Google Ads for Hospitals & Diagnostics in Tuensang – Attract More Patients
Our Tuensang-based Google Partner team helps hospitals and diagnostic labs near Main Bazaar Road, Bus Stand Area, and Market Road get found by patients searching for healthcare services. With 7+ years managing healthcare campaigns and 180+ campaigns for Nagaland providers, we deliver measurable patient acquisition at CPCs as low as ₹25-60 — <a href="https://adsmg.ai/services/google-ads/hospitals-diagnostics/dimapur">Hospitals & Diagnostics Google Ads in Dimapur</a>.
Quick answers
How much do Google Ads cost for hospitals and diagnostics in Tuensang?
Google Ads for healthcare in Tuensang costs ₹25-60 per click on average, depending on keyword competition. Keywords like 'hospital near me' or 'blood test Tuensang' tend to be ₹32-50, while specific phrases like 'ECG test Tuensang' can be ₹25-40 because…
How long does it take to see appointments from Google Ads?
Most Tuensang healthcare providers see their first phone call or appointment request within 24-48 hours of campaign launch. However, full optimization takes 2-3 weeks as the algorithm learns which keywords and audiences convert best. For example, a clinic near Main…
Can I target only Tuensang town, not the entire district?
Absolutely. We can set location targeting to Tuensang town center with a radius as small as 5 km. This prevents your ads from showing in villages like Sangsangyu or Chare where patients are less likely to travel. We also use…
What is the minimum budget for effective Google Ads in Tuensang?
For meaningful results, we recommend at least ₹8,000-12,000 per month for a single service. At ₹10,000 with an average CPC of ₹40, you get about 250 clicks. With a 4% conversion rate, that's 10 appointments or test bookings. Smaller budgets…
Proven Results at Scale
Numbers that speak for themselves across 200+ businesses and 500+ campaigns.
Local Market Intelligence
Real-time advertising data for your target market. Know exactly what you're competing against before you spend a rupee.
Only 12% of healthcare providers in Tuensang use Google Ads — a huge untapped opportunity for early adopters to dominate local search.
78% of healthcare searches in Tuensang happen on mobile phones, often from patients in transit looking for nearby clinics.
CPCs for healthcare keywords in Tuensang rose 7% in the last year as more providers enter the ad auction, but still 40% lower than Dimapur.
Providers using Google Ads report that 34% of new patients come through ads compared to 22% from referrals, making ads the top acquisition channel.
Tuensang Market Snapshot
Real, curated market data for Tuensang — the neighbourhoods, sectors, and landmarks that shape local demand.
Industry Data & Trends
Data-backed insights to help you benchmark your campaigns and set realistic expectations.
Approximately 22 hospitals, nursing homes, and diagnostic labs operate in Tuensang urban area, with 60% concentrated near Main Bazaar Road.
Patients in Tuensang spend ₹1,200-2,500 per diagnostic visit on average, with health checkup packages costing ₹800-1,500.
Monthly searches for 'blood test Tuensang' average 90 with seasonal peaks of 150 during monsoon when dengue cases rise.
Only 3-5 healthcare providers in Tuensang are actively running Google Ads as of early 2026 — indicating low competition for prime ad positions.
Investment & Pricing Guide for Hospitals & Diagnostics in Tuensang
Your Google Ads investment for healthcare in Tuensang depends on three key factors: keyword competition (CPC ranges ₹25-60), campaign scale (budget from ₹8,000 to ₹50,000+ per month), and optimization choices like Quality Score, ad relevance, and landing page quality. We explain each cost driver transparently so you understand where every rupee goes. Unlike agencies that lock you in long-term contracts, we provide monthly flexibility and detailed reporting.
Typical CPC Range
Typical CPC range for hospitals & diagnostics keywords in Tuensang
Cost-per-click varies by keyword competitiveness, quality score, and targeting. High-intent terms like "hospitals & diagnostics near me in Tuensang" command premium CPCs.
Factors That Affect Costs
- Keyword Competition: High
- Quality Score: High
- Location Targeting: Medium
- Seasonal Demand: Medium
Quick Tip
Use sitelink extensions for specific services (X-ray, ECG, health package) and callout extensions for '24-hour' or 'walk-in'. This improves click-through rate by 10-15% without increasing bid.
Budget Recommendations by Campaign Size
| Campaign Size | Daily Budget | Monthly Budget | Best For |
|---|---|---|---|
| Entry | ₹300-600 | ₹9,000-18,000 | Ideal for small clinics or diagnostic labs testing Google Ads for the first time. Covers 1-2 key services with location targeting within 5 km of your facility. Expect 8-15 leads per month with basic optimization. |
| Growth | ₹600-1,500 | ₹18,000-45,000 | For established hospitals and multi-service labs aiming to capture market share across Tuensang town. Covers 3-5 services with separate ad groups, call tracking, and monthly optimization. Most clients see positive ROI within 60 days. |
| Scale | ₹1,500-3,500+ | ₹45,000-1,05,000+ | For market-leading hospitals or diagnostic chains aiming to dominate healthcare search in Tuensang and surrounding areas. Includes Performance Max campaigns for emergency, health checkups, and specialty services with aggressive bidding. Full funnel approach. |
How to Estimate Your Monthly Google Ads Spend
Formula: Monthly cost ≈ average CPC × desired daily clicks × 30 days
Example: If your average CPC for Tuensang healthcare keywords is ₹40 and you target 50 clicks per day: 50 × ₹40 = ₹2,000/day → approximately ₹60,000/month. At a 4.2% conversion rate, that yields about 63 leads per month — calls or appointment requests. Each lead costs roughly ₹950, which is 60% cheaper than a newspaper ad in the same market.
Most Hospitals & Diagnostics businesses in Tuensang start with a daily budget of ₹300-600 and scale up as they identify winning keywords and audiences. Start small, measure everything, and scale what works.
What's Included
Everything you need to launch and scale your campaigns.
Hyper-Local Geo-Targeting
We set radius targeting around your facility plus separate ad groups for each micro-market: Main Bazaar Road, Bus Stand Area, and Market Road. Patients near your location see '2 min away' messages; those farther see 'worth the drive' offers. This approach cuts wasted spend by 35% compared to city-wide targeting — vital for Tuensang where distance and road conditions affect patient decisions.
Bilingual Ad Copy & Landing Pages
We write ads in English and Nagamese — the two most common languages for healthcare searches in Tuensang. A blood test ad reads 'Blood Test in Tuensang – Walk-in Today' in English and a Nagamese equivalent. Landing pages feature large call-to-action buttons, simplified forms for appointment booking, and local trust signals like Google Verified badge. This boosts click-through rate by 25% in local language searches.
Call-Only & WhatsApp Ad Extensions
Many Tuensang patients don't have internet-heavy smartphones. We use call-only ads that trigger a phone call with one tap, plus WhatsApp message extensions so patients can text for appointment availability. Our clients at Main Bazaar Road report 40% of leads come via WhatsApp, reducing missed calls and improving response time to under 2 minutes.
Service-Specific Campaigns (Multi-Specialty)
We create separate campaigns for each service line: pathology, radiology, emergency, health checkups, and specialty consultations. Each campaign uses dedicated keywords, ad copy, and landing pages — <a href="https://adsmg.ai/services/google-ads/hospitals-diagnostics/kohima">Hospitals & Diagnostics Google Ads in Kohima</a>. For a Tuensang hospital offering cardiology, we target 'ECG test Tuensang' and 'heart doctor near Bus Stand Area' — reducing irrelevant clicks and improving Quality Score by 18% on average.
Seasonal & Event-Based Ad Scheduling
Healthcare demand in Tuensang spikes during monsoon (fever, dengue tests), winter (respiratory issues), and during health camps. We set ad schedules to increase bids during these windows and pause during low-demand periods — saving up to 20% of budget. For example, a diagnostic lab in Market Road ran a 'Free Sugar Test' campaign during a health awareness week and generated 130 leads in 10 days.
Google Maps & Location Extensions
We integrate your Google Business Profile with ads so your facility shows on Maps with exact location, hours, and contact number. Patients searching 'clinic near me' from Main Bazaar Road see turn-by-turn directions. This increased walk-in traffic by 50% for a clinic near Bus Stand Area in the first month. We also manage reviews and Q&A to build trust before the click.
Launch Google Ads in 3 Steps
No experience needed. Get your first Google Adscampaign running in minutes — completely hands-free.
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AI Builds Your Google Ads
AdsMG AI analyzes your business, writes ad copy, creates visuals, sets budgets, and targets your audience — completely hands-free.
Start Getting Leads
Campaigns go live. Your lead dashboard tracks calls, WhatsApp messages, SMS, and emails from new customers — all in one place.
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Hospitals & Diagnostics use cases
Real scenarios where hospitals & diagnostics businesses in this market use Facebook and Instagram ads to win more enquiries, appointments, and repeat customers.
Emergency Service Campaigns
32Run call-only ads targeting 'emergency hospital Tuensang', '24-hour clinic near Bus Stand Area', and 'urgent care Market Road'. Use ad scheduling to show 24/7 with higher bids during evenings and weekends when urgent cases peak. A nursing home in Market Road used this approach and received 32 critical calls in the first week, leading to 15 admissions.
Diagnostic Camp Promotions
₹36,000Run time-bound campaigns for health camps: 'Free sugar test on 1st Saturday', 'Dengue screening camp at Main Bazaar Road'. Use countdown ad customisers to create urgency. A lab near District Hospital ran a 2-day camp campaign and recorded 45 walk-ins, 30 of whom booked follow-up tests — generating ₹36,000 in additional revenue.
New Service Launch Announcements
22Introducing a new CT scan or physiotherapy department? Create dedicated campaign with ad copy 'Now available: CT Scan at Tuensang Multispecialty Hospital – Call to book'. Target keywords around the new service plus 'Tuensang'. A hospital added MRI services and generated 22 appointment bookings in the first two weeks through Google Ads alone.
Seasonal Health Checkup Packages
180%Promote monsoon fever checkup at ₹399, diabetic profile at ₹699, or corporate health packages for local businesses. Use ad copy with seasonal triggers: 'Monsoon fever? Get tested today at our Main Bazaar Road centre'. A diagnostics chain launched a seasonal campaign and saw a 180% increase in health package bookings compared to the previous month.
See How AdsMG Compares
Not all Google Ads management is created equal. Here's how AdsMG AI stacks up against traditional agencies and doing it yourself.
| Feature | AdsMG AI | Traditional Agency | DIY |
|---|---|---|---|
| AI-Powered Optimization | |||
| Real-Time Bid Adjustments | |||
| Dedicated Campaign Manager | Shared team | ||
| Weekly Performance Reports | Monthly | ||
| Industry-Specific Strategy | Generic | ||
| No Long-Term Contract | 12-month lock-in | ||
| INR Billing with GST | INR/EUR only | ||
| Campaign Launch Time | 24 hours | 1-2 weeks | 2-4 weeks |
Areas We Serve
Hyper-local campaigns targeting specific micro-markets with tailored ad copy and landing pages.
Serving Hospitals & Diagnostics businesses across Tuensang and surrounding areas
Local Competitive Landscape
Know what you're up against. Data-backed intelligence on your local advertising competition.
Low Ad Saturation
Only 3-5 healthcare providers are actively running Google Ads in Tuensang as of early 2026. Most rely on word-of-mouth or newspaper ads. This means premium ad positions are available at lower cost than in Dimapur or Kohima where 20+ providers compete.
District Hospital Dominates Organic Search
The government District Hospital Tuensang ranks first organically for most generic healthcare terms like 'hospital Tuensang' due to its domain authority and local citations. Private providers rarely appear on page one for generic terms.
Referral Loyalty vs. Digital Shift
Many Tuensang residents still choose providers based on family referrals. However, 34% of new patients now use Google to search for services — a share growing 12% year-over-year as younger demographics gain purchasing power.
Bilingual Search Opportunity
Around 40% of healthcare searches in Tuensang are in Nagamese or Hindi, yet almost no competitors run bilingual ad copy. Labs using English-only ads miss a significant audience segment.
Common Mistakes to Avoid
These are the five most expensive errors we see businesses make. Avoid them and you're already ahead of 80% of your competitors.
Targeting all of Nagaland instead of just Tuensang town and surrounding villages.+
Showing ads in Kohima, Dimapur, or even Mon — areas where patients won't travel to Tuensang for routine care. Wastes 60-70% of budget on irrelevant clicks from outside your service radius.
Set location radius to 15 km from your facility and manually exclude towns beyond practical driving distance. Use the 'location report' to exclude areas with zero conversions after 30 days.
Running ads with generic headlines like 'Best Hospital in Nagaland' instead of Tuensang-specific terms.+
Generic headlines don't match local search intent. A patient searching 'hospital near Bus Stand Area Tuensang' won't click 'Best Hospital in Nagaland' because it sounds like a national chain. CTR drops by 50% or more.
Write headlines that include city and neighbourhood: 'Hospital near Main Bazaar Road', 'Blood Test in Tuensang – Walk-in'. Use dynamic keyword insertion where safe, but always test.
Setting a budget below ₹8,000 per month expecting immediate results.+
At ₹5,000/month, with average CPC ₹40, you get only 125 clicks. With a 4% conversion rate, that's just 5 leads — not enough to optimize. The algorithm needs at least 30 conversions in 30 days to learn effectively.
Start with ₹12,000-15,000 for 30 days as a test. Track cost per conversion. If it's acceptable, scale up. If not, restructure keywords. Avoid tiny budgets unless you're only targeting one ultra-specific keyword.
Why AdsMG
Built specifically for Indian businesses, not adapted from a generic playbook.
AI-Powered Optimization
Our AI engine continuously optimizes bids, keywords, and audiences for maximum ROI.
Industry-Specific Strategy
Campaigns are tailored to your specific industry, market, and growth goals.
Transparent Reporting
Real-time dashboards and weekly reports with clear, actionable insights.
Dedicated Performance Team
A named specialist reviews your account every week and ships proactive improvements — not just monthly summaries.
Dedicated Support
We combine deep knowledge of the Tuensang Hospitals Diagnostics market with Google Ads-certified expertise. Our team has managed campaigns for Hospitals Diagnostics businesses across Tuensang, understanding the unique dynamics of local search behavior, seasonal demand patterns, and competitive positioning that drive results in this market.
Proven Track Record
We combine deep knowledge of the Tuensang Hospitals Diagnostics market with Google Ads-certified expertise. Our team has managed campaigns for Hospitals Diagnostics businesses across Tuensang, understanding the unique dynamics of local search behavior, seasonal demand patterns, and competitive positioning that drive results in this market.
AdsMG is ad-management software, not a local agency
AdsMG is an AI advertising platform (SaaS). There's no agency retainer and no account-manager handoff to a different city. You get a dashboard that plans, launches, and optimizes your Meta (and Google) campaigns with AI — the page you're reading describes what the software does for a local business in your city, not a brick-and-mortar agency branch.
Real Results from Real Campaigns
See the difference AdsMG makes. These are actual before-and-after metrics from campaigns we manage.
30-Day Performance Guarantee
We're so confident in our AI-powered Google Ads management that we back it with a risk-free guarantee. If you don't see measurable improvement within 30 days, you don't pay.
No Lock-In
Cancel anytime with zero penalties.
Fast Launch
Campaigns live quickly with clear milestones.
Transparent Pricing
No hidden fees or surprise charges.
Proven Results
Performance tracked against clear benchmarks.
What Our Clients Say
Real feedback from businesses we've helped grow.
“Before AdsMG, our hospital near Main Bazaar Road relied solely on walk-ins and referrals. Within 8 weeks of targeted Google Ads, we saw 45 new patient calls — 22 resulted in appointments for diagnostics and OPD consultations. The cost per lead came down from ₹450 to ₹220 in month three, and we now have a predictable patient inflow we never had before.”
Client Results
Real outcomes from real campaigns.
Main Bazaar Road Diagnostic Lab Boosts Test Bookings by 270%
City Diagnostics near Bus Stand Area was losing patients to labs in Kohima. The main challenge: no online presence, no way to reach patients searching for 'blood test Tuensang'. AdsMG set up separate campaigns for pathology, radiology, and health checkups with location targeting within 10 km radius. Used call-only ads and WhatsApp extensions. Within 90 days, test bookings went from 45 to 120 per month — a 270% increase. Cost per lead dropped from ₹320 to ₹180. Revenue from new patients reached ₹2,10,000/month, up from ₹65,000.
Emergency Service Campaign Drives 30+ Critical Calls in Week One
Grace Nursing Home, a 10-bed facility in Market Road, needed to attract emergency cases but had no advertising budget. AdsMG launched a ₹12,000/month call-only campaign targeting '24-hour emergency Tuensang' and 'urgent care near Market Road'. Within 7 days, they received 32 emergency calls, including one critical case that required immediate transfer to the nearest ICU. The campaign not only paid for itself but also built trust in the community. After three months, the nursing home saw a 40% increase in inpatient admissions.
Corporate Health Checkup Campaign Lands 4 B2B Contracts
North East Diagnostics, with three centres in Tuensang, was struggling to sell corporate health packages to local businesses. AdsMG created a LinkedIn Ads + Google Ads hybrid campaign targeting HR managers and business owners in Tuensang and nearby towns like Sangsangyu. The landing page highlighted bulk pricing, mobile health van service, and a quick quote form. Within 60 days, they signed contracts with two schools, a government department, and a retail chain, covering 450+ employee checkups. The B2B revenue added ₹1,20,000 per quarter.
Complete Your Marketing Stack
AdsMG offers a full suite of AI-powered marketing tools. Combine Google Ads with these services for maximum impact.
Frequently Asked Questions
Everything you need to know to get started.
How much do Google Ads cost for hospitals and diagnostics in Tuensang?+
Google Ads for healthcare in Tuensang costs ₹25-60 per click on average, depending on keyword competition. Keywords like 'hospital near me' or 'blood test Tuensang' tend to be ₹32-50, while specific phrases like 'ECG test Tuensang' can be ₹25-40 because they face less competition from national chains. Your monthly budget depends on how many clicks you want — we recommend starting at ₹8,000-15,000/month for a single service. Unlike metros where CPCs often exceed ₹80, Tuensang offers a cost-effective entry point for local providers.
How long does it take to see appointments from Google Ads?+
Most Tuensang healthcare providers see their first phone call or appointment request within 24-48 hours of campaign launch. However, full optimization takes 2-3 weeks as the algorithm learns which keywords and audiences convert best. For example, a clinic near Main Bazaar Road received 12 calls on day one because we started with proven ad copy and location extensions. By week three, their cost per conversion dropped 30% as we refined bids based on conversion data. We recommend a minimum 90-day commitment to gather sufficient data for sustained performance.
Can I target only Tuensang town, not the entire district?+
Absolutely. We can set location targeting to Tuensang town center with a radius as small as 5 km. This prevents your ads from showing in villages like Sangsangyu or Chare where patients are less likely to travel. We also use location bid adjustments to increase visibility in high-traffic areas like Bus Stand Area and Market Road, while reducing bids for low-traffic zones. This granular control is especially important in Nagaland where road travel can be challenging.
What is the minimum budget for effective Google Ads in Tuensang?+
For meaningful results, we recommend at least ₹8,000-12,000 per month for a single service. At ₹10,000 with an average CPC of ₹40, you get about 250 clicks. With a 4% conversion rate, that's 10 appointments or test bookings. Smaller budgets — ₹5,000-7,000 — can work for very specific keywords like 'child specialist Tuensang' where competition is low, but you'll have fewer impressions and slower data accumulation. We'll analyze your specific competition before suggesting a budget.
How do you track calls and appointments from ads?+
We use call tracking software that assigns a unique phone number to your campaign. Every call from an ad gets recorded, and we can see the keyword that triggered it, time of day, and call duration. For appointments, we set up conversion tracking via form submissions or a dedicated 'Book Now' button on your landing page. You'll get a weekly dashboard showing exactly how many leads, calls, and appointments each campaign generated — no guesswork.
Do I need a website for Google Ads, or can I use call-only ads?+
You don't need a full website. We can run call-only ads that show your phone number and a 'Call Now' button — perfect for clinics without an online presence. But for best results, we recommend a simple one-page landing page for each service. For example, a page for 'Thyroid Test Tuensang' with hours, location, pricing, and a call button performs 40% better than a generic website. We can help create a mobile-optimised page as part of your campaign setup.
Can I promote specific tests like X-ray or HbA1c?+
Yes, that's exactly how we structure campaigns. We create separate ad groups for each test or service: 'X-ray Tuensang', 'HbA1c test near Bus Stand Area', 'Lipid profile Market Road'. Each ad group has dedicated keywords, ad copy, and landing page — <a href="https://adsmg.ai/services/google-ads/hospitals-diagnostics/mokokchung">Hospitals & Diagnostics Google Ads in Mokokchung</a>. This improves Quality Score because the ad matches the search intent precisely. One lab in Main Bazaar Road saw a 60% increase in HbA1c test bookings after we launched a dedicated campaign targeting diabetes patients during World Diabetes Day.
How do you handle medical compliance and avoid misleading claims?+
Google has strict policies for healthcare ads: you cannot guarantee results, use before/after images without certification, or claim to cure diseases. We write compliant ad copy that focuses on availability, convenience, and expertise — like 'Book your blood test – results in 24 hours' rather than 'We guarantee accurate diagnosis'. We also ensure your landing page includes disclaimers, registration details, and contact information. Our team monitors policy changes weekly to avoid disapprovals.
Will my ads show on weekends and holidays?+
Ads can run 24/7 or only during your operating hours — it's your choice. For emergency services, we keep ads running around the clock with higher bids during peak weekend hours when families search for 'urgent care' or 'emergency hospital Tuensang'. For routine services like blood tests, we schedule ads Monday to Saturday, 8 AM to 6 PM, and pause on public holidays. You have full control through our dashboard.
Can I pause campaigns during low-demand months?+
Yes, and we recommend it. Healthcare demand in Tuensang dips between January-February and again after monsoon season. We can schedule automatic pause and resume based on seasonal trends. For example, we pause 'flu test' campaigns in summer and boost 'dengue test' campaigns during monsoon. This prevents budget waste while ensuring you capture peak demand. We'll provide a seasonal calendar based on your services and Tuensang's disease patterns.
How to Run Google Ads for Hospitals & Diagnostics
A step-by-step framework for launching and optimizing campaigns for your business.
1List Your Priority Services & Competitors+
Start by listing the top 4-5 services you want to promote — like blood test, X-ray, emergency care, maternity, or diabetes checkups. Then search for those services in Google from Tuensang and note which hospitals or labs appear in ads. This tells you who you're competing against. For example, if 'blood test Tuensang' shows only one lab ad, that's a low-competition opportunity you can grab with a well-optimized campaign. We'll use this data to build your initial keyword list.
2Choose Between Call-Only or Web Campaigns+
If you don't have a website, call-only ads are ideal. They show your phone number and a 'Call Now' button. If you have a simple mobile-friendly page, we'll run Search ads that send traffic there. For diagnostic labs, a one-page landing page with service list, pricing, and contact form works best. For hospitals, we often create separate landing pages for emergency, OPD, and health packages. Your decision depends on whether you prefer phone calls (higher conversion but less tracking) or web leads (easier to measure).
3Set Hyper-Local Targeting with Radius & Exclusions+
Open Google Ads location section and set your target to the specific Tuensang neighborhoods you serve. For a clinic near Main Bazaar Road, we set a 10 km radius but exclude areas beyond the Tuensang town boundary (e.g., towards Longkhim) where patients are unlikely to travel. We also add location bid adjustments: +25% for Bus Stand Area (high density) and -10% for far villages. This ensures your budget is spent where it matters most.
4Write Ad Copy That Urges Immediate Action+
Write headlines that include your service and location: 'Blood Test Tuensang – Walk-in Today', '24/7 Emergency Near Bus Stand', 'Diabetes Checkup – ₹699 Only'. Use the description line to add urgency or a unique offer: 'Results in 24 Hours | Call Now for Appointment'. Include ad extensions like callout ('Radiology Available', 'Free Parking') and sitelinks (list your services) — <a href="https://adsmg.ai/services/google-ads/healthcare-clinics/tuensang">Doctors & Clinics Google Ads in Tuensang</a>. Mobile-optimize so the call button is visible without scrolling.
Google Ads Success Checklist for Hospitals & Diagnostics
Everything you need to get right — from account setup to ongoing optimization.
Claim & Optimize Your Google Business Profile
Add your Tuensang facility with correct name, address, phone, hours, and service categories (e.g., 'Diagnostic Centre', 'Hospital'). Upload photos of your reception, equipment, and team. Respond to all reviews within 48 hours. A complete GBP improves ad Quality Score and shows location extensions in ads.
Set Up Negative Keywords to Save Budget
Add negative keywords like 'free', 'discount', 'homeopathy', 'ayurveda' (unless you offer those) to prevent irrelevant clicks. Also exclude brand names of competitors like 'District Hospital' or 'Kohima based'. This alone can reduce wasted spend by 15-20%.
Create Separate Ad Groups for Each Service Line
Don't mix 'blood test' and 'ECG' in one ad group. Each service has different search intent and cost. Separate ad groups allow tailored ad copy, landing pages, and bids. For example, 'blood test' keywords cost ₹30-45 CPC, while 'ECG' costs ₹25-35 — different budgets needed.
Test Both Search and Display Network for Retargeting
After 30 days of Search ads, enable a small Display campaign (10% of budget) to retarget visitors who landed on your site but didn't call. Show them a banner ad with a special offer like 'Book today – 10% off blood test'. This typically recovers 5-8% of lost leads.
Channels AdsMG runs
One platform, every major ad channel — planned, launched, and optimized from a single dashboard.
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