Facebook & Meta Ads for HealthTech & Telemedicine Platforms in Una

Most Una platforms see first Instant Form leads within 48-72 hours because Meta shows Reels and Feed ads to matched health-intent audiences, not searchers. A Una Bazaar dermatology setup got 23 leads in three days with Gujarati doctor Reels. Full learning takes 14-21 days. By week three we shift toward lookalikes from actual bookers, which trims lead cost. Retargeting then recovers video viewers who didn't book.

Una's smaller 0.06M+ base means you can start at ₹18,000-₹28,000 monthly and still own frequency. At ₹22,000 with a ₹165 CPM, you buy around 133,000 impressions across Una Bazaar, Una Market and Diu spillover. With 1.1% click rate and 4% form conversion, that's 55-60 consult leads. Single-specialty practices start lean with 4km radius targeting. Multi-specialty platforms covering Surat and Ahmedabad need larger pools.

Una trades 30-45% cheaper than Ahmedabad and nearly half of Mumbai for HealthTech audiences. Ahmedabad dermatology CPMs often cross ₹310 due to dense clinic bidding, while Una sits near ₹127-₹243. Mumbai adds national brand competition. That gap lets Una platforms test more Gujarati creative variants for the same spend. You reach family decision-makers without metro auction pressure.

Doctor-led Reels drive discovery, Stories drive reminders, carousels drive specialty education. Reels with Gujarati captions explain symptoms and app steps in 30 seconds. Stories countdown stickers push same-week slots. Carousel cards break dermatology, gynaecology and mental health into separate swipes. Instant Forms with WhatsApp handoff beat website-only paths. Advantage+ placements then distribute winners automatically.

We don't ask for booking on first view. Una viewers first see a doctor answering one doubt, then a patient story, then the booking prompt. Subtitled clinic walkthroughs, prescription sample flows and follow-up promises reduce fear. Retargeting shows FAQ Stories only to 50%+ video viewers. This sequence lifted show-up rates from 41% to 68% for an Una Market women's health client.

Yes, and you must. Each specialty needs its own audience, creative and lead form in Una. Dermatology targets 18-34 beauty-intent Reels viewers. Gynaecology targets 24-44 women with family-health interests. Mental health uses privacy-first messaging for students and professionals. Mixing them confuses Meta learning and raises lead cost. Separate budgets let winners scale without starving smaller specialties.

We build post-lead nudges that protect lifetime value. After an Instant Form fill, WhatsApp sends a Gujarati first-consult checklist and app login video. Stories remind them two hours before the slot. No-shows enter a three-day Reels retargeting loop with credit-expiry prompts. One Una therapy platform lifted trial-to-paid to 31% with this flow. First-visit experience decides renewal.

We target HR managers and factory owners around Gir Somnath Industrial Area with lead forms for screening camps plus teleconsult packs. Creative shows camp photos, employee testimonial clips and pricing slabs. Follow-up is phone plus WhatsApp brochure, not just email. Three Una factories signed quarterly plans this way. Vadodara and Rajkot employer proof helps close hesitant HR teams.

Yes. Delhi health audiences face hospital-chain bidding that pushes CPMs past ₹340, while Jaipur sits near ₹260-₹300. Una's tier-3 auction stays calmer, so ₹18,000 goes further on reach and frequency. You also face fewer competing telehealth brands in Feed. That window won't last as more Gujarat platforms enter Meta. Early movers in Una lock cheaper lookalikes now.

You need Meta Pixel plus Conversions API on your booking page, Instant Form to CRM sync, and WhatsApp click tracking. We tag specialty, slot time and first-versus-repeat consult as separate events. This lets Meta optimize for paid bookings, not just leads. Weekly reports tie spend to show-ups and renewals in plain Gujarati-English. Indore and Surat clients use the same stack.