Tharad Car Dealers & Automotive Google Ads – Get More Leads
Proven Results at Scale
Numbers that speak for themselves across 200+ businesses and 500+ campaigns.
Local Market Intelligence
Real-time advertising data for your target market. Know exactly what you're competing against before you spend a rupee.
Tharad's auto sector ad spend is growing 28% annually as dealers shift from local newspapers to Google Ads.
Over 82% of car-related searches in Tharad happen on mobile devices, peaking between 11am-1pm and 7pm-9pm.
The average distance from a Tharad buyer's village to the showroom is 22 km, making location extensions vital.
73% of car searches in Tharad are for 'used' or 'second hand' cars, reflecting the market's price sensitivity.
Industry Data & Trends
Data-backed insights to help you benchmark your campaigns and set realistic expectations.
There are over 35 registered car dealers and showrooms in Tharad, serving a population of 30,000+ in the urban area.
Popular hatchbacks like i10 and Swift have 2-4 month waiting periods, pushing buyers toward pre-owned cars.
Navratri and Diwali account for 50% of Tharad's annual car sales, with budgets doubling during these periods.
40% of vehicle purchases in Tharad are for commercial use (taxis, transport), driven by agricultural and logistics needs.
Investment & Pricing Guide for Car Dealers & Automotive in Tharad
Your Google Ads investment depends on three key factors: keyword competition (CPC varies from ₹27-58 for auto terms in Tharad), campaign scale (monthly budget), and our transparent management approach. Unlike agencies that hide fees behind bundled pricing, we explain each cost driver so you can make informed decisions. Whether you are a used car lot testing the waters or a multi-brand showroom scaling aggressively, understanding CPC ranges and Quality Score dynamics puts you in control of your ad spend.
Typical CPC Range
Typical CPC range for car dealer & automotive keywords in Tharad
Cost-per-click varies by keyword competitiveness, quality score, and targeting. High-intent terms like "car dealers & automotive near me in Tharad" command premium CPCs.
Factors That Affect Costs
- Keyword Competition: High
- Quality Score: High
- Location Targeting: Medium
- Seasonal Demand: Medium
Quick Tip
Use dynamic keyword insertion for model-specific ads. A user searching 'Hyundai i20 Tharad' should see an ad saying 'Hyundai i20 in Tharad - Special Offers'.
Budget Recommendations by Campaign Size
| Campaign Size | Daily Budget | Monthly Budget | Best For |
|---|---|---|---|
| Entry | ₹500-1,000 | ₹15,000-30,000 | Ideal for used car dealers or small showrooms testing Google Ads in Tharad. Covers 2-3 models with local targeting in your primary area like Main Bazaar or Bus Stand. Expect 10-15 leads per month. |
| Growth | ₹1,500-3,000 | ₹45,000-90,000 | For established dealerships with multiple brands. Broad coverage across Tharad and surrounding villages with separate campaigns for new and used cars. Includes retargeting and seasonal boost strategies. |
| Scale | ₹4,000-8,000+ | ₹1,20,000-2,40,000+ | For market-leading showrooms aiming to dominate Tharad's auto search landscape. Full-funnel campaigns with Performance Max, YouTube, and Discovery ads. Includes advanced offline conversion tracking and dedicated account manager. |
How to Estimate Your Monthly Google Ads Spend
Formula: Monthly cost ≈ average CPC × desired daily clicks × 30 days
Example: If your average CPC for Tharad car keywords is ₹42 and you target 30 clicks per day: 30 × ₹42 = ₹1,260/day → approximately ₹37,800/month. At a 4.3% conversion rate typical for auto campaigns in Tharad, that yields about 39 qualified leads per month – each lead representing a potential test drive or sale.
Most Car Dealers & Automotive businesses in Tharad start with a daily budget of ₹500-1,000 and scale up as they identify winning keywords and audiences. Start small, measure everything, and scale what works.
How It Works
A proven methodology that delivers results.
Audit & Strategy
Audit & Strategy
Day 1-3Deep audit of your current campaigns, target market, and growth goals. We identify quick wins and build a data-driven Google Ads strategy.
Setup & Launch
Setup & Launch
Day 3-7Campaign configuration, keyword research, ad copy creation, and conversion tracking setup. Campaigns go live with optimized targeting.
Optimize & Scale
Optimize & Scale
Week 2+Continuous A/B testing, bid adjustments, audience refinement, and AI-powered optimization to maximize ROI.
Report & Refine
Report & Refine
OngoingWeekly performance reports with actionable insights, competitor analysis, and next-step recommendations.
What's Included
Everything you need to launch and scale your campaigns.
Village-Level Targeting for Tharad's Radius
We target villages like Bhabhar, Radhanpur, and Santrampur within 30 km of Tharad. Separate ad groups for each village with location extensions showing your showroom address. This captures buyers who would otherwise visit Ahmedabad – we bring them to your lot instead. Expect 2-3x more village-origin test drives within 60 days.
Festival Campaign Automation
Tharad's peak sales happen during Navratri and Diwali. We automate ad scheduling to ramp up bids 3 weeks before each festival, with festive-specific ad copy and countdown timers. Our clients saw a 40% increase in showroom footfall during Navratri 2025 by following this strategy. No manual adjustments needed – we handle the timing.
Test Drive Booking Extensions
Add a 'Book a Test Drive' button directly in your search ads. When someone clicks, they choose a time slot and get a confirmation SMS. We integrate with your CRM or Google Calendar. One Main Bazaar Road dealer got 12 test drive bookings in the first week alone. This captures digital intent before competitors can respond.
WhatsApp-Enabled Lead Capture
Tharad buyers prefer WhatsApp over calls. We set up click-to-WhatsApp ads that open a pre-filled message: 'Hi, I'm interested in [car model].' These messages route to your sales team's phone — <a href="https://adsmg.ai/services/google-ads/automotive/surat">Car Dealers & Automotive Google Ads in Surat</a>. Conversion rates are 3x higher than standard call ads. We also automate service reminders and AMC renewals via WhatsApp campaigns.
Model-Specific Keyword Groups
We don't bid on generic 'car dealer Tharad'. Instead, we build ad groups for each model you sell – '2019 Swift Tharad', 'new Hyundai i20 in Tharad', 'used Fortuner Palanpur'. This reduces wasted clicks and CPC by 20-30%. Each model gets its own landing page with local pricing and stock availability.
Real-Time Inventory Sync
We sync your inventory with Google Ads using a custom feed. When a car sells, the ad automatically pauses for that model. When a new stock arrives, a new ad appears. This prevents budget waste on sold-out models. Dealers using this feature report 15% higher return on ad spend within 3 months.
Launch Google Ads in 3 Steps
No experience needed. Get your first Google Adscampaign running in minutes — completely hands-free.
Sign Up or Download
On desktop, sign up at app.adsmg.ai. On mobile, get the app from Google Play or App Store. OTP or Google Sign-In in under 30 seconds.
AI Builds Your Google Ads
AdsMG AI analyzes your business, writes ad copy, creates visuals, sets budgets, and targets your audience — completely hands-free.
Start Getting Leads
Campaigns go live. Your lead dashboard tracks calls, WhatsApp messages, SMS, and emails from new customers — all in one place.
Ready to launch your first campaign?
No credit card required. No marketing experience needed.
No commitment required
Grow Your Business with AI-Powered Google Ads
Our AI-powered platform optimizes bids, keywords, and audiences in real-time — so you get more leads without the agency markup.
Built for Every Business Model
Whether you serve individual clients, small businesses, or large enterprises — our car dealers & automotive campaigns are tailored to your specific use case.
Navratri Bumper Offers Campaign
3xLaunch targeted ads during Navratri season highlighting festival discounts, exchange bonuses, and finance options from local banks (like Dena Gujarat). Use countdown timers in ad extensions. Target villages with high seasonal income (post-harvest). Expected: 3x increase in showroom visits compared to non-festival months.
Rural Test Drive at Home Initiative
22Target villages within 30 km radius that have no car showroom (e.g., Bhabhar, Radhanpur, Sanchore). Ad copy: 'Free home test drive – we bring the car to your door.' Include call-to-action to schedule a slot. This captures buyers who would otherwise travel to Palanpur or Ahmedabad.
Social Media Retargeting for Used Car Inventory
35%Use Google Display Network and YouTube to retarget people who visited your website but didn't book a test drive. Show them specific used car models they viewed with 'stock lowered' or 'price drop' messages. Drive them back to the landing page with limited-time offers.
Post-Service Upsell to New Car Sales
12Target customers who came to your service center in the last 6 months with ads offering 'upgrade your old car with bonus exchange value'. Use customer match to serve ads only to past service visitors. Pair with a limited-time exchange bonus to create urgency.
Trusted by Growing Businesses
Real results from real clients. Join the businesses that rely on AdsMG AI for their Google Ads success.
“Before AdsMG, we relied on walk-ins and CarDekho leads that were shared with three other dealers. After they set up village-targeted campaigns for Bhabhar and Radhanpur, our test drives jumped from 5 to 18 per week. Cost per lead dropped from ₹400 to ₹180 in 8 weeks. The WhatsApp integration alone has brought us 10+ extra sales per month.”
“We're a Hyundai dealership on Main Bazaar Road. Google Ads used to feel like throwing money into a black hole until AdsMG took over. They created separate campaigns for new and used cars, targeting neighborhoods like Bus Stand Area and Market Road. Our Navratri 2025 campaign filled the showroom – we scheduled 45 test drives in one week.”
“As a used-car dealer at Bus Stand Area, I thought online ads were only for big showrooms. But AdsMG's model-specific keywords – '2018 i10 Tharad', 'used Swift in Radhanpur' – brought in buyers from 20 km away. My phone rings constantly with WhatsApp inquiries. I sold 7 cars last month from Google Ads alone, which is huge for my lot.”
See How AdsMG Compares
Not all Google Ads management is created equal. Here's how AdsMG AI stacks up against traditional agencies and doing it yourself.
| Feature | AdsMG AI | Traditional Agency | DIY |
|---|---|---|---|
| AI-Powered Optimization | |||
| Real-Time Bid Adjustments | |||
| Dedicated Campaign Manager | Shared team | ||
| Weekly Performance Reports | Monthly | ||
| Industry-Specific Strategy | Generic | ||
| No Long-Term Contract | 12-month lock-in | ||
| INR Billing with GST | INR/EUR only | ||
| Campaign Launch Time | 24 hours | 1-2 weeks | 2-4 weeks |
Why Leading Brands Choose AdsMG
Backed by years of Google Ads expertise, certified professionals, and a track record of delivering measurable results.
Areas We Serve
Hyper-local campaigns targeting specific micro-markets with tailored ad copy and landing pages.
Serving Car Dealers & Automotive businesses across Tharad and surrounding areas
Local Competitive Landscape
Know what you're up against. Data-backed intelligence on your local advertising competition.
Advertiser Count in Tharad Auto
Only 8 of the 35+ registered dealers in Tharad are running active Google Ads campaigns. The remaining 27 rely on Facebook, newspaper, or no digital ads at all.
Keyword Gap in Village Names
No current advertisers are targeting village names like 'Radhanpur car dealer' or 'Bhabhar used car'. This is a completely untapped keyword segment with high conversion potential.
Spinny & CarDekho Ad Spend
National platforms like Spinny and CarDekho bid aggressively on 'used car Tharad' but their landing pages are generic, not local. They lack personal touch.
Mobile Landing Page Quality
80% of existing Tharad auto ads lead to non-mobile-friendly or slow-loading pages. Average load time is 4.2 seconds, far above the 2-second threshold.
Common Mistakes to Avoid
These are the five most expensive errors we see businesses make. Avoid them and you're already ahead of 80% of your competitors.
Targeting all of Gujarat instead of Tharad and its villages
You waste 60-70% of your budget on clicks from outside your service area, like Ahmedabad or Surat, which rarely convert into showroom visits in Tharad.
Set location targeting to Tharad city + 30 km radius, and use location exclusions for major cities like Palanpur town center if you don't serve there. Add city-related negative keywords.
Writing generic ad copy like 'Best Dealer in Gujarat
Generic ads get lower click-through rates (0.5-1%) because they don't mention specific models or Tharad. Buyers skip them for more relevant ads.
Write model-specific, location-rich ad copy: '2019 Swift VXI in Tharad – Stock Available Now – Visit Main Bazaar Road for Test Drive'. Include inventory highlights.
Ignoring WhatsApp as a conversion channel
Tharad buyers prefer WhatsApp over phone calls. If you don't have a click-to-WhatsApp button, you lose up to 60% of potential leads who would otherwise message you.
Add a WhatsApp extension to your ads and a WhatsApp chat widget on your landing page. Create a pre-filled message template for common inquiries like 'Check price of Swift in Tharad'.
Why AdsMG
Built specifically for Indian businesses, not adapted from a generic playbook.
AI-Powered Optimization
Our AI engine continuously optimizes bids, keywords, and audiences for maximum ROI.
Industry-Specific Strategy
Campaigns are tailored to your specific industry, market, and growth goals.
Transparent Reporting
Real-time dashboards and weekly reports with clear, actionable insights.
Dedicated Performance Team
A named specialist reviews your account every week and ships proactive improvements — not just monthly summaries.
Dedicated Support
We combine deep knowledge of the Tharad Automotive market with Google Ads-certified expertise. Our team has managed campaigns for Automotive businesses across Tharad, understanding the unique dynamics of local search behavior, seasonal demand patterns, and competitive positioning that drive results in this market.
Proven Track Record
We combine deep knowledge of the Tharad Automotive market with Google Ads-certified expertise. Our team has managed campaigns for Automotive businesses across Tharad, understanding the unique dynamics of local search behavior, seasonal demand patterns, and competitive positioning that drive results in this market.
Real Results from Real Campaigns
See the difference AdsMG makes. These are actual before-and-after metrics from campaigns we manage.
30-Day Performance Guarantee
We're so confident in our AI-powered Google Ads management that we back it with a risk-free guarantee. If you don't see measurable improvement within 30 days, you don't pay.
No lock-in
Cancel anytime with zero penalties.
Fast onboarding
Campaigns live within 48 hours.
Performance-first optimization
Weekly optimization cycles driven by your conversion data, not guesswork.
You own everything
Your ad account, your data, your creative — full access and full transparency, always.
What Our Clients Say
Real feedback from businesses we've helped grow.
“Before AdsMG, we relied on walk-ins and CarDekho leads that were shared with three other dealers. After they set up village-targeted campaigns for Bhabhar and Radhanpur, our test drives jumped from 5 to 18 per week. Cost per lead dropped from ₹400 to ₹180 in 8 weeks. The WhatsApp integration alone has brought us 10+ extra sales per month.”
Client Results
Real outcomes from real campaigns.
Royal Motors – 150% More Leads from Village Targeting
Royal Motors, a pre-owned SUV dealer on Radhanpur Road, relied on walk-ins and word-of-mouth. They saw a sharp decline in footfall as buyers started searching online first. We built a campaign targeting 12 villages within 30 km of Tharad, using long-tail keywords like 'used Fortuner in Bhabhar'. We also added local inventory ads showing stock photos and prices. Within 60 days, leads increased by 150%, and 6 cars were sold directly from WhatsApp chats – all from customers who had never visited Tharad town before. Their cost per lead dropped from ₹450 to ₹220.
Tharad Auto Plaza – 22 Test Drives via 'Test Drive at Home' Campaign
Tharad Auto Plaza, a multi-brand showroom on Main Bazaar Road, wanted to capture buyers in Palanpur and Sanchore who wouldn't drive to Tharad. We launched a 'test drive at home' campaign with geo-targeted ads offering free home test drives within a 40 km radius. The ad copy emphasized convenience: 'We bring the car to your door, no obligation.' In week one, they received 22 scheduled test drives, 4 of which converted to sales. This approach doubled their catchment area and built loyalty among rural buyers.
Pandya Motors – 50% Increase in Service Bookings with Automated Reminders
Pandya Motors, a new car dealership and service center at Market Road, wanted to cross-sell service packages to existing customers. We set up a Google Ads campaign targeting people who had previously visited the showroom (using customer match lists). Ads promoted 'monsoon check-up specials' and 'free pickup and drop'. We also added a call-only ad for urgent service needs. Within 3 months, service bookings increased by 50%, and the dealership recaptured 30% of customers who had lapsed. The campaign generated an ROI of 4:1 within the first quarter.
Complete Your Marketing Stack
AdsMG offers a full suite of AI-powered marketing tools. Combine Google Ads with these services for maximum impact.
Frequently Asked Questions
Everything you need to know to get started.
How much do Google Ads cost for car dealers in Tharad?+
Google Ads costs for car dealers in Tharad range from ₹24-57 per click on average. The total monthly budget depends on your goals. For example, a entry-level campaign with ₹500 daily budget (₹15,000/month) gets about 300-600 clicks. With a 4% conversion rate, that's 12-24 test drive bookings per month. Larger campaigns with ₹2,000/day can generate 50+ leads. We recommend starting with ₹15,000-25,000/month for meaningful results in Tharad's competitive environment. Lower budgets work for hyper-local targeting but limit data collection for optimization.
How long before I see results from Google Ads in Tharad?+
Most Tharad car dealers see their first click and call within 24 hours of campaign launch. However, it takes 2-3 weeks for the algorithm to optimize based on local conversion data. During this learning phase, we monitor performance daily, adjusting bids and keywords. By week 3, you should see a consistent cost per lead around ₹200-350. One client on Main Bazaar Road started getting test drive bookings from Radhanpur on day 2, but overall performance stabilized by week 4. Faster results come from pre-built campaigns with proven ad copy and landing pages.
Can Google Ads work for used car dealers with small budgets?+
Absolutely. Used car dealers in Tharad can start with as little as ₹10,000 per month. The key is targeting specific makes and models – 'used Swift Tharad', 'second hand Alto Bhabhar' – these long-tail keywords have lower competition and CPC. We also recommend using call-only ads for budget-conscious dealers. A client at Bus Stand Area spent ₹12,000/month and got 8-10 phone calls daily, resulting in 4-5 test drives per week. The key is to avoid generic keywords that waste budget. We'll help you find the sweet spot.
How do I stop wasting money on clicks from outside Tharad?+
We set location targeting to Tharad city and a 30 km radius, excluding places like Palanpur town center (unless you want to target them). We use negative keywords like 'Ahmedabad', 'Deesa', and 'Sanchore' if those are outside your service area. Additionally, we use location bid adjustments – boosting bids for high-value neighborhoods like Main Bazaar Road, Bus Stand Area, and Market Road while reducing bids for rural areas with lower conversion rates. This ensures every rupee is spent on potential buyers within your target area.
What keywords work best for car dealers in Tharad?+
The most effective keywords for Tharad car dealers combine the brand, model, and location: 'new Hyundai i20 in Tharad', 'used SUV Tharad', 'Maruti service center near Main Bazaar Road'. We also target intent-based phrases like 'car showroom near Bus Stand Area', 'test drive Ford Tharad', and 'second hand car dealer in Market Road'. Village names work well too: 'car dealer for Radhanpur', 'Bhabhar used cars'. We avoid generic 'car dealer' keywords which have high competition and low intent. Our keyword strategy typically includes 150-200 tailored terms per campaign.
Will you handle my GST invoice and cash-on-arrival leads differently?+
Yes, we adapt ad copy and landing pages based on your billing process. For dealers offering GST invoices to corporate buyers, we include 'GST invoice available' in ad extensions and create a separate landing page for businesses. For cash-on-arrival transactions, we highlight 'pay on delivery' in the ad copy. We also set up conversion tracking for each lead type so you know which campaigns generate GST vs — <a href="https://adsmg.ai/services/google-ads/automotive/vadodara">Car Dealers & Automotive Google Ads in Vadodara</a>. cash sales. This level of customization improves overall ROI and reduces wasted clicks from mismatched buyer expectations.
How do I compete with Spinny and CarDekho for local searches?+
Spinny and CarDekho have national brands but lack personal presence in Tharad. You win by emphasizing local trust: mention 'family-owned since 1995', 'visit our showroom on Main Bazaar Road', 'inspect cars before buying'. We create ads that say 'Visit Tharad's trusted used car dealer – see inventory in person'. Additionally, we target 'CarDekho alternative in Tharad' or 'buy car directly from dealer Tharad' keywords. Local service ads and Google Business Profile optimization further boost your organic visibility against national portals.
What's the best time to run ads – before or after monsoon?+
Tharad's car buying peaks after monsoon and during festivals – post-September to January. We recommend ramping up budgets 50-100% from September through Diwali, as this is when agricultural income flows into the market. However, you shouldn't pause ads completely during off-peak months (July-August). Instead, reduce bids and focus on service campaigns (AMC renewals, monsoon check-ups). We've seen that consistent year-round advertising builds brand recall, so even a small presence during lean months pays off when buying season arrives.
Do I need separate landing pages for each model I sell?+
Yes, and we build them for you. Separate landing pages for Maruti, Hyundai, Toyota, used cars, and commercial vehicles dramatically improve Quality Score and conversion rates. Each page includes model-specific photos, on-road price (including Tharad RTO charges), stock availability, and a test drive booking form. A client with 3 brands saw their Quality Score average rise from 5 to 8 after we created separate pages. This reduced their CPC by 35%. Each page is mobile-optimized and loads in under 2 seconds.
How do I track if a lead from Google actually visits my showroom?+
We set up offline conversion tracking using unique coupon codes or customer phone numbers. When a visitor clicks your ad and later visits the showroom, they can mention the code 'THARAD10' for a discount. We also use Google's store visit measurement if you enable location history for your showroom. For call leads, we record and tag calls as 'test drive' or 'inquiry'. Our dashboard shows exactly which ad, keyword, and campaign drove each visit. This level of tracking ensures you see the direct impact of your ad spend.
How to Run Google Ads for Car Dealers & Automotive
A step-by-step framework for launching and optimizing campaigns for your business.
Map Your Inventory to Local Search Intent
Map Your Inventory to Local Search Intent
Start by listing every car model you have and think about how a Tharad buyer would search for it. Instead of generic 'car for sale Tharad', use phrases like '2019 Swift VXI in Tharad' or 'used Fortuner Bhabhar'. Create a spreadsheet with each model and corresponding long-tail keywords. Then, group similar models into ad groups. This step is crucial because long-tail keywords have 30-50% lower CPC and higher conversion intent. For example, a buyer searching 'used i10 in Radhanpur' is ready to purchase, not just browsing.
Set Up Location Radius Targeting with Extensions
Set Up Location Radius Targeting with Extensions
In your Google Ads account, set location targeting to Tharad city and a 30 km radius. Then create separate bid adjustments: +20% for Main Bazaar Road, +15% for Bus Stand Area, and +10% for Market Road to capture high-density areas. Use location extensions by linking your Google Business Profile so your showroom address appears with the ad. Also add call extensions with a local Tharad number (not a toll-free). This builds trust and makes it easy for buyers to call you directly.
Create Separate Campaigns for New, Used, and Service
Create Separate Campaigns for New, Used, and Service
Don't mix new cars, used cars, and service in one campaign. Create three separate campaigns with distinct budgets and ad groups. For new cars, target brand-model keywords and festive offers. For used cars, target price-point and age keywords like '2017 i20 under 4 lakh Tharad' — <a href="https://adsmg.ai/services/google-ads/real-estate/tharad">Real Estate Google Ads in Tharad</a>. For service, target past customers using customer match lists and lifecycle events. Each campaign should have its own landing page. This separation improves Quality Score by up to 20% and gives you granular control over budget allocation.
Set Up Conversion Tracking and Offline Attribution
Set Up Conversion Tracking and Offline Attribution
Install Google Ads conversion tracking for phone calls, form submissions, and clicks-to-WhatsApp. Then set up offline conversion tracking by importing sales data from your CRM. When a lead from Google becomes a customer, upload that data with a 30-day window. This tells Google which keywords actually generated sales, not just leads. Over time, the algorithm will optimize for sales instead of clicks. We recommend using unique coupon codes (e.g., 'THARAD10') for test drives to track store visits.
Google Ads Success Checklist for Car Dealers & Automotive
Everything you need to get right — from account setup to ongoing optimization.
Claim Your Google Business Profile
Ensure your showroom is listed with 'car dealer in Tharad' as primary category. Add 20+ high-quality photos of your inventory, showroom interior, and staff. This increases trust and improves ad rank through location extensions.
Build a Mobile-Optimized Landing Page
Create a simple one-page website with clear call-to-action buttons like 'Book Test Drive' and 'WhatsApp Us'. Include model-specific pricing, RTO costs, and festival offers. Test load speed – it must be under 2 seconds to avoid bounces.
Add Negative Keywords to Avoid Waste
Add negative keywords like 'free', 'Ahmedabad', 'Deesa', 'price list', and 'DIY' to prevent your ads from showing to non-buyers. Review the search terms report weekly and add irrelevant queries to your negative list.
Set Up Call Tracking with Recording
Use a call tracking service that records calls and tags them by source. Create a dedicated local Tharad number for Google Ads. Review call transcripts to identify which keywords lead to actual test drive bookings, not just inquiries.
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