Jewellers Google Ads Sira — Turn Browsers into Buyers

You can start with as little as ₹15,000-20,000 per month — that covers 15-20 clicks per day on keywords like 'gold bangles Sira'. Average cost-per-click (CPC) in Sira ranges ₹27-58, much lower than Bengaluru's ₹40-80. We recommend testing with a small budget first: set ₹500/day for 2 weeks, then scale based on results. Most of our Sira jeweller clients spend between ₹30,000-75,000/month during wedding season, but even a ₹15,000 budget can generate 10-15 qualified calls monthly if your ads are optimised.

Absolutely — and we recommend it for jewellery ads. We set your location radius to just 3-5 km around your shop (like Sira Fort area or Bus Stand). This ensures your budget reaches people who can visit easily. You can also layer additional targeting: people who are 'in the market' for jewellery (based on Google's signals) or those searching Hindi/Kannada terms. We've found that a 5 km radius for Sira jewellers gives the best balance of reach and relevance — widening beyond 10 km often attracts people who never visit.

Both — but we prioritise phone calls for jewellery because high-value purchases need conversation. We create 'call-only' ads that show a click-to-call button. For Sira jewellers, we've seen that 60% of leads come via phone, 30% via 'get directions', and the rest via website visits. The call-only ad format also filters out casual clickers — you only pay when someone calls. One Sira workshop owner got 45 enquiry calls in her first month, and 12 converted to sales.

Sira has a unique advantage: lower competition but high intent. Tumkur has 4x more jewellery shops running ads, driving CPC up to ₹35-70. Davangere is similar. In Sira, only 3-4 jewellers currently advertise on Google, so CPC stays ₹27-58. However, search volume is smaller — about 340 monthly searches for 'jewellery shop Sira' vs 1,200 in Tumkur. Your budget stretches further per click, but you get fewer total searches. That's why we focus on capturing every high-intent query with super-relevant ad copy.

We categorise keywords into three groups: (1) Item-specific: 'gold necklace Sira', 'diamond ring Sira', '22k bangles rate in Sira' — these have lower CPC (₹22-40) and high intent. (2) Service-related: 'jewellery repair Sira', 'gold polishing Sira', 'old gold exchange Sira' — moderate CPC (₹18-35) but great for off-peak seasons. (3) Event-based: 'engagement ring Sira', 'wedding jewellery Sira', 'Akshaya Tritiya gold coin Sira' — higher CPC (₹40-65) but convert 3x better during those periods. We avoid generic 'jewellery shop' because it attracts price-shoppers.

You'll likely see phone calls and store visits within 48 hours of campaign launch. However, real optimisation takes 2-3 weeks. In Sira, we typically reach stable performance (cost per lead under ₹750) by week three. One of our Main Bazaar Road clients had 6 calls on day one, but it took 14 days to identify which keywords actually led to purchases — <a href="https://adsmg.ai/services/google-ads/jewellers/mangaluru">Jewellers Google Ads in Mangaluru</a>. After we paused underperforming terms and increased bids on 'bridal set Sira', their cost per sale dropped by 40%. Patience pays off.

No — many Sira jewellers run successful campaigns using only call-only ads and Google Business Profile extensions. However, having a simple 3-page website (home, catalogue, contact) can lower your CPC by 15-20% because Google rewards better landing pages. We've helped several Sira jewellers create a one-page site using Google Sites or a simple Shopify store. If you really don't want a website, we focus on call-only and 'get directions' ads — these drive in-store visits directly.

Google Shopping is powerful but needs a detailed product feed (price, size, weight, hallmark). For Sira jewellers without digital inventory, we use 'Smart Shopping' campaigns that combine text ads with limited product images from your WhatsApp catalogue. Alternatively, we run Performance Max campaigns that use your shop images and customer reviews. If you have at least 10-15 key products, we can set up a basic Shopping feed within days. One Bus Stand jeweller used this to sell 8 diamond studs in a week.

We set up call tracking with unique phone numbers for each ad campaign — so every call is logged and attributed. For store visits, we use Google's 'store visits' conversion tracking (your shop must be in Google's database, which all Sira jewellery shops are). You'll receive weekly reports showing: 'Ad spend ₹X → Calls Y → Estimated Walk-ins Z → Revenue ₹W'. One Sira jeweller discovered his 'gold bangle' ads drove 3x more revenue than his 'diamond necklace' ads, so he shifted 80% of budget to bangles.

We recommend reducing budget (by 40-50%) rather than pausing — because consistent ad history improves your Quality Score, making future campaigns cheaper. During slow months (May-July, post-Diwali), we shift focus to 'jewellery repair', 'gold exchange', and 'custom design' services. These have lower CPC (₹18-35) and generate reliable footfall. One Sira client kept his cash flow steady by running repair ads year-round — they paid for themselves and kept his workshop busy. Pausing completely resets your learning data, so you pay more to restart.