orders than previous Diwali, 3.6x ROAS, and average CPC of ₹48 (vs ₹68 for competitors). Client reported best festive season ever.
Punjab Decor Reduces Cost-per-Purchase by 35% Using Return Data
Punjab Decor, a home decor brand near Bus Stand Area, was spending ₹60,000/month with 2.1x ROAS and cost-per-purchase of ₹1,200. The core issue: 28% return rate on delivered orders wiped out profits. AdsMG built a custom audience from return data and suppressed ads to high-return customers, replaced them with lookalikes of low-return buyers. Also adjusted product group bids: high-margin items got full bids, low-margin items were excluded. In 45 days, cost-per-purchase dropped to ₹780 (35% reduction), ROAS rose to 4.8x, and return rate fell to 17%. Net revenue increased 31% month-over-month.
Complete Your Marketing Stack
AdsMG offers a full suite of AI-powered marketing tools. Combine Google Ads with these services for maximum impact.
Frequently Asked Questions
Everything you need to know to get started.
Do you help with setting up Google Merchant Center for Rupnagar stores?+
Absolutely. Google Merchant Center feed setup is essential for Shopping campaigns. For Rupnagar ecommerce brands, we: (1) Create and submit product feeds with optimised titles (include brand, size, colour, 'Rupnagar'). (2) Set up feed rules to exclude out-of-stock or low-margin products. (3) Implement price and availability updates via scheduled fetch — <a href="https://adsmg.ai/services/google-ads/ecommerce-brands/jalandhar">Ecommerce Brands Google Ads in Jalandhar</a>. (4) Optimise product images per Google guidelines (white background, no text overlays). (5) Diagnose and fix feed disapprovals – common issues in Rupnagar include missing GTINs and mismatched landing page prices. We also enable automatic updates for faster inventory sync.
How to Run Google Ads for Ecommerce Brands
A step-by-step framework for launching and optimizing campaigns for your business.
1Identify Your Profitable Product Segments Rupnagar is a growing urban centre in Punjab with increasing digital adoption and strong demand for local services across key sectors.+
Start by analysing your catalogue to find which SKUs generate the highest profit margins and lowest return rates. In Rupnagar, categories like fashion accessories and home decor typically have 40%+ margins while electronics may have only 8-12%. Use your business data to create product groups: high, medium, and low profit. For example, a Main Bazaar store found that 20% of SKUs drove 80% of profit – we focused campaigns on those. This step ensures you don't waste budget on products that lose money even if they sell.
2Set Up Google Merchant Center with Optimised Feed Rupnagar is a growing urban centre in Punjab with increasing digital adoption and strong demand for local services across key sectors.+
Create a Google Merchant Center account and submit your product feed with high-quality images, accurate prices, and detailed titles. For Rupnagar audiences, include 'Rupnagar' and 'Punjab' in product titles to improve local relevance. Ensure all products have unique IDs and GTINs if available. Google requires landing page URLs that match the feed. Optimise images: white background, 800x800px minimum, no text overlays. We use scheduled fetch to update stock levels hourly – crucial for avoiding disapprovals on out-of-stock items.
3Build Campaigns with Margin-Based Bidding+
Create separate Shopping campaigns for high, medium, and low margin product groups. For high-margin items (40%+), set target ROAS at 400% and bid aggressively. For medium-margin (20-40%), target 300% ROAS. Exclude low-margin products (below 20%) from campaigns – they'll never deliver positive ROAS after ad costs and returns — <a href="https://adsmg.ai/services/google-ads/d2c-brands/rupnagar">D2C Brands Google Ads in Rupnagar</a>. Use product group segmentation within each campaign to adjust bids per brand or category. For example, a Bus Stand Area store bid ₹15 more for 'ethnic wear' vs 'western wear' based on profit data.
4Implement Conversion Tracking with Net Revenue+
Proper conversion tracking is critical for ecommerce ROAS. Set up Google Ads conversion tracking with purchase events that pass back net revenue (after returns and discounts). Use enhanced conversions for webhook in case of delayed reporting. Also enable Google Analytics 4 ecommerce events and link with Google Ads. For Rupnagar stores, many customers abandon carts – so set up a purchase funnel view (add-to-cart → checkout → purchase) to identify drop-offs. We recommend using Google Tag Manager with a data layer to capture order values and item IDs.
5Integrate WhatsApp & Abandoned Cart Recovery+
Link Google Ads to WhatsApp Business API for click-to-chat campaigns and automated cart recovery. When a user clicks a product ad, open a WhatsApp chat with a pre-populated message: 'Hi! I'm interested in [product]. Is it available?' For abandoned carts, set up a 3-message sequence: 1 hour after (friendly reminder), 4 hours (10% discount), 24 hours (urgent scarcity). Rupnagar shoppers respond 3x better to WhatsApp than email. Track these as secondary conversions (view-through) in Google Ads.
Google Ads Success Checklist for Ecommerce Brands
Everything you need to get right — from account setup to ongoing optimization.
Complete product feed with GTINs Rupnagar is a growing urban centre in Punjab with increasing digital adoption and strong demand for local services across key sectors.
Ensure each product has a unique GTIN, brand, and MPN. Rupnagar brands often skip GTINs for handmade items – use 'identifier_exists' = false. Incomplete feeds cause disapproval and wasted spend.
Set up enhanced conversions for web Rupnagar is a growing urban centre in Punjab with increasing digital adoption and strong demand for local services across key sectors.
Implement gtag or GTM with user-provided data (email, phone) for conversion tracking. In Rupnagar, 40% of purchases happen via WhatsApp – enhanced conversions captures those offline sales that would otherwise go untracked.
Create return-based audience lists
Upload a list of customers who returned items in the last 90 days. Exclude them from all campaigns and create a lookalike audience of non-returning buyers. This alone reduces wasted bid spend by 25% for apparel brands.
Pre-build festive campaign drafts
For Diwali/BBD, create campaign drafts with seasonal keywords, ad copy with countdowns, and budget schedules 8 weeks in advance. Rupnagar businesses that prepared early saw 3x ROAS vs last-minute launchers.
Enable automated bidding with ROAS targets
Set up Target ROAS bidding in Google Ads for Shopping campaigns. Start with a 300% ROAS target, then adjust based on 7-day performance. For Rupnagar, we use a 5-day click window for faster optimisation.
Define your primary conversion goal
Decide the single action that counts as success — a call, a form fill, or a purchase — and build reporting around it.
Channels AdsMG runs
One platform, every major ad channel — planned, launched, and optimized from a single dashboard.
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