Google Ads for Jewellery Shops in Thiruvananthapuram — Get More Local Customers
Proven Results at Scale
Numbers that speak for themselves across 200+ businesses and 500+ campaigns.
Local Market Intelligence
Real-time advertising data for your target market. Know exactly what you're competing against before you spend a rupee.
Estimated CPC range for jewellery keywords in Thiruvananthapuram
Monthly jewellery-related searches in Thiruvananthapuram region
Jewellery advertising in Thiruvananthapuram — quality scores and relevance matter
Of jewellery searches happen on mobile. Mobile-first landing pages convert significantly better.
Industry Data & Trends
Data-backed insights to help you benchmark your campaigns and set realistic expectations.
The Jewellery industry in India is valued at over ₹3.5 lakh crore annually, driven by weddings, festivals, and investment demand. Thiruvananthapuram is one of the key markets with high search intent from qualified buyers.
Cost-per-click range for jewellery keywords in Thiruvananthapuram. Bridal and engagement terms trend higher, while long-tail collection-specific keywords offer better value.
Average landing page conversion rate for optimised jewellery campaigns in Thiruvananthapuram. Rates improve with collection-specific pages, hallmark trust signals, and mobile-optimised booking flows.
Percentage of jewellery searches in Thiruvananthapuram that happen on mobile devices. Mobile-first landing pages with click-to-call and WhatsApp CTAs convert at higher rates.
Google Ads Cost Guide for Jewellery in Thiruvananthapuram
Understand what you can expect to pay for Google Ads in the Thiruvananthapuram jewellery market — with transparent CPC benchmarks, budget recommendations, and a simple formula to estimate your monthly spend.
Typical CPC Range
Typical cost-per-click for jewellery keywords in Thiruvananthapuram
Cost-per-click varies by keyword competitiveness, quality score, and targeting. High-intent terms like "jewellery near me in Thiruvananthapuram" command premium CPCs.
Factors That Affect Costs
- Keyword Competitiveness: High-volume terms like 'bridal jewellery' cost more than long-tail keywords like 'engagement ring under 50k Mumbai'. Bridal and gold investment terms have the highest CPCs.
- Quality Score: Google rewards relevant ads with higher Quality Scores. A score of 8+ can lower your CPC by 30-50% for jewellery keywords.
- Location Targeting: Thiruvananthapuram has competitive jewellery keywords. Targeting specific neighbourhoods and micro-markets is more cost-effective than targeting the entire city.
- Seasonality & Timing: CPCs for jewellery keywords peak during wedding season (Oct-Dec, Jan-Mar), Dhanteras, Diwali, and Akshaya Tritiya. Running campaigns year-round at lower budgets maintains presence.
Quick Tip
Use all available ad extensions with jewellery-specific copy: sitelinks for collections, callouts for certifications, and structured snippets for jewellery categories.
Budget Recommendations by Campaign Size
| Campaign Size | Daily Budget | Monthly Budget | Best For |
|---|---|---|---|
| Small / Independent Showroom | ₹500–₹1,500 | ₹15,000–₹45,000 | Single Thiruvananthapuram location, limited jewellery categories, testing phase |
| Medium / Multi-Collection | ₹1,500–₹5,000 | ₹45,000–₹1,50,000 | Multiple jewellery categories or 2-3 Thiruvananthapuram locations |
| Large / Multi-Showroom Chain | ₹5,000–₹15,000+ | ₹1,50,000–₹4,50,000+ | Multiple showrooms, full bridal + festive + gold investment campaigns |
How to Estimate Your Monthly Google Ads Spend
Formula: Daily Budget × 30.4 (average days/month) = Estimated Monthly Spend. Average CPC × Expected Daily Clicks × 30.4 = Monthly Budget Needed.
Example: If your average CPC for Thiruvananthapuram jewellery keywords is ₹120 and you want 40 clicks per day: 40 × ₹120 = ₹4,800/day → ₹4,800 × 30.4 = ₹1,45,920/month. For a more conservative start: 20 clicks/day at ₹90 CPC = ₹54,720/month.
Most Jewellery businesses in Thiruvananthapuram start with a daily budget of ₹1,500–₹5,000 and scale up as they identify winning keywords and audiences. Start small, measure everything, and scale what works.
How It Works
A proven methodology that delivers results.
Audit & Industry Research
Audit & Industry Research
Week 1We analyse your jewellery collection, current campaigns, competitor positioning, and local market demand patterns for bridal, festive, and everyday jewellery.
Keyword & Audience Strategy
Keyword & Audience Strategy
Week 1We build a comprehensive keyword taxonomy covering bridal jewellery, gold investment, diamond purchases, festive buying, gifting occasions, and local high-intent searches.
Campaign Setup & Launch
Campaign Setup & Launch
Week 2We configure Search, Shopping, Display, and YouTube campaigns with jewellery-specific ad copy, audience segments, location targeting, and conversion tracking.
Optimise & Scale
Optimise & Scale
OngoingContinuous A/B testing of ad copy, bid adjustments by device and location, negative keyword refinement, and seasonal campaign scaling for wedding and festive peaks.
Report & Refine
Report & Refine
WeeklyWeekly performance reports with actionable insights: cost-per-lead trends, keyword performance, geographical breakdowns, and next-step recommendations.
What's Included
Everything you need to launch and scale your campaigns.
Festive Season Advertising
Maximise festive season ROI with campaigns timed around Diwali, Dhanteras, Akshaya Tritiya, and regional festivals. Deploy countdown ad scheduling, festive-exclusive ad copy, and remarketing lists to convert seasonal browsing into showroom appointments and purchases.
Gold Rate & Investment Ads
Target gold investors and informed buyers with campaigns built around live gold rates, making-charge transparency, and purity certification. Use comparison-focused ad copy and trust badges to differentiate from competitors on hallmarking, buyback guarantees, and pricing clarity.
Custom Jewellery Design Promotion
Promote custom jewellery design services to buyers seeking one-of-a-kind pieces. Use visual-rich ad formats, design process landing pages, and consultation booking CTAs to convert inspiration into bespoke orders with clear pricing and timeline expectations.
Showroom Visit Generation
Drive foot traffic to jewellery showrooms with location-targeted campaigns using Google Maps ads, local inventory showcases, and direction extensions. Pair with store-visit conversion tracking to measure and optimise for in-person purchases.
Online Catalogue & Ecommerce Ads
Showcase your jewellery catalogue through Google Shopping ads and display remarketing. Use high-resolution product imagery, price transparency, and trust signals like certification badges to convert online browsers into qualified showroom or WhatsApp enquiries.
Jewellery Exchange Programs
Attract customers looking to exchange old jewellery or upgrade existing pieces. Target value-conscious buyers with exchange-rate calculators, transparent valuation processes, and trade-in campaigns that make upgrading straightforward and trustworthy.
Designer Collection Launches
Launch new designer collections with Teaser campaigns, YouTube video ads, and Discovery campaigns. Build anticipation before launch day, capture pre-orders or appointment requests, and retarget engaged audiences with collection showcases and limited-time offers.
Occasion-Based Retargeting
Re-engage past visitors and abandoned-cart users with occasion-triggered remarketing. Show curated collections based on browsing history, send wedding or festival reminders, and offer appointment booking prompts to convert warm interest into confirmed visits.
Grow Your Jewellery Business with AI
Our AI-powered platform optimises bids, keywords, and audiences in real-time — so you get more bridal and festive customers without the agency markup.
Built for Every Business Model
Whether you serve individual clients, small businesses, or large enterprises — our jewellery campaigns are tailored to your specific use case.
Bridal Customer Acquisition
3.2x ROASTarget engaged couples actively searching for bridal jewellery, engagement rings, and wedding collections in Thiruvananthapuram. AI-optimised keyword targeting and ad copy that converts browsers into showroom visitors.
Festive Season Domination
40% higher CVRCapture Dhanteras, Diwali, Akshaya Tritiya, and wedding season demand with campaigns timed to peak search activity in Thiruvananthapuram. Location-specific landing pages with festive offers and trust signals.
Gold & Investment Buyer Capture
67% higher CTRTarget informed gold buyers searching for purity certification, making-charge comparisons, and live gold rates in Thiruvananthapuram. Capture ready-to-buy traffic with transparent pricing and hallmark trust signals.
Showroom Visit Generation
2.5x store visitsDrive foot traffic to your Thiruvananthapuram jewellery showroom with Google Maps ads, local inventory showcases, and direction extensions. Perfect for multi-location jewellery brands.
Trusted by Growing Businesses
Real results from real clients. Join the businesses that rely on AdsMG AI for their Google Ads success.
“AdsMG transformed our Thiruvananthapuram jewellery showroom's online presence. We went from relying on walk-ins to getting 40+ qualified enquiries every month through Google Ads. The bridal collection campaigns alone doubled our wedding season bookings.”
“We were spending ₹50,000 a month on ads with zero tracking before AdsMG. Now we know exactly which keywords drive the most showroom visits and WhatsApp enquiries. Our cost-per-lead dropped by 60% in the first two months.”
“The festive season campaigns AdsMG built for us were a game-changer. Our Dhanteras and Diwali enquiries increased by 3x compared to the previous year. The team understood exactly when and how to target bridal and festive buyers.”
See How AdsMG Compares
Not all Google Ads management is created equal. Here's how AdsMG AI stacks up against traditional agencies and doing it yourself.
| Feature | AdsMG AI | Traditional Agency | DIY |
|---|---|---|---|
| AI-Powered Bid Optimisation | |||
| Jewellery-Specific Keyword Research | Generic | ||
| Festive & Bridal Season Planning | Standard only | ||
| Dedicated Campaign Manager | Shared team | ||
| Weekly Performance Reports | Monthly | ||
| Hallmark & Trust Badge Integration | Rarely | ||
| No Long-Term Contract | 12-month lock-in | ||
| INR Billing with GST | USD/EUR only | ||
| Campaign Launch Time | 24 hours | 1-2 weeks | 2-4 weeks |
Why Leading Brands Choose AdsMG
Backed by years of Google Ads expertise, certified professionals, and a track record of delivering measurable results.
Areas We Serve
Hyper-local campaigns targeting specific micro-markets with tailored ad copy and landing pages.
Serving Jewellery businesses across Thiruvananthapuram and surrounding areas
Local Competitive Landscape
Know what you're up against. Data-backed intelligence on your local advertising competition.
Ad Saturation
Search results for "jewellery shops in Thiruvananthapuram" show 5-8 advertisers on average. Top positions are dominated by larger chains and national brands, creating an opening for local jewellers with better relevance scores and trust signals.
Keyword Gap
Most competitors bid on generic "jewellery" or "gold" terms. Long-tail, intent-rich keywords like "bridal jewellery Thiruvananthapuram under 1 lakh", "hallmark gold coins Thiruvananthapuram", and "engagement ring custom design Thiruvananthapuram" have 67% lower competition and higher conversion rates.
Ad Copy Quality
Analysis of top Thiruvananthapuram jewellery ads shows most jewellers use generic copy without collection-specific details, hallmark trust signals, or making-charge transparency. Ads with Thiruvananthapuram neighbourhood references, gold purity badges, and festive offers get 40% higher CTR.
Landing Page Gap
77% of competing jewellery ads in Thiruvananthapuram direct users to generic homepages rather than collection-specific landing pages. Every click that lands on a homepage instead of a bridal or festive landing page wastes ad spend on untargeted traffic.
Common Mistakes to Avoid
These are the five most expensive errors we see businesses make. Avoid them and you're already ahead of 80% of your competitors.
Bidding on Generic "Jewellery" Terms
Generic terms like "jewellery" or "gold jewellery" in Thiruvananthapuram attract tyre-kickers, price researchers, and non-commercial traffic. They have low conversion rates and waste 50-70% of your budget on users not ready to purchase.
Use phrase match and exact match for "bridal jewellery Thiruvananthapuram", "gold coins Thiruvananthapuram", "engagement rings under 1 lakh", and "jewellery shop near me Thiruvananthapuram". Add negative keywords for repair, history, and second-hand queries.
Not Separating Bridal, Festive, and Daily-Wear Campaigns
Blending all jewellery categories into one campaign hides which collections drive actual showroom visits. A campaign mixing bridal sets with gold coins cannot optimise for either audience effectively.
Create separate campaigns for bridal collections, festive offers, gold investment, everyday wear, and gifting. Each needs its own keyword set, ad copy, landing page, and budget.
Sending All Traffic to the Homepage
When every ad click lands on a generic homepage, bridal buyers must hunt for wedding sets and gold investors must search for purity info. 70%+ bounce within 5 seconds. You are paying for clicks that never convert.
Create dedicated landing pages for each jewellery category: bridal sets, gold coins, diamond rings, festive offers. Each page should match the ad's promise exactly and make the next action (call, WhatsApp, book appointment) obvious and instant.
Ignoring Hallmark & Trust Signals in Ads
Jewellery buyers in Thiruvananthapuram care deeply about hallmark certification, making-charge transparency, buyback guarantees, and authenticity proof. Ads without these trust signals get lower CTR and conversion rates.
Include hallmark badges, BIS certification mentions, making-charge clarity, and buyback guarantees in ad copy. Use callout extensions for 'Hallmark Certified', 'Making Charge Transparency', and '100% Buyback Guarantee'.
Not Tracking Phone Calls and WhatsApp Enquiries
Jewellery businesses in Thiruvananthapuram get 60-80% of their enquiries via phone and WhatsApp. If you are only tracking form fills, you are missing most conversions and optimising based on incomplete data.
Set up Google Ads call tracking with unique numbers per campaign. Add WhatsApp click-to-chat tracking as a conversion action. Import offline conversion data from your CRM to measure enquiry-to-purchase rates.
Ignoring Seasonal Planning for Festive and Wedding Peaks
Jewellery demand in Thiruvananthapuram spikes sharply during wedding season, Dhanteras, Diwali, and Akshaya Tritiya. Starting campaigns during the peak misses early research intent and results in higher CPCs.
Plan festive campaigns 4-6 weeks before the peak. Scale budgets gradually, test ad copy early, and build remarketing audiences before the demand window opens. Review seasonality data from the previous year to inform budget allocation.
Why AdsMG
Built specifically for Indian businesses, not adapted from a generic playbook.
Jewellery-Specific Strategy
Built by marketers who specialise in the jewellery industry — not a generic agency repurposing real estate or healthcare tactics. We understand bridal cycles, hallmark trust, and making-charge transparency.
AI-Powered Bid Management
Machine learning algorithms optimise bids, keywords, and audiences in real-time across jewellery categories — something no human team can match during peak wedding and festive seasons.
Local Market Intelligence
Real-time CPC data by neighbourhood, seasonal buying patterns for weddings and festivals, and competitor ad intelligence — specific to your city and local jewellery market.
Dedicated Campaign Manager
A single point of contact who knows your jewellery collections, your bridal and festive campaigns, and your market — available by phone, email, and WhatsApp.
Festive & Bridal Season Planning
We plan and scale campaigns 4-6 weeks before wedding seasons, Dhanteras, Diwali, Akshaya Tritiya, and regional festivals — ensuring your brand captures early research intent.
No Long-Term Lock-In
Cancel anytime. No 12-month contracts, no hidden fees. We earn your business every month through performance and transparent reporting.
Real Results from Real Campaigns
See the difference AdsMG makes. These are actual before-and-after metrics from campaigns we manage.
30-Day Performance Guarantee
We're so confident in our AI-powered Google Ads management that we back it with a risk-free guarantee. If you don't see measurable improvement within 30 days, you don't pay.
Risk-Free Trial
Start with a free audit and strategy session. No payment required until you approve the plan.
30-Day Money Back
If you don't see measurable improvement in 30 days, we refund your management fee.
24/7 Expert Support
Dedicated campaign manager available by phone, email, and WhatsApp — not a chatbot.
Secure & Compliant
SOC 2 compliant platform with enterprise-grade security and INR billing with GST invoices.
What Our Clients Say
Real feedback from businesses we've helped grow.
“AdsMG transformed our Thiruvananthapuram jewellery showroom's online presence. We went from relying on walk-ins to getting 40+ qualified enquiries every month through Google Ads. The bridal collection campaigns alone doubled our wedding season bookings.”
Client Results
Real outcomes from real campaigns.
Thiruvananthapuram Bridal Campaign Success
3x bridal bookingsA Thiruvananthapuram jewellery showroom was struggling to attract bridal customers despite having an extensive collection. AdsMG built targeted campaigns around wedding season keywords, engagement ring searches, and trousseau collection queries. Within 3 months, the showroom saw a 3x increase in bridal appointment bookings and a 45% reduction in cost-per-enquiry.
Festive Season Gold Sales Boost
280% ROASFor the Dhanteras and Diwali season, a Thiruvananthapuram jewellery chain needed to maximize festive demand. AdsMG deployed countdown ad schedules, festive-exclusive ad copy, and remarketing campaigns targeting past visitors. The campaign delivered a 280% ROAS with over 200 qualified showroom visits during the 3-week festive window.
Online-to-Showroom Journey for Designer Jewellery
4x visit requestsA designer jewellery brand in Thiruvananthapuram wanted to drive showroom visits from their online campaigns. AdsMG created a seamless journey from search ad to collection gallery to appointment booking. The result was a 4x increase in showroom visit requests and a 60% improvement in lead-to-visit conversion rate.
Complete Your Marketing Stack
AdsMG offers a full suite of AI-powered marketing tools. Combine Google Ads with these services for maximum impact.
Frequently Asked Questions
Everything you need to know to get started.
How long until Google Ads works for jewellery brands & manufacturers in Thiruvananthapuram?+
Expect 3-6 weeks for Thiruvananthapuram search initiatives to stabilize as negatives, bid strategy, and service pages align with real Retail demand patterns.
How do jewellery brands & manufacturers near Vazhuthacaud reduce wasted ad spend?+
suppression terms lists block Retail job seekers, students, and DIY searches. Review the Thiruvananthapuram search query data weekly for the first month.
Is return-visitor outreach worth it for jewellery brands & manufacturers in Thiruvananthapuram?+
Yes. Retarget visitors from Vazhuthacaud who viewed local fit and clear next-step confidence pages but left without a qualified enquiry. Use different messaging on the second touch.
How do jewellery brands & manufacturers in Thiruvananthapuram extend beyond Vazhuthacaud?+
Once Vazhuthacaud search initiatives are cost-effective, replicate the structure for Kowdiar and Technopark with tailored ad text and service pages. Never copy-paste Thiruvananthapuram-wide messaging.
What investment should jewellery brands & manufacturers in Thiruvananthapuram start with for Google Ads?+
Start by testing proof-led routing demand around Vazhuthacaud with enough daily spend to gather 15-20 taps. extend only the routes producing real qualified enquiry from Thiruvananthapuram.
How much does Google Ads cost for jewellery businesses in Thiruvananthapuram?+
Google Ads costs for jewellery businesses in Thiruvananthapuram vary based on keyword competition and seasonality. Jewellery keywords typically range from ₹60-₹180 per click in Thiruvananthapuram. A monthly budget of ₹25,000-₹1,50,000 is typical for generating 10-30 qualified enquiries per month, with higher budgets needed during wedding and festive seasons.
Can Google Ads generate qualified leads for jewellery stores in Thiruvananthapuram?+
Yes. Google Ads can generate highly qualified leads for jewellery businesses by targeting specific keywords like "bridal jewellery Thiruvananthapuram", "gold shop near me Thiruvananthapuram", and "diamond rings Thiruvananthapuram". With proper negative keyword management and conversion tracking, you can attract buyers actively researching jewellery purchases.
What type of jewellery businesses benefit most from Google Ads in Thiruvananthapuram?+
All types benefit: bridal jewellery showrooms, gold investment dealers, diamond and gemstone specialists, custom jewellery designers, multi-brand jewellery stores, and online-first jewellery brands. Each requires a tailored keyword strategy and landing page approach to maximize conversion rates.
What landing pages work best for jewellery Google Ads campaigns in Thiruvananthapuram?+
Effective landing pages for jewellery Google Ads campaigns include: (1) Collection-specific pages (bridal, festive, everyday wear), (2) Location-specific pages targeting Thiruvananthapuram neighbourhoods, (3) Gold rate and investment pages with live pricing, (4) Appointment booking pages with clear CTAs, (5) Trust pages with hallmark certification, making-charge transparency, and customer testimonials.
How do I track Google Ads ROI for my jewellery business in Thiruvananthapuram?+
Track ROI by setting up conversion tracking for: phone calls from ads, contact form submissions, WhatsApp enquiries, appointment bookings, and store visit conversions. Use call tracking numbers unique to each campaign. Set up Google Ads conversion tracking and connect it to your CRM to measure actual enquiry-to-purchase conversion rates.
When is the best time to run Google Ads for jewellery in Thiruvananthapuram?+
The jewellery industry has sharp seasonal peaks: wedding season (October-December and January-March depending on the region), festive season (Dhanteras, Diwali, Akshaya Tritiya), and Valentine's Day for diamond and gifting jewellery. Plan to increase budgets 3-4 weeks before these peaks to capture early research intent.
How to Run Google Ads for Jewellery
A step-by-step framework for launching and optimizing campaigns specifically for your industry.
Research Thiruvananthapuram Jewellery Buyer Intent
Research Thiruvananthapuram Jewellery Buyer Intent
Before spending a single rupee, understand what jewellery buyers in Thiruvananthapuram are searching for. Use Google Keyword Planner to identify high-intent keywords: "bridal jewellery Thiruvananthapuram", "gold rate today Thiruvananthapuram", "diamond ring under 1 lakh", "jewellery shop near me". Study competitor ads — what collections are they promoting? What trust signals are they missing?
Build Collection-Specific Landing Pages
Build Collection-Specific Landing Pages
Every jewellery category needs its own landing page. Bridal buyers want to see wedding sets and engagement rings. Gold investors want purity certification and live rates. Gifting buyers need curated options with price ranges. Include hallmark trust badges, making-charge transparency, and customer reviews from Thiruvananthapuram buyers.
Set Up Full Conversion Tracking
Set Up Full Conversion Tracking
The biggest mistake jewellers make is running ads without tracking. Install Google Ads conversion tracking + Google Analytics 4. Track every phone call, form submission, WhatsApp click, and store visit. Without this data, you cannot optimise — you are guessing which campaigns deliver real showroom visits.
Launch with a Focused Thiruvananthapuram Campaign
Launch with a Focused Thiruvananthapuram Campaign
Start with 3-5 tightly themed ad groups targeting specific jewellery categories in Thiruvananthapuram: bridal collections, gold coins and bars, diamond jewellery, and occasion-based gifting. Set a daily budget of ₹1000-₹2200 and let campaigns run for at least 2 weeks before optimising.
Optimise Weekly Around Festive Peaks
Optimise Weekly Around Festive Peaks
Check performance every week, especially during wedding season, Dhanteras, Diwali, and Akshaya Tritiya. Increase bids on high-performing bridal keywords. Pause terms with high spend and no conversions. Add negative keywords weekly to filter out non-commercial searches like 'jewellery repair' or 'gold price history'.
Retarget Warm Audiences
Retarget Warm Audiences
Most jewellery buyers do not purchase on the first visit. Set up remarketing campaigns for past website visitors, video viewers, and abandoned form fillers. Show them curated collections based on their browsing history, festive offers, or appointment booking prompts to bring them back.
Google Ads Success Checklist for Jewellery
Everything you need to get right — from account setup to ongoing optimization.
Define Target Jewellery Categories
Identify 5-8 jewellery categories your Thiruvananthapuram showroom specialises in — bridal sets, gold coins, diamond rings, everyday wear, custom designs. Create separate ad groups for each category with dedicated landing pages.
Build Collection-Specific Landing Pages
Every jewellery category needs its own landing page with collection imagery, pricing transparency, hallmark certification badges, and clear calls to action for appointment booking or WhatsApp enquiry.
Set Up Conversion Tracking Before Launch
Install Google Ads conversion tag, Google Analytics 4, and call tracking before spending a single rupee. Track form fills, phone calls, WhatsApp clicks, and store visits as separate conversion actions.
Write Intent-Driven Ad Copy
Include collection names, price ranges, hallmark certifications, and Thiruvananthapuram neighbourhood references in headlines and descriptions. Ads with specific jewellery categories outperform generic shop ads by 40%+ in CTR.
Use Negative Keywords Aggressively
Add "jewellery repair", "gold rate history", "second hand jewellery", "jewellery cleaning", "job in jewellery shop" as negative keywords to filter out non-commercial traffic. Update monthly from search term reports.
Implement Call & WhatsApp Extensions
Add phone number and WhatsApp click-to-chat extensions to every ad. 60%+ of jewellery buyers prefer to enquire via WhatsApp or phone before visiting a showroom.
Create Seasonal Remarketing Audiences
Tag all landing page visitors and create separate remarketing lists for bridal, festive, and everyday wear visitors. Adjust offers and ad copy based on the collection they viewed.
A/B Test Landing Pages Continuously
Test different hero images (bridal sets vs gold coins), CTA buttons (Book Appointment vs WhatsApp Now), and form fields. Even small changes can improve conversion rates by 20-40% for jewellery campaigns.
Monitor Quality Score Weekly
Low quality scores increase your CPC and reduce ad visibility. Check keyword relevance, landing page experience, and expected CTR every week. Improve underperforming keywords by tightening ad-to-landing-page message match.
Review Search Terms Report Weekly
Download the search terms report every week. Add irrelevant searches as negative keywords. Identify new high-performing jewellery keywords to add as exact match campaigns.
Ready to Get Started?
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