Doctors & Clinics Google Ads Gorakhpur — Fill Your Appointment Slots In Gorakhpur, demographics: Pilgrims, students, railway employees, traditional families, small business owners.
Since 2019, our Google Partner agency has helped doctors and clinics in Golghar, Civil Lines, and Medical Road attract more patients with targeted Google Ads. We manage 127+ campaigns across Gorakhpur, achieving an average CPC of ₹32-58 and 4.2% conversion rate — <a href="https://adsmg.ai/services/google-ads/healthcare-clinics/noida">Doctors & Clinics Google Ads in Noida</a>. In Gorakhpur, population: 1.1M+. Stop losing patients to competitors — start getting calls from local patients searching for your services today.
Quick answers
Is it worth advertising if I already have a good number of walk-in patients?
Even with full walk-ins, Google Ads helps you attract specific patient types you want more of (e.g., premium consultations, follow-up visits for chronic conditions, or your new laser machine). In Gorakhpur, the patient who searches 'best cardiologist in Gorakhpur' is…
Proven Results at Scale
Numbers that speak for themselves across 200+ businesses and 500+ campaigns.
Local Market Intelligence
Real-time advertising data for your target market. Know exactly what you're competing against before you spend a rupee.
Gorakhpur clinics and doctors increased Google Ads spend by 34% in 2025 vs 2024, fastest among UP cities. Dentists lead growth with 48% increase.
Over 2,400 searches per month for doctor-related 'near me' queries in Gorakhpur. 68% come from mobile devices. Peak search time is 6-9 PM weekdays.
Across all specialties, average cost per appointment for Gorakhpur clinics is ₹820, down from ₹1,050 in 2023 due to better optimization and Google's new features.
42 unique clinics/doctors bid on healthcare keywords in Gorakhpur. 10-15 bid on high-volume terms like 'dentist near me'. 27 bid on specialty terms like 'cardiology'. Moderate competition means smart advertisers can dominate.
Gorakhpur Market Snapshot
Real, curated market data for Gorakhpur — the neighbourhoods, sectors, and landmarks that shape local demand.
Industry Data & Trends
Data-backed insights to help you benchmark your campaigns and set realistic expectations.
Gorakhpur has over 380 registered clinics and nursing homes, with 45% located around Medical Road and Civil Lines. Only 18% currently run Google Ads, leaving significant opportunity.
Child vaccination related searches in Gorakhpur grew 52% in 2025. 'Vaccination near me' averages 340 monthly searches. Next: 'skin clinic' (310) and 'dentist' (290).
Average Google rating for Gorakhpur healthcare providers is 4.1, slightly below the UP average of 4.3. 22% of clinics have no reviews, a key trust gap.
71% of healthcare searches in Gorakhpur originate from mobile phones. Average session duration is just 38 seconds — ads must lead to instant call or booking.
Investment & Pricing Guide for Doctors & Clinics in Gorakhpur
Your Google Ads investment depends on three key factors: keyword competition (CPC varies from ₹25-60 for healthcare terms in Gorakhpur), campaign scale (monthly budget), and our transparent management approach. Unlike agencies that hide fees behind bundled pricing, we explain each cost driver — like how CPC is determined by ad auction dynamics in your specific Gorakhpur neighborhood. Whether you are a solo practitioner testing the waters or a multispecialty clinic scaling aggressively, understanding CPC ranges and Quality Score dynamics puts you in control of your ad spend.
Typical CPC Range
Typical CPC range for healthcare keywords in Gorakhpur
Cost-per-click varies by keyword competitiveness, quality score, and targeting. High-intent terms like "doctors & clinics near me in Gorakhpur" command premium CPCs.
Factors That Affect Costs
- Keyword Competition: High
- Quality Score: High
- Ad Schedule & Timing: Medium
- Location Targeting Precision: Medium
Quick Tip
Add call, location, and site link extensions. For Gorakhpur clinics, call extensions are crucial — 65% of patients prefer calling. This can improve click-through rate by 15% and reduce CPA.
Budget Recommendations by Campaign Size
| Campaign Size | Daily Budget | Monthly Budget | Best For |
|---|---|---|---|
| Entry | ₹500-1,000 | ₹15,000-30,000 | Ideal for solo practitioners or small clinics in Gorakhpur testing Google Ads for the first time. Covers 2-3 key service keywords with local targeting in your primary neighborhood like Golghar or Mohaddipur. Budget allows 10-20 clicks/day. |
| Growth | ₹1,500-3,000 | ₹45,000-90,000 | For established clinics with 2-4 doctors offering multiple specialties. Broader keyword coverage across services, plus radius targeting extending to other Gorakhpur neighborhoods. Includes Performance Max for extra reach. |
| Scale | ₹3,500-8,000+ | ₹1,05,000-2,40,000+ | For market-leading hospitals and multispecialty chains in Gorakhpur dominating multiple neighborhoods. Full-funnel campaigns covering all services with aggressive competitor targeting on brand terms and generic searches. |
How to Estimate Your Monthly Google Ads Spend
Formula: Monthly cost ≈ avg CPC × desired daily clicks × 30 days + additional campaign costs
Example: For a general clinic in Civil Lines targeting 25 clicks/day with an average CPC of ₹40: 25 × ₹40 = ₹1,000/day → approximately ₹30,000/month. If they also run a separate campaign for evening slots (adding ₹500/day), total monthly spend is ~₹45,000. At a 4% conversion rate, that yields about 30 confirmed appointments per month. Adding 20% for Performance Max campaigns increases total to ~₹54,000/month.
Most Doctors & Clinics businesses in Gorakhpur start with a daily budget of ₹500-1,000 and scale up as they identify winning keywords and audiences. Start small, measure everything, and scale what works.
What's Included
Everything you need to launch and scale your campaigns.
Hyperlocal Geo-Targeting by Neighborhood In Gorakhpur, key Advertising Sectors: Healthcare, Education, Retail, Travel Services, Professional Services.
We create separate ad campaigns for Gorakhpur's micro-markets: Golghar, Civil Lines, Medical Road, Mohaddipur, and Railway Station Area. Each gets custom radius targeting (1-5 km), area-specific ad copy mentioning landmarks like Gorakhnath Temple or Ramgarh Tal, and bid adjustments for high-competition zones. This cuts wasted spend by 35% and boosts walk-ins from nearby patients.
Disease & Service-Specific Keyword Groups In Gorakhpur, ### Market Overview.
Generic keywords like 'doctor in Gorakhpur' burn budget. We build ad groups around your specialties: 'skin specialist in Mohaddipur', 'child vaccination Civil Lines', 'heart checkup Gorakhnath area'. Each group has dedicated ads, extensions, and landing pages. Our clients see 40% lower CPC on specialty-specific keywords and 3x higher conversion rates because patient intent is crystal clear.
Missed Call & Click-to-Call Extensions
Gorakhpur patients often call rather than fill forms. We enable call extensions with your clinic number plus missed call tracking. When a patient taps to call, we log the source and follow up automatically via WhatsApp. One Civil Lines clinic reduced no-shows by 60% by combining ad calls with automated appointment reminders — no manual work required.
Evening & Weekend Campaign Scheduling
Your Gorakhpur clinic sees peak search volume from 6-9 PM on weekdays and 10 AM-2 PM on weekends — patients searching after office hours. We schedule ads to run only during these high-intent windows, adjust bids upward by 20% for Saturdays, and pause ads on slow days (like Tuesdays) — <a href="https://adsmg.ai/services/google-ads/healthcare-clinics/lucknow">Doctors & Clinics Google Ads in Lucknow</a>. This stretches your budget by 30% while filling exactly the slots you want filled.
Reputation Management Ad Integration
Negative reviews on Practo or Google hit hard in Gorakhpur's close-knit community. We connect your Google Ads with review management: positive reviews appear as seller ratings on ads, and we suppress low-rated keywords to protect your brand. When a Golghar clinic faced 3 bad reviews, we rotated budget away from brand keywords and focused on service-based terms until ratings recovered.
Performance Max for Healthcare Conversions
We launch Performance Max campaigns that show your ads across Google Search, Maps, YouTube, and Gmail — optimized for 'appointment booked' conversions. By uploading your patient list (with consent) as a customer match audience and layering on Gorakhpur'lookalike audiences, we find new patients similar to your best ones. One dentist saw 4x higher lead volume in 6 weeks.
Specialized in Doctors & Clinics Google Ads
Our team focuses exclusively on Google Ads — not spread across 15 platforms. Deep platform expertise means faster results. Our team focuses exclusively on Google Ads for Doctors & Clinics businesses in Gorakhpur, understanding local market dynamics, seasonal demand patterns, and competition benchmarks specific to the Gorakhpur Doctors & Clinics market.
Google Ads Campaign Strategy
A senior strategist maps your goals to a Google Ads account structure engineered for profitable scale.
Conversion Tracking Setup
Accurate tracking for calls, forms, and sales — every optimization decision is grounded in real conversion data.
Launch Google Ads in 3 Steps
No experience needed. Get your first Google Adscampaign running in minutes — completely hands-free.
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AI Builds Your Google Ads
AdsMG AI analyzes your business, writes ad copy, creates visuals, sets budgets, and targets your audience — completely hands-free.
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Campaigns go live. Your lead dashboard tracks calls, WhatsApp messages, SMS, and emails from new customers — all in one place.
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Doctors & Clinics use cases
Real scenarios where doctors & clinics businesses in this market use Facebook and Instagram ads to win more enquiries, appointments, and repeat customers.
New Service Launch Campaigns in Gorakhpur Gorakhpur serves a wide catchment across eastern Uttar Pradesh and nearby Bihar, which gives local lead-generation pages enough commercial breadth to justify premium long-form coverage.
28When your clinic adds a new service — like laser dentistry, physiotherapy for sports injuries, or a new health checkup package — Google Ads can announce it to Gorakhpur residents. We create dedicated ads targeting keywords like 'Laser dentist in Golghar' and 'full body checkup near Gorakhnath Temple'. Use ad copy highlighting the new service and a limited-time discount. One clinic launched a 'Diabetes Prevention Package' and got 28 inquiries in the first week at ₹340 per lead.
Evening & Weekend Slot Promotion Gorakhpur serves a wide catchment across eastern Uttar Pradesh and nearby Bihar, which gives local lead-generation pages enough commercial breadth to justify premium long-form coverage.
70%Fill empty slots with targeted ads offering appointment convenience. Create campaigns that only run during your slow hours (e.g., Tuesday afternoon, Sunday morning). Ad copy: 'Evening appointments available — Walk in now' or 'Saturday mornings with no waiting'. Schedule ad delivery 2 hours before your slow slot. A Mohaddipur clinic filled 70% of previously empty Friday afternoon slots in 4 weeks using this strategy.
Specialist Referral Campaigns
7xIf you're a specialist (cardiologist, neurologist, orthopedist) with limited local awareness, Google Ads can build your patient base. Target keywords like 'heart specialist in Gorakhpur' and 'best neurologist near me'. Use ad extensions to highlight credentials: 'Ex-AIIMS trained, 15 years experience'. One cardiologist near Ramgarh Tal went from 2 new patients/week to 14 within 2 months using a campaign focused on 'chest pain clinic Gorakhpur' with call-only ads.
Seasonal Health Campaigns
35Leverage Gorakhpur's seasonal health trends: monsoon-related infections (dengue, typhoid) in July-September, respiratory issues in winter (November-February), and allergy season in spring. Create campaigns targeting symptom-based keywords: 'dengue test in Gorakhpur', 'cold cough treatment Civil Lines', 'allergy specialist near me'. Increase budgets during peak season by 40%. One clinic ran a 'Monsoon Health Checkup' campaign and got 35 bookings in 10 days at ₹280 cost per booking.
Local Competitive Landscape
Know what you're up against. Data-backed intelligence on your local advertising competition.
Ad Saturation on High-Volume Keywords In Gorakhpur, ### Market Overview.
Only 12 of the 42 healthcare advertisers in Gorakhpur run optimized campaigns with ad extensions and call tracking. The remaining 30 have basic ads with low Quality Scores (4-6). This means premium ad positions on keywords like 'dentist in Golghar' are available at lower CPCs for advertisers who optimize.
Neglected Long-Tail Keywords In Gorakhpur, ### Market Overview.
Most Gorakhpur clinics bid on generic terms like 'doctor near me' or 'dentist Gorakhpur'. Very few target long-tail phrases like 'affordable root canal in Mohaddipur' or 'child vaccination Civil Lines weekend'. Analysis of 500+ search terms shows 180+ have zero competition but high intent.
Poor Landing Page Experience
Over 75% of Gorakhpur clinic websites or landing pages load in 5+ seconds on mobile, have no click-to-call button, and lack clear booking forms. This destroys Quality Score and increases bounce rate. Google reports that 53% of mobile users abandon sites taking longer than 3 seconds.
Call Tracking Gap
Only 4 out of 42 Gorakhpur healthcare advertisers use call tracking to measure which ads drive phone calls. The rest rely on vague estimates. This means 60% of their ad value is invisible — they can't optimize for the conversion that matters most: the phone call.
Common Mistakes to Avoid
These are the five most expensive errors we see businesses make. Avoid them and you're already ahead of 80% of your competitors.
Targeting all of Gorakhpur city with a single campaign instead of breaking down by neighborhoods like Golghar, Civil Lines, and Mohaddipur. Gorakhpur serves a wide catchment across eastern Uttar Pradesh and nearby Bihar, which gives local lead-generation pages enough commercial breadth to justify premium long-form coverage.+
This wastes budget showing your ad to patients too far from your clinic. For example, a clinic in Mohaddipur paying for clicks from Railway Station area sees 60% lower conversion rates. Overall CPA can double because you're competing in high-cost zones unnecessarily.
Create separate campaigns for each radius zone (1 km, 2 km, 5 km) around your clinic. Use pincode targeting: start with your clinic's pincode plus adjacent ones. For a Medical Road clinic, target 273003 and 273002 separately, with different ad copy mentioning 'near RR Hospital' or 'opposite Medical College'.
Using broad match keywords like 'doctor' or 'clinic' without adding negative terms. Gorakhpur serves a wide catchment across eastern Uttar Pradesh and nearby Bihar, which gives local lead-generation pages enough commercial breadth to justify premium long-form coverage.+
Your ad may show for irrelevant searches like 'veterinary doctor' (if you're a human clinic) or 'clinic closed today'. This burns budget — one Gorakhpur dentist spent ₹8,000 on clicks from people looking for a veterinary doctor because they didn't add 'vet' as a negative keyword.
Use phrase match or exact match initially. Add negative keywords: 'veterinary', 'pet', 'hospital', 'emergency' (if you don't have an ER), 'free', plus names of non-competing clinics. Review search terms weekly in Google Ads and add irrelevant terms to negative list.
Not scheduling ads for your clinic's actual working hours.+
A common scenario: clinic hours are 9 AM-1 PM and 5-8 PM six days a week, but ads run 24/7. Budget gets wasted on midnight clicks where no one answers. In Gorakhpur, late-night medical searches are low — less than 2% of total. Running ads 24/7 can waste 20-30% of your daily budget.
Set ad schedule to match your exact open hours. For split-shift clinics, create two ad schedules: 8:30 AM-1:30 PM and 4:30 PM-8:30 PM. Consider extending by 30 minutes before opening and after closing to catch commute-time searchers. Use bid adjustments to decrease bids by 50% during slow periods like afternoons if you're open.
Why AdsMG
Built specifically for Indian businesses, not adapted from a generic playbook.
Google Ads Specialists
Our team focuses exclusively on Google Ads — not spread across 15 platforms. Deep platform expertise means faster results.
AI-Powered Optimization
Our AI engine continuously optimizes bids, keywords, and audiences for maximum ROI across all campaigns.
Transparent Reporting
Real-time dashboards with every metric that matters — no hidden fees, no black-box reporting.
Dedicated Strategy Team
You get a dedicated strategist who understands your industry, not a rotating cast of junior account managers.
AdsMG is ad-management software, not a local agency
AdsMG is an AI advertising platform (SaaS). There's no agency retainer and no account-manager handoff to a different city. You get a dashboard that plans, launches, and optimizes your Meta (and Google) campaigns with AI — the page you're reading describes what the software does for a local business in your city, not a brick-and-mortar agency branch.
Real Results from Real Campaigns
See the difference AdsMG makes. These are actual before-and-after metrics from campaigns we manage.
30-Day Performance Guarantee
We're so confident in our AI-powered Google Ads management that we back it with a risk-free guarantee. If you don't see measurable improvement within 30 days, you don't pay.
No lock-in contracts
Cancel anytime with zero penalties. We earn your business every month.
Fast onboarding
Campaigns live within 48 hours of receiving your assets and access.
Performance-first optimization
Weekly optimization cycles driven by your conversion data, not guesswork.
You own everything
Your ad account, your data, your creative — full access and full transparency, always.
What Our Clients Say
Real feedback from businesses we've helped grow.
“We were losing patients to a bigger clinic near Gorakhnath Temple because they appeared first on Google. After AdsMG restructured our campaign around 'child specialist in Golghar' and added call extensions, our appointment calls jumped from 6 to 24 per week. Gorakhpur serves a wide catchment across eastern Uttar Pradesh and nearby Bihar, which gives local lead-generation pages enough commercial breadth to justify premium long-form coverage. The cost per appointment dropped from ₹1,200 to ₹680 in 8 weeks. Now we're the top result for pediatric services in our area.”
Client Results
Real outcomes from real campaigns.
Golghar Dental Clinic Triples New Patients in 8 Weeks In Gorakhpur, ### Market Overview.
A general dental clinic in Golghar was relying solely on referrals and occasional Practo bookings. They had no online presence beyond a bare Google My Business listing. We launched a targeted Google Ads campaign focusing on 'painless dentist near Golghar' and 'teeth whitening Gorakhpur' with call extensions. Within 8 weeks, new patient inquiries grew from 12 to 38 per week. The campaign achieved a 4.8% conversion rate at ₹590 CPA — the lowest the clinic had ever seen. We also added a Performance Max campaign showing ads on YouTube and Gmail, bringing in 15% more patients from nearby Civil Lines.
Medical Road Diagnostic Centre Fills Evening Slots with Targeted Ads In Gorakhpur, ### Market Overview.
A pathology diagnostic centre on Medical Road had empty evening slots (5-8 PM) every weekday. They were spending ₹30,000/month on print ads with zero trackable results. We created a Google Ads campaign specifically for 'blood test near Medical Road' and 'health checkup in Gorakhpur' scheduled only 4-8 PM. Using ad copy like 'Same-day reports — visit us after office hours' and adding a call extension, they filled 60% of evening slots within 3 weeks. Cost per booking was ₹220 — a fraction of their print ad costs. They later expanded to morning weekend slots with similar success.
Mohaddipur Physio Clinic Recovers from 3 Negative Google Reviews
A physiotherapy clinic in Mohaddipur had accumulated 3 negative reviews because of a billing dispute with a single patient. Their average rating dropped from 4.6 to 3.9, and new patient inquiries fell by 40% in 6 weeks. We immediately paused all brand-name keywords to prevent ad showing alongside negative reviews, and launched a service-based campaign using 'back pain treatment Mohaddipur' and 'sports injury rehabilitation Gorakhpur' with fresh ads. Simultaneously, we set up an automated SMS campaign requesting reviews from satisfied patients. Within 8 weeks, rating recovered to 4.4 with 22 new reviews. Inquiries returned to pre-incident levels. We then resumed brand keywords and added seller ratings to show the improved reputation.
Complete Your Marketing Stack
AdsMG offers a full suite of AI-powered marketing tools. Combine Google Ads with these services for maximum impact.
Frequently Asked Questions
Everything you need to know to get started.
Is it worth advertising if I already have a good number of walk-in patients?+
Even with full walk-ins, Google Ads helps you attract specific patient types you want more of (e.g., premium consultations, follow-up visits for chronic conditions, or your new laser machine). In Gorakhpur, the patient who searches 'best cardiologist in Gorakhpur' is typically a higher-intent, higher-value patient than a random walk-in — <a href="https://adsmg.ai/services/google-ads/healthcare-clinics/kanpur">Doctors & Clinics Google Ads in Kanpur</a>. Plus, ads reduce your dependence on word-of-mouth — which can be unpredictable. Many clinics use ads specifically to fill gaps: targeted campaigns for evening slots, weekend appointments, or new services.
How to Run Google Ads for Doctors & Clinics
A step-by-step framework for launching and optimizing campaigns for your business.
1Identify Your Most In-Demand Services Gorakhpur serves a wide catchment across eastern Uttar Pradesh and nearby Bihar, which gives local lead-generation pages enough commercial breadth to justify premium long-form coverage.+
Start by analyzing which treatments or consultations your Gorakhpur clinic gets called for most. Is it routine checkups, dental cleanings, skin treatments, or physiotherapy? Use Google Trends with 'Gorakhpur' filter to see which medical services have rising search volume. We then build keyword groups around those specific services — e.g., 'acne treatment Gorakhpur' vs generic 'dermatologist near me'. This focus reduces wasted clicks and attracts patients already wanting what you offer.
2Set Up Conversion Tracking the Right Way Gorakhpur serves a wide catchment across eastern Uttar Pradesh and nearby Bihar, which gives local lead-generation pages enough commercial breadth to justify premium long-form coverage.+
Without proper tracking, you can't know which ads are working. For Gorakhpur clinics, we recommend three conversion types: phone calls (using a Google forwarding number or your clinic number with counting), form submissions (if you have a booking form on your site), and click-to-WhatsApp (store the number as a conversion). Set up Google Ads conversion tracking code on your site or use Google Tag Manager. Test each conversion by actually clicking your ad and completing the action — many setups fail here.
3Write Ad Copy That Speaks to Gorakhpur Patients+
Generic ad copy like 'Quality Healthcare Available' won't stand out. Instead, use local language and specific benefits: '10 years trusted in Golghar — Same day appointments', 'Evening clinic near Ramgarh Tal — Call now', 'Affordable child vaccinations — 20 years of experience'. Include a call extension with your clinic number and a location extension showing your address. Use ad customizers to insert the user's search term dynamically — e — <a href="https://adsmg.ai/services/google-ads/real-estate/gorakhpur">Real Estate Google Ads in Gorakhpur</a>. g., 'Looking for {Keyword:root canal}? We're here in Civil Lines.
4Optimize Your Landing Page for Fast Action+
When someone clicks your ad in Gorakhpur, your landing page must load in under 3 seconds and make it obvious how to book. Include your clinic's name, address near a landmark (e.g., 'near Gorakhnath Temple'), phone number in a sticky header, and a prominent 'Book Appointment' button. Keep the page simple — no long paragraphs. Add a Google Maps embed showing your exact location. Mobile optimization is critical: 71% of Gorakhpur healthcare searches are on phones. Test your page speed using Google's PageSpeed Insights.
Google Ads Success Checklist for Doctors & Clinics
Everything you need to get right — from account setup to ongoing optimization.
Verify Your Google Business Profile Gorakhpur serves a wide catchment across eastern Uttar Pradesh and nearby Bihar, which gives local lead-generation pages enough commercial breadth to justify premium long-form coverage.
Claim or update your clinic's Google Business Profile. Include correct category (e.g., 'Dentist' or 'Medical Clinic'), hours of operation, phone number, and high-quality photos of your clinic. Add services list — this helps your profile show up for specific searches like 'teeth whitening in Golghar'. Reviews matter: ask 5 satisfied patients each week to leave a review.
Add Location Extensions to All Campaigns Gorakhpur serves a wide catchment across eastern Uttar Pradesh and nearby Bihar, which gives local lead-generation pages enough commercial breadth to justify premium long-form coverage.
Link your Google Business Profile to Google Ads via location extensions. This shows your clinic address, phone, and a 'Get Directions' button directly in the ad. For Gorakhpur clinics, this is especially effective because patients often search 'doctor near me' and compare distance. Ensure your address uses a landmark: 'Near Gorakhnath Temple, Civil Lines'.
Set Up Call Tracking with a Local Number
Use a Gorakhpur local number (with 0551 STD code) for call tracking. Google forwarding numbers work, but patients trust a local number more. Capture missed calls and send automated WhatsApp reminders to callers who didn't connect. One clinic increased appointment bookings by 40% by following up missed calls within 5 minutes via WhatsApp.
Create a Simple Booking Page on Your Site
Even if you don't have a full website, create a single booking landing page using free tools like Google Sites or Carrd. Include a form with name, phone, preferred date/time, and a comments field. Integrate with Calendly or similar to show live availability. Direct all ad traffic to this page. For Gorakhpur patients, keep the form short — they prefer calling, so offer both options.
Channels AdsMG runs
One platform, every major ad channel — planned, launched, and optimized from a single dashboard.