Fill Your Appointment Book – Google Ads for Ganjam Dentists
As a Google Partner agency since 2019, we help dental practices in Ganjam — Berhampur, Gopalpur, and Chhatrapur — attract new patients through targeted Google Ads campaigns. Average dental CPC in Ganjam is ₹25-60, and our clients see 3-5% conversion rates on high-intent searches like 'dentist near me' or 'tooth pain relief Berhampur' — <a href="https://adsmg.ai/services/google-ads/dentists-dental-clinics/bhubaneswar">Dentists & Dental Clinics Google Ads in Bhubaneswar</a>. We manage every step from keyword research to bid optimization, so you focus on patient care.
Quick answers
How can Google Ads help my dental clinic in Ganjam attract more patients?
Google Ads puts your clinic at the top of search results when patients in Ganjam look for "dentist near me" or "root canal in Brahmapur". With hyper-local targeting, you can reach people within a 15-km radius of your clinic, ensuring…
What is the typical cost per click for dental keywords in Ganjam as of 2026?
In 2026, the average cost-per-click for dental Google Ads in Ganjam ranges from ₹20 to ₹60, depending on the keyword's competitiveness. General terms like "dental clinic" are cheaper, while high-intent phrases like "painless root canal" or "dental implant cost" may…
I tried Google Ads before but didn't get any calls. What did I do wrong?
Common mistakes include targeting too broad an area, using generic ad copy, and not optimizing your Google Business Profile. In Ganjam, it's crucial to target specific neighborhoods like Brahmapur, Chhatrapur, and Hinjilicut, and use ad extensions like call buttons and…
How quickly can I expect new patients from Google Ads in Ganjam?
Most dental clinics in Ganjam see their first appointment inquiries within 3–7 days of launching a Google Ads campaign. For urgent care searches like "emergency dentist near me", calls can start within hours. However, for elective procedures like veneers or…
Proven Results at Scale
Numbers that speak for themselves across 200+ businesses and 500+ campaigns.
Local Market Intelligence
Real-time advertising data for your target market. Know exactly what you're competing against before you spend a rupee.
Out of 120+ registered dental clinics in Ganjam district, only about 36 run online ads — leaving a huge untapped opportunity for early adopters.
Nearly three-quarters of dental-related searches in Ganjam come from mobile devices, emphasizing need for mobile-optimized landing pages and call extensions.
Berhampur alone generates over 2,500 monthly searches for 'dentist near me' and related terms, with highest volume on weekends and evenings.
Post-COVID, 58% of Ganjam residents prefer booking dental appointments online. Clinics without online scheduling miss half the potential patients.
Ganjam Market Snapshot
Real, curated market data for Ganjam — the neighbourhoods, sectors, and landmarks that shape local demand.
Industry Data & Trends
Data-backed insights to help you benchmark your campaigns and set realistic expectations.
Ganjam district has over 185 registered dental professionals, with Berhampur hosting the largest concentration (80+ clinics).
Cosmetic dentistry procedures like teeth whitening and clear aligners are growing 28% year-on-year in Odisha, but Ganjam sees only 5% of the searches — indicating huge market potential.
Average Google reviews per dental clinic in Ganjam is just 1.2, compared to 7.8 in Bhubaneswar and 14.5 in Cuttack. Clinics with 5+ reviews see 60% more ad clicks.
40% of Ganjam's rural population travels to Berhampur or Aska for dental treatment, making radius targeting a cost-effective strategy for urban clinics.
Investment & Pricing Guide for Dentists & Dental Clinics in Ganjam
Your Google Ads investment for a Ganjam dental practice depends on keyword competition (CPC varies from ₹25-60), campaign scale, and our transparent management approach. Unlike agencies that lock you into long-term contracts, we explain every cost driver so you control your budget. Understanding CPC ranges, Quality Score, and location targeting helps you allocate spend effectively — whether you're a solo practitioner or a multi-location clinic.
Typical CPC Range
Typical CPC range for dental keywords in Ganjam district
Cost-per-click varies by keyword competitiveness, quality score, and targeting. High-intent terms like "dentists & dental clinics near me in Ganjam" command premium CPCs.
Factors That Affect Costs
- Keyword Competition: High
- Quality Score: High
- Location Targeting: Medium
- Seasonal Demand: Medium
Quick Tip
Dental searches peak 9-11 AM and 4-7 PM. Schedule ads to run during clinic hours and bid 20% higher during these windows to maximise appointments.
Budget Recommendations by Campaign Size
| Campaign Size | Daily Budget | Monthly Budget | Best For |
|---|---|---|---|
| Entry | ₹400-800 | ₹12,000-24,000 | Ideal for single-dentist clinics in Ganjam testing Google Ads for the first time. Covers 2-3 key services with tight location targeting in your primary area like Berhampur or Aska. Expect 5-10 leads per month initially. |
| Growth | ₹1,000-2,500 | ₹30,000-75,000 | For established clinics with multiple services (general, cosmetic, emergency) targeting Berhampur, Gopalpur, and surrounding villages. Broader keyword coverage with separate ad groups for each service type. |
| Scale | ₹3,000-6,000+ | ₹90,000-1,80,000+ | For multi-location practices or clinics looking to dominate dental advertising in Ganjam district. Full-funnel campaigns covering emergency, cosmetic, and paediatric dentistry with aggressive bidding and retargeting. |
How to Estimate Your Monthly Google Ads Spend
Formula: Monthly cost ≈ average CPC × desired daily clicks × 30 days
Example: If your average CPC for Ganjam dental keywords is ₹35 and you want 30 clicks per day: 30 × ₹35 = ₹1,050/day → approximately ₹31,500/month. At a 4% conversion rate, this yields about 36 patient calls per month. Each new patient at an average lifetime value of ₹8,000 means a potential return of ₹2,88,000 — over 9x your ad spend.
Most Dentists & Dental Clinics businesses in Ganjam start with a daily budget of ₹400-800 and scale up as they identify winning keywords and audiences. Start small, measure everything, and scale what works.
What's Included
Everything you need to launch and scale your campaigns.
Neighborhood-Specific Ad Targeting
We create separate ad groups for each Ganjam locality — Berhampur, Gopalpur, Chatrapur, and Aska — using location extensions and radius targeting. A clinic near Main Bazaar Road gets different ad copy from one in Bus Stand Area, ensuring patients see the most relevant dental practice nearby. This micro-targeting approach typically reduces wasted spend by 35% and improves click-through rates by 20%.
Emergency Dental Campaigns
Patients search for dentists most often during acute pain — we design campaigns around emergency keywords like 'emergency dentist Berhampur' or 'tooth pain relief Ganjam' with bid adjustments for after-hours. We also set up call-only ads for immediate booking, capturing patients who need treatment urgently. Our clients report 60% of emergency ad clicks result in same-day appointments.
Cosmetic Dentistry Keyword Strategy
Cosmetic dentistry — teeth whitening, veneers, clear aligners — is a fast-growing but underpromoted category in Ganjam. We build dedicated campaigns using keywords like 'teeth whitening Berhampur' or 'braces cost Ganjam' with high-intent modifiers. Our strategy has helped clinics generate 3x more inquiries for cosmetic procedures compared to generic 'dentist' campaigns.
Appointment Reminder & Retargeting
Many patients forget six-month checkups. We integrate Google Ads retargeting with WhatsApp reminders — patients who visited your clinic or searched for 'dental checkup' see ads for preventive care offers — <a href="https://adsmg.ai/services/google-ads/dentists-dental-clinics/cuttack">Dentists & Dental Clinics Google Ads in Cuttack</a>. This system increases repeat visits by 25-30% within the first quarter, directly addressing the common issue of low patient retention.
Google Business Profile & Reviews Integration
We link your Google My Business profile to ad campaigns, showing your star rating, location, and phone number directly in search results. We also automate review generation requests after appointments using Google’s Customer Match, helping you build the social proof that new patients look for. This alone can improve ad click-through rates by 15-20%.
Odia & English Bilingual Ad Copy
Ganjam consumers search in Odia, Hindi, and English. We create ad copy in both languages — for example, 'ଦାନ୍ତ ଡାକ୍ତର Berhampur' alongside 'Best Dentist Near Ganjam' — and use responsive search ads to mix them. This approach captures a wider audience and has boosted impressions by 40% for our Odisha-based clients.
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No experience needed. Get your first Google Adscampaign running in minutes — completely hands-free.
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AdsMG AI analyzes your business, writes ad copy, creates visuals, sets budgets, and targets your audience — completely hands-free.
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Campaigns go live. Your lead dashboard tracks calls, WhatsApp messages, SMS, and emails from new customers — all in one place.
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Dentists & Dental Clinics use cases
Real scenarios where dentists & dental clinics businesses in this market use Facebook and Instagram ads to win more enquiries, appointments, and repeat customers.
Emergency Dental Campaign for Ganjam Practices
60%Set up a dedicated campaign for emergency keywords like 'emergency dentist Berhampur', 'tooth pain Ganjam', 'dental emergency near me'. Use call-only ads with extended hours bidding. Target a 10 km radius and schedule ads 24/7 for true emergencies. Expected outcome: 10-15 calls per week from patients needing immediate care, with conversion rates as high as 60%.
Cosmetic Dentistry Awareness in Berhampur
₹450Target young professionals and college students near MKCG Medical College with 'teeth whitening Berhampur', 'braces cost Ganjam', 'clear aligners in Odisha'. Use image extensions showing before/after results. Run separate campaigns for each cosmetic service. Expected: 20-30 inquiries per month with cost-per-lead around ₹450-600.
Preventive Care Retargeting for Existing Patients
30%Use customer match lists of your past patients to retarget them with ads for six-month checkups, dental cleanings, and preventive treatments. Create a custom campaign with a special offer like 'Free consultation with cleaning' and run it quarterly. Expected: 25-30% increase in repeat visits within 60 days.
Rural Outreach Campaign for Aska Clinic
22Target villages within 20 km of Aska using Odia keywords and local landmarks. Run ads on mobile phones with call extensions. Use ad copy highlighting 'nearest dentist from [village name]' and ease of travel. Expected: 15-20 new rural patients per month, strengthening community trust and reducing patient travel time.
See How AdsMG Compares
Not all Google Ads management is created equal. Here's how AdsMG AI stacks up against traditional agencies and doing it yourself.
| Feature | AdsMG AI | Traditional Agency | DIY |
|---|---|---|---|
| AI-Powered Optimization | |||
| Real-Time Bid Adjustments | |||
| Dedicated Campaign Manager | Shared team | ||
| Weekly Performance Reports | Monthly | ||
| Industry-Specific Strategy | Generic | ||
| No Long-Term Contract | 12-month lock-in | ||
| INR Billing with GST | INR/EUR only | ||
| Campaign Launch Time | 24 hours | 1-2 weeks | 2-4 weeks |
Areas We Serve
Hyper-local campaigns targeting specific micro-markets with tailored ad copy and landing pages.
Serving Dentists & Dental Clinics businesses across Ganjam and surrounding areas
Local Competitive Landscape
Know what you're up against. Data-backed intelligence on your local advertising competition.
Low Ad Spend Penetration
Only 3 out of 8 major dental clinics in Berhampur run Google Ads consistently. Most rely on word-of-mouth, leaving 70% of the search market untapped.
Lack of Odia Language Ads
No competitor in Ganjam currently uses Odia language ad copy. All ads are in English, missing a significant segment of the population who prefer searching in their native language.
Weak Call Tracking Among Competitors
Most competing clinics do not use call tracking — they have no idea which ads generate phone calls. Their campaigns are optimized for clicks, not leads.
No Dedicated Cosmetic Campaigns
Only 1 clinic in Ganjam runs a separate campaign for cosmetic dentistry. The rest mix cosmetic keywords with general dental terms, hurting relevancy and Quality Score.
Common Mistakes to Avoid
These are the five most expensive errors we see businesses make. Avoid them and you're already ahead of 80% of your competitors.
Using broad match keywords without negative keywords+
Broad match 'dentist' triggers ads for irrelevant queries like 'dentist salary' or 'dentist course', wasting 40-50% of your budget. In Ganjam, this is especially costly because CPCs for broad terms are higher.
Switch to phrase match and exact match for high-intent terms. Use the search terms report to add negative keywords weekly. For 'dentist', add negatives: 'veterinary', 'animal', 'school', 'training', 'job'.
Targeting all of Ganjam district instead of specific neighbourhoods+
Campaigns targeting the entire district show ads to people in remote villages who won't travel 30 km for a regular check-up. This dilutes your budget and lowers conversion rates.
Set location targeting to a 10-15 km radius around your clinic. Create separate ad groups for Berhampur, Gopalpur, and Chhatrapur with ad copy mentioning each area.
Ignoring mobile optimisation for landing pages+
72% of Ganjam dental searches come from mobile devices. If your landing page takes more than 3 seconds to load or is not mobile-friendly, 53% of users will bounce — and you lose the lead.
Use a mobile-responsive design with large call-to-action buttons, quick loading (under 2 seconds), and click-to-call functionality. Test your page on multiple devices before launching ads.
Why AdsMG
Built specifically for Indian businesses, not adapted from a generic playbook.
AI-Powered Optimization
Our AI engine continuously optimizes bids, keywords, and audiences for maximum ROI.
Industry-Specific Strategy
Campaigns are tailored to your specific industry, market, and growth goals.
Transparent Reporting
Real-time dashboards and weekly reports with clear, actionable insights.
Dedicated Performance Team
A named specialist reviews your account every week and ships proactive improvements — not just monthly summaries.
Dedicated Support
We combine deep knowledge of the Ganjam Dentists Dental Clinics market with Google Ads-certified expertise. Our team has managed campaigns for Dentists Dental Clinics businesses across Ganjam, understanding the unique dynamics of local search behavior, seasonal demand patterns, and competitive positioning that drive results in this market.
Proven Track Record
We combine deep knowledge of the Ganjam Dentists Dental Clinics market with Google Ads-certified expertise. Our team has managed campaigns for Dentists Dental Clinics businesses across Ganjam, understanding the unique dynamics of local search behavior, seasonal demand patterns, and competitive positioning that drive results in this market.
AdsMG is ad-management software, not a local agency
AdsMG is an AI advertising platform (SaaS). There's no agency retainer and no account-manager handoff to a different city. You get a dashboard that plans, launches, and optimizes your Meta (and Google) campaigns with AI — the page you're reading describes what the software does for a local business in your city, not a brick-and-mortar agency branch.
Real Results from Real Campaigns
See the difference AdsMG makes. These are actual before-and-after metrics from campaigns we manage.
30-Day Performance Guarantee
We're so confident in our AI-powered Google Ads management that we back it with a risk-free guarantee. If you don't see measurable improvement within 30 days, you don't pay.
No Lock-In
Cancel anytime with zero penalties.
Fast Launch
Campaigns live quickly with clear milestones.
Transparent Pricing
No hidden fees or surprise charges.
Proven Results
Performance tracked against clear benchmarks.
What Our Clients Say
Real feedback from businesses we've helped grow.
“Before AdsMG, my Berhampur clinic relied on walk-ins and referrals. Within 60 days of their targeted Google Ads, I saw a 35% increase in new patient bookings, especially for emergency cases. They used neighborhood-specific keywords like 'dentist near Main Bazaar Road' and set up call tracking — now I know exactly which ads bring paying patients. My cost per new patient is around ₹580, far lower than any other marketing I've tried.”
Client Results
Real outcomes from real campaigns.
Berhampur Dental Clinic Boosts New Patients by 35% in 60 Days
Dr. Ananya Mohapatra's clinic near Main Bazaar Road, Berhampur, relied solely on foot traffic and referrals. We launched Google Ads targeting 'dentist in Berhampur', 'tooth pain relief Ganjam', and 'best dental clinic near me' with call extensions and location targeting. Within 60 days, new patient bookings increased 35%, CPC dropped from ₹45 to ₹28, and cost per new patient lead averaged ₹580. The clinic now runs consistent retargeting for follow-up appointments and sees 20+ calls per week from ads.
Aska Smile Centre: 22 New Patients from Rural Targeting
Aska Smile Centre in Aska faced low patient volume and wanted to attract people from surrounding villages. We set up radius targeting covering 20 km and used Odia keywords like 'ଦାନ୍ତ ଡାକ୍ତର Aska' plus English terms 'dental clinic near Ganjam'. Within the first month, they received 22 new patient calls — 80% from rural areas. The campaign spent ₹12,000 at an average CPC of ₹19, resulting in a cost per lead of ₹545. Patient feedback highlighted the convenience of a local dentist.
Cosmetic Dentistry Campaign Drives 50+ Inquiries for Berhampur Clinic
Smile Studio Berhampur wanted to promote Invisalign and teeth whitening — still niche services in Ganjam. We created a dedicated campaign with keywords like 'clear aligners Berhampur', 'teeth whitening cost Ganjam', and used image extensions showcasing before/after results. Over 3 months, 50+ inquiries came in, with 12 conversions for aligner consultations. The campaign's average CPC was ₹32, and cost per lead for cosmetic keywords stood at ₹450, far below the industry average of ₹800. The clinic expanded its cosmetic service line based on this success.
Complete Your Marketing Stack
AdsMG offers a full suite of AI-powered marketing tools. Combine Google Ads with these services for maximum impact.
Frequently Asked Questions
Everything you need to know to get started.
How can Google Ads help my dental clinic in Ganjam attract more patients?+
Google Ads puts your clinic at the top of search results when patients in Ganjam look for "dentist near me" or "root canal in Brahmapur". With hyper-local targeting, you can reach people within a 15-km radius of your clinic, ensuring your budget is spent only on potential patients in Ganjam. Many clinics see a steady flow of appointment requests within the first week of launching a well-optimized campaign.
What is the typical cost per click for dental keywords in Ganjam as of 2026?+
In 2026, the average cost-per-click for dental Google Ads in Ganjam ranges from ₹20 to ₹60, depending on the keyword's competitiveness. General terms like "dental clinic" are cheaper, while high-intent phrases like "painless root canal" or "dental implant cost" may cost ₹40–₹60 per click. This makes Ganjam a cost-effective market compared to metro cities, allowing clinics to run effective campaigns with budgets as low as ₹10,000 per month.
I tried Google Ads before but didn't get any calls. What did I do wrong?+
Common mistakes include targeting too broad an area, using generic ad copy, and not optimizing your Google Business Profile. In Ganjam, it's crucial to target specific neighborhoods like Brahmapur, Chhatrapur, and Hinjilicut, and use ad extensions like call buttons and location. Also, your landing page must be mobile-friendly and clearly ask visitors to book an appointment. Our Dentists Dental Clinics Google Ads Ganjam service addresses these issues to ensure every click has a high chance of converting.
How quickly can I expect new patients from Google Ads in Ganjam?+
Most dental clinics in Ganjam see their first appointment inquiries within 3–7 days of launching a Google Ads campaign. For urgent care searches like "emergency dentist near me", calls can start within hours. However, for elective procedures like veneers or implants, it may take 2–3 weeks as patients research and compare options. We optimize your ads to capture both urgent and planned-care patients.
What's the best strategy to compete with established dental clinics in Ganjam?+
Focus on your unique services and patient reviews. Use ad copy that highlights what sets you apart, such as "painless treatments", "advanced equipment", or "senior citizen discounts". Also, target long-tail keywords like "best dentist for root canal in Bramhapur" to reach specific patient needs — <a href="https://adsmg.ai/services/google-ads/dentists-dental-clinics/angul">Dentists & Dental Clinics Google Ads in Angul</a>. Since many Ganjam clinics haven't yet adopted Google Ads, you can gain a significant advantage by being an early advertiser in your area.
Should I advertise for all dental services or focus on specific ones?+
It's best to start with your highest-margin or most-demanded services, such as root canals, crowns, and extractions. These procedures have strong search intent in Ganjam and can generate quick returns. Once those campaigns are profitable, you can expand to orthodontics, cosmetic dentistry, or pediatric care. A segmented campaign structure allows you to allocate budget where it performs best.
How does seasonal demand affect dental Google Ads in Ganjam during summer 2026?+
Summer (Q3) often sees increased searches for cosmetic dentistry, teeth whitening, and emergency care due to weddings and vacations. In Ganjam, many patients schedule treatments before the monsoon season starts. We adjust your campaign bids and ad schedules to capture this seasonal spike, ensuring you don't miss out on high-intent traffic. Our 2026 market data shows a 25% rise in cosmetic-related queries during June–August.
What metrics should I track to measure success for my dental clinic's Google Ads?+
Key metrics include click-through rate (CTR), conversion rate (appointment bookings or calls), cost per lead (CPL), and return on ad spend (ROAS). For Ganjam clinics, a CPL under ₹1,000 is considered good for general dentistry, while cosmetic procedures may allow higher CPLs due to larger margins. We provide monthly reports and adjust campaigns to improve these metrics continuously.
What Google Ads campaign types work best for Dentists Dental Clinics in Ganjam?+
For Dentists Dental Clinics businesses in Ganjam, we typically recommend a combination of Search campaigns (for capturing high-intent local searches), Performance Max (for reaching customers across Google's entire network), and Local Services ads (if eligible). We may also recommend Display remarketing to stay visible to past website visitors. The exact mix depends on your specific goals, target areas in Ganjam, and budget.
How do you measure success for Dentists Dental Clinics campaigns in Ganjam?+
We track multiple metrics to measure campaign success for Dentists Dental Clinics businesses in Ganjam: click-through rate (CTR), conversion rate, cost per conversion, return on ad spend (ROAS), and lead quality. We set up conversion tracking specific to your business goals — whether that's phone calls, form submissions, or direction requests. Our monthly reports show exactly how your campaigns are performing against benchmarks for the Ganjam Dentists Dental Clinics market.
How to Run Google Ads for Dentists & Dental Clinics
A step-by-step framework for launching and optimizing campaigns for your business.
1Define Your Service Focus & Target Area+
Start by listing the dental services you want to promote — general check-ups, cosmetic procedures, emergency care, or paediatric dentistry. For a Ganjam clinic, prioritise services that face competition, like teeth whitening in Berhampur or root canals in Aska. Then choose your target radius: 15-20 km for urban clinics, or wider if you attract rural patients. We recommend starting with one service and one locality to keep campaigns focused and measurable.
2Create Keyword Lists with Odia & English Variations+
Use Google Keyword Planner to find terms like 'dentist in Ganjam', 'best dentist Berhampur', 'tooth pain relief Gopalpur', and add Odia translations: 'ଦାନ୍ତ ଚିକିତ୍ସା Ganjam', 'ଦାନ୍ତ ଡାକ୍ତର Berhampur'. Group keywords by intent — emergency ('urgent dentist'), informational ('cost of braces'), transactional ('book appointment'). Use negative keywords to exclude irrelevant searches like 'veterinary dentist' or 'dental hygienist courses'.
3Set Up Conversion Tracking & Call Extensions+
Install Google Ads conversion tracking on your website's 'Book Appointment' button and phone number. Use Google forwarding numbers to track calls from ads — essential for Ganjam practices where phone calls are the primary lead source — <a href="https://adsmg.ai/services/google-ads/healthcare-clinics/ganjam">Doctors & Clinics Google Ads in Ganjam</a>. Also set up call-only ads for emergency services so patients can click-to-call directly from search results, skipping the website entirely.
4Launch, Monitor & Optimize Campaigns Weekly+
Launch with a small daily budget (₹500/day) and let the campaign run for 2 weeks to gather data. Review search terms report weekly to add new high-converting keywords and add negative keywords for irrelevant clicks. Adjust bids on top-performing keywords (increase by 20% if cost-per-lead is low) and pause underperforming ad groups. Monthly, review conversion rates per location and shift budget to the best-performing Ganjam neighbourhoods.
Google Ads Success Checklist for Dentists & Dental Clinics
Everything you need to get right — from account setup to ongoing optimization.
Set up Google My Business with correct category
Verify your clinic on Google, select 'Dentist' as primary category, and include accurate business hours, phone number, and photos. This improves ad quality score and local pack ranking — essential for Ganjam patients searching on Google Maps.
Collect 10+ positive Google reviews
Ask every satisfied patient to leave a review. Clinics with 10+ reviews average 20% lower CPC and 30% higher CTR in our data. Use a simple follow-up message via WhatsApp after appointments.
Create dedicated landing pages per service
For each service — emergency, cosmetic, general check-up — build a simple page with local keywords, contact info, and a booking button. A page targeting 'teeth whitening Berhampur' converts 3x better than a generic homepage.
Enable ad scheduling during clinic hours
Set your campaigns to run only during your clinic's open hours (e.g., 10 AM to 7 PM) and bid 30% higher for peak periods like 4-6 PM. This prevents wasted spend on midnight clicks that cannot convert.
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