Turn Tezpur's Festive Crowd into Loyal Customers – Google Ads for Jewellers

We recommend starting at ₹14,400-18,000 per month for competitive visibility in Tezpur's jewellery market. This covers 15-20 clicks per day on keywords like 'gold ring price Tezpur' (CPC ₹25-60). Smaller budgets (₹8,000-10,000) can work for hyperlocal targeting (single neighbourhood, single product line) but will gather data slower. Our Entry tier at ₹15,000-30,000/month typically generates 20-35 qualified leads monthly, which is enough to measure and optimise effectively.

Absolutely. We set up radius targeting from 2-15 km around your shop location, depending on your delivery range. For a shop in Main Bazaar Road, we create separate ad groups for people within 2 km (walk-ins) vs 5-15 km (willing to travel). We also exclude areas where you don't serve – for example, a shop in Mission Charali might target Sonitpur district but exclude Guwahati. This ensures every rupee reaches a potential buyer near you.

Yes, we optimise your campaigns specifically for your product keywords. We build ad groups around 'gold necklace price Tezpur', 'bridal jewellery set Tezpur', 'silver anklets Tezpur', and similar long-tail searches. These have lower competition (CPC ₹25-45) than generic terms like 'jewellery shop' (CPC ₹50-60). Our clients typically achieve top 3 ad positions within 2-3 weeks for these specific queries, driving high-intent traffic directly to your store.

We pre-schedule 30-50% budget increases 2-3 weeks before peak seasons – Bihu (April, January, October), Diwali (Oct-Nov), and wedding season (Nov-Feb). We also create seasonal ad copy like 'Bihu special gold sets' and 'wedding jewellery collection Tezpur'. During these periods, search volume increases 3-5x, and our automated bid adjustments ensure you capture the surge while competitors are still using year-round generic ads.

Yes, we create bilingual ads – English for the headline and Assamese or Bengali for the description. For example, 'আমাৰ সোণৰ অলংকাৰ চাওক – Call Now for Best Rates in Tezpur'. Studies show that ad copy in the local language improves CTR by 35-45% in Assam. We also use Hindi for non-Assamese speakers. This approach helps our clients outperform competitors who use only English, especially among older customers who prefer regional languages.

You'll typically see the first clicks and phone calls within 24-48 hours of campaign launch. However, full optimisation takes 3-4 weeks as the algorithm learns which keywords and ad copy convert best in Tezpur's market. During this learning phase, we adjust bids, add negative keywords (like 'second hand', 'cheap'), and refine location targeting — <a href="https://adsmg.ai/services/google-ads/jewellers/barpeta">Jewellers Google Ads in Barpeta</a>. Most jewellers see a steady increase in store visits after 2 weeks, with cost per lead dropping 20-30% by week 4.

We can bid on your own brand name (e.g., 'Barman Jewellery') to protect your presence, even if competitors target it. Since your brand has higher relevance and Quality Score, your CPC will be lower – typically ₹5-15 vs their ₹50-60. We also set up competitor remarketing campaigns that show your ads to people who visited competitor sites, offering them a reason to choose you. This is a common tactic that few Tezpur jewellers use, giving you a distinct advantage.

Yes, we set up flexible scheduling that aligns with your inventory. You can notify us when stock is low, and we pause or reduce ad spend for specific product groups. For example, if gold chains are out of stock, we pause the 'gold chain Tezpur' ad group while running 'silver anklets Tezpur'. We also use automated rules to pause ads if daily lead thresholds are met – no wasted spend on days when you're already busy fulfilling orders.

We set up call tracking using a Tezpur local number that forwards to your phone. Every call from ads is recorded and attributed to the specific keyword and ad that drove it. For store visits, we use Google's store visit conversions (if you have location extensions enabled) and also track 'Get Directions' clicks. Our monthly reports show exactly how many calls, visits, and sales came from each campaign, so you know your exact return on investment.

Yes, we integrate Google Ads with Meta Ads (Facebook/Instagram) for a full-funnel strategy. While Google captures high-intent shoppers searching for 'gold ring price Tezpur', Instagram builds brand awareness with lifestyle images of your jewellery collections. For many Tezpur jewellers, this combination yields 2-3x better overall ROI than Google Ads alone. We can manage both platforms from a single dashboard with unified reporting.