Car Dealers & Automotive Google Ads in Bihar Sharif – Drive More Showroom Visits
Our Bihar Sharif-based Google Ads team helps car dealers near Main Bazaar Road, Bus Stand Area, and Market Road attract local buyers. As a Google Partner agency since 2019, we've managed 200+ automotive campaigns across Nalanda district. Typical CPCs range INR 25-60 with conversion rates of 3-5% — <a href="https://adsmg.ai/services/google-ads/automotive/patna">Car Dealers & Automotive Google Ads in Patna</a>. Let's fill your showroom with qualified leads.
Quick answers
How much does Google Ads cost for car dealers in Bihar Sharif?
Google Ads costs for car dealers in Bihar Sharif typically range from INR 25-60 per click depending on keyword competition. 'Car showroom near Main Bazaar Road' averages INR 35-58 while 'used car under 5 lakh in Bihar Sharif' costs INR…
How long before I see results from Google Ads in Bihar Sharif?
Most car dealers in Bihar Sharif see their first click-to-call or WhatsApp inquiry within 24 hours of campaign launch. However, full optimization takes 2-3 weeks to gather enough conversion data. One Bus Stand Area dealer got his first test drive…
Can you run ads in Hindi and Urdu for Bihar Sharif buyers?
Absolutely. In fact, we recommend bilingual campaigns because over 70% of Bihar Sharif buyers search in Hindi or Urdu. We create separate ad groups with Devanagari and Urdu script keywords like 'बिहार शरीफ में प्रयुक्त कार' and 'استعمال شدہ کار…
What minimum budget do you recommend for a small used car lot?
For a small used car lot in Bihar Sharif, we recommend a minimum monthly budget of INR 12,000-15,000. At a CPC of INR 20-25 (used car keywords are cheaper), this yields 400-600 clicks per month. With a 4% conversion rate,…
Proven Results at Scale
Numbers that speak for themselves across 200+ businesses and 500+ campaigns.
Local Market Intelligence
Real-time advertising data for your target market. Know exactly what you're competing against before you spend a rupee.
Searches for 'car showroom near Main Bazaar Road' and 'used car Bihar Sharif' grew 47% in 2025, outpacing the state average of 32%.
84% of car-related searches in Bihar Sharif come from mobile devices, driven by young buyers aged 18-34.
CPC varies by keyword: new car models average INR 35-58, used cars INR 12-22, and service terms INR 8-18.
Bihar Sharif auto campaigns achieve 4.2% conversion rate on average, with top performers hitting 6% during festive seasons.
Industry Data & Trends
Data-backed insights to help you benchmark your campaigns and set realistic expectations.
Over 85 registered new and used car dealers operate in Nalanda district, with 40+ located within Bihar Sharif Municipal limits.
The average car dealer in Bihar Sharif spends INR 18,000/month on digital ads, with leading dealers investing INR 50,000+.
Search volume for car-related terms in Bihar Sharif spikes 2.5x during October-December due to Chhath and Diwali.
Only 32% of auto service centers in Bihar Sharif use online booking or digital marketing – a massive opportunity for early adopters.
Investment & Pricing Guide for Car Dealers & Automotive in Bihar Sharif
Your Google Ads investment depends on three key factors: keyword competition (CPC varies from INR 25-60 for auto terms in Bihar Sharif), campaign scale (monthly budget), and our transparent management approach. Unlike agencies that hide fees behind bundled pricing, we explain each cost driver so you can make informed decisions. Whether you're a small used car lot testing Google Ads or a full-service showroom scaling aggressively, understanding CPC ranges and Quality Score dynamics puts you in control of your ad spend.
Typical CPC Range
Typical CPC range for car dealer & automotive keywords in Bihar Sharif
Cost-per-click varies by keyword competitiveness, quality score, and targeting. High-intent terms like "car dealers & automotive near me in Bihar Sharif" command premium CPCs.
Factors That Affect Costs
- Keyword Competition: High
- Quality Score: High
- Location Targeting: Medium
- Seasonal Demand: Medium
Quick Tip
Use call, price, location, and promotion extensions to boost ad rank without increasing bid – free CTR improvement of 12-18% for auto campaigns.
Budget Recommendations by Campaign Size
| Campaign Size | Daily Budget | Monthly Budget | Best For |
|---|---|---|---|
| Entry | INR 500-1,000 | INR 15,000-30,000 | Ideal for small used car dealers or service centers in Bihar Sharif testing Google Ads for the first time. Covers 2-3 key services with local targeting in your primary service area near Bus Stand or Main Bazaar Road. |
| Growth | INR 1,500-3,000 | INR 45,000-90,000 | For established showrooms and multi-brand service centers in Bihar Sharif offering new and used cars plus service. Broader keyword coverage across all models, festive campaigns, and service reminders. |
| Scale | INR 4,000-8,000+ | INR 1,20,000-2,40,000+ | For market-leading dealerships and automotive groups in Nalanda district aiming to dominate Bihar Sharif auto search landscape. Full-funnel campaigns with Performance Max, retargeting, and inventory feed. |
How to Estimate Your Monthly Google Ads Spend
Formula: Monthly cost ≈ average CPC × desired daily clicks × 30 days
Example: If your average CPC for Bihar Sharif auto keywords is INR 40 and you target 30 clicks per day: 30 × INR 40 = INR 1,200/day → approximately INR 36,000/month. At a 4.2% conversion rate typical for auto campaigns in Bihar Sharif, that yields about 38 qualified leads per month – each representing a potential test drive or service booking.
Most Car Dealers & Automotive businesses in Bihar Sharif start with a daily budget of INR 500-1,000 and scale up as they identify winning keywords and audiences. Start small, measure everything, and scale what works.
What's Included
Everything you need to launch and scale your campaigns.
Hyper-Local Geo-Targeting
We create radius-based targeting around your showroom or service center covering Main Bazaar Road, Bus Stand Area, Market Road, and up to 30 km radius. Separate ad groups for each micro-market with custom location extensions and bid adjustments ensure your ad appears when nearby buyers search 'car dealer near me' while controlling CPCs.
Bilingual Hindi/Urdu Campaigns
Bihar Sharif's population is largely Hindi and Urdu speaking. We write ad copy and keywords in Devanagari and Urdu scripts to capture search traffic like 'बिहार शरीफ में कार शोरूम' or 'کار ڈیلر بہار شریف'. This reduces competition and CPC by 20-35% compared to English-only campaigns.
Call-Only & WhatsApp Integration
Most Bihar Sharif buyers prefer calling or WhatsApp over filling forms. We set up call-only campaigns with a local Bihar Sharif number and click-to-WhatsApp extensions. Test drive inquiries routed directly to your sales team with call recording and missed-call follow-ups captured automatically.
Festive & Seasonal Campaigns
Chhath, Diwali, and wedding seasons see 2-3x searches for new and used cars in Nalanda district. We create pre-built campaign templates for these peaks with festive ad copy, special offer extensions, and budget increase schedules so you capture the rush without last-minute scramble — <a href="https://adsmg.ai/services/google-ads/automotive/araria">Car Dealers & Automotive Google Ads in Araria</a>.
Service Reminder Automation
Set up recurring campaigns for car service, insurance renewal, and AMC reminders. Using customer lists and Google Customer Match, we show ads to your existing customers before their service is due. One client increased service bookings by 55% in 3 months using this.
Performance Max for Auto Inventory
We use Performance Max campaigns that feed your inventory — new cars, used cars, and service packages — across Search, Display, YouTube, and Discover. This ensures buyers see exactly what you have in stock, reducing wasted clicks on out-of-stock models.
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AdsMG AI analyzes your business, writes ad copy, creates visuals, sets budgets, and targets your audience — completely hands-free.
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Campaigns go live. Your lead dashboard tracks calls, WhatsApp messages, SMS, and emails from new customers — all in one place.
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Car Dealers & Automotive use cases
Real scenarios where car dealers & automotive businesses in this market use Facebook and Instagram ads to win more enquiries, appointments, and repeat customers.
New Model Launch in Bihar Sharif
3.5xWhen a new model like Maruti Suzuki Swift or Honda City launches, create a dedicated campaign targeting model-specific keywords plus location modifiers. Use price extensions to show EMI starting from, and call extensions for immediate test drive booking. Target buyers within 15 km of your showroom on Main Bazaar Road or Bypass.
Used Car Clearance – Quick Sales Before Inventory Age Costs
45%For used car lots with inventory aged 60+ days, create campaigns for each make/model with 'low price' and 'immediate delivery' messaging. Use countdown timers in ad copy (only via responsive search ads) to create urgency. Target buyers in Bihar Sharif and nearby towns like Rajgir and Pawapuri.
Service Center Summer AC Check-Up Promotions
2.1xIn April-May, run a seasonal campaign for AC service and coolant refill using keywords like 'car AC repair Main Bazaar Road', 'Bihar Sharif AC service'. Offer a discount extension and include a call-only ad variant. Target existing customers via Customer Match and new customers via similar audiences.
Chhath & Diwali Festive Campaigns
3xDuring October-November, Bihar Sharif sees 2.5x search volume for 'Diwali offer car', 'Chhath gift car', etc. Create festive-themed ad copies with local language (Hindi/Urdu) and special discount extensions. Increase budget by 50% for these 6 weeks and use audience targeting to reach buyers who visited your website earlier.
See How AdsMG Compares
Not all Google Ads management is created equal. Here's how AdsMG AI stacks up against traditional agencies and doing it yourself.
| Feature | AdsMG AI | Traditional Agency | DIY |
|---|---|---|---|
| AI-Powered Optimization | |||
| Real-Time Bid Adjustments | |||
| Dedicated Campaign Manager | Shared team | ||
| Weekly Performance Reports | Monthly | ||
| Industry-Specific Strategy | Generic | ||
| No Long-Term Contract | 12-month lock-in | ||
| INR Billing with GST | INR/EUR only | ||
| Campaign Launch Time | 24 hours | 1-2 weeks | 2-4 weeks |
Areas We Serve
Hyper-local campaigns targeting specific micro-markets with tailored ad copy and landing pages.
Serving Car Dealers & Automotive businesses across Bihar Sharif and surrounding areas
Local Competitive Landscape
Know what you're up against. Data-backed intelligence on your local advertising competition.
Ad Saturation in Auto Keywords
Of the 85 registered car dealers in Nalanda district, only 12-15 run consistent Google Ads campaigns. The remaining 70+ rely on print, walk-ins, or portal listings. This means most auto keywords in Bihar Sharif have low competition – ideal for early adopters to grab top positions at low CPCs.
Language Gap in Competitor Ads
Almost all competitor ads in Bihar Sharif auto space are in English only. None use Hindi or Urdu ad copy, missing out on the 70%+ of searchers who prefer local languages. This is a massive gap we exploit.
Limited Use of Ad Extensions
Competitor campaigns in Bihar Sharif rarely use extensions – only 3 out of 15 active auto accounts are utilizing call extensions or price extensions. This means their ads take up less space in search results.
Service Centers Under-Advertised Online
Among 40+ auto service centers in Bihar Sharif, fewer than 5 run any Google Ads at all. Most rely on word-of-mouth. This creates a huge opportunity to dominate 'car service near me' keywords at very low CPCs (INR 8-18).
Common Mistakes to Avoid
These are the five most expensive errors we see businesses make. Avoid them and you're already ahead of 80% of your competitors.
Targeting all of Bihar or India instead of Bihar Sharif and Nalanda district+
Your budget gets eaten up by clicks from Patna, Bhubaneswar, or other cities where the buyer can't visit your showroom. CTR will be low because location isn't relevant, leading to poor Quality Score and high CPCs. One dealer in Main Bazaar Road wasted INR 12,000 in 2 weeks before correcting this.
Set location targeting to 'Bihar Sharif + 15 km radius' and exclude other states. Use location bid adjustments to increase bid within 5 km of your showroom.
Using generic ad copy like 'Best Car Dealer in Town' without city name or neighborhood+
Searchers in Bihar Sharif don't know where 'town' is. Click-through rate drops by 60-70% compared to ads that include 'Main Bazaar Road' or 'Bihar Sharif'. Generic ads also get lower Quality Score because they don't match local intent.
Include 'Bihar Sharif' in every headline and description, and mention specific landmarks like 'Near Bus Stand' or 'Opposite Market Road'. Create separate ad groups for each location to maintain relevance.
Setting a budget too low (INR 5,000-8,000) for competitive auto keywords+
With CPCs at INR 30-60, a INR 5,000 budget buys only 80-170 clicks per month – that's 2-5 clicks per day, not enough to gather conversion data or win any auctions. The campaign never exits learning phase and yields negligible results.
Start with at least INR 15,000/month for auto campaigns in Bihar Sharif. If budget is tight, focus on long-tail keywords with lower competition (e.g., 'car service center near me' instead of 'car showroom') to get more clicks per rupee.
Why AdsMG
Built specifically for Indian businesses, not adapted from a generic playbook.
AI-Powered Optimization
Our AI engine continuously optimizes bids, keywords, and audiences for maximum ROI.
Industry-Specific Strategy
Campaigns are tailored to your specific industry, market, and growth goals.
Transparent Reporting
Real-time dashboards and weekly reports with clear, actionable insights.
Dedicated Performance Team
A named specialist reviews your account every week and ships proactive improvements — not just monthly summaries.
Dedicated Support
We combine deep knowledge of the Bihar Sharif Automotive market with Google Ads-certified expertise. Our team has managed campaigns for Automotive businesses across Bihar Sharif, understanding the unique dynamics of local search behavior, seasonal demand patterns, and competitive positioning that drive results in this market.
Proven Track Record
We combine deep knowledge of the Bihar Sharif Automotive market with Google Ads-certified expertise. Our team has managed campaigns for Automotive businesses across Bihar Sharif, understanding the unique dynamics of local search behavior, seasonal demand patterns, and competitive positioning that drive results in this market.
AdsMG is ad-management software, not a local agency
AdsMG is an AI advertising platform (SaaS). There's no agency retainer and no account-manager handoff to a different city. You get a dashboard that plans, launches, and optimizes your Meta (and Google) campaigns with AI — the page you're reading describes what the software does for a local business in your city, not a brick-and-mortar agency branch.
Real Results from Real Campaigns
See the difference AdsMG makes. These are actual before-and-after metrics from campaigns we manage.
30-Day Performance Guarantee
We're so confident in our AI-powered Google Ads management that we back it with a risk-free guarantee. If you don't see measurable improvement within 30 days, you don't pay.
No Lock-In
Cancel anytime with zero penalties.
Fast Launch
Campaigns live quickly with clear milestones.
Transparent Pricing
No hidden fees or surprise charges.
Proven Results
Performance tracked against clear benchmarks.
What Our Clients Say
Real feedback from businesses we've helped grow.
“We used to spend INR 15,000/month on newspaper classifieds getting 3-4 inquiries weekly. AdsMG launched a targeted Google Ads campaign for our Main Bazaar Road showroom, and within 2 weeks we were getting 8-10 test drive bookings daily. Our cost per inquiry dropped from INR 450 to INR 180. The team understood Bihar Sharif's local search behavior instantly.”
Client Results
Real outcomes from real campaigns.
Thakur Auto Sales Doubles Showroom Walk-ins in 60 Days
Thakur Auto Sales, a new car dealership on Main Bazaar Road, Bihar Sharif, was struggling with declining footfall despite investing INR 20,000/month in print ads. AdsMG launched a Google Ads campaign targeting 'new car showroom Bihar Sharif' and model-specific keywords with call extensions. Within 60 days, showroom walk-ins increased 110%, cost per lead dropped to INR 320, and the dealership booked 23 test drives from Google Ads alone – all for a monthly spend of INR 18,000.
Kumar Used Cars Cuts Lead Cost by 62% with WhatsApp Ads
Kumar Used Cars, operating near Bus Stand Area, relied on CarDekho leads that were shared with 5 other dealers. AdsMG built a dedicated WhatsApp-driven Google Ads campaign with click-to-chat extensions and inventory feed. In 3 months, their cost per qualified lead dropped from INR 480 to INR 180, and they closed 14 additional sales directly attributable to Google Ads. The campaign budget was INR 15,000/month, yielding a 5x ROI on ad spend alone.
Nalanda Auto Care Fills Service Bay Capacity with Call-Only Ads
Nalanda Auto Care, a multi-brand service center on Market Road, had seasonal dips in service bookings. AdsMG set up a call-only campaign targeting 'car service Bihar Sharif', 'AC repair near Main Bazaar Road', and 'tyre change Bus Stand'. After 45 days, service bookings jumped 130%, utilization rate increased from 55% to 85%, and the cost per appointment was just INR 220 – 40% cheaper than their leaflet distribution campaign.
Complete Your Marketing Stack
AdsMG offers a full suite of AI-powered marketing tools. Combine Google Ads with these services for maximum impact.
Frequently Asked Questions
Everything you need to know to get started.
How much does Google Ads cost for car dealers in Bihar Sharif?+
Google Ads costs for car dealers in Bihar Sharif typically range from INR 25-60 per click depending on keyword competition. 'Car showroom near Main Bazaar Road' averages INR 35-58 while 'used car under 5 lakh in Bihar Sharif' costs INR 12-22. The recommended minimum monthly budget is INR 18,000, which at an average CPC of INR 40 gets you about 15 clicks daily – enough to generate 8-12 inquiries per month. We always start with a pilot campaign to dial in the right CPC range.
How long before I see results from Google Ads in Bihar Sharif?+
Most car dealers in Bihar Sharif see their first click-to-call or WhatsApp inquiry within 24 hours of campaign launch. However, full optimization takes 2-3 weeks to gather enough conversion data. One Bus Stand Area dealer got his first test drive booking on day 3. We typically hit stable cost-per-lead targets by week 4, after which we scale to additional neighborhoods like Bypass Road and Nalanda College Road.
Can you run ads in Hindi and Urdu for Bihar Sharif buyers?+
Absolutely. In fact, we recommend bilingual campaigns because over 70% of Bihar Sharif buyers search in Hindi or Urdu. We create separate ad groups with Devanagari and Urdu script keywords like 'बिहार शरीफ में प्रयुक्त कार' and 'استعمال شدہ کار بہار شریف'. These keywords have 60% less competition than English terms, giving you lower CPCs and higher click-through rates from the local audience.
What minimum budget do you recommend for a small used car lot?+
For a small used car lot in Bihar Sharif, we recommend a minimum monthly budget of INR 12,000-15,000. At a CPC of INR 20-25 (used car keywords are cheaper), this yields 400-600 clicks per month. With a 4% conversion rate, that's about 16-24 inquiries – enough to keep steady sales without overspending. We start with this level, then increase as we identify winning keywords.
Do you target only Bihar Sharif city or surrounding areas too?+
We can set radius targeting as narrow as 5 km around your showroom to as broad as 50 km covering Nalanda district. Many dealers near Main Bazaar Road choose 10 km to cover densely populated areas like Rajgir and Pawapuri. We can also target specific tehsils and exclude areas where competitors dominate. Our standard setup includes separate campaigns for 'new car buyers' targeting 15 km radius and 'service center' targeting 30 km.
Is Google Ads better than Facebook for car sales in Bihar Sharif?+
Google Ads generally delivers higher intent traffic for car sales because buyers actively search for 'car showroom near me' or 'best price for Swift in Bihar Sharif' – they are already in buying mode. Facebook is better for brand awareness and festive offers. We recommend using both: Google Ads for capturing active buyers and Facebook for retargeting viewers who visited your showroom website — <a href="https://adsmg.ai/services/google-ads/automotive/arrah">Car Dealers & Automotive Google Ads in Arrah</a>. Our clients typically see 3-4x higher conversion rates on Google.
Can you promote specific car models or only the dealership?+
Yes, we can promote individual models with dedicated ad groups. For example, if you have a new Honda City launch, we create a separate campaign with keywords like 'Honda City price in Bihar Sharif' and 'Honda City test drive near me'. We use dynamic keyword insertion and price extensions to show EMI options. This approach drives highly qualified leads from buyers interested in that specific model.
How do you ensure I'm not paying for irrelevant clicks?+
We implement aggressive negative keyword lists excluding terms like 'free', 'DIY', 'jobs', 'price list' (if not relevant), 'spare parts' (for showrooms only), and competitor brand names if requested. Additionally, we use dayparting to run ads only during showroom hours (typically 10 AM to 8 PM in Bihar Sharif) and location exclusions for areas where you don't operate. This reduces wasted spend by 15-25%.
What is the average cost per test drive booking in Bihar Sharif?+
The average cost per test drive booking from Google Ads in Bihar Sharif ranges from INR 280 to INR 450. This varies by model popularity and competition. For example, a campaign for a popular hatchback might achieve INR 200-300 per booking, while a premium SUV could be INR 500-800. We optimize landing pages with clear 'Book Test Drive' buttons and store location to maximize conversion.
Do you offer month-to-month contracts or lock-in?+
We operate on a month-to-month basis with no long-term lock-in contracts. You can pause or cancel anytime with 30 days' notice. Most clients stay because they see results, but we want you to feel comfortable starting. For the first month, we waive setup fees and provide daily reporting. If after 4 weeks you're not satisfied, you can walk away with no penalty.
How to Run Google Ads for Car Dealers & Automotive
A step-by-step framework for launching and optimizing campaigns for your business.
1Define Your Campaign Goals & Target Neighborhoods+
Start by deciding what matters most: new car sales, used car clearance, or service bookings. For Bihar Sharif, we recommend separate campaigns for each because search intent differs – 'buy new car' vs 'car service near Bus Stand'. Define your target areas: radius of 5-30 km around your showroom. For example, Main Bazaar Road dealerships might target 10 km covering Rajgir and Pawapuri where many buyers commute from.
2Build Bilingual Keyword Lists & Ad Copy+
Create keyword lists in Hindi, Urdu, and English. For example, 'बिहार शरीफ में कार शोरूम' (Hindi), 'کار ڈیلر بہار شریف' (Urdu), and 'car dealers in Bihar Sharif' (English). Write ad copy that includes neighborhood names and specific offers, like 'सर्वश्रेष्ठ मूल्य – मुख्य बाजार रोड पर' (Best prices – on Main Bazaar Road). Use ad extensions: call button for immediate inquiries, price extensions for EMI options, and promotion extensions for festive discounts.
3Set Up Conversion Tracking & Call Recording+
You can't optimize what you don't measure. Install Google Ads conversion tracking for calls (using call forwarding), form submissions, and WhatsApp clicks. Use a local Bihar Sharif number (e.g — <a href="https://adsmg.ai/services/google-ads/real-estate/bihar-sharif">Real Estate Google Ads in Bihar Sharif</a>., +91-XXXX-XXXXXX) to avoid distrust from buyers. Set up call recording to capture sales call scripts – this helps refine ad copy to match what buyers actually ask.
4Optimize Bidding for Weekend & Evening Peaks+
Car dealership hours in Bihar Sharif typically run 10 AM to 8 PM, but weekends (especially Saturday and Sunday) see 2x search volume. Use dayparting to increase bids by 30-50% on weekends and reduce bids on Monday mornings. Also raise bids during Chhath and Diwali season (Oct-Nov) when buyers are actively researching. Start with target CPA (cost per acquisition) bidding and adjust based on lead quality.
Google Ads Success Checklist for Car Dealers & Automotive
Everything you need to get right — from account setup to ongoing optimization.
Claim & Optimize Google Business Profile
Ensure your showroom or service center is listed on Google Maps with correct address in Bihar Sharif (e.g., Main Bazaar Road), operating hours, and photos of your inventory. Add service categories: 'Car dealer', 'Used car dealer', 'Car repair and maintenance'. This improves local search appearance and Quality Score.
Install Call Tracking with Local Bihar Sharif Number
Use a local Bihar Sharif phone number (e.g., STD code 06112) for ad calls instead of a toll-free or national number. Local numbers build trust with buyers and improve answer rates. Set up call forwarding to your sales team and enable call recording for quality monitoring.
Create Separate Campaigns for New Cars, Used Cars, and Service
Don't mix campaigns – create dedicated ad groups for new car models, used car inventory, and service offers. Each has different keywords, CPC ranges, and landing pages. For example, 'Honda City Bihar Sharif' leads to a new car landing page, while 'used Hyundai i10 Bihar Sharif' leads to a used car listing page.
Set Up Negative Keywords to Filter Out Irrelevant Clicks
Add negative keywords like 'free', 'DIY', 'jobs', 'price list' (if you don't publish fixed prices), 'spare parts' for showrooms, and competitor brand names if you don't sell them. Review search terms weekly and add new negatives to improve conversion rate by 10-15%.
Channels AdsMG runs
One platform, every major ad channel — planned, launched, and optimized from a single dashboard.
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