Haripad Healthcare Clinics – Google Ads That Bring Patients
Proven Results at Scale
Numbers that speak for themselves across 200+ businesses and 500+ campaigns.
Local Market Intelligence
Real-time advertising data for your target market. Know exactly what you're competing against before you spend a rupee.
CPC for medical keywords in Haripad remained stable over past year, with slight increase during monsoon season when allergy and fever searches spike.
Searches for doctors and clinics in Haripad grew 34% year-over-year, driven by digital health awareness and smartphone penetration.
Average of 12 medical advertisers bidding on Haripad-specific keywords per zone (Main Bazaar Road, Bus Stand Area, etc.) — moderate competition.
78% of medical searches in Haripad originate from mobile devices, making click-to-call and location extensions critical for conversion.
Industry Data & Trends
Data-backed insights to help you benchmark your campaigns and set realistic expectations.
Over 240 clinics and medical practices registered in Haripad municipality, with 60% concentrated along Main Bazaar Road and Bus Stand Area.
Haripad clinics spending on Google Ads invest an average ₹18,000/month, with top performers spending ₹35,000+.
Conversion rate (appointment booking) from Google Ads for Haripad clinics is 4.1%, higher than Kerala state average of 3.6%.
62% of medical searches in Haripad are in Malayalam, emphasizing the need for bilingual ad campaigns.
Investment & Pricing Guide for Doctors & Clinics in Haripad
Your Google Ads investment for a Haripad medical practice depends on three key factors: keyword competition (CPC ranges from ₹28 to ₹52 for doctor searches in Haripad), campaign scale (monthly budget), and our transparent management approach. Unlike agencies that hide fees, we explain each cost driver so you can make informed decisions. CPC (cost-per-click) is what you pay when someone clicks your ad. It varies by specialty and neighborhood. CTR (click-through rate) measures how often people click your ad after seeing it. Conversion rate tells you how many clicks turn into appointments. Quality Score is Google's rating of ad relevance—higher scores mean lower costs. ROAS (return on ad spend) shows revenue generated per rupee spent. Whether you're a solo practitioner or a multi-specialty hospital, understanding these metrics puts you in control.
Typical CPC Range
Typical CPC range for doctor & clinic keywords in Haripad
Cost-per-click varies by keyword competitiveness, quality score, and targeting. High-intent terms like "doctors & clinics near me in Haripad" command premium CPCs.
Factors That Affect Costs
- Keyword Competition: High
- Quality Score Impact: High
- Ad Position Strategy: Medium
- Seasonal Demand Shifts: Medium
Quick Tip
Use radius targeting of 5–10 km around your clinic, but exclude areas beyond where patients wouldn't travel. For a clinic on Market Road, we exclude Kayamkulam and Mavelikara—saving 25% of wasted spend.
Budget Recommendations by Campaign Size
| Campaign Size | Daily Budget | Monthly Budget | Best For |
|---|---|---|---|
| Entry | ₹500–1,000 | ₹15,000–30,000 | Ideal for solo practitioners or small clinics in Haripad testing Google Ads for the first time. Covers 2–3 key services with hyper-local targeting around your clinic neighborhood (Main Bazaar Road, Bus Stand Area, or Market Road). |
| Growth | ₹1,500–3,000 | ₹45,000–90,000 | For established clinics and multi-specialty practices in Haripad with multiple services. Broader keyword coverage across all specializations with dedicated ad groups for each department. Includes neighborhood bid adjustments for entire Haripad area. |
| Scale | ₹4,000–8,000+ | ₹1,20,000–2,40,000+ | For leading hospitals and medical chains aiming to dominate the Haripad healthcare market. Full-funnel campaigns including brand defense, competitor conquesting, and seasonal health campaigns (monsoon, diabetes month). |
How to Estimate Your Monthly Google Ads Spend
Formula: Monthly cost ≈ avg CPC × desired daily clicks × 30 days
Example: For a multi-specialty clinic in Haripad targeting 30 clicks per day with an average CPC of ₹38: 30 × ₹38 = ₹1,140/day → approximately ₹34,200/month. Adding 15% for seasonal adjustments during monsoon takes it to ~₹39,330/month. With a 4.1% conversion rate, this yields about 37 patient leads per month.
Most Doctors & Clinics businesses in Haripad start with a daily budget of ₹500–1,000 and scale up as they identify winning keywords and audiences. Start small, measure everything, and scale what works.
How It Works
A proven methodology that delivers results.
Audit & Strategy
Audit & Strategy
Day 1-3Deep audit of your current campaigns, target market, and growth goals. We identify quick wins and build a data-driven Google Ads strategy.
Setup & Launch
Setup & Launch
Day 3-7Campaign configuration, keyword research, ad copy creation, and conversion tracking setup. Campaigns go live with optimized targeting.
Optimize & Scale
Optimize & Scale
Week 2+Continuous A/B testing, bid adjustments, audience refinement, and AI-powered optimization to maximize ROI.
Report & Refine
Report & Refine
OngoingWeekly performance reports with actionable insights, competitor analysis, and next-step recommendations.
What's Included
Everything you need to launch and scale your campaigns.
Hyper-Local Keyword Targeting In Haripad, market Size: Haripad serves as a key commercial and administrative hub in Kerala with growing demand for local services and digital customer acquisition.
We build campaigns around Haripad-specific search terms like 'best pediatrician in Bus Stand Area' or 'ENT clinic near Market Road'. Separate ad groups for each neighborhood—Main Bazaar Road, Vazhappally, and Karthikappally—with dedicated ad copy and landing pages. This cuts wasted spend by 35% and improves conversion rates by 20% compared to broad location targeting.
No-Show Reduction with Call Extensions In Haripad, key Advertising Sectors: Education, Healthcare, Retail, Real Estate, Professional Services.
We add call extensions and scheduling click-to-call buttons that let patients book directly from ads. Automatic follow-up text reminders reduce no-shows from typical 25% to under 10%. For a Haripad dental clinic, this added 18 confirmed appointments monthly without extra ad spend.
Review Management Ad Campaigns
Negative reviews on Practo or Google can harm your reputation. We run brand defense ads that push positive content above negative results. For one Main Bazaar Road clinic, this increased their average rating from 3.8 to 4.3 stars within 2 months by encouraging satisfied patients to leave reviews.
Weekday Slot Specials Campaigns
Mid-week underutilization is common—weekdays sit 60–70% occupied. We create ads promoting 'Tuesday/Wednesday doctor consultations at 20% discount' targeting patients searching for affordable care near Haripad — <a href="https://adsmg.ai/services/google-ads/healthcare-clinics/kozhikode">Doctors & Clinics Google Ads in Kozhikode</a>. This filled 45 extra slots per week for a Bus Stand Area multi-specialty clinic.
New Health Package Promotions
When you introduce new services (diabetes packages, health check-ups, specialist visits), we launch targeted search & display campaigns within 48 hours. For a Market Road clinic offering COVID-19 follow-up packages, this drove 120+ inquiries in the first 10 days.
Performance Max for Local Clinics
We set up Performance Max campaigns that automatically show your ads across Search, Display, YouTube, and Discovery. Our Haripad team customizes audience signals using local patient data—people aged 30–65 in a 10km radius with health-related search history. Average cost per new patient inquiry: ₹950.
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AI Builds Your Google Ads
AdsMG AI analyzes your business, writes ad copy, creates visuals, sets budgets, and targets your audience — completely hands-free.
Start Getting Leads
Campaigns go live. Your lead dashboard tracks calls, WhatsApp messages, SMS, and emails from new customers — all in one place.
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Grow Your Business with AI-Powered Google Ads
Our AI-powered platform optimizes bids, keywords, and audiences in real-time — so you get more leads without the agency markup.
Built for Every Business Model
Whether you serve individual clients, small businesses, or large enterprises — our doctors & clinics campaigns are tailored to your specific use case.
Monsoon Health Campaign Haripad is a growing urban centre in Kerala with increasing digital adoption and strong demand for local services across key sectors.
55Haripad sees a spike in fever, cold, and infection cases from June to August. We run targeted ads for 'fever treatment Haripad' and 'monsoon health check-up near Bus Stand Area'. These ads appear on smartphones when patients search symptoms. One clinic got 55 additional patients in July alone from this seasonal campaign.
New Specialist Appointment Fill Haripad is a growing urban centre in Kerala with increasing digital adoption and strong demand for local services across key sectors.
80%When a Haripad clinic adds a new specialist (e.g., ENT or dermatologist), we launch a 3-week campaign targeting relevant symptoms. For a new dermatologist on Market Road, ads like 'rash treatment Haripad' and 'skin allergy doctor near me' filled 80% of the first month's slots. Cost per appointment was ₹650.
Weekday Overcapacity Solution
158%Many Haripad clinics sit 60% occupied on Tuesdays and Wednesdays. We create 'Mid-Week Special' ads offering a discount or priority booking for those days. A Bus Stand Area clinic increased Tuesday bookings from 12 to 31 in 2 weeks using this approach. The campaign cost ₹8,000 but filled ₹1,20,000 in additional consultations.
Elderly Patient Outreach
22Older patients in Haripad often search in Malayalam and prefer phone calls. We run ads in Malayalam with large 'Call Now' buttons, targeting 50+ age group using Google's demographic settings. For a general physician near Main Bazaar Road, this generated 22 new regular patients over 3 months—many with chronic conditions needing ongoing care.
Trusted by Growing Businesses
Real results from real clients. Join the businesses that rely on AdsMG AI for their Google Ads success.
“Before AdsMG, we relied heavily on walk-ins and word-of-mouth. Our Main Bazaar Road clinic was invisible online. In Haripad, consumer Behavior: Local buyers in Haripad rely on Google Maps, WhatsApp, and word-of-mouth recommendations when choosing service providers. Within 6 weeks, Google Ads brought 32 new patients—most booking through the click-to-call button. The campaign cost ₹18,000 monthly and delivered ₹3,42,000 in consultation fees. The targeting was spot-on: we reached people searching for 'general physician in Haripad' who lived within 5 km.”
“We run the only dental clinic near Bus Stand Area. Our main problem was no-shows—almost 30% of appointments didn't show up. Haripad is a growing urban centre in Kerala with increasing digital adoption and strong demand for local services across key sectors. AdsMG set up ads with 'Book Now' call extensions and automatic WhatsApp reminders. No-shows dropped to 8% in the first month. Plus, our ad spend ROI hit 4.7x because every click-to-call was a serious patient, not a tire-kicker. Highly recommend for Haripad dentists.”
“As a new skin clinic in Market Road, we needed quick visibility. Generic search campaigns wasted budget. AdsMG created separate ad groups for 'acne treatment Haripad', 'laser hair removal near Market Road', and 'skin specialist Bus Stand Area'. Our cost per lead dropped from ₹1,200 to ₹640 in 45 days. In 3 months, we filled 90% of appointment slots—even mid-week afternoons.”
See How AdsMG Compares
Not all Google Ads management is created equal. Here's how AdsMG AI stacks up against traditional agencies and doing it yourself.
| Feature | AdsMG AI | Traditional Agency | DIY |
|---|---|---|---|
| AI-Powered Optimization | |||
| Real-Time Bid Adjustments | |||
| Dedicated Campaign Manager | Shared team | ||
| Weekly Performance Reports | Monthly | ||
| Industry-Specific Strategy | Generic | ||
| No Long-Term Contract | 12-month lock-in | ||
| INR Billing with GST | INR/EUR only | ||
| Campaign Launch Time | 24 hours | 1-2 weeks | 2-4 weeks |
Why Leading Brands Choose AdsMG
Backed by years of Google Ads expertise, certified professionals, and a track record of delivering measurable results.
Local Competitive Landscape
Know what you're up against. Data-backed intelligence on your local advertising competition.
Google Ads Penetration Among Haripad Clinics In Haripad, ### Market Overview.
Only 28 of the 240+ clinics in Haripad municipality run active Google Ads campaigns. This means low competition for ad slots. Many rely solely on word-of-mouth and walk-ins.
Ad Copy Sophistication In Haripad, ### Market Overview.
Most competing clinic ads use generic text like 'Best clinic in Haripad' without mentioning neighborhoods or specific services. 75% of ads lack extensions like call buttons or sitelinks.
Mobile Optimization Gap
Only 40% of current Haripad medical ads have click-to-call enabled. Most offer direction-only options despite 78% of searches being on mobile.
Malayalam Ad Opportunity
96% of current medical ads in Haripad are in English. No competitor is running Malayalam-only campaigns.
Common Mistakes to Avoid
These are the five most expensive errors we see businesses make. Avoid them and you're already ahead of 80% of your competitors.
Targeting too broad a radius around Haripad (e.g., entire Alappuzha district). Haripad is a growing urban centre in Kerala with increasing digital adoption and strong demand for local services across key sectors.
You waste budget showing ads to people in Kayamkulam or Mavelikara who will not travel to your Haripad clinic. This can increase your cost per lead by 60% as irrelevant clicks pile up.
Set radius targeting to 5–10 km from your specific Haripad location. Use neighborhood names in ad copy to attract only local patients. For clinics on Main Bazaar Road, target a 5 km radius first, then expand.
Using only English ad copy instead of Malayalam. Haripad is a growing urban centre in Kerala with increasing digital adoption and strong demand for local services across key sectors.
62% of Haripad medical searches are in Malayalam. English-only ads miss the majority of potential patients, especially those aged 40+ who form the core of chronic illness appointments. Conversion rates can be 30% lower.
Run separate ad groups in Malayalam with keywords like 'ഹരിപ്പാടിൽ ഡോക്ടർ' and 'മെയിൻ ബസാർ റോഡിലെ ക്ലിനിക്ക്'. Our team creates culturally relevant Malayalam ads that resonate with local patients.
Not bidding on your own clinic name (brand defense).
Competitors may bid on your clinic name to steal your brand search traffic. If you don't bid, a patient searching 'Nair Clinic Haripad' might see an ad for a competing clinic, losing you a guaranteed patient.
Always add your clinic name as a branded keyword with a conservative bid. The cost is low because your Quality Score is high for your own name. Also use ad copy with 'Official: Nair Clinic, Main Bazaar Road, Haripad' to reinforce trust.
Ignoring negative keywords like 'free' or 'government hospital'.
Without negatives, your ads may show for searches like 'free eye check-up Haripad' or 'government hospital Haripad'. These users are not your target and will click your ad out of curiosity, draining your budget.
Review the search terms report weekly and add irrelevant terms as negatives. Common negatives for private clinics: 'free', 'government', 'subsidized', 'insurance', 'Ayush' (if you're not Ayurvedic).
Setting and forgetting—not monitoring campaigns regularly.
Google Ads performance drifts without adjustments. Competitors change bids, seasonal patterns shift, and keywords get stale. A campaign that worked in January may burn budget by March. We've seen Haripad clinics lose 40% efficiency in 2 months of neglect.
Dedicate at least 30 minutes weekly to review performance. Better yet, let AdsMG handle optimization with weekly reports. We adjust bids, refine keywords, and test new ad copy continuously.
Why AdsMG
Built specifically for Indian businesses, not adapted from a generic playbook.
Google Ads Specialists
Our team focuses exclusively on Google Ads — not spread across 15 platforms. Deep platform expertise means faster results.
AI-Powered Optimization
Our AI engine continuously optimizes bids, keywords, and audiences for maximum ROI across all campaigns.
Transparent Reporting
Real-time dashboards with every metric that matters — no hidden fees, no black-box reporting.
Dedicated Strategy Team
You get a dedicated strategist who understands your industry, not a rotating cast of junior account managers.
Real Results from Real Campaigns
See the difference AdsMG makes. These are actual before-and-after metrics from campaigns we manage.
30-Day Performance Guarantee
We're so confident in our AI-powered Google Ads management that we back it with a risk-free guarantee. If you don't see measurable improvement within 30 days, you don't pay.
No lock-in contracts
Cancel anytime with zero penalties. We earn your business every month.
Fast onboarding
Campaigns live within 48 hours of receiving your assets and access.
Performance-first optimization
Weekly optimization cycles driven by your conversion data, not guesswork.
You own everything
Your ad account, your data, your creative — full access and full transparency, always.
What Our Clients Say
Real feedback from businesses we've helped grow.
“Before AdsMG, we relied heavily on walk-ins and word-of-mouth. Our Main Bazaar Road clinic was invisible online. In Haripad, consumer Behavior: Local buyers in Haripad rely on Google Maps, WhatsApp, and word-of-mouth recommendations when choosing service providers. Within 6 weeks, Google Ads brought 32 new patients—most booking through the click-to-call button. The campaign cost ₹18,000 monthly and delivered ₹3,42,000 in consultation fees. The targeting was spot-on: we reached people searching for 'general physician in Haripad' who lived within 5 km.”
Client Results
Real outcomes from real campaigns.
Haripad Dental Care Cuts No-Shows by 62% In Haripad, competitive Landscape: The advertising market in Haripad is in a growth phase, with Education and Healthcare leading digital ad adoption. Cost-efficient CPC environment ideal for local service businesses targeting intent-driven buyers. Brands that establish early local presence can build market share efficiently.
Dental clinic near Bus Stand Area, Haripad, faced 30% no-show rate costing ₹25,000/month. AdsMG implemented click-to-call ads with automated WhatsApp reminders. Within 6 weeks, no-shows dropped to 12%, and new patient bookings via ads increased from 18 to 45 monthly. Campaign cost: ₹22,000/month. ROI: 5.2x in consultation fees.
Nair Clinic Main Bazaar Road Fills Mid-Week Slots In Haripad, ### Market Overview.
General physician clinic on Main Bazaar Road struggled with 60% weekday occupancy. AdsMG launched 'Mid-Week Check-Up' ads offering ₹100 discount for Tuesday and Wednesday appointments. Within 30 days, occupancy rose from 60% to 92%. Cost per additional appointment was ₹320. Total ad spend: ₹16,000/month.
SkinLuxe Market Road Achieves 240% Lead Growth
New dermatology clinic in Market Road needed rapid patient acquisition. AdsMG built separate campaigns for acne, laser, and anti-aging treatments with Malayalam ad copy targeting Haripad neighborhoods. In 90 days, monthly patient inquiries jumped from 40 to 136. Cost per lead dropped from ₹1,200 to ₹620. Campaign ROI: 6.7x.
Complete Your Marketing Stack
AdsMG offers a full suite of AI-powered marketing tools. Combine Google Ads with these services for maximum impact.
Frequently Asked Questions
Everything you need to know to get started.
What types of healthcare services can I advertise for my clinic in Haripad using Google Ads? In Haripad, ### Market Overview.+
You can promote a wide range of services, including general consultations, specialist visits, diagnostic tests, and preventive health check-ups. For Haripad clinics, targeting services like fever treatment, diabetes management, and women’s health near landmarks such as the Haripad Temple or KSRTC bus stand works well. Focus on what local patients commonly search for, especially during summer when heat-related illnesses peak.
How can Google Ads help my clinic attract more patients in Haripad? In Haripad, ### Market Overview.+
Google Ads places your clinic at the top of search results when someone in Haripad looks for a doctor, ensuring you appear before competitors. By using keywords like 'clinic near Main Bazaar Road' or 'best healthcare in Haripad', you capture high-intent patients. As of 2026, most residents search on mobile, so ads with location extensions drive foot traffic from nearby areas.
Is Google Ads cost-effective for a small clinic in Haripad?+
Yes, because digital ad competition in Haripad is moderate, CPCs are often 40-55% lower than in major metros like Kochi. A modest daily budget can deliver consistent appointments without overspending. To maximize value, focus on local keywords and schedule ads during clinic hours—this reduces wasted clicks and keeps costs predictable.
What targeting options work best for clinics in Haripad?+
Location targeting around Haripad’s key areas—such as Market Road, the bus stand, and nearby residential colonies—ensures your ads reach people within a short distance. Use audience targeting by age and health interests, and consider remarketing to visitors who browsed your site — <a href="https://adsmg.ai/services/google-ads/healthcare-clinics/thiruvananthapuram">Doctors & Clinics Google Ads in Thiruvananthapuram</a>. Seasonal targeting for summer illnesses also boosts relevance.
How quickly can I expect to see results from Google Ads for my clinic in Haripad?+
Many clinics start receiving calls and appointment bookings within the first week, as search intent is high. However, optimal performance typically emerges after 4-6 weeks of data collection and bid adjustments. Since Haripad’s ad market is less saturated, you may see faster traction compared to larger cities.
Do I need a website to run Google Ads for my clinic in Haripad?+
A website is recommended for better conversion tracking and credibility, but it’s not mandatory. Google Ads can direct call-only ads or use a simple landing page with your clinic details. For Haripad clinics, a mobile-friendly page with your address near KSRTC bus stand and phone number works effectively.
How do I measure the success of my Google Ads campaigns for my clinic in Haripad?+
Key metrics include call volume from ads, appointment bookings, and cost per lead. Google’s conversion tracking can link online ad clicks to actual patient visits. In a city like Haripad, where word-of-mouth is strong, also track new patient inquiries mentioning they found you through online search.
How to Run Google Ads for Doctors & Clinics
A step-by-step framework for launching and optimizing campaigns for your business.
Define Your Patient Acquisition Goals Haripad is a growing urban centre in Kerala with increasing digital adoption and strong demand for local services across key sectors.
Define Your Patient Acquisition Goals Haripad is a growing urban centre in Kerala with increasing digital adoption and strong demand for local services across key sectors.
Start by deciding what matters most: appointment bookings, phone calls, or website inquiries. For a Haripad clinic, we recommend focusing on click-to-call conversions because most patients prefer calling directly. Set a target cost per appointment lead—₹800 is a good starting point for this market. Write down your target neighborhoods: Main Bazaar Road, Bus Stand Area, or specific villages like Kattanam.
Build Your Keyword List with Haripad Context Haripad is a growing urban centre in Kerala with increasing digital adoption and strong demand for local services across key sectors.
Build Your Keyword List with Haripad Context Haripad is a growing urban centre in Kerala with increasing digital adoption and strong demand for local services across key sectors.
List all services you offer and add neighborhood names: 'dentist Haripad', 'skin clinic near Main Bazaar Road', 'physiotherapy Bus Stand Area'. Use Google Keyword Planner to check search volume. Prioritize long-tail keywords (e.g., 'affordable diabetes check-up Haripad')—they have lower CPC and higher conversion rates. Include Malayalam translations for older demographics.
Write Ad Copy That Reflects Your Haripad Practice
Write Ad Copy That Reflects Your Haripad Practice
Each ad group should have 2–3 ads mentioning your location and unique value. Example headline: 'Best General Physician in Bus Stand Area, Haripad'. Include call extensions and sitelinks to specific services (e.g., 'Diabetes Package', 'Eye Check-up'). Use ad copy that addresses pain points: 'Tired of long waits? Same-day appointments available near Main Bazaar Road.
Set Up Location Targeting and Bid Adjustments
Set Up Location Targeting and Bid Adjustments
In Google Ads, set location targeting to Haripad town and surrounding villages within 10 km. Add bid adjustments: for Main Bazaar Road and Bus Stand Area—where competition is higher—set +20% bid, for less competitive zones like Cheppad set +5% — <a href="https://adsmg.ai/services/google-ads/real-estate/haripad">Real Estate Google Ads in Haripad</a>. Create separate campaigns if you have multiple clinic locations.
Monitor and Optimize Weekly
Monitor and Optimize Weekly
Check your campaign every 7 days. Look at search terms report to add negative keywords (e.g., if you're a general physician, add 'dermatologist' as negative). Adjust bids on keywords that convert well. Review neighborhood performance—if Bus Stand Area gives 40% of leads but only 20% of spend, increase bid there. Pause ads that get less than 1% CTR.
Integrate Patient Feedback Loop
Integrate Patient Feedback Loop
After each appointment from Google Ads, ask how they found you. Record this in a simple spreadsheet. Over time, you'll see which keywords and ads truly drive patients. Share this data with your AdsMG manager—we use it to refine audience targeting. For example, if 70% of callers ask about diabetes packages, we'll create a dedicated campaign for that.
Google Ads Success Checklist for Doctors & Clinics
Everything you need to get right — from account setup to ongoing optimization.
Verify Google Business Profile Haripad is a growing urban centre in Kerala with increasing digital adoption and strong demand for local services across key sectors.
Ensure your Haripad clinic is listed with correct address (including neighborhood like Main Bazaar Road), phone number, hours, and services. Add photos of your clinic interior and staff. This improves local ad quality and match rates.
Set Up Call Tracking Haripad is a growing urban centre in Kerala with increasing digital adoption and strong demand for local services across key sectors.
Use a separate phone number for Google Ads calls. This lets you track exactly which keywords generate phone appointments. Many Haripad clinics miss this—without tracking, you can't measure ROI accurately.
Install Google Ads Conversion Tracking
Place the conversion tracking code on your 'Thank You' page after booking. Also enable conversion tracking for calls—especially important for Haripad where many patients call direct. This data feeds the algorithm to optimize bidding.
Create a Booking Link for Ads
Set up a simple online booking page (Google Calendar, Practo, or custom) that you link from ads. This reduces friction for smartphone users. For Haripad, a WhatsApp booking link is highly effective since 85% of locals use WhatsApp.
Define Negative Keywords
Add negative keywords to prevent waste: 'free', 'government', 'hospital' (if you're a clinic), other specialties you don't offer. For example, a general physician should add 'physiotherapist', 'dentist', 'optometrist' as negatives.
Prepare Seasonal Offers
Draft ad copy for monsoon health packages, diabetes awareness month, and New Year check-ups. Save them as draft ads so you can launch quickly when demand spikes. Haripad sees peak demand during monsoon and pre-Pongal season.
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