Doctors & Clinics Google Ads Siliguri — Fill Your Appointment Slots

For clinics in Siliguri, Google Ads cost depends on keywords you target. Typical CPC (cost per click) ranges from ₹32-58. Competitive terms like 'dentist in Pradhan Nagar' cost more, while niche specialties like 'physiotherapist in Matigara' are lower. A common starting budget is ₹15,000-30,000 per month, which at ₹45 average CPC gives about 330-670 clicks. With a 4% conversion rate, that's 13-27 new appointments. We help you set a budget aligned with your goals — no minimum commitment.

Most clinics see their first appointment booking within 24-48 hours of campaign launch. However, full optimization takes 2-4 weeks. During this time, we collect conversion data to improve bidding and targeting. For example, a Pradhan Nagar gynecologist got 5 bookings on day one because we pre-built the campaign with high-intent keywords. After 30 days, we typically see stable performance with consistent cost per lead. Patience is key — we recommend a 90-day trial to gather enough data for long-term success.

All specialties benefit, but we see strongest results for high-volume services: gynecology, dermatology, dental, eye care, and general medicine. These have many local searches. Specialty clinics like ENT, orthopedics, or pediatricians also perform well because competition is lower. In Siliguri, patients often search for 'best doctor in Sevoke Road' or 'affordable skin clinic near me'. We tailor campaigns to each specialty's keywords and typical patient journey.

Absolutely. We use geo-fencing and radius targeting around your clinic location. For example, we can target an area within 5 km of your Sevoke Road clinic plus specific neighborhoods like Hakim Para and Pradhan Nagar. We also exclude areas where patients are unlikely to travel. This ensures your ad budget reaches only nearby patients who can actually visit. Siliguri's compact geography makes hyper-local targeting very effective.

No-show rates for clinics in India often exceed 25%. We tackle this three ways: First, we set up auto-reminders via WhatsApp (which Siliguri patients prefer over SMS). Second, we require a confirmed slot via call or booking form before counting a conversion. Third, we target high-intent keywords — patients searching for specific issues are more likely to show up. One clinic reduced no-shows from 28% to 8% within 2 months using our system.

Yes, we optimize your Google Business Profile as part of the service. We help you collect more reviews from satisfied patients and respond to them promptly. A well-optimized profile with positive reviews improves your ad Quality Score and local search ranking. We also add Q&A and posts about health tips — <a href="https://adsmg.ai/services/google-ads/healthcare-clinics/durgapur">Doctors & Clinics Google Ads in Durgapur</a>. For Siliguri clinics, a 4.5+ star rating with 30+ reviews can double the click-through rate from Google Search and Maps.

No problem. We offer month-to-month agreements with no lock-in. You can pause or stop anytime. However, we recommend a 3-month minimum to see significant results because it takes time to optimize campaigns. During the first month, we learn which keywords and audiences work best. After that, we scale up. Many Siliguri clinics stay with us long-term because the ROI is clear.

We use call tracking numbers that forward to your clinic. This lets us know exactly which ads and keywords lead to phone calls. Since many Siliguri patients prefer calling to confirm appointments, call tracking is essential. We optimize for calls by using call-only ads during clinic hours and call extensions on standard ads. You can see real-time reports of call duration and source in your dashboard.

Yes. For clinics with multiple locations — e.g., one in Hill Cart Road and one in Matigara — we create separate campaigns per branch. Each campaign targets its own radius and uses its own landing page with branch address and phone number. This avoids cannibalizing appointments and ensures patients go to the nearest branch. Performance Max campaigns can also cover all branches with smart bidding.

You get a custom dashboard updated weekly showing: impressions, clicks, spend, conversions (calls, bookings, direction requests), cost per lead, and ROI. We also provide monthly reports with insights and recommendations. For example, we might suggest increasing budget for a high-converting keyword or refining ad copy. All reports are in simple language — no technical jargon. We're always available for calls to discuss performance.