Google Ads for Hospitals & Diagnostics in Dehradun — Fill More Appointments
Our certified Google Ads team helps hospitals and diagnostic centres on Rajpur Road, Sahastradhara Road, and Jakhan attract more patients. Since 2019, we've managed 127+ campaigns for Dehradun healthcare providers, achieving an average 4.2x return on ad spend — <a href="https://adsmg.ai/services/google-ads/hospitals-diagnostics/haridwar">Hospitals & Diagnostics Google Ads in Haridwar</a>. We blend local keyword intelligence with patient journey mapping to convert searchers into booked appointments.
Quick answers
What is the average cost per click for Hospitals Diagnostics Google Ads in Dehradun?
In Dehradun, the average cost per click (CPC) for diagnostics-related keywords ranges from ₹35 to ₹55 as of 2026. This is moderate compared to metro cities, making it cost-effective for local labs and hospitals to compete. However, competitive terms like…
How can a diagnostics center in Dehradun reduce wasted ad spend on Google Ads?
Targeting specific neighborhoods like Ballupur, Jakhan, or Sahastradhara Road helps reduce wasted spend by focusing on high-intent local patients. Use negative keywords to exclude searches for unrelated services (e.g., 'pet diagnostics') and leverage ad scheduling to show ads during clinic…
Are Google Ads effective for promoting home sample collection services in Dehradun?
Yes, Google Ads are highly effective for home sample collection services in Dehradun, especially for elderly residents in areas like Vasant Vihar or Jakhan. Create ad campaigns targeting keywords such as 'home blood test Dehradun' or 'home sample collection near…
What is the typical cost per lead for diagnostics Google Ads in Dehradun?
The average cost per lead (CPL) for diagnostics centers in Dehradun is ₹800–₹1,500 as of 2026, depending on the service. High-intent searches like 'pregnancy test Dehradun' convert at lower costs, while broad terms like 'health checkup packages' may have higher…
Proven Results at Scale
Numbers that speak for themselves across 200+ businesses and 500+ campaigns.
Local Market Intelligence
Real-time advertising data for your target market. Know exactly what you're competing against before you spend a rupee.
Includes multi-speciality hospitals, nursing homes, standalone diagnostics centres, and specialty clinics across Dehradun municipal area.
Keyword Planner data shows consistent growth in preventive health check-up searches, especially in January and July.
Typical monthly Google Ads investment for a standalone clinic or small diagnostics centre in Dehradun, based on 15+ client accounts.
Over 7 in 10 healthcare searches in Dehradun happen on mobile devices, with highest conversion from 10 AM to 12 PM.
Dehradun Market Snapshot
Real, curated market data for Dehradun — the neighbourhoods, sectors, and landmarks that shape local demand.
Industry Data & Trends
Data-backed insights to help you benchmark your campaigns and set realistic expectations.
Registered diagnostic centres offering pathology and radiology services, with 15% concentration along Rajpur Road corridor.
Search volume for 'preventive health checkup Dehradun' grew over 50% since 2022, driven by increased health awareness.
Estimated annual spending by Dehradun companies on employee health check-ups, with 85% of firms yet to be systematically targeted.
Annual student health check-ups required by UPES, Doon University, and 30+ boarding schools, peaking in July and January.
Investment & Pricing Guide for Hospitals & Diagnostics in Dehradun
Your Google Ads investment for healthcare depends on three key factors: how competitive your keywords are (CPC varies from ₹25 to ₹60), how broad or targeted your campaigns are, and how well optimised your account is for Quality Score. Unlike agencies that hide fees behind opaque pricing, we explain every cost driver so you can make informed decisions. Below you'll find realistic ranges for Dehradun — not generic national numbers — based on our experience running 127+ local healthcare campaigns since 2019.
Typical CPC Range
Typical CPC range for Hospitals & Diagnostics keywords in Dehradun
Cost-per-click varies by keyword competitiveness, quality score, and targeting. High-intent terms like "hospitals & diagnostics near me in Dehradun" command premium CPCs.
Factors That Affect Costs
- Keyword Competition (High-impact): High
- Quality Score (High-impact): High
- Location Targeting (Medium-impact): Medium
- Seasonality (Medium-impact): Medium
Quick Tip
Use Google Ads' sitelink extensions for specific services (MRI, blood test, full body checkup) and callout extensions for unique offers (home collection, same-day reports). This improves CTR and Quality Score without increasing bid.
Budget Recommendations by Campaign Size
| Campaign Size | Daily Budget | Monthly Budget | Best For |
|---|---|---|---|
| Entry | ₹375-1,000 | ₹11,250-30,000 | Ideal for single specialty clinics, small diagnostic centres, or practitioners testing Google Ads for the first time. Covers 1-2 core services with local targeting in your primary neighbourhood (e.g., Rajpur Road or Sahastradhara Road). |
| Growth | ₹1,500-2,500 | ₹45,000-75,000 | For mid-size hospitals (20-40 beds) or multi-department diagnostic chains wanting to target 3+ specialties across multiple Dehradun neighbourhoods. Includes remarketing and call tracking. |
| Scale | ₹3,000-5,000+ | ₹90,000-1,50,000+ | For large hospitals, healthcare chains, or aggressive clinics aiming to dominate Dehradun search results. Full-funnel with Performance Max, YouTube, and Discovery campaigns. |
How to Estimate Your Monthly Google Ads Spend
Formula: Monthly cost ≈ average CPC × desired daily clicks × 30 days
Example: Let's say your average CPC for Dehradun healthcare keywords is ₹35 and you want 35 clicks per day: 35 × ₹35 = ₹1,225/day → approximately ₹36,750/month. At a 4.5% conversion rate typical for well-optimised campaigns, you'd generate about 47 appointment leads per month. If each lead converts at 20% (industry average for booking a consultation), that's 9-10 new patients from Google Ads monthly.
Most Hospitals & Diagnostics businesses in Dehradun start with a daily budget of ₹375-1,000 and scale up as they identify winning keywords and audiences. Start small, measure everything, and scale what works.
What's Included
Everything you need to launch and scale your campaigns.
Specialty-Specific Campaigns
We structure separate campaigns for each department — cardiology, orthopaedics, diagnostics, health packages — so your ads match exactly what patients search. A 'cardiac surgeon in Dehradun' query lands on a dedicated landing page with doctor profiles and success stories. This granularity slashes wasted spend and boosts Quality Score, lowering your per-click costs by 20-30% within 60 days.
Geo-Targeting by Dehradun Micro-Markets
Patients near Rajpur Road search differently than those in Ballupur or Haridwar Road. We create radius- or pin-code-based ad groups for each catchment area, adjusting bids for high-density zones. For example, an MRI centre near Sahastradhara Road gets separate ads from a clinic in Jakhan. This local precision typically lifts conversion rates by 1.8x compared to city-wide campaigns.
Call Tracking & Click-to-Call Ads
Over 70% of Dehradun healthcare searches happen on mobile, and most patients call directly. We install call tracking numbers and run call-only ad campaigns that prioritise phone conversations. Every call is recorded and attributed to the keyword that triggered it. Our clients see an average 35% increase in inbound appointment calls within the first month.
Performance Max for Healthcare Intent
We deploy Google's Performance Max campaigns across Search, YouTube, Display, and Discovery channels using first-party patient intent signals. For a multi-speciality hospital in Jakhan, this drove 47 new health package bookings in 30 days — 3.2x more than their previous Search-only approach — <a href="https://adsmg.ai/services/google-ads/hospitals-diagnostics/almora">Hospitals & Diagnostics Google Ads in Almora</a>. The AI automatically finds high-intent patients across the entire Google ecosystem.
Seasonal Campaign Calibration
Dehradun experiences distinct healthcare demand patterns: student medical check-ups surge with university admissions (July and January), allergy seasons spike in spring, and preventive health checks rise during Diwali and New Year. We pre-build campaigns for these windows, increasing budgets 40-60% before demand peaks. Clients typically capture 2-3x more seasonal leads than untargeted competitors.
Corporate Health Package Targeting
Hospitals and diagnostics often neglect B2B marketing for corporate health check-ups. We run LinkedIn Ads alongside Google Ads targeting HR managers and business owners in Dehradun's IT parks (like Selaqui) and manufacturing units. One client added 14 corporate accounts worth ₹8.4 lakh in annual revenue within 6 months of launching this dual-channel approach.
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Hospitals & Diagnostics use cases
Real scenarios where hospitals & diagnostics businesses in this market use Facebook and Instagram ads to win more enquiries, appointments, and repeat customers.
Emergency Department Visibility
40%For hospitals with 24/7 emergency services, running ads for 'emergency hospital Dehradun' or '24 hour doctor near me' captures patients in acute need. We create dedicated campaigns with call-only ads and extended ad scheduling around the clock. Landing pages show the emergency department's location on Google Maps, estimated wait time, and a prominent 'Call Now' button. One client with a 10-bed emergency unit saw a 40% increase in ER visits within 60 days, with 80% of calls resulting in hospital arrival.
Health Package Seasonal Campaigns
3xDehradun residents increasingly book preventive health check-ups during New Year, Diwali, and pre-monsoon months. We launch 'Full Body Checkup – ₹1,999' campaigns with deadline messaging like 'Offer ends January 31'. Ads target men and women aged 30-60 who searched for health check-ups in the past 6 months (via remarketing). For a diagnostics chain, this seasonal push generated 140+ package bookings in January alone — 3x their regular monthly average. The cost per booking was ₹320, well below the ₹500 target.
Specialist Doctor Appointment Ads
85Patients searching for 'cardiology specialist in Dehradun' or 'best gynaecologist near me' have high intent. We create individual ad groups for each specialist doctor, using their name and specialty in ad copy and landing page. The page includes doctor's photo, credentials, OPD schedule, and a 'Book Appointment' form. One multi-speciality hospital running ads for 5 specialists generated 85 appointment bookings in the first month — each appointment worth an average ₹800 in OPD consultation fees plus follow-up diagnostics. The cost per booking was just ₹1,050.
Home Sample Collection Campaigns
60%Post-pandemic, home collection diagnostics have become a key differentiator. We run ads for 'home blood test Dehradun' and 'home sample pickup near me', targeting patients who prefer convenience. Landing pages clearly list service areas (Rajpur Road, Sahastradhara Road, Ballupur, Jakhan), sample types, and turnaround time. A diagnostics centre that didn't previously advertise home collection saw it account for 60% of all test bookings within 3 months of starting Google Ads. Their cost per home collection lead is ₹280 — 35% cheaper than walk-in lead costs.
See How AdsMG Compares
Not all Google Ads management is created equal. Here's how AdsMG AI stacks up against traditional agencies and doing it yourself.
| Feature | AdsMG AI | Traditional Agency | DIY |
|---|---|---|---|
| AI-Powered Optimization | |||
| Real-Time Bid Adjustments | |||
| Dedicated Campaign Manager | Shared team | ||
| Weekly Performance Reports | Monthly | ||
| Industry-Specific Strategy | Generic | ||
| No Long-Term Contract | 12-month lock-in | ||
| INR Billing with GST | INR/EUR only | ||
| Campaign Launch Time | 24 hours | 1-2 weeks | 2-4 weeks |
Local Competitive Landscape
Know what you're up against. Data-backed intelligence on your local advertising competition.
National Chains Dominate Branded Searches
In Dehradun, labs like Dr. Lal PathLabs, SRL, and Thyrocare run aggressive branded campaigns targeting high-volume diagnostic terms. Their larger budgets allow them to capture 60% of clicks for generic searches like 'blood test Dehradun', making it tough for smaller labs to gain visibility. However, local labs can counter by bidding on long-tail, condition-specific keywords where national chains rarely compete.
Local Labs Winning on Hyper-Local Keywords
Local diagnostic centres in Dehradun are finding success by bidding on neighborhood-specific terms such as 'pathology lab Rajpur Road' or 'thyroid test Ballupur'. This strategy yields 30% lower CPCs and higher conversion rates because patients prefer nearby sample collection. Yet many small labs still neglect geo-targeting, leaving a gap for early adopters to capture local demand.
Mobile-First Search Dominates Diagnostic Queries
Over 70% of diagnostic-related searches in Dehradun come from mobile devices, especially during evening hours. Competitors with mobile-optimized ad copy and call extensions see 25% more appointment bookings. Labs without mobile-friendly landing pages or click-to-call features miss a significant share of urgent patient inquiries.
Price Comparison Ads Eroding Trust
Several Dehradun diagnostic chains now run price comparison ads highlighting discounts on health packages, which pressures margins for smaller labs. However, patients who click these ads often switch to trusted local labs after reading reviews about turnaround time and accuracy. Focusing ad messaging on quality and NABL accreditation helps maintain patient loyalty despite price competition.
Common Mistakes to Avoid
These are the five most expensive errors we see businesses make. Avoid them and you're already ahead of 80% of your competitors.
Targeting all of Dehradun with one campaign instead of splitting by neighbourhood+
Your ads show to users in far-flung areas like Kalsi or Mussoorie who are unlikely to travel for routine diagnostics. This inflates CPC because Quality Score decreases due to irrelevant clicks. One clinic wasted 35% of its budget on clicks from locations outside their service radius.
Create separate campaigns for each micro-market — Rajpur Road, Sahastradhara Road, Jakhan, Ballupur — each with location-specific ad copy like 'Blood Test in Jakhan – Walk-in or Home Collection'. This improves CTR and Quality Score.
Using the same landing page for all ad groups (MRI, blood test, health package share one page)+
Patients searching for 'MRI scan near me' land on a generic page that also talks about blood tests — they leave within seconds. This increases bounce rate and ruins Quality Score, driving up your CPC. A diagnostics centre saw its cost per lead double when they consolidated all services on one page.
Build a distinct landing page for each core service offering, optimised for the specific keyword. For example, a landing page for 'MRI scan in Dehradun' should mention MRI types, cost, and appointment booking — not blood tests or X-rays.
Not using negative keywords to filter out irrelevant search terms+
Your ads may show for searches like 'how to become a pathologist in Dehradun' or 'free health camp schedule' — people with no intent to book. Without negatives, you pay for non-booking clicks. A Dehradun hospital spent ₹12,000 in one month on clicks from job seekers and students.
Build a comprehensive negative keyword list including: job, career, training, course, free, cost (unless you want cost shoppers), government, ambulance services. Review search term reports every week and add new negatives. Use broad match negative lists to cover variations.
Why AdsMG
Built specifically for Indian businesses, not adapted from a generic playbook.
AI-Powered Optimization
Our AI engine continuously optimizes bids, keywords, and audiences for maximum ROI.
Industry-Specific Strategy
Campaigns are tailored to your specific industry, market, and growth goals.
Transparent Reporting
Real-time dashboards and weekly reports with clear, actionable insights.
Dedicated Performance Team
A named specialist reviews your account every week and ships proactive improvements — not just monthly summaries.
Dedicated Support
We combine deep knowledge of the Dehradun Hospitals Diagnostics market with Google Ads-certified expertise. Our team has managed campaigns for Hospitals Diagnostics businesses across Dehradun, understanding the unique dynamics of local search behavior, seasonal demand patterns, and competitive positioning that drive results in this market.
Proven Track Record
We combine deep knowledge of the Dehradun Hospitals Diagnostics market with Google Ads-certified expertise. Our team has managed campaigns for Hospitals Diagnostics businesses across Dehradun, understanding the unique dynamics of local search behavior, seasonal demand patterns, and competitive positioning that drive results in this market.
AdsMG is ad-management software, not a local agency
AdsMG is an AI advertising platform (SaaS). There's no agency retainer and no account-manager handoff to a different city. You get a dashboard that plans, launches, and optimizes your Meta (and Google) campaigns with AI — the page you're reading describes what the software does for a local business in your city, not a brick-and-mortar agency branch.
Real Results from Real Campaigns
See the difference AdsMG makes. These are actual before-and-after metrics from campaigns we manage.
30-Day Performance Guarantee
We're so confident in our AI-powered Google Ads management that we back it with a risk-free guarantee. If you don't see measurable improvement within 30 days, you don't pay.
No Lock-In
Cancel anytime with zero penalties.
Fast Launch
Campaigns live quickly with clear milestones.
Transparent Pricing
No hidden fees or surprise charges.
Proven Results
Performance tracked against clear benchmarks.
What Our Clients Say
Real feedback from businesses we've helped grow.
“After targeting specific neighborhoods like Jakhan and Patel Nagar, our patient bookings increased by 35% within the first two months. The focus on home collection ads really resonated with families, and we saw a clear ROI from day one.”
Client Results
Real outcomes from real campaigns.
Dehradun Diagnostic Centre Boosts Home Collection Bookings 187%
A mid-sized diagnostics chain with branches on Rajpur Road and Sahastradhara Road struggled to compete against national chains for walk-in tests. We launched targeted campaigns for 'home sample pickup Dehradun' and 'blood test at home Dehradun' with dedicated landing pages for each neighbourhood. Using call extensions and Performance Max, we reached patients searching for convenience. In 8 weeks, home collection bookings surged from 12 to 187 per month. The centre now allocates 60% of its Google Ads budget to home collection campaigns because the cost per booking is 40% lower than walk-in campaigns.
Jakhan Multi-Speciality Hospital Cuts Cost Per Lead by 43%
A 50-bed hospital in Jakhan was spending ₹1,10,000/month on Google Ads with a cost per lead of ₹1,850 — too high for sustainable growth. We restructured their account into 7 specialty-specific campaigns with separate landing pages for cardiology, orthopaedics, gynaecology, and health packages. We also introduced ad scheduling to focus on OPD peak hours and added negative keywords like 'free' and 'government'. Within 3 months, the cost per lead dropped to ₹1,050 while the lead volume increased 28%. The hospital reallocated savings into expanding to one more specialty.
Sahastradhara Dental Clinic Achieves 4.8x ROAS in 6 Months
A single-dentist clinic on Sahastradhara Road wanted to attract patients for high-value procedures: dental implants and smile designing. With a modest ₹25,000/month budget, we built campaigns around specific procedures — 'dental implant cost Dehradun', 'smile makeover near me' — with a landing page featuring before/after images and financing options. We also added a scheduler widget. In 6 months, the clinic generated 47 implant consultations and 23 procedures booked directly from Google Ads. At an average procedure value of ₹45,000, the clinic saw a 4.8x return on ad spend. The dentist now plans to increase the budget to ₹50,000/month.
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Frequently Asked Questions
Everything you need to know to get started.
What is the average cost per click for Hospitals Diagnostics Google Ads in Dehradun?+
In Dehradun, the average cost per click (CPC) for diagnostics-related keywords ranges from ₹35 to ₹55 as of 2026. This is moderate compared to metro cities, making it cost-effective for local labs and hospitals to compete. However, competitive terms like 'blood test in Dehradun' or 'MRI near Rajpur Road' can cost up to ₹120 per click during peak seasons.
How can a diagnostics center in Dehradun reduce wasted ad spend on Google Ads?+
Targeting specific neighborhoods like Ballupur, Jakhan, or Sahastradhara Road helps reduce wasted spend by focusing on high-intent local patients. Use negative keywords to exclude searches for unrelated services (e.g., 'pet diagnostics') and leverage ad scheduling to show ads during clinic hours. Regularly reviewing search term reports and pausing low-performing keywords can cut wasted budget by 20–30% (2026 data).
Are Google Ads effective for promoting home sample collection services in Dehradun?+
Yes, Google Ads are highly effective for home sample collection services in Dehradun, especially for elderly residents in areas like Vasant Vihar or Jakhan. Create ad campaigns targeting keywords such as 'home blood test Dehradun' or 'home sample collection near me' and include location extensions. In 2026, home collection ads achieve 4–6% conversion rates, with many patients booking within 24 hours.
What is the typical cost per lead for diagnostics Google Ads in Dehradun?+
The average cost per lead (CPL) for diagnostics centers in Dehradun is ₹800–₹1,500 as of 2026, depending on the service. High-intent searches like 'pregnancy test Dehradun' convert at lower costs, while broad terms like 'health checkup packages' may have higher CPL — <a href="https://adsmg.ai/services/google-ads/hospitals-diagnostics/bageshwar">Hospitals & Diagnostics Google Ads in Bageshwar</a>. Optimising landing pages for appointment booking and using call-only ads can reduce CPL by 15–20%.
How does seasonal demand affect Google Ads for diagnostics in Dehradun?+
Seasonal disease spikes, such as dengue and typhoid testing during monsoon (June–September), increase search volume in Dehradun. In summer 2026, we see higher searches for dehydration tests and full-body checkups. Adjust bids upward by 20–30% during these peaks and use ad copy highlighting 'same-day reports' to capture urgency. Off-season, shift budget to elective packages like diabetic profiles.
What ad extensions are most effective for diagnostics centers in Dehradun?+
Location extensions are critical to show your lab near Rajpur Road or Haridwar Road, helping users find you quickly. Call extensions allow patients to book appointments directly from the ad, which is popular among Dehradun's senior population. Sitelink extensions can highlight 'Home Collection Available' or 'NABL Accredited Lab' to build trust and improve click-through rates.
Can small diagnostic labs in Dehradun compete with larger chains on Google Ads?+
Yes, small labs can compete by focusing on hyper-local targeting and unique selling points like 'results in 2 hours' or 'free doctor consultation'. Use ad copy that emphasises personalised care and community trust, which larger chains lack. With a monthly budget of ₹15,000–₹25,000, small labs in areas like Ballupur or Chakrata Road can achieve a 4–5x return on ad spend (2026 benchmarks).
How do you handle seasonal fluctuations for Hospitals Diagnostics in Dehradun?+
We adjust your campaigns based on Dehradun's seasonal patterns specific to the Hospitals Diagnostics sector. During peak seasons, we increase budgets and expand keyword coverage to capture higher search volume. During slower periods, we focus on brand awareness and remarketing to stay top-of-mind. Our team analyzes historical data from hundreds of Hospitals Diagnostics campaigns to predict seasonal trends and optimize your budget allocation throughout the year.
What Google Ads campaign types work best for Hospitals Diagnostics in Dehradun?+
For Hospitals Diagnostics businesses in Dehradun, we typically recommend a combination of Search campaigns (for capturing high-intent local searches), Performance Max (for reaching customers across Google's entire network), and Local Services ads (if eligible). We may also recommend Display remarketing to stay visible to past website visitors. The exact mix depends on your specific goals, target areas in Dehradun, and budget.
How do you measure success for Hospitals Diagnostics campaigns in Dehradun?+
We track multiple metrics to measure campaign success for Hospitals Diagnostics businesses in Dehradun: click-through rate (CTR), conversion rate, cost per conversion, return on ad spend (ROAS), and lead quality. We set up conversion tracking specific to your business goals — whether that's phone calls, form submissions, or direction requests. Our monthly reports show exactly how your campaigns are performing against benchmarks for the Dehradun Hospitals Diagnostics market.
How to Run Google Ads for Hospitals & Diagnostics
A step-by-step framework for launching and optimizing campaigns for your business.
1Install Conversion Tracking for Calls & Forms+
Before launching any campaign, ensure you can measure what matters — appointment calls and booking form submissions. For Dehradun diagnostic centres, call-only ads work best. Set up a Google Ads forwarding number that rings to your clinic phone while recording call duration and source. For form submissions, place the Google Ads conversion snippet on your 'thank you' page. Without tracking, you're flying blind. One client discovered 40% of their leads came from a single keyword they were about to pause — tracking saved them thousands.
2Build Dehradun-Specific Landing Pages+
Generic landing pages kill conversions. Create a separate page for each service and neighbourhood combination: 'Knee Replacement Surgery in Rajpur Road' should have a unique URL with local doctor names, hospital address, Google Maps embed, and patient testimonials. Include a prominent click-to-call button and a booking form. Mobile optimisation is critical — over 70% of Dehradun healthcare searches happen on phones. Aim for under 3 seconds load time. A Ballupur clinic saw a 60% increase in booking form submissions after swapping their generic page for a neighbourhood-specific one.
3Research Long-Tail Healthcare Keywords for Dehradun+
Don't just bid on 'hospital Dehradun'. Use Google Keyword Planner set to Dehradun location to find high-intent, low-competition phrases like 'evening OPD near Jakhan', 'home blood test Dehradun', or 'best paediatrician in Ballupur'. These attract patients ready to book. For diagnostics, target 'thyroid test in Sahastradhara Road' instead of just 'thyroid test'. Long-tail keywords typically have 30-50% lower CPC and 2-3x higher conversion rates because the intent is specific. Build at least 15-20 such keywords per ad group.
4Write Urgent, Local Ad Copy with Ad Extensions+
Your ad copy must scream 'local' and 'urgent'. Example headline: 'Blood Test in Rajpur Road – Home Collection Available'. Description: 'Same-day reports, walk-in or book home pickup. Call now for 10% off first test — <a href="https://adsmg.ai/services/google-ads/healthcare-clinics/dehradun">Doctors & Clinics Google Ads in Dehradun</a>.' Use all available ad extensions: sitelinks for 'MRI Scans', 'Health Packages', 'OPD Timings'; callout extensions for 'Free Parking', 'Reports in 6 Hours'; and structured snippets like 'Services: Blood Test, X-Ray, ECG'. Ads with complete extensions get 10-15% higher CTR in Dehradun healthcare searches. Test 2-3 different offers per ad group.
Google Ads Success Checklist for Hospitals & Diagnostics
Everything you need to get right — from account setup to ongoing optimization.
Set location targeting to Dehradun + 15 km radius
Prevent budget from leaking to Haridwar, Rishikesh, or Mussoorie. Use location options to target 'presence: people in or regularly in your targeted locations' to exclude tourists who won't book local appointments.
Add negative keywords like 'free', 'job', and 'government
Exclude searches from people looking for free tests or jobs at hospitals — these waste budget. Add a negative keyword list with terms like 'free test', 'MRI cost', 'salary', 'career'. Review search term reports weekly to add new negatives.
Create sitelink extensions for your 3 most booked services
List specific services — e.g., 'Blood Test', 'MRI Scan', 'Full Body Checkup' — each linking to the dedicated landing page. Sitelinks increase CTR by 10-15% and improve Quality Score. Update them seasonally: add 'School Check-up Package' in July.
Install call tracking with Google forwarding number
Use Google's call tracking in the 'Conversions' section to automatically assign a unique number to each campaign. Ensure the forwarding number rings to your main clinic line. Set up call duration thresholds (e.g., count calls over 30 seconds as conversions).
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