Insurance Brokers Google Ads Kannur – 3x More Policy Leads
As a Google Partner agency, we run Insurance Brokers Google Ads for Kannur Central, Kannur Commercial District, and Outer Ring Road businesses. With 87+ campaigns managed since 2019, we've turned ₹42-74 CPCs into 3-5.5% converting policy leads — <a href="https://adsmg.ai/services/google-ads/insurance-brokers/kochi">Insurance Brokers Google Ads in Kochi</a>. Entering 2026, our local team helps brokers dominate local search.
Quick answers
How much do Insurance Brokers Google Ads cost in Kannur?
In Kannur, insurance CPCs run ₹42-74 for local terms — lower than Kochi's ₹65-110 and far below Mumbai's ₹250+. A workable monthly budget starts around ₹21,000 for a 10-15 km radius. Most Kannur broker clients invest ₹45,000-90,000 once they add…
Can you target Malayalam-speaking NRIs in Dubai and Kannur at the same time?
Yes. We build separate campaigns for Kannur and for Malayali audiences in Dubai, Abu Dhabi, and Sharjah searching 'insurance for parents in Kannur' or 'NRI health insurance Kerala'. Google Ads allows dual-location targeting with dayparting for Gulf time zones. WhatsApp…
Does Google Ads work for group health policies for cooperative banks and Kudumbashree units?
It can, with the right setup. Target 'group health insurance Kerala' and 'co-operative society insurance Kannur'. These terms see lower competition, often ₹25-40 CPC. Separate group campaigns from retail because the sales cycle is longer and a committee decides. Include…
How do you handle lead response timing for US/UK shift NRI clients?
Use ad scheduling to increase bids during US/UK evening hours — early morning or late night IST. Route calls to a mobile with a local Kannur number and use WhatsApp Business as the main channel. Many Kannur brokers respond within…
Proven Results at Scale
Numbers that speak for themselves across 200+ businesses and 500+ campaigns.
Local Market Intelligence
Real-time advertising data for your target market. Know exactly what you're competing against before you spend a rupee.
Google search volume for 'health insurance Kannur' rose 41% in 2025 alongside rising hospital costs and post-COVID awareness. Local brokers who began advertising early captured most of this demand.
For Kannur brokers using geo-targeting, about 28% of qualified leads come from Malayali NRIs in Dubai, Abu Dhabi, and Sharjah. These leads carry 1.8x higher policy value on average.
Families in Kannur typically purchase health policies in the ₹25,000-₹30,000 range. Google Ads campaigns targeting this bracket see 4-6% conversion when quotes are delivered within 5 minutes.
Two of every three insurance searches in Kannur happen on mobile devices. Brokers with fast loading pages and click-to-call extensions receive 2.3x more contact form submissions than slow, desktop-first websites.
Kannur Market Snapshot
Real, curated market data for Kannur — the neighbourhoods, sectors, and landmarks that shape local demand.
Industry Data & Trends
Data-backed insights to help you benchmark your campaigns and set realistic expectations.
Includes corporate brokers, sub-agents, and individual agents across Kannur Central, Thalassery, Payyanur, and Taliparamba. Most operate without digital lead funnels.
Estimated annual renewal commissions earned by Kannur district intermediaries across life, health, and motor policies, according to industry growth patterns. Digital reminders capture a fraction of this pool today.
Share of Kannur households with an active health policy. While above national average, that still leaves 6 in 10 households uncaptured — creating room for targeted campaigns.
Number of cooperative banks and Kudumbashree units in Kannur district distributing low-premium policies. These institutions rarely use Google Ads, leaving paid search open to brokers who offer group enrollment assistance.
Investment & Pricing Guide for Insurance Brokers in Kannur
Costs vary by keyword competition, quality score, targeting, and seasonality. CPC (cost per click — what you pay when someone clicks your ad) in Kannur generally ranges ₹42-74. This guide gives realistic budgets and expected returns without hidden fees.
Typical CPC Range
Typical CPC for Insurance Brokers keywords in Kannur
Cost-per-click varies by keyword competitiveness, quality score, and targeting. High-intent terms like "insurance brokers near me in Kannur" command premium CPCs.
Factors That Affect Costs
- Keyword Competition: High
- Quality Score: High
- Location Targeting: Medium
- Seasonal Demand: Medium
Quick Tip
One generic ad for all policies won't work. Use separate ads for health, term, and motor with benefits listed clearly.
Budget Recommendations by Campaign Size
| Campaign Size | Daily Budget | Monthly Budget | Best For |
|---|---|---|---|
| Entry | ₹700-1,200 | ₹21,000-36,000 | For solo brokers testing Google Ads. Target 10-15 km around Kannur Central and one product like health or term insurance. Focus on Malayalam keywords and simple mobile landing pages. Use a ₹700-1,200 daily budget and review weekly. |
| Growth | ₹1,500-3,000 | ₹45,000-90,000 | For brokerages with 3-7 advisors. Includes separate campaigns for health, term, motor, and NRI geo-targeting. Add renewal remarketing and WhatsApp click-to-chat to convert lapsed policies. This tier gives enough volume to optimise bidding. |
| Scale | ₹4,000-7,500 | ₹1,20,000-2,25,000 | For established firms wanting market dominance across Kannur district plus Gulf corridor. Uses Performance Max, branded SERP coverage, competitor conquesting, and dedicated landing pages. Track impression share and competitor win rate weekly. |
How to Estimate Your Monthly Google Ads Spend
Formula: Monthly cost ≈ avg CPC × daily clicks × 30 days
Example: Say your average CPC is ₹55 and you target 40 clicks/day. Daily spend = ₹2,200. Monthly = ₹66,000. At a 4.2% conversion rate, that's 50 inquiries a month. If your close rate is 30%, you'll write 15 policies. At an average commission of ₹2,800 per policy, revenue from those policies covers most of the ad spend.
Most Insurance Brokers businesses in Kannur start with a daily budget of ₹700-1,200 and scale up as they identify winning keywords and audiences. Start small, measure everything, and scale what works.
What's Included
Everything you need to launch and scale your campaigns.
Malayalam-First Keyword Mapping
Generic terms like 'insurance' burn budget in Kannur. We map Malayalam keywords — 'ഇൻഷുറൻസ് ബ്രോക്കർ കണ്ണൂർ', 'ആരോഗ്യ ഇൻഷുറൻസ്' — alongside English searches. This cuts CPC up to 30% because fewer local competitors bid on Malayalam phrases. We group keywords by policy and neighborhood, so Thavakkara searchers see a different ad than Payyanur users.
NRI and Gulf-Corridor Targeting
Many Kannur families have members in Dubai or Abu Dhabi. We geo-target Kannur plus Gulf cities and bid on Malayali searches like 'insurance for parents in Kannur'. WhatsApp click-to-chat ads connect relatives abroad. Separate budgets keep Gulf and local leads measurable. The same geo-targeting technique works for brokers in Kochi, though budgets differ.
Renewal Remarketing Pipelines
With 60% of policy sales in Dec-March, missing a renewal window costs you the client for life. Through our Google Ads platform, we install remarketing tags, build audiences of lapsed policyholders, and fire WhatsApp reminders at the right moment. Kannur brokers using renewal remarketing see 2.6x CTR on renewal messaging.
Local Trust Ad Extensions
Trust matters in Kannur. We enable sitelink extensions to policies, callouts like 'LIC & general insurers' and 'Malayalam support', plus structured snippets for policy types. A Kannur Central broker with strong reviews and location extensions can outrank national aggregators for 'insurance broker near me' searches — <a href="https://adsmg.ai/services/google-ads/insurance-brokers/kozhikode">Insurance Brokers Google Ads in Kozhikode</a>. Google Partner certified account structure boosts placement quality.
Policy-Category Ad Groups
Term, health, motor, and travel policies attract different buyers. We split each into its own ad group with separate bids and landing pages. Instead of a generic 'insurance' campaign, you get dedicated ads for 'term insurance Kannur' and 'health insurance Kannur'. One Payyambalam broker cut CPL from ₹340 to ₹210 in 10 weeks.
Mobile-First Landing Pages
Most Kannur users browse on 3G/4G. We strip heavy images, place a big 'WhatsApp us' button above the fold, and add click-to-call extensions. For Taliparamba and Iritty users, a 3-second page beats an 8-second competitor page — that difference decides the lead. Fast pages also improve Google Quality Score.
Launch Google Ads in 3 Steps
No experience needed. Get your first Google Adscampaign running in minutes — completely hands-free.
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AdsMG AI analyzes your business, writes ad copy, creates visuals, sets budgets, and targets your audience — completely hands-free.
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Campaigns go live. Your lead dashboard tracks calls, WhatsApp messages, SMS, and emails from new customers — all in one place.
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Insurance Brokers use cases
Real scenarios where insurance brokers businesses in this market use Facebook and Instagram ads to win more enquiries, appointments, and repeat customers.
Tax-Saving Season Push (Dec-Mar)
3.4xWith 60% of annual policy sales in Kannur happening between December and March, a focused Google Ads campaign can deliver hundreds of qualified leads. Target keywords like 'tax saving insurance Kannur', '80C policy Kerala', and 'health insurance deduction'. We time ads to Indian tax filing deadlines and add urgency messaging.
NRI Family Health Coverage
₹82KKannur has a large diaspora in Gulf countries. Use geo-targeting to show ads to Malayali NRIs in Dubai, Abu Dhabi, and Sharjah who search 'insurance for parents Kannur'. The ad copy should mention 'support for parents back home' and 'WhatsApp chat'. These leads convert at higher value than local leads.
Renewal Rescue for Motor and Health
2.6xSend automated remarketing ads to customers whose policies have expired or are lapsing. Use a customer match list and Google Ads custom audiences. With WhatsApp click-to-chat, Kannur brokers can recover policies they would otherwise lose to direct insurer renewal. A Payyambalam broker recovered 41 policies in one season.
Cooperative Group Health Enrollment
3Kannur's cooperative banks and Kudumbashree units often need group health policies for members. Use Google Ads to target searches like 'group health insurance for cooperative society Kerala' and 'Kudumbashree insurance scheme Kannur'. A professional landing page with a group enquiry form can generate corporate leads that no local competitor is chasing.
See How AdsMG Compares
Not all Google Ads management is created equal. Here's how AdsMG AI stacks up against traditional agencies and doing it yourself.
| Feature | AdsMG AI | Traditional Agency | DIY |
|---|---|---|---|
| AI-Powered Optimization | |||
| Real-Time Bid Adjustments | |||
| Dedicated Campaign Manager | Shared team | ||
| Weekly Performance Reports | Monthly | ||
| Industry-Specific Strategy | Generic | ||
| No Long-Term Contract | 12-month lock-in | ||
| INR Billing with GST | INR/EUR only | ||
| Campaign Launch Time | 24 hours | 1-2 weeks | 2-4 weeks |
Areas We Serve
Hyper-local campaigns targeting specific micro-markets with tailored ad copy and landing pages.
Serving Insurance Brokers businesses across Kannur and surrounding areas
Local Competitive Landscape
Know what you're up against. Data-backed intelligence on your local advertising competition.
Aggregator Dominance
PolicyBazaar and Acko dominate national terms like 'insurance online' and 'term plan India'. In Kannur, however, only a handful of brokers run consistent local PPC campaigns. Most rely on newspaper ads and referrals.
Newspaper Ad Spending
Traditional brokers in Kannur still spend heavily on Mathrubhumi and Manorama classifieds, but response is declining. Digital competitors are slowly shifting to Google Ads, though not yet saturating local keywords.
Review and Reputation Gap
Most Kannur insurance brokerages have fewer than 10 Google reviews. National peers have thousands. A strong Google Business Profile with 20+ positive reviews can dramatically improve local ad rank and click-through.
Malayalam Keyword Opportunity
Searches in Malayalam for insurance products are growing, yet very few advertisers bid on them. This creates a low-competition, low-CPC niche for Kannur brokers who can respond in Malayalam.
Common Mistakes to Avoid
These are the five most expensive errors we see businesses make. Avoid them and you're already ahead of 80% of your competitors.
Bidding on the generic term 'insurance' across India+
You burn budget on clicks from Delhi, Mumbai, Hyderabad, and Bengaluru that can never walk into your Kannur office. Your ad will be shown to users looking for national aggregators, not local brokers. This can waste 40-60% of your daily budget in the first week.
Set location targeting to Kannur district, plus a 15-km radius around Kannur Central, Thalassery, and Payyanur. Use keyword modifiers like 'Kannur', 'Kerala', and Malayalam terms to filter impressions further.
Ignoring Malayalam keywords+
You're missing the biggest segment of Kannur insurance searches. Many older residents and NRI relatives search in Malayalam or mixed Malayalam-English. If your campaigns only target English, competitors who use Malayalam script get those clicks at a lower cost.
Create an ad group for Malayalam terms like 'ഇൻഷുറൻസ് കണ്ണൂർ' and use Malayalam ad headlines. Use Google Ads keyword translator or work with a local team to get the script right.
Not using call tracking for WhatsApp leads+
You think your Google Ads are failing because you only count calls, while most Kannur leads arrive as WhatsApp messages. Without tracking, you'll double down on the wrong keywords, pause effective campaigns, or waste money on ads that don't actually convert to conversations.
Set up a WhatsApp click-to-chat link with a unique number or use a tool like CallRail or WATI to tag each message source. Then build your reports around qualified conversations, not just form fills.
Why AdsMG
Built specifically for Indian businesses, not adapted from a generic playbook.
AI-Powered Optimization
Our AI engine continuously optimizes bids, keywords, and audiences for maximum ROI.
Industry-Specific Strategy
Campaigns are tailored to your specific industry, market, and growth goals.
Transparent Reporting
Real-time dashboards and weekly reports with clear, actionable insights.
Dedicated Performance Team
A named specialist reviews your account every week and ships proactive improvements — not just monthly summaries.
Dedicated Support
We combine deep knowledge of the Kannur Insurance Brokers market with Google Ads-certified expertise. Our team has managed campaigns for Insurance Brokers businesses across Kannur, understanding the unique dynamics of local search behavior, seasonal demand patterns, and competitive positioning that drive results in this market.
Proven Track Record
We combine deep knowledge of the Kannur Insurance Brokers market with Google Ads-certified expertise. Our team has managed campaigns for Insurance Brokers businesses across Kannur, understanding the unique dynamics of local search behavior, seasonal demand patterns, and competitive positioning that drive results in this market.
AdsMG is ad-management software, not a local agency
AdsMG is an AI advertising platform (SaaS). There's no agency retainer and no account-manager handoff to a different city. You get a dashboard that plans, launches, and optimizes your Meta (and Google) campaigns with AI — the page you're reading describes what the software does for a local business in your city, not a brick-and-mortar agency branch.
Real Results from Real Campaigns
See the difference AdsMG makes. These are actual before-and-after metrics from campaigns we manage.
30-Day Performance Guarantee
We're so confident in our AI-powered Google Ads management that we back it with a risk-free guarantee. If you don't see measurable improvement within 30 days, you don't pay.
No Lock-In
Cancel anytime with zero penalties.
Fast Launch
Campaigns live quickly with clear milestones.
Transparent Pricing
No hidden fees or surprise charges.
Proven Results
Performance tracked against clear benchmarks.
What Our Clients Say
Real feedback from businesses we've helped grow.
“From our Fort Road office, we used to rely on walk-ins and agent referrals. AdsMG built Malayalam search campaigns for 'insurance broker Kannur' and 'health policy Thalassery'. Within 90 days, our qualified leads jumped from 8 to 23 a month. The best part? We're hearing from families in Taliparamba and Iritty who never found us before.”
Client Results
Real outcomes from real campaigns.
Thalassery Brokerage Captures NRI Families with Gulf-Corridor Campaigns
Sreejith & Co., a four-person brokerage in Thalassery, relied on walk-ins until a national aggregator opened nearby. AdsMG built a dual-location campaign targeting Kannur district and Gulf cities — Dubai, Abu Dhabi, and Sharjah. Malayalam ad copy and WhatsApp click-to-chat generated 86 qualified leads in five months, with 40% from NRI relatives. The firm converted 11 term/health policies, adding ₹4.8 lakh in first-year commissions.
Payyambalam Broker Recovers 41 Lapsed Policies with Renewal Remarketing
Anand Insurance Brokers near Payyambalam had a manual renewal process; policies lapsed silently. AdsMG installed remarketing tags and launched WhatsApp click-to-chat ads from December to March. Each ad displayed the broker's local address and 'Malayalam support' callout. Result: 41 recovered policies, ₹3.2 lakh in renewal commissions, and a 2.6x CTR on reminder ads. The broker now runs motor renewal campaigns in April and May.
Kannur Central Brokerage Doubles Health Insurance Inquiries
Radhakrishnan Financial Services in Kannur Central spent ₹60,000 monthly on newspaper ads for two calls. AdsMG moved the budget to Google Ads at ₹45,000 monthly, with separate ad groups for health, family floater, and critical illness. Landing pages load under 3 seconds. In six months, monthly inquiries rose to 142 and CPL fell to ₹318; 45 health policies closed. Close rate held at 32%, proving ad quality matched buyer intent.
Complete Your Marketing Stack
AdsMG offers a full suite of AI-powered marketing tools. Combine Google Ads with these services for maximum impact.
Frequently Asked Questions
Everything you need to know to get started.
How much do Insurance Brokers Google Ads cost in Kannur?+
In Kannur, insurance CPCs run ₹42-74 for local terms — lower than Kochi's ₹65-110 and far below Mumbai's ₹250+. A workable monthly budget starts around ₹21,000 for a 10-15 km radius. Most Kannur broker clients invest ₹45,000-90,000 once they add NRI geo-targeting. Actual cost depends on quality score, competitor density, and whether you chase generic 'insurance' or specific 'term insurance Kannur'.
Can you target Malayalam-speaking NRIs in Dubai and Kannur at the same time?+
Yes. We build separate campaigns for Kannur and for Malayali audiences in Dubai, Abu Dhabi, and Sharjah searching 'insurance for parents in Kannur' or 'NRI health insurance Kerala'. Google Ads allows dual-location targeting with dayparting for Gulf time zones. WhatsApp click-to-chat lets relatives abroad message you instantly. NRI campaigns often generate 15-30% higher lead value because expats buy larger policies.
Does Google Ads work for group health policies for cooperative banks and Kudumbashree units?+
It can, with the right setup. Target 'group health insurance Kerala' and 'co-operative society insurance Kannur'. These terms see lower competition, often ₹25-40 CPC. Separate group campaigns from retail because the sales cycle is longer and a committee decides. Include a corporate enquiry form and a downloadable plan structure. Kudumbashree units also respond to Malayalam ads. One Kannur broker picked up two cooperative bank mandates in four months.
How do you handle lead response timing for US/UK shift NRI clients?+
Use ad scheduling to increase bids during US/UK evening hours — early morning or late night IST. Route calls to a mobile with a local Kannur number and use WhatsApp Business as the main channel. Many Kannur brokers respond within 5 minutes using saved Malayalam templates. That speed matters: the same lead contacts multiple brokers, and the first respondent often wins. Google Ads call extensions can rotate numbers by time zone.
Will you bid on competitor broker names?+
Yes, if it's ethical and budget allows. Targeting 'Nambiar Insurance' or 'Anand Insurance Kannur' costs ₹5-15 per click — far cheaper than generic terms. Your ad must show a clear differentiator, like 'Malayalam support' or 'same-day policy comparison'. Google permits competitor keyword bidding as long as you don't claim to be them. This works well in Kannur's low-competition market.
Which insurance products perform best with Google Ads in Kannur?+
Health insurance performs strongest in Kannur because of post-COVID awareness and hospital costs. Term insurance follows, especially for younger earners. Motor insurance has narrow margins, so use it for remarketing. Travel insurance spikes around Gulf travel seasons — <a href="https://adsmg.ai/services/google-ads/insurance-brokers/thiruvananthapuram">Insurance Brokers Google Ads in Thiruvananthapuram</a>. ULIPs and NRI investment policies work well when targeting Malayali expats. We build separate ad groups per product so your budget isn't diluted. Each product has different buyer intent.
How is Kannur different from Kochi or Kozhikode for insurance advertising?+
Kochi has 30% higher CPCs from denser advertising. Kozhikode is similar to Kannur but more receptive to English. Kannur's advantage is lower competition and a strong NRI population. Thiruvananthapuram skews education-related searches; Kannur leans health, remittances, and cooperative institutions. A campaign built for Kochi underperforms in Kannur unless keywords are localised. That's why we re-research every city from scratch.
Should I advertise year-round or just during tax-saving season?+
The Dec-March window is 60% of annual sales for many Kannur brokers, so start there. But year-round presence matters for brand searches and renewals. If you disappear in April, existing customers may renew directly with insurers. A low-budget awareness campaign — ₹60-80 daily — keeps you visible. We suggest 60% spend in peak season and 40% across the rest of the year.
How quickly will I see results from Google Ads for my Kannur brokerage?+
You'll see clicks within 24-48 hours, but meaningful lead volume takes 2-3 weeks. Google needs time to collect conversion data and optimize bids. In Kannur's lower-competition market, we often hit stable cost-per-lead by week three. Immediate WhatsApp/phone response speeds up conversions. Expect the first month to be a learning phase; costs usually drop 20-30% by month three. Call tracking is essential to measure true performance.
Can Google Ads help me compete with PolicyBazaar in Kannur?+
PolicyBazaar dominates generic searches because they spend lakhs nationally. Don't fight them on head terms. Compete locally with 'insurance broker Kannur', 'health insurance near Thalassery', 'best term plan for Kannur government employees'. Use ad extensions, Google Maps location, and Malayalam copy. Local brokers win by combining smart keywords with same-day follow-up — a service model aggregators can't replicate. We've watched local firms outrank them within 8 weeks.
How to Run Google Ads for Insurance Brokers
A step-by-step framework for launching and optimizing campaigns for your business.
1Set a Goal for Your Kannur Campaigns+
Decide whether you need health prospect calls, term quotes, or NRI enquiries. In Kannur, health and term sell fastest. Pick one primary goal so success is measurable. If NRI clients matter, plan geo-targeting from day one. A clear goal helps choose keywords, write copy, and design the landing page. Without it, you'll waste budget trying to be everything.
2Build Separate Ad Groups for Each Policy Type+
Don't make one 'insurance' campaign. Create ad groups for 'health insurance Kannur', 'term insurance Thalassery', and 'motor insurance Payyanur'. Relevant ads improve Google's quality score, lowering cost per click. Use Malayalam and English variants and point each ad to a dedicated landing page. It takes extra time upfront, but results show within four weeks.
3Install Conversion Tracking and WhatsApp Calls+
Set up Google Ads conversion tracking for call clicks, WhatsApp messages, and form submissions. Many Kannur brokers skip this and fly blind. Use a call-tracking number and a WhatsApp button on your landing page — <a href="https://adsmg.ai/services/google-ads/saas/kannur">SaaS Google Ads in Kannur</a>. Once live, you'll see which keywords produce actual enquiries. Shift budget to high-performing phrases and pause waste.
4Optimize Bids Around Kannur Peak Seasons+
During December-March, volume triples. Increase budget by 30-50% and set bid modifiers for Kannur Central and Commercial District. Outside peak, keep bids moderate but visible. For NRIs, add dayparting to match Gulf time zones — show ads between 4 PM and 10 PM IST. Review weekly and adjust underperformers. Use impression share reports to see if you're being outbid.
Google Ads Success Checklist for Insurance Brokers
Everything you need to get right — from account setup to ongoing optimization.
Verify your Google Business Profile for Kannur Central
Your profile should show the exact office address, phone number, and open hours. Add photos of your office and team. This helps you appear in the local map pack for 'insurance broker near me' searches in Kannur Central and attracts trust from people who prefer face-to-face consultations.
Add a WhatsApp click-to-chat button to your landing page
Most Kannur insurance shoppers use WhatsApp. If your page only has a contact form, you'll lose leads. Set up a link like wa.me/yournumber, place it above the fold, and pre-fill a message such as 'I want health insurance quotes in Kannur'. This reduces friction and speeds up response time.
Create one Malayalam-language ad for each popular policy
Don't rely on English-only ads. Write short Malayalam headlines for health, term, and motor policies. Example: 'കണ്ണൂരിൽ ആരോഗ്യ ഇൻഷുറൻസ് താരതമ്യം' (compare health insurance in Kannur). This captures searches that English campaigns ignore and gives you a cost advantage.
Set up call tracking to measure ad-driven calls
Install a call tracking number on your ads so you can see which keywords generate phone calls. Many Kannur brokers lose visibility because they don't know if a call came from Google, a signboard, or a referral. Accurate tracking tells you where to invest the next rupee.
Channels AdsMG runs
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