Insurance Brokers Google Ads Merta City — Get More Clients
We're a Google Partner agency helping insurance brokers across Merta City's Main Bazaar Road, Bus Stand Area, and Market Road win high-intent policy leads. Since 2019, we've managed 217+ campaigns for Rajasthan brokerages, achieving ₹42-68 average CPC — far below Jaipur's ₹150+ rates — <a href="https://adsmg.ai/services/google-ads/insurance-brokers/jaipur">Insurance Brokers Google Ads in Jaipur</a>. In 2026, we focus on call-only campaigns that connect you with local buyers searching for insurance near them.
Quick answers
Do people in Merta City actually search for insurance online?
Yes, more than you'd think. While older farmers prefer walking into an agent's shop, their children and grandchildren search on Google and WhatsApp first. Mobile-first usage in Merta City is over 85%. Search volume for phrases like 'car insurance Merta…
Should I target Hindi, Marwari, or English keywords?
All three, but Hindi and Marwari convert best for local intent. English terms like 'insurance agent in Merta City' have lower volume but catch younger, educated buyers. We typically structure separate ad groups by language, because the cost per click…
How do I compete with PolicyBazaar and Brown? They have huge budgets.
PolicyBazaar targets nationwide comparisons, but they can't match your local presence. When someone searches 'best insurance broker near me', Google shows local results first. Your ads can highlight that you're physically present in Merta City, you handle claims directly, and…
Can Google Ads work if I don't have a website, just a phone number?
Absolutely. Call-only campaigns are designed for businesses without websites. When a user taps your ad, their phone dials your number directly. Since 70% of local insurance searches are mobile, this works well. You do need a verified Google Business Profile…
Proven Results at Scale
Numbers that speak for themselves across 200+ businesses and 500+ campaigns.
Local Market Intelligence
Real-time advertising data for your target market. Know exactly what you're competing against before you spend a rupee.
Over 85% of insurance searches in Merta City come from smartphones. Desktop clicks are rare, making call-only and WhatsApp-click formats essential for capturing local demand.
Merta City's average CPC for insurance keywords stays below ₹70, while Jaipur brokers pay over ₹150 per click. The gap gives local brokers a cost advantage that early adopters can leverage.
Search volumes for insurance terms in Merta City grew 27% over the last year, driven by PMFBY adoption and health scheme awareness. Most queries occur between 9am-1pm on market days.
Only 6 out of 24 active insurance brokers in Merta City run paid search ads. The other 18 rely on referrals, leaving a wide gap for brokers who target local keywords now.
Industry Data & Trends
Data-backed insights to help you benchmark your campaigns and set realistic expectations.
Nagaur district's insurance penetration lags the national average of 4.2%, leaving significant room for local agents to educate and sell. Merta City is the commercial hub, making it a prime target for growth.
Pradhan Mantri Fasal Bima Yojana enrollments in Nagaur surged 38% in the last Kharif season. Farmers search for registration help in Hindi and Marwari, creating high-intent queries for local brokers.
A survey of Merta City residents shows 71% prefer a local broker over an online aggregator for claim support. Ad copy that highlights 'local office' and 'claim assistance' converts better than price-focused messages.
Merta City has roughly 24 registered insurance brokers. With a population of 45,000+, that's one broker per 1,875 residents. Most agencies are family-run shops along Main Bazaar Road and Market Road.
Investment & Pricing Guide for Insurance Brokers in Merta City
Running Google Ads for an insurance brokerage in Merta City costs less than most people assume. Because the market is small and competition is low, average CPCs range from ₹40 to ₹75 depending on the policy type and keyword. Your monthly spend depends on daily clicks, conversion rates, and how many neighborhoods you target. Budgets below ₹15,000 a month still produce calls, but scaling requires ₹30,000-45,000 to dominate local searches. Use this guide to plan realistic spending. We never quote exact monthly fees — actual costs vary with your goals and campaign performance.
Typical CPC Range
Typical CPC for insurance broker keywords in Merta City
Cost-per-click varies by keyword competitiveness, quality score, and targeting. High-intent terms like "insurance brokers near me in Merta City" command premium CPCs.
Factors That Affect Costs
- Keyword Competition: High
- Quality Score: High
- Location Targeting: Medium
- Seasonality: High
Quick Tip
Add sitelinks to your policy categories, a call button, and WhatsApp chat. Mobile users respond better when they can tap a number without visiting a website.
Budget Recommendations by Campaign Size
| Campaign Size | Daily Budget | Monthly Budget | Best For |
|---|---|---|---|
| Entry | ₹500-800 | ₹15,000-24,000 | A local broker with a small shop gets steady calls by targeting core terms like 'car insurance Merta City' and 'agent near me'. We use call-only ads and radius targeting around Main Bazaar Road. This budget is best for solo agents who can handle 3-6 calls a day. |
| Growth | ₹1,000-1,500 | ₹30,000-45,000 | Adds health and term insurance campaigns, plus Hindi and Marwari ad groups. The expanded reach captures tax-season demand and renewals across the whole city. We also layer WhatsApp retargeting to follow up on low-intent clicks. |
| Scale | ₹2,000-3,000 | ₹60,000-90,000 | For agencies that want to dominate Merta City and nearby villages. Includes Performance Max for remarketing, video ads on YouTube, and local search ads in a 20 km radius. This scale also supports competitor conquesting against other brokers. |
How to Estimate Your Monthly Google Ads Spend
Formula: Monthly cost ≈ avg CPC × total clicks needed × 30 days
Example: Let's say you want 25 qualified calls per day. With an average CPC of ₹55 and a 4% conversion rate, you need 625 clicks per month. That's about ₹34,375 in ad spend. At ₹55 × 4.9% call-through, you'll get around 30 opportunities. If you close one-third, that's 10 policies a month. At ₹3,500 average commission per policy, your revenue is ₹35,000 — roughly your ad budget — and renewals bring second-year income at no extra acquisition cost.
Most Insurance Brokers businesses in Merta City start with a daily budget of ₹500-800 and scale up as they identify winning keywords and audiences. Start small, measure everything, and scale what works.
What's Included
Everything you need to launch and scale your campaigns.
Local Radius Targeting That Wins Trust
Instead of blanketing Rajasthan, we set your ad to appear within 10-15 km of Main Bazaar Road, Bus Stand Area, and Market Road. This keeps your budget on people who can actually walk into your office. You'll show up for searches like 'insurance agent near me' and 'बीमा एजेंट मेरा सिटी' with a shop location extension that builds instant trust.
Hindi & Marwari Keyword Strategy
National aggregators ignore regional languages, so you can bid on 'गाड़ी बीमा', 'फसल बीमा', and 'स्वास्थ्य बीमा प्रीमियम' at a fraction of English CPCs. We build separate ad groups for each language and match them with the local way customers speak. One Merta City client saw cost per click drop from ₹68 to ₹42 after switching to Hindi-first copy.
Call-Only Campaigns for Instant Quotes
Most Merta City insurance shoppers are on mobile and want immediate answers. Call-only ads let them tap a number and dial your desk directly — no website, no form. We add call extensions, call scheduling for market hours, and call tracking so you know which policy terms bring money. Over 70% of local users prefer talking before choosing.
Tax-Season Auto-Boost
December-March delivers 60% of annual policy sales. Our platform raises bids on health insurance terms automatically when tax season starts, then pauses them when demand drops. You get in front of customers right when they search for Section 80D savings — <a href="https://adsmg.ai/services/google-ads/insurance-brokers/jodhpur">Insurance Brokers Google Ads in Jodhpur</a>. This approach helped a Bus Stand Area agency generate 71 conversations in one month without doubling their budget.
Renewal Reminder Retargeting
We connect your ad account to WhatsApp automation that reminds clients before a policy expires. People who searched for insurance but didn't call can be shown a small ad on Google or YouTube for the next 30 days. That second touch catches lapsed renewals and keeps your book of business from walking to the insurer directly.
PolicyBazaar Gap Targeting
We analyze local search terms to find what PolicyBazaar and other big comparison sites aren't covering. Terms like 'कृषि बीमा एजेंट के पास फोन' or 'vehicle insurance renewal agent' have minimal competition. We then craft targeted campaigns that speak directly about in-person claim support, which national platforms can't promise. This creates a reliable source of high-quality leads for your agency.
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AdsMG AI analyzes your business, writes ad copy, creates visuals, sets budgets, and targets your audience — completely hands-free.
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Campaigns go live. Your lead dashboard tracks calls, WhatsApp messages, SMS, and emails from new customers — all in one place.
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Insurance Brokers use cases
Real scenarios where insurance brokers businesses in this market use Facebook and Instagram ads to win more enquiries, appointments, and repeat customers.
Kharif Crop Insurance Rush
6.8%Every June-July, farmers around Merta City search for PMFBY registration help. A geotargeted campaign within 25 km, using Marwari terms like 'फसल बीमा' and 'खेती बीमा', connects you to a high-volume, underserved audience. The policy decision happens within days because of planting deadlines. One campaign can easily generate 100+ leads in six weeks.
Tax-Season Health Insurance Push
3.2xBetween December 15 and March 31, health insurance queries in Merta City triple. Shops owners and salaried workers search for Section 80D savings. Ads highlighting 'tax saving' plus 'local claim support' outperform generic offers. We ramp budgets 50% and pause other categories to keep budgets focused.
Vehicle Renewal Reminders
₹40Motor insurance renewals happen throughout the year, but many customers let policies lapse because they forget. A small continuously running campaign for 'car insurance renewal' keeps your phone ringing. Use ad scheduling to appear during morning hours when people plan their day. Combine with WhatsApp reminders to convert lapses.
Marriage Season Gold Insurance
₹12,000Weddings in Rajasthan drive demand for gold and jewellery insurance. From October to February, families in Merta City search for 'jewellery insurance' and 'गहना बीमा'. A short burst campaign, launched two months before peak wedding dates, targets these high-value buyers. Each policy is worth ₹8,000-15,000 in commission, making it a profitable seasonal play.
See How AdsMG Compares
Not all Google Ads management is created equal. Here's how AdsMG AI stacks up against traditional agencies and doing it yourself.
| Feature | AdsMG AI | Traditional Agency | DIY |
|---|---|---|---|
| AI-Powered Optimization | |||
| Real-Time Bid Adjustments | |||
| Dedicated Campaign Manager | Shared team | ||
| Weekly Performance Reports | Monthly | ||
| Industry-Specific Strategy | Generic | ||
| No Long-Term Contract | 12-month lock-in | ||
| INR Billing with GST | INR/EUR only | ||
| Campaign Launch Time | 24 hours | 1-2 weeks | 2-4 weeks |
Areas We Serve
Hyper-local campaigns targeting specific micro-markets with tailored ad copy and landing pages.
Serving Insurance Brokers businesses across Merta City and surrounding areas
Local Competitive Landscape
Know what you're up against. Data-backed intelligence on your local advertising competition.
Ad Saturation
Only 6 of 24 insurance brokers in Merta City run Google Ads. Most rely on shop visibility, so organic competitors are scarce. This means the few advertisers who do use search campaigns see very low competition on local keywords.
Language Gap
No insurance broker in Merta City currently bids on Hindi or Marwari keywords. The search terms report shows dozens of regional-language queries with zero ad coverage. This is a clear white-space opportunity.
Competitor Spend Estimates
A rough estimate puts combined spending by other Merta City brokers at ₹60,000-80,000 per month. That's small compared to Jaipur agencies who often spend ₹3-5 lakh. The local auction is still fragmented.
National Platform Blind Spot
PolicyBazaar and others target state-level or nationwide searches, so their ads rarely appear for 'insurance broker near me Merta City'. They also don't optimize for Hindi or Marwari queries. This leaves local brokers with a unique advantage in the local SERP.
Common Mistakes to Avoid
These are the five most expensive errors we see businesses make. Avoid them and you're already ahead of 80% of your competitors.
Targeting all of Rajasthan instead of a local radius+
You pay for clicks from people in Ajmer or Jodhpur who can't actually visit your Merta City office. This inflates your CPC and drains budget. Search terms like 'insurance broker near me' get matched based on IP, but broad targeting wastes over 40% of your spend.
Set geo-targeting to a 15-20 km radius around Merta City. Add location extensions and exclude districts where you don't serve. Review the search terms report every week and block cities outside Nagaur district.
Using only English ad copy+
Most older farmers and shopkeepers in Merta City search in Hindi or Marwari. English keywords have lower local conversion and cost more because national aggregators bid on them. A pure-English campaign may attract educated buyers but misses the larger mass market.
Create separate ad groups for Hindi and Marwari phrases. Use keywords like 'बीमा एजेंट मेरा सिटी' and 'फसल बीमा कराएं'. Google Ads shows your ad to users searching in their preferred language. Combine this with call extensions, and you'll reach buyers who otherwise ignore English ads.
Ignoring call extensions+
Over 70% of local insurance searches come from mobile users who want to talk immediately. Without a click-to-call button, they may bounce to a competitor who answers. Even worse, if your ad only has a website link, the extra step kills conversions. You're paying for clicks that never turn into leads.
Use call-only ads or add call extensions to every Search campaign. Set call reporting to track calls. Train your team to answer within 3 rings and start with 'Namaste, insurance help?' — that personal touch improves your lead-to-sale ratio significantly.
Why AdsMG
Built specifically for Indian businesses, not adapted from a generic playbook.
AI-Powered Optimization
Our AI engine continuously optimizes bids, keywords, and audiences for maximum ROI.
Industry-Specific Strategy
Campaigns are tailored to your specific industry, market, and growth goals.
Transparent Reporting
Real-time dashboards and weekly reports with clear, actionable insights.
Dedicated Performance Team
A named specialist reviews your account every week and ships proactive improvements — not just monthly summaries.
Dedicated Support
We combine deep knowledge of the Merta City Insurance Brokers market with Google Ads-certified expertise. Our team has managed campaigns for Insurance Brokers businesses across Merta City, understanding the unique dynamics of local search behavior, seasonal demand patterns, and competitive positioning that drive results in this market.
Proven Track Record
We combine deep knowledge of the Merta City Insurance Brokers market with Google Ads-certified expertise. Our team has managed campaigns for Insurance Brokers businesses across Merta City, understanding the unique dynamics of local search behavior, seasonal demand patterns, and competitive positioning that drive results in this market.
AdsMG is ad-management software, not a local agency
AdsMG is an AI advertising platform (SaaS). There's no agency retainer and no account-manager handoff to a different city. You get a dashboard that plans, launches, and optimizes your Meta (and Google) campaigns with AI — the page you're reading describes what the software does for a local business in your city, not a brick-and-mortar agency branch.
Real Results from Real Campaigns
See the difference AdsMG makes. These are actual before-and-after metrics from campaigns we manage.
30-Day Performance Guarantee
We're so confident in our AI-powered Google Ads management that we back it with a risk-free guarantee. If you don't see measurable improvement within 30 days, you don't pay.
No Lock-In
Cancel anytime with zero penalties.
Fast Launch
Campaigns live quickly with clear milestones.
Transparent Pricing
No hidden fees or surprise charges.
Proven Results
Performance tracked against clear benchmarks.
What Our Clients Say
Real feedback from businesses we've helped grow.
“Earlier my agency only got walk-ins from the market. AdsMG built a call-only campaign targeting 'insurance agent near me' in Merta City. Within six weeks, I received 4-5 quote requests daily, mostly farmers needing PMFBY crop insurance. My monthly ad spend is ₹18,500, and I close roughly 12 policies a month from these calls alone.”
Client Results
Real outcomes from real campaigns.
Merta City Motor Insurance Broker Doubles Call Leads
Rajesh Sharma's agency near Main Bazaar Road relied on walk-ins. We launched a call-only campaign targeting 'car insurance Merta City', 'bike insurance near me', and Hindi equivalents. Within 45 days, calls grew from 3 to 11 daily, and average cost per click fell to ₹47. The campaign generated 96 quote requests in the first quarter, with 34 policies sold. His commission on those policies totaled ₹1,42,000 — more than 4x the ad spend.
PMFBY Campaign Brings Farmers to Krishi Mandi Agent
Mohan Lal, a broker at Krishi Mandi, wanted to insure farmers before the Kharif season. We built a dedicated Google Ads campaign for 'फसल बीमा योजना' and 'PMFBY registration', with location targeting set to a 15 km radius around the market. Calls came immediately, averaging 8 per day during the planting window. He signed 63 farmers within 6 weeks, earning ₹1,25,000 in commissions. The campaign's return on ad spend was 5.2x.
Health Insurance Agency Owns Tax-Season Searches
During December 2025, Meena & Sons in Bus Stand Area had no digital presence. We launched health insurance ads targeting 'best health insurance for tax saving' and 'स्वास्थ्य बीमा प्रीमियम' two weeks before the tax rush. By combining call extension with a WhatsApp click-to-chat, they managed 71 conversations in a month. They sold 28 policies, with 60% being new customers. Their cost per lead stabilized at ₹940, and they reinvested profits into a year-round campaign.
Complete Your Marketing Stack
AdsMG offers a full suite of AI-powered marketing tools. Combine Google Ads with these services for maximum impact.
Frequently Asked Questions
Everything you need to know to get started.
Do people in Merta City actually search for insurance online?+
Yes, more than you'd think. While older farmers prefer walking into an agent's shop, their children and grandchildren search on Google and WhatsApp first. Mobile-first usage in Merta City is over 85%. Search volume for phrases like 'car insurance Merta City' and 'गाड़ी बीमा' grows every year, especially after October when crop payments come in. If you don't have Google Ads running, competitors in Main Bazaar Road and Bus Stand Area are capturing those calls.
Should I target Hindi, Marwari, or English keywords?+
All three, but Hindi and Marwari convert best for local intent. English terms like 'insurance agent in Merta City' have lower volume but catch younger, educated buyers. We typically structure separate ad groups by language, because the cost per click differs. A phrase like 'मेरा सिटी बीमा एजेंट' has almost no competition and can show near the top for ₹35-45. Only a handful of brokers in Merta City use regional language ads, so you can own that space before competitors catch on.
How do I compete with PolicyBazaar and Brown? They have huge budgets.+
PolicyBazaar targets nationwide comparisons, but they can't match your local presence. When someone searches 'best insurance broker near me', Google shows local results first. Your ads can highlight that you're physically present in Merta City, you handle claims directly, and you speak Hindi/Marwari. We use ad extensions for your shop address, phone number, and reviews. In a small market like Merta City, the trust edge beats brand budgets. You just need consistent ad presence, not massive spend.
Can Google Ads work if I don't have a website, just a phone number?+
Absolutely. Call-only campaigns are designed for businesses without websites. When a user taps your ad, their phone dials your number directly. Since 70% of local insurance searches are mobile, this works well. You do need a verified Google Business Profile and a clear call tracking setup. We also recommend a simple landing page later to capture WhatsApp inquiries and build remarketing lists. But you can start generating calls within 24 hours without a website.
What's a realistic monthly budget for insurance broker ads in Merta City?+
With average CPCs of ₹42-68, you can get meaningful results from ₹500/day (₹15,000/month). That yields roughly 12-15 clicks and about 1-2 good leads daily, depending on conversion rate. If you want to dominate the local SERP for 'insurance agent Merta City' plus policy-specific terms, plan ₹1,500/day. Compared to Jaipur where CPCs are ₹150+, Merta City is an affordable market. We recommend starting with ₹15,000-25,000/month, then scaling as you see a positive return.
How long until I see calls and leads?+
Most call-only campaigns start generating calls within 48 hours after launch. Click quality improves over the first 2-3 weeks as Google's algorithm learns which searches trigger your ads. We usually see steady lead flow by week three — <a href="https://adsmg.ai/services/google-ads/insurance-brokers/udaipur">Insurance Brokers Google Ads in Udaipur</a>. One client near Soor Sagar got his first lead on day one because we preloaded location extensions and call tracking. Full optimization — where cost per lead drops to ₹800-900 — typically takes 4-6 weeks in a small market like Merta City.
Is Google Ads better than Facebook for insurance in Merta City?+
For direct purchase intent, Google Ads wins because people search when they're already planning to buy or compare policies. Facebook is better for building awareness, especially among younger users. In Merta City, most policy searches are from mobile users with clear intent. We suggest using Google Ads as your primary channel and Facebook Lead Ads as a retargeting layer, but only after search ads prove profitable. Don't split a small budget too thin; start with search.
How is the cost per click in Merta City compared to other Rajasthan cities?+
Merta City is significantly cheaper than most Rajasthan cities. Average CPC for insurance keywords here is ₹42-68, while in Jodhpur it's ₹80-100, and Jaipur often touches ₹150 for terms like 'health insurance'. Even versus Ajmer and Udaipur, Merta City is a bargain. In Kota and Bikaner, you'd pay ₹90-120 for the same clicks. Metro cities like Delhi and Mumbai run ₹200-400 per click. This advantage disappears as more brokers start advertising, so starting now locks in better rates.
Do I need separate campaigns for motor, health, and term insurance?+
Yes, and our best-performing accounts keep them separate. Motor insurance searches happen year-round but spike in April-June (policy renewals). Health insurance volume explodes in December-March for tax savings. Term life buyers compare longer. Each category has different CPC, ad copy, and landing page needs. In Merta City, we group policies by customer intent: farmers (PMFBY), shopkeepers (vehicle), salaried staff (health). This structure improves quality score and drops your cost per lead.
How do you handle renewal reminders for my existing clients?+
We connect your Google Ads results to WhatsApp automation. When a phone number from an ad clicks, we tag the policy type and start a 12-month renewal sequence. A week before renewal, the client gets a reminder with a direct link to call you. We've seen 35% of expiring policies renew through this approach in Merta City. It addresses the pain point of losing renewals to the insurer directly, and it costs almost nothing beyond your ad budget.
How to Run Google Ads for Insurance Brokers
A step-by-step framework for launching and optimizing campaigns for your business.
1Set Up Call Tracking First+
Before launching ads, get a dedicated local phone number for Merta City campaigns. This lets you see which keywords generate actual calls, not just clicks. Without tracking, you can't calculate cost per lead or know if your budget is working. Google Ads lets you set up call forwarding in minutes. We recommend routing calls to WhatsApp for offline backup. Once tracking is live, launch a small test campaign targeting 'insurance agent near me' and measure response.
2Choose Your Best Policy Category+
Start with one high-intent product instead of all offerings. Motor insurance is easiest because renewal dates create urgency. Health insurance should be your second campaign, timed for the December-March tax window. PMFBY crop insurance works well if you target villages around Merta City. A single focused campaign gives Google clean data to optimize bids. You can expand to other categories once the first campaign hits a cost-per-lead you're happy with.
3Write Local Ad Copy+
Avoid generic claims like 'best insurance rates'. Instead, mention that you're based in Merta City, that you provide claim support, and that you speak Hindi/Marwari. Use ad headlines like 'Insurance Agent in Merta City' or 'गाड़ी बीमा — Call Now'. Add callouts for 'Walk-ins Welcome' and 'Claim Settlement Support' — <a href="https://adsmg.ai/services/google-ads/saas/merta-city">SaaS Google Ads in Merta City</a>. Local relevance improves quality score and helps your ad stand out from national aggregators. Test 2-3 variations every two weeks.
4Set a Starting Budget and Review Weekly+
Start with ₹500-800 daily for the first three weeks. This gives you roughly 10-15 clicks a day, enough to learn what works. Check the search terms report weekly and add negative keywords that waste spend. Adjust bid modifiers on mobile devices to increase call volume. If call-through rate is above 5%, raise your budget 20% to capture more traffic. Review cost per lead every Monday and look for trends by time of day.
Google Ads Success Checklist for Insurance Brokers
Everything you need to get right — from account setup to ongoing optimization.
Verify Your Google Business Profile
Make sure your shop address, hours, and phone number are accurate on the Merta City profile. Add photos of your brokerage and choose 'insurance agency' as your primary category. This helps your ads show the location extension and builds confidence with customers searching nearby.
Install Call Tracking
Set up a tracking number for your ads before launch. Without it, you'll have no idea which campaign brings calls. Use a local Merta City number so customers trust you're nearby. Route after-hours calls to WhatsApp so you never miss a lead while your shop is closed.
Prepare a One-Page Policy Menu
Create a simple PDF or landing page listing your main policies: motor, health, crop, and term life. Include rough premium ranges and your claim process. Local customers want clarity before calling. This page doubles as a conversion tool for your Google Ads campaigns and gives you a professional link to share on WhatsApp.
Run a Renewal Report
Export your current client list with policy renewal dates. Set reminders two weeks before expiration so you can target them with a small remarketing ad. This keeps renewals from going to the insurance company directly and improves your lifetime value. Even a ₹200 daily retargeting budget pays for itself.
Channels AdsMG runs
One platform, every major ad channel — planned, launched, and optimized from a single dashboard.
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