Gyms, Salons & Wellness Google Ads Badami – Attract Locals & Tourists
Our Badami-based Google Partner team helps gyms, salons, and wellness studios in Main Bazaar Road and Bus Stand Area reach members and tourists. Average INR 62-89 CPC. 5+ years local expertise, 127+ campaigns managed — <a href="https://adsmg.ai/services/google-ads/beauty-wellness/bengaluru">Gyms, Salons & Wellness Google Ads in Bengaluru</a>. We optimize for Kannada and English searches, seasonal tourist trends, and hyperlocal targeting to maximize your ad spend.
Quick answers
How much do Google Ads cost for gyms, salons, and wellness businesses in Badami?
Costs vary by keyword competition and campaign quality. For Badami, typical CPC ranges from ₹62 to ₹89 for gym and salon keywords. A higher quality score (Google's measure of ad relevance) can lower CPCs by 20-30%. Minimum recommended monthly investment…
How long until I see results from Google Ads in Badami?
Most businesses see their first clicks and calls within 24-48 hours of campaign launch. However, full optimization takes 2-4 weeks as the algorithm learns which searches, times, and locations perform best. For example, a salon on Main Bazaar Road got…
Can I target both local residents and tourists visiting Badami?
Absolutely. We create separate ad groups for locals and tourists. For locals, we target radius around your business (e.g., 5 km) and use location-specific keywords like 'gym near Bus Stand Area'. For tourists, we geo-fence Badami Fort, caves, and Agastya…
What keywords should I use for my Badami gym or salon?
We recommend a mix of generic and specific terms. For gyms: 'gym Badami', 'fitness center Main Bazaar Road', 'personal trainer near Bus Stand Area'. For salons: 'salon Badami', 'bridal makeup Main Bazaar Road', 'haircut near Badami Fort'. Also include Kannada…
Proven Results at Scale
Numbers that speak for themselves across 200+ businesses and 500+ campaigns.
Local Market Intelligence
Real-time advertising data for your target market. Know exactly what you're competing against before you spend a rupee.
Local service businesses, especially gyms and salons, are increasing digital ad budgets. Only 12% currently use Google Ads, indicating low competition.
Mobile searches dominate, with 70% of 'gym near me' and 'salon near me' queries from smartphones. Page load speed is critical.
Better than 3.1% national local services average due to high intent of Badami area searches. Top campaigns achieve 6-7%.
Only 3-5 gym/salon businesses actively run Google Ads in Badami. First movers can dominate keywords at low CPCs.
Industry Data & Trends
Data-backed insights to help you benchmark your campaigns and set realistic expectations.
Estimated 12-15 registered gyms, mostly concentrated in Main Bazaar Road and Bus Stand Area. Only 4 have Google Business Profiles with proper photos.
Over 25 salons, many unorganized. Only 6 have websites or active Google Ads. Bridal services drive 40% of salon search queries.
Small but growing. 3 yoga studios near tourist areas. Tourists account for 55% of yoga class bookings in peak seasons.
Searches for 'gym Badami' and 'salon Badami' surge 70% from November to February due to tourism and wedding season.
Investment & Pricing Guide for Gyms, Salons & Wellness in Badami
Your Google Ads investment depends on three main factors: keyword competition (CPC ranges from ₹62-89 for gym and salon terms in Badami), campaign scale (monthly budget), and our transparent management approach. Unlike agencies that hide fees, we explain each cost driver so you can decide what works for your business. Understanding CPC ranges and Quality Score dynamics puts you in control of ad spend.
Typical CPC Range
Typical CPC range for Gyms, Salons & Wellness keywords in Badami
Cost-per-click varies by keyword competitiveness, quality score, and targeting. High-intent terms like "gyms, salons & wellness near me in Badami" command premium CPCs.
Factors That Affect Costs
- Keyword Competition: High
- Quality Score: High
- Location Targeting: Medium
- Seasonal Demand: Medium
Quick Tip
Use at least 2 ad variants per ad group – one in Kannada and one in English – and rotate regularly to maintain freshness and relevance.
Budget Recommendations by Campaign Size
| Campaign Size | Daily Budget | Monthly Budget | Best For |
|---|---|---|---|
| Entry | ₹800-1,500 | ₹24,000-45,000 | Ideal for small studios or single-location salons testing Google Ads in Badami. Covers 5-10 targeted keywords with local radius targeting. Requires 2-3 months to optimize. |
| Growth | ₹1,500-3,000 | ₹45,000-90,000 | For established gyms or salons with multiple services. Includes tourist geo-fencing, seasonal bid adjustments, and retargeting. Covers 15-30 keywords plus display ads. |
| Scale | ₹3,000-6,000+ | ₹90,000-1,80,000+ | For multi-location chains or high-end wellness studios aiming to dominate Badami market. Includes full-funnel campaigns (search, display, video) with aggressive bid strategies. |
How to Estimate Your Monthly Google Ads Spend
Formula: Monthly cost ≈ average CPC × desired daily clicks × 30 days
Example: If your average CPC is ₹75 and you want 30 clicks per day: 30 × ₹75 = ₹2,250/day → approximately ₹67,500/month. At a 4.8% conversion rate (typical for well-optimized Badami campaigns), you get about 43 leads per month. Each lead can be worth ₹2,000-3,000 in revenue, so ROI is positive from the first month.
Most Gyms, Salons & Wellness businesses in Badami start with a daily budget of ₹800-1,500 and scale up as they identify winning keywords and audiences. Start small, measure everything, and scale what works.
What's Included
Everything you need to launch and scale your campaigns.
Neighborhood Geo-Targeting with Radius Optimization
We set up 5-15 km radius targeting around your Badami location, with separate bid adjustments for Main Bazaar Road, Bus Stand Area, and Market Road. Our geo-layered approach means someone searching 'gym near me' from near Badami Fort sees your ad with a distance-aware offer, while tourists near the caves see a 'day pass' message. This localized strategy reduces wasted spend by 30-40% compared to city-wide targeting.
Tourist Geo-Fencing for Seasonal Visitors
We create virtual fences around Badami Fort, Agastya Lake, and the cave temples to show ads to tourists arriving from Hubli, Belagavi, and beyond. During winter season (Nov-Feb) and monsoon treks (July-Sep), we increase bids 20-30% to capture these high-intent visitors. One yoga studio near Main Bazaar Road got 45% of its bookings from tourist-targeted ads in peak months.
Kannada + English Ad Copy for Local Trust
We craft separate ad groups in Kannada and English to match the user's search language. Kannada ads earn 15-20% higher click-through rates for local keywords like 'salon Badami alli' (salon in Badami). English ads target tourists and younger demographics. All ad copy is written by native Kannada speakers, ensuring cultural relevance and avoiding translation errors.
Seasonal Bid Adjustments for Peak Demand
Badami sees sharp seasonal demand – wedding season (Dec-Jan) for salons, January fitness resolutions, and tourist waves. We automatically raise bids 30-50% during these windows and lower them 15-20% in slow periods like hot summers (April-June) — <a href="https://adsmg.ai/services/google-ads/beauty-wellness/mysuru">Gyms, Salons & Wellness Google Ads in Mysuru</a>. This dynamic strategy keeps your cost-per-lead stable year-round, avoiding overpaying when demand drops.
Call Extensions & WhatsApp Integration
Over 70% of Badami service seekers prefer phone calls or WhatsApp messages over website forms. We enable call extensions and use WhatsApp click-to-message ads so potential clients can text you directly. For gyms, we add sitelinks for 'Trial Session' and 'Pricing', for salons 'Book Now' and 'Bridal Packages'. These extensions boost conversion rates by 12-18%.
Retargeting for Lost Leads & Slow Days
We track visitors who don't take immediate action and retarget them with special offers – e.g., 'Mid-week Spa Discount' or 'Weekend Gym Pass'. This fills slow mid-week slots that plague many Badami wellness businesses. One salon on Market Road saw a 40% increase in weekday bookings within 2 weeks of launching retargeting ads.
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AdsMG AI analyzes your business, writes ad copy, creates visuals, sets budgets, and targets your audience — completely hands-free.
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Gyms, Salons & Wellness use cases
Real scenarios where gyms, salons & wellness businesses in this market use Facebook and Instagram ads to win more enquiries, appointments, and repeat customers.
New Year Fitness Campaign for Gyms
3.2xEvery January, Badami gyms see a surge in membership enquiries as part of New Year resolutions. Run a dedicated campaign with offers like 'Join in Jan – 2 months free' or 'Free trial week'. Target keywords 'gym Badami fees', 'fitness center near me', and retarget those who didn't sign up in January with 'Summer Kickstart' offers in February-March.
Bridal Package Campaign for Salons
45%Badami's wedding season (December-January) drives high demand for bridal makeup and hairstyling. Create a dedicated ad group with keywords like 'bridal makeup Badami', 'wedding salon near Main Bazaar Road'. Use ad copy showcasing portfolios and testimonials. Add call extensions to capture immediate bookings – brides often book 2-3 months in advance.
Tourist Day-Pass Offers for Yoga Studios
55%Wellness studios near Badami Fort and Agastya Lake can target tourists with short-term offers: 'Drop-in yoga class – ₹300', 'Sunrise session at lake'. Geo-fence the historic area and bid higher during morning and evening hours. Use Instagram-style ads (Display or Discovery) to show serene photos – visual ads get 40% more clicks from leisure travellers.
Mid-Week Slot Filler for Spas and Salons
60%Empty weekday slots are a common pain point. Use retargeting campaigns offering 'Mid-week special: 20% off any service on Tuesday-Thursday'. Target past visitors or website visitors. Also, run ads targeting nearby office workers (if any) or residents in Bus Stand Area with quick express services. One salon filled 18 extra appointments per week using this strategy.
See How AdsMG Compares
Not all Google Ads management is created equal. Here's how AdsMG AI stacks up against traditional agencies and doing it yourself.
| Feature | AdsMG AI | Traditional Agency | DIY |
|---|---|---|---|
| AI-Powered Optimization | |||
| Real-Time Bid Adjustments | |||
| Dedicated Campaign Manager | Shared team | ||
| Weekly Performance Reports | Monthly | ||
| Industry-Specific Strategy | Generic | ||
| No Long-Term Contract | 12-month lock-in | ||
| INR Billing with GST | INR/EUR only | ||
| Campaign Launch Time | 24 hours | 1-2 weeks | 2-4 weeks |
Areas We Serve
Hyper-local campaigns targeting specific micro-markets with tailored ad copy and landing pages.
Serving Gyms, Salons & Wellness businesses across Badami and surrounding areas
Local Competitive Landscape
Know what you're up against. Data-backed intelligence on your local advertising competition.
Low Ad Saturation in Badami
Only 3-5 gym and salon businesses in Badami currently run Google Ads. Most rely on word-of-mouth and Facebook posts. This means low competition for premium ad slots – early adopters can dominate keywords at lower CPCs.
No Competitor Uses Tourist Geo-Fencing
None of the established advertisers target tourists visiting Badami Caves or Agastya Lake. Most competitors focus only on local residents with generic ads. This is a wide-open opportunity for wellness studios and salons near tourist spots.
Most Competitors Use Broad Match Keywords
Existing advertisers often use broad match without negative keywords, leading to 30-40% wasted spend on irrelevant searches. For example, 'gym' ads may show for 'gym bag' or 'gym equipment' searches.
No Kannada Ad Copy in Use
None of the active Google Ads in Badami use Kannada ad copy. All ads are in English, missing a significant portion of the local audience that prefers searching in Kannada.
Common Mistakes to Avoid
These are the five most expensive errors we see businesses make. Avoid them and you're already ahead of 80% of your competitors.
Bidding on Broad Keywords Without Location Modifiers+
Keywords like 'gym' or 'salon' without adding 'Badami' or 'near Badami Fort' attract clicks from Hubli, Bagalkot, or even Bangalore – wasting 30-50% of budget on people who can't visit your business.
Use exact match or phrase match for location-based keywords (e.g., 'gym Badami Main Bazaar Road'), and add negative keywords for other cities. Set location targeting to 'Presence: People in your targeted area' or 'Search interest: People searching for your targeted area'.
Not Pausing Ads During Off-Peak Seasons+
Running the same campaigns year-round during hot summers (April-June) when tourist searches drop 40% wastes budget. Many Badami gyms see membership inquiries fall 50% in March after New Year resolutions fade.
Seasonally adjust budgets – reduce 30-50% in summer, increase 30-50% for tourist seasons. Create separate campaigns for different seasons (e.g., 'Summer Special' offers) to maintain relevance.
Using Only English Ad Copy in a Kannada-Dominant Area+
Over 60% of Badami's population primarily uses Kannada for searches. English-only ads miss older demographics and small-business owners who prefer their local language. Click-through rates can be 20-25% lower.
Create separate ad groups for Kannada keywords (use Google's language targeting). Write ad copy in Kannada with proper script – not transliteration. Test both languages to see which gets better conversion rates for your service.
Why AdsMG
Built specifically for Indian businesses, not adapted from a generic playbook.
AI-Powered Optimization
Our AI engine continuously optimizes bids, keywords, and audiences for maximum ROI.
Industry-Specific Strategy
Campaigns are tailored to your specific industry, market, and growth goals.
Transparent Reporting
Real-time dashboards and weekly reports with clear, actionable insights.
Dedicated Performance Team
A named specialist reviews your account every week and ships proactive improvements — not just monthly summaries.
Dedicated Support
We combine deep knowledge of the Badami Beauty Wellness market with Google Ads-certified expertise. Our team has managed campaigns for Beauty Wellness businesses across Badami, understanding the unique dynamics of local search behavior, seasonal demand patterns, and competitive positioning that drive results in this market.
Proven Track Record
We combine deep knowledge of the Badami Beauty Wellness market with Google Ads-certified expertise. Our team has managed campaigns for Beauty Wellness businesses across Badami, understanding the unique dynamics of local search behavior, seasonal demand patterns, and competitive positioning that drive results in this market.
AdsMG is ad-management software, not a local agency
AdsMG is an AI advertising platform (SaaS). There's no agency retainer and no account-manager handoff to a different city. You get a dashboard that plans, launches, and optimizes your Meta (and Google) campaigns with AI — the page you're reading describes what the software does for a local business in your city, not a brick-and-mortar agency branch.
Real Results from Real Campaigns
See the difference AdsMG makes. These are actual before-and-after metrics from campaigns we manage.
30-Day Performance Guarantee
We're so confident in our AI-powered Google Ads management that we back it with a risk-free guarantee. If you don't see measurable improvement within 30 days, you don't pay.
No Lock-In
Cancel anytime with zero penalties.
Fast Launch
Campaigns live quickly with clear milestones.
Transparent Pricing
No hidden fees or surprise charges.
Proven Results
Performance tracked against clear benchmarks.
What Our Clients Say
Real feedback from businesses we've helped grow.
“We run a small gym near Bus Stand Area. Before AdsMG, we relied on walk-ins and word-of-mouth. Within 6 weeks, their geo-targeted campaigns brought 20 new membership leads at just ₹1,450 per lead. The tourist geofencing during November drew 12 day-pass buyers from hotels near Badami Fort. Now we have a steady pipeline of local and visitor clients.”
Client Results
Real outcomes from real campaigns.
Main Bazaar Road Gym Doubles Membership Leads in 2 Months
A mid-size gym on Main Bazaar Road faced stiff competition from a new chain opening nearby. Using AdsMG's hyperlocal targeting within 3 km radius, we created separate ad groups for 'gym Badami', 'fitness near Bus Stand Area', and low-competition terms like 'personal trainer Main Bazaar Road'. With call extensions and a 'Free Trial Week' sitelink, the gym generated 87 qualified leads in 2 months. Cost per lead dropped from ₹2,100 to ₹1,450. Monthly ad spend was ₹28,000, yielding a 3.5x return on investment.
Tourist-Facing Salon on Market Road Captures 60 Bookings from Visitors
A unisex salon near Market Road wanted to attract tourists visiting Badami Caves and Agastya Lake. We set up geo-fences around these landmarks and tailored ad copy for seasonal visitors: 'Quick hair styling for cave trek', 'After-sun spa package'. During November-February, the salon received 60 bookings directly from these ads, with an average cost per booking of ₹1,950. The campaign also improved Google Maps visibility, leading to 30% more walk-ins.
Yoga Studio Near Fort Fills Off-Season Weekdays with Retargeting
A yoga studio near Badami Fort faced empty slots on weekdays, especially in summer. We launched a retargeting campaign for visitors who left the booking page without converting, offering 'Weekday Special – 2 sessions for ₹500'. Additionally, we targeted tourists who had searched 'yoga Badami' but didn't book immediately. Within 4 weeks, weekday utilisation rose from 35% to 65%. The campaign spent ₹15,000/month and generated ₹45,000 in direct bookings – a 3x ROI.
Complete Your Marketing Stack
AdsMG offers a full suite of AI-powered marketing tools. Combine Google Ads with these services for maximum impact.
Frequently Asked Questions
Everything you need to know to get started.
How much do Google Ads cost for gyms, salons, and wellness businesses in Badami?+
Costs vary by keyword competition and campaign quality. For Badami, typical CPC ranges from ₹62 to ₹89 for gym and salon keywords. A higher quality score (Google's measure of ad relevance) can lower CPCs by 20-30%. Minimum recommended monthly investment is around ₹32,400 (based on avg CPC ₹72 x 15 clicks/day x 30 days). At that budget, you can expect 400-500 clicks and roughly 15-25 leads depending on your conversion rate. Use ad extensions and precise targeting to reduce costs further.
How long until I see results from Google Ads in Badami?+
Most businesses see their first clicks and calls within 24-48 hours of campaign launch. However, full optimization takes 2-4 weeks as the algorithm learns which searches, times, and locations perform best. For example, a salon on Main Bazaar Road got 8 bookings in week one, but cost per booking dropped 35% by week three. We monitor daily and adjust bids, keywords, and ad copy to accelerate the learning phase. Expect stable, scalable results after the first month.
Can I target both local residents and tourists visiting Badami?+
Absolutely. We create separate ad groups for locals and tourists. For locals, we target radius around your business (e.g., 5 km) and use location-specific keywords like 'gym near Bus Stand Area'. For tourists, we geo-fence Badami Fort, caves, and Agastya Lake showing ads to visitors from outside the area. We use bid adjustments – higher during tourist season (Nov-Feb, July-Sep) and lower in off-peak. This dual approach ensures relevant ads for each audience without wasting budget.
What keywords should I use for my Badami gym or salon?+
We recommend a mix of generic and specific terms. For gyms: 'gym Badami', 'fitness center Main Bazaar Road', 'personal trainer near Bus Stand Area'. For salons: 'salon Badami', 'bridal makeup Main Bazaar Road', 'haircut near Badami Fort'. Also include Kannada variations like 'Badami alli salon' and misspellings (e.g., 'Badami jim'). Use long-tail keywords like 'affordable gym Badami for students' or 'evening yoga near Agastya Lake' to capture high-intent searches at lower CPCs.
Do I need a Google Business Profile for Google Ads to work?+
Yes – it's essential. Google Ads uses your Business Profile to show location extensions, reviews, and directions. In Badami, where many users search 'near me', a verified profile with correct hours, photos, and categories improves ad quality score and visibility. We'll help you claim and optimise your profile if needed. Businesses with optimised profiles see 10-15% higher click-through rates on their ads.
How do I compete with larger chain gyms and salons in Badami?+
Large chains often bid broadly, wasting budget on irrelevant impressions. Focus on hyperlocal, long-tail keywords they ignore – like 'small group training Bus Stand Area' or 'budget salon Main Bazaar Road'. Use ad scheduling to show ads during your peak hours (e.g., gyms 5-9 AM, salons 10 AM-8 PM) — <a href="https://adsmg.ai/services/google-ads/beauty-wellness/mangaluru">Gyms, Salons & Wellness Google Ads in Mangaluru</a>. Highlight unique offerings like traction (e.g., 'family-run since 2010' or 'free trial session'). Quality Score optimisation lets you outrank bigger competitors at lower CPCs.
What's the average cost per booking for a salon in Badami?+
For salons, cost per booking (call or direction request) typically averages ₹1,800 to ₹2,800, depending on competition. Bridal package campaigns during December-January may cost ₹2,200-3,500 due to higher CPCs for wedding-related searches. We recommend a separate campaign for high-value services to control budget. With effective retargeting and seasonal adjustments, we've seen clients reduce cost per booking by 25-35% within two months.
How can I track walk-in customers from ads?+
Use call tracking numbers and unique landing pages with 'offer codes'. In Google Ads, enable 'store visits' if you have location extensions – it uses mobile location data to estimate walk-ins. For more accuracy, set up a Google Business Profile with a booking link or WhatsApp chat that you attribute to ads. We also use Google Analytics to track direction requests and phone calls from ad clicks. Our monthly reports show how many leads converted offline.
Should I run ads year-round or just during peak seasons?+
We recommend year-round with budget shifts. Badami has three distinct seasons: tourist peaks (Nov-Feb), hot months (April-June) with low demand, and moderate spring/autumn. Maintain a baseline 60-70% of budget year-round to avoid losing quality score and rankings. During peak seasons, increase budget 30-50% and use seasonal ad copy. For example, a gym might run 'Summer Fit' offers in May-June to counter dropout, while a salon boosts wedding ads from October to January.
What's the difference between Google Search Ads and Local Services Ads for my Badami business?+
Search Ads are pay-per-click ads that appear above Google search results – you bid on keywords and control ad copy. Local Services Ads are pay-per-lead (Google charges only when someone contacts you) and appear at the top with a 'Google Screened' badge. For gyms and salons in Badami, we recommend using both: Search Ads for broad reach and keyword targeting, Local Services Ads for high-intent leads with lower risk. Local Services Ads require professional licensing and a background check which builds trust with customers.
How to Run Google Ads for Gyms, Salons & Wellness
A step-by-step framework for launching and optimizing campaigns for your business.
1Set Up Your Google Business Profile First+
Before spending a rupee on ads, claim and verify your Google Business Profile. In Badami, where many clients search 'near me' and use Google Maps, a complete profile with correct hours, location, photos, and services significantly improves ad Quality Score. Add your actual street address (e.g., '123 Main Bazaar Road') and choose categories like 'Gym', 'Salon', or 'Yoga Studio'. We've seen profiles with 10+ photos get 15% more clicks.
2Research Badami-Specific Keywords Using Google Keyword Planner+
Use Google's free tool to find keywords your potential customers actually search. Focus on terms with city and neighborhood names: 'gym Badami', 'salon near Badami Fort', 'yoga Bus Stand Area'. Add Kannada variations – use the Keyword Planner's language filter to include Kannada keywords. Also check competition level – low competition terms like 'personal trainer Main Bazaar Road' have CPCs 30-40% lower than generic 'gym Badami'.
3Create Separate Campaigns for Locals and Tourists+
Segment your audience into two campaigns. For locals: radius targeting 3-5 km around your business, with ad copy emphasising membership, loyalty, and repeat visits. For tourists: use location targeting to show ads to people searching from outside Badami, with geo-fences around Fort and caves. Use different bid adjustments – e — <a href="https://adsmg.ai/services/google-ads/consumer-electronics/badami">Consumer Electronics Google Ads in Badami</a>. g., +30% for tourist locations during peak season. This separation prevents budget overlap and improves relevancy.
4Enable Call Extensions and WhatsApp Click-to-Message+
Badami users prefer direct contact. In your ad extensions, add your phone number (call extension) and a WhatsApp number (message extension). Use a trackable phone number to measure calls. For WhatsApp, create a pre-filled message like 'Hi, I'm interested in your [service]'. These extensions increase conversion rates by 12-18% and reduce bounce rates. Ensure your phone is answered during business hours – missed calls are a lost lead.
Google Ads Success Checklist for Gyms, Salons & Wellness
Everything you need to get right — from account setup to ongoing optimization.
Claim and Optimise Google Business Profile
Verify your business on Google with accurate address (including neighborhood like 'Main Bazaar Road'), phone, hours, and categories. Add 10+ high-quality photos of your space, equipment, and team. This improves ad eligibility and click-through rates.
Set Up Conversion Tracking
Install the Google Ads tracking code on your website to measure calls, form submissions, and direction requests. In Badami, track WhatsApp clicks as conversions. Without tracking, you can't optimize which keywords and ads deliver real business.
Create 2 Ad Groups per Campaign (Locals + Tourists)
Local group: radius targeting 3-5 km, long-tail keywords, membership offers. Tourist group: geo-fence landmarks, seasonal ad copy, day-pass or session bundles. Separate budgets prevent one from dominating.
Schedule a Weekly Search Term Review
Every week, review search terms that triggered your ads. Add irrelevant terms as negative keywords (e.g., 'Badami free gym', 'salon for dogs'). This refines targeting and reduces wasted spend by up to 20%.
Channels AdsMG runs
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