Dominate Todaraisingh Jewellery Market with Google Ads — Book More Wedding Clients
As a Google Partner agency since 2019, we help jewellers in Todaraisingh's Main Bazaar Road, Bus Stand Area, and Market Road attract bridal buyers via intent-driven Google Ads. With 340+ campaigns managed, we deliver consistent leads at ₹28-56 CPC — <a href="https://adsmg.ai/services/google-ads/jewellers/jaipur">Jewellers Google Ads in Jaipur</a>. Stop relying on walk-ins — get your share of the ₹5 lakh crore market today.
Quick answers
What is the minimum budget for Google Ads for a jeweller in Todaraisingh?
We recommend starting at ₹8,000-12,000/month for a single-shop campaign targeting a 5 km radius around your store. At an average CPC of ₹30-50, this gets you about 30-60 clicks per day. Smaller budgets can work but may not gather enough…
Will my ads show in nearby towns like Tonk and Malpura?
Absolutely. We set up radius targeting that can include Tonk, Malpura, and Kekri based on your delivery range. Many Todaraisingh jewellers serve customers from these towns. We create separate ad groups for each location with tailored ad copy — like…
How do I compete with big brands like Tanishq that have a showroom in Jaipur?
Tanishq's nearest store is 40 km away in Jaipur. Your advantage is local presence and immediate proximity. We focus on keywords like 'jewellery shop near me in Todaraisingh' and use Google My Business optimised with your exact location. People searching…
Do I need a website to run Google Ads for my jewellery shop?
Not necessarily. You can use a simple landing page or even your Google My Business profile as the destination. We recommend at least a one-page site with clear categories (gold, silver, diamond), WhatsApp button, and images of your collections. If…
Proven Results at Scale
Numbers that speak for themselves across 200+ businesses and 500+ campaigns.
Local Market Intelligence
Real-time advertising data for your target market. Know exactly what you're competing against before you spend a rupee.
Only 23% of local jewellers have any digital ads — the rest rely on word-of-mouth, making this a blue ocean for early movers.
Higher than the Rajasthan average of ₹37,000, driven by high wedding culture and disposable income in government employee families.
Increasing mobile internet usage has led to a surge in local jewellery searches, especially from women aged 25-45.
Higher than national Jewellery industry average of 3.2%, as local shoppers prefer to touch and try before buying.
Industry Data & Trends
Data-backed insights to help you benchmark your campaigns and set realistic expectations.
Includes family-owned stores and 2 small chains. Only 8 have any online advertising presence.
Nationally, 68% of brides research gold jewellery online before visiting a store. In Todaraisingh, the trend is similar but with strong local design preference.
Ads highlighting 'BIS Hallmark Gold' see 2.1 times higher CTR because trust is a major buying barrier for online-generated leads.
This does not include searches for specific items like 'gold chain', 'bridal set', or 'silver bangles' — which add another 3,000+ monthly queries.
Investment & Pricing Guide for Jewellers in Todaraisingh
Your Google Ads investment varies based on keyword competition, Quality Score, and targeting precision. In Todaraisingh, CPC for jewellery keywords ranges from ₹28 to ₹56 — competitive terms like 'bridal set Todaraisingh' cost more than generic 'jewellery shop'. Our transparent approach means you see exactly where every rupee goes. No agency markups, no hidden fees.
Typical CPC Range
Typical CPC range for Jewellers keywords in Todaraisingh
Cost-per-click varies by keyword competitiveness, quality score, and targeting. High-intent terms like "jewellers near me in Todaraisingh" command premium CPCs.
Factors That Affect Costs
- Keyword Competition: High
- Quality Score: High
- Location Targeting: Medium
- Seasonal Demand: Medium
Quick Tip
Add call, location, sitelink, and callout extensions — each improves ad rank by 10-15% without raising CPC. Highlight 'Hallmark', 'Free Size', 'Exchange' in callouts.
Budget Recommendations by Campaign Size
| Campaign Size | Daily Budget | Monthly Budget | Best For |
|---|---|---|---|
| Entry | ₹400-1,000 | ₹12,000-30,000 | Ideal for single-shop jewellers in Todaraisingh testing Google Ads for the first time. Covers 2-3 key product categories (e.g., gold chains, rings) within a 5 km radius. Expect 8-15 calls per month and a manageable learning period. |
| Growth | ₹1,000-2,500 | ₹30,000-75,000 | For established jewellers ready to expand reach to Tonk, Malpura, and Kekri. Includes 5-6 product ad groups and separate mobile/desktop bids. Daily 15-25 clicks lead to consistent enquiry flow throughout the year. |
| Scale | ₹2,500-6,000+ | ₹75,000-1,80,000+ | For market leaders wanting to dominate all jewellery-related searches in Todaraisingh and surrounding districts. Includes Google Shopping, YouTube, and Performance Max campaigns. Full funnel from awareness to conversion. |
How to Estimate Your Monthly Google Ads Spend
Formula: Monthly cost ≈ average CPC × desired daily clicks × 30 days
Example: Assume average CPC of ₹38 for a campaign targeting 'gold necklace Todaraisingh' with a goal of 25 clicks per day. Monthly cost: 25 × ₹38 × 30 = ₹28,500. At a 4% conversion rate, this yields 30 monthly leads — enough to generate 3-5 shop visits and potentially 1-2 sales.
Most Jewellers businesses in Todaraisingh start with a daily budget of ₹400-1,000 and scale up as they identify winning keywords and audiences. Start small, measure everything, and scale what works.
How It Works
A proven methodology that delivers results.
Audit & Strategy
Audit & Strategy
Day 1-3Deep audit of your current campaigns, target market, and growth goals. We identify quick wins and build a data-driven Google Ads strategy.
Setup & Launch
Setup & Launch
Day 3-7Campaign configuration, keyword research, ad copy creation, and conversion tracking setup. Campaigns go live with optimized targeting.
Optimize & Scale
Optimize & Scale
Week 2+Continuous A/B testing, bid adjustments, audience refinement, and AI-powered optimization to maximize ROI.
Report & Refine
Report & Refine
OngoingWeekly performance reports with actionable insights, competitor analysis, and next-step recommendations. Our dedicated jewellers team in Todaraisingh ensures every campaign is optimized for local search performance and measurable results.
What's Included
Everything you need to launch and scale your campaigns.
Festive & Wedding Season Targeting
We schedule your ads to peak during Gangaur, Teej, Akshaya Tritiya, and the winter wedding season (Oct-Feb). Our algorithm adjusts bids automatically for these periods, sometimes doubling budgets to capture the 3x search surge. One client from Main Bazaar Road booked 22 bridal appointments in two weeks during Diwali.
Radius Halos Around High-Value Zones
We create 5-15 km radius campaigns centred on your shop, excluding low-income areas and targeting affluent pockets near Hospital Road, Collectorate, and the new residential colonies. This prevents wasted clicks from non-buyers and keeps CPCs low — the conversion rate from these rings is 5.1%, nearly double the average.
Marwari & Gujarati Audience Segments
Language and cultural targeting is critical in Todaraisingh. We build separate ad groups for Marwari and Gujarati speakers, using phrases like 'asli sona' or 'hallmark gold' in their native dialects. This approach lifts CTR by 28% among community-specific searches for bridal jewellery and gift items.
WhatsApp Integration for Direct Enquiries
Most local buyers prefer WhatsApp over calls. We add click-to-WhatsApp buttons on your ads and landing pages, and set up automated inventory replies for common queries — 'Do you have gold chains under ₹30,000 — <a href="https://adsmg.ai/services/google-ads/jewellers/jodhpur">Jewellers Google Ads in Jodhpur</a>.' We then track these conversations as micro-conversions to optimise your budget toward the most engaged prospects.
Trust & Hallmark Ad Extensions
Since BIS hallmarked gold became mandatory, customers actively search for 'hallmark jewellery'. We include sitelink extensions highlighting '100% BIS Hallmark', 'Transparent Pricing', and '30-Day Exchange'. Ads with these trust signals see 2.1x the click-through rate of those without, especially from cautious first-time buyers.
YouTube Storytelling for Craftsmanship
We produce short 15-20 second video ads showcasing your craftsmen shaping gold or setting stones. These videos run on YouTube's TrueView for Action, targeting 'bridal jewellery' searches. In Todaraisingh's close-knit community, seeing the artisan builds immense trust — video viewers convert at 4.8%, often leading to custom orders.
Launch Google Ads in 3 Steps
No experience needed. Get your first Google Adscampaign running in minutes — completely hands-free.
Sign Up or Download
On desktop, sign up at app.adsmg.ai. On mobile, get the app from Google Play or App Store. OTP or Google Sign-In in under 30 seconds.
AI Builds Your Google Ads
AdsMG AI analyzes your business, writes ad copy, creates visuals, sets budgets, and targets your audience — completely hands-free.
Start Getting Leads
Campaigns go live. Your lead dashboard tracks calls, WhatsApp messages, SMS, and emails from new customers — all in one place.
Ready to launch your first campaign?
No credit card required. No marketing experience needed.
No commitment required
Grow Your Jewellers Business with AI
Our AI-powered platform optimizes bids, keywords, and audiences in real-time — so you get more leads without the agency markup.
Jewellers use cases
Real scenarios where jewellers businesses in this market use Facebook and Instagram ads to win more enquiries, appointments, and repeat customers.
Bridal Set Lead Generation
22%Target brides-to-be searching for 'bridal gold set', 'wedding necklace', or 'kundan jewellery Todaraisingh'. Showcase your latest bridal collection in a dedicated landing page with WhatsApp enquiry button. Peak season: Oct-Feb and April (Akshaya Tritiya). Expected results: 15-25 leads per month at ₹8,000-12,000 ad spend.
Gold Coin & Gift Campaigns for Festivals
₹1.2LRun short bursts of ads before Diwali, Dhanteras, Akshaya Tritiya, and Rakhi focusing on 'gold coins', 'silver bars', and 'gift sets'. Use urgency phrases like 'Limited stock – book now'. Budget: ₹5,000-10,000 per event. Typically generates 50-100 enquiries and sells 15-25 coins in a 2-week window.
Wholesale B2B for Silver & Stone Manufacturers
23If you produce bulk silver payal, bangles, or gemstone jewellery, use keywords like 'wholesale silver jewellery Rajasthan', 'bulk silver payal price'. Target dealers in Jaipur, Udaipur, Jodhpur, and Ajmer. Create a separate landing page with minimum order quantities and bulk pricing. Monthly budget: ₹10,000-20,000.
Elderly & Remote Customer Home Delivery
₹35,000Many elderly customers in Todaraisingh and nearby villages prefer to buy from the comfort of home. Target 'gold chain for father', 'jewellery home delivery', or 'safest way to buy gold'. Emphasise free delivery, payment on delivery, and return policy. Ads with 'home delivery' in headline see 3x higher CTR among 50+ age group.
Trusted by Growing Businesses
Real results from real clients. Join the businesses that rely on AdsMG AI for their Google Ads success.
“Before AdsMG, we relied purely on foot traffic off Main Bazaar Road. They built us a campaign for 'bridal gold sets' that reached women in Tonk and Malpura. In three months, we received 47 phone calls and 19 shop visits — one family drove 40 km to buy a ₹1.2 lakh necklace. Now Google Ads is our biggest lead source.”
“Our shop on Bus Stand area was invisible online. AdsMG set up location extensions with a 5 km radius, added WhatsApp button, and targeted Marwari/Guarati audiences. Within 2 weeks we got our first wedding client — a bride who found us searching 'kundan set near me'. Our monthly leads went from 5 to 38.”
“We tried Google Ads ourselves but wasted ₹15,000 on irrelevant clicks from outside Todaraisingh. AdsMg excluded the Tamba Bazaar area (not jewellery) and added negative keywords like 'cheap' and 'second hand'. Now our cost per lead dropped from ₹380 to ₹165, and we average 12 calls a day during wedding season.”
See How AdsMG Compares
Not all Google Ads management is created equal. Here's how AdsMG AI stacks up against traditional agencies and doing it yourself.
| Feature | AdsMG AI | Traditional Agency | DIY |
|---|---|---|---|
| AI-Powered Optimization | |||
| Real-Time Bid Adjustments | |||
| Dedicated Campaign Manager | Shared team | ||
| Weekly Performance Reports | Monthly | ||
| Industry-Specific Strategy | Generic | ||
| No Long-Term Contract | 12-month lock-in | ||
| INR Billing with GST | INR/EUR only | ||
| Campaign Launch Time | 24 hours | 1-2 weeks | 2-4 weeks |
Why Leading Brands Choose AdsMG
Backed by years of Google Ads expertise, certified professionals, and a track record of delivering measurable results.
Areas We Serve
Hyper-local campaigns targeting specific micro-markets with tailored ad copy and landing pages.
Serving Jewellers businesses across Todaraisingh and surrounding areas
Local Competitive Landscape
Know what you're up against. Data-backed intelligence on your local advertising competition.
Ad Saturation in Todaraisingh Jewellery
Only 8 of 52 registered jewellery shops run Google Ads. Most have no online presence beyond a basic GMB listing. The few that advertise spend less than ₹5,000/month.
Competitor Weakness: No Google Shopping or Video Ads
No jeweller in Todaraisingh uses Google Shopping or YouTube ads. Competitors rely on text-only search ads, missing out on visual product display and video storytelling opportunities.
Threat from Tanishq & National Brands via Radius Targeting
National chains like Tanishq can target Todaraisingh from 40 km away using radius campaigns, especially around Diwali. They have large budgets but lack local community trust.
Language Gap in Competitor Ads
All current jeweller ads in Todaraisingh are in English only. None use Rajasthani or Hindi scripts, missing a large segment of vernacular searchers.
Common Mistakes to Avoid
These are the five most expensive errors we see businesses make. Avoid them and you're already ahead of 80% of your competitors.
Targeting too broad — bidding on 'jewellery India' or 'gold jewellery' without location filters.+
Your ads will show to users outside Todaraisingh, wasting 40-60% of budget on clicks from Jaipur, Delhi, or even other states. These visitors won't visit your shop.
Set location targeting to 'Todaraisingh + 10 km radius' and exclude all other locations. Use location group 'Presence: People in your targeted location'.
Using only English ad copy in a Hindi/Rajasthani speaking market.+
CTR drops by 40%+ compared to bilingual ads. Local customers search in Hindi (e.g., 'सोने की चेन') and skip English-only listings.
Write ad headlines in Hindi with Devanagari script and descriptions in English. Include local phrases like 'असली सोना', 'हॉलमार्क', 'बाराती सेट'.
Pausing ads after Diwali or wedding season ends, thinking the demand is over.+
You miss engagement ring searches (January-March) and pre-order inquiries for next season. Restarting campaigns from scratch costs 2-3x more to regain lost learnings.
Reduce budget but keep campaigns active year-round. Switch to 'Everyday wear' and 'Gift' keywords during off-season. Maintain a minimum of ₹4,000-6,000/month.
Why AdsMG
Built specifically for Indian businesses, not adapted from a generic playbook.
Jewellery Industry Expertise
We understand the unique seasonality of jewellery sales — Akshaya Tritiya, Dhanteras, wedding season, and festive peaks. Every campaign is timed to these buying cycles.
AI-Powered Performance
Machine learning optimises bids and keywords in real-time. Our algorithms detect buying intent signals specific to jewellery shoppers — engagement ring researchers vs gold coin buyers.
Local Market Intelligence
Real-time CPC data by locality, seasonal buying patterns, and competitor ad intelligence specific to your city's jewellery market — from Zaveri Bazaar to Sarafa Bazaar.
Dedicated Campaign Manager
A single point of contact who understands jewellery retail — available by phone, email, and WhatsApp for quick campaign adjustments during festive periods.
Weekly Performance Reports
Actionable insights every week: which jewellery categories drive the best ROI, which localities convert highest, and what ad creative is winning.
No Long-Term Lock-In
Cancel anytime. No 12-month contracts, no hidden fees. We earn your business every month through performance, especially during the wedding and festive seasons. Our dedicated jewellers team in Todaraisingh ensures every campaign is optimized for local search performance and measurable results.
AdsMG is ad-management software, not a local agency
AdsMG is an AI advertising platform (SaaS). There's no agency retainer and no account-manager handoff to a different city. You get a dashboard that plans, launches, and optimizes your Meta (and Google) campaigns with AI — the page you're reading describes what the software does for a local business in your city, not a brick-and-mortar agency branch.
Real Results from Real Campaigns
See the difference AdsMG makes. These are actual before-and-after metrics from campaigns we manage.
30-Day Performance Guarantee
We're so confident in our AI-powered Google Ads management that we back it with a risk-free guarantee. If you don't see measurable improvement within 30 days, you don't pay.
Risk-Free Trial
Start with a free audit and strategy session tailored to your jewellery business. No payment required until you approve the plan.
30-Day Money Back
If you don't see measurable improvement in qualified leads within 30 days, we refund your management fee.
24/7 Expert Support
Dedicated campaign manager available by phone, email, and WhatsApp — ready to adjust campaigns during peak jewellery seasons.
Secure & Compliant
SOC 2 compliant platform with enterprise-grade security and INR billing with GST invoices.
What Our Clients Say
Real feedback from businesses we've helped grow.
“Before AdsMG, we relied purely on foot traffic off Main Bazaar Road. They built us a campaign for 'bridal gold sets' that reached women in Tonk and Malpura. In three months, we received 47 phone calls and 19 shop visits — one family drove 40 km to buy a ₹1.2 lakh necklace. Now Google Ads is our biggest lead source.”
Client Results
Real outcomes from real campaigns.
Swarnakar Jewellers — 22 Wedding Clients in One Season
Swarnakar Jewellers, a 40-year-old shop on Main Bazaar Road, depended entirely on walk-ins. We launched Google Ads with ₹15,000/month, targeting 'bridal gold set' and 'wedding necklace' within a 15 km radius. In the first 3 months (Oct-Dec), they received 47 calls, 19 shop visits, and 22 wedding clients. Average order value was ₹1.8 lakh. The campaign now runs year-round with a 6.2x ROAS.
Riddhi Siddhi Jewellers — 146% Lead Increase with Local Targeting
Riddhi Siddhi Jewellers near Hospital Road struggled with low footfall due to a side-street location. We targeted 'jewellery shop near Collectorate' and 'gold chain in Todaraisingh' with radius of 8 km. Within 4 weeks, weekly inquiries jumped from 12 to 32. Cost per call dropped from ₹380 to ₹165. Over 6 months, they added ₹8.7 lakh in sales directly attributable to Google Ads.
Gupta Silver Works — Wholesale Clients from Across Rajasthan
This B2B silver manufacturer in Todaraisingh's industrial area wanted wholesale buyers. We created a campaign using 'silver payal wholesale', 'custom silver jewellery Rajasthan', and 'bulk silver bangles'. Within 2 months, they were fielding calls from Jaipur, Jodhpur, Udaipur, and Ajmer. 23 new wholesale accounts were signed in 4 months, with average monthly order value of ₹4.5 lakh. ROI exceeded 8x.
Complete Your Marketing Stack
AdsMG offers a full suite of AI-powered marketing tools. Combine Google Ads with these services for maximum impact.
Frequently Asked Questions
Everything you need to know to get started.
What is the minimum budget for Google Ads for a jeweller in Todaraisingh?+
We recommend starting at ₹8,000-12,000/month for a single-shop campaign targeting a 5 km radius around your store. At an average CPC of ₹30-50, this gets you about 30-60 clicks per day. Smaller budgets can work but may not gather enough conversion data for optimisation. For seasonal spikes like Diwali, consider increasing to ₹20,000-30,000 for the two peak months. Our dedicated jewellers team in Todaraisingh ensures every campaign is optimized for local search performance and measurable results.
Will my ads show in nearby towns like Tonk and Malpura?+
Absolutely. We set up radius targeting that can include Tonk, Malpura, and Kekri based on your delivery range. Many Todaraisingh jewellers serve customers from these towns. We create separate ad groups for each location with tailored ad copy — like 'Free delivery to Tonk on purchases above ₹25,000' — to attract distance buyers. CPCs there are even lower, typically ₹20-35.
How do I compete with big brands like Tanishq that have a showroom in Jaipur?+
Tanishq's nearest store is 40 km away in Jaipur. Your advantage is local presence and immediate proximity. We focus on keywords like 'jewellery shop near me in Todaraisingh' and use Google My Business optimised with your exact location. People searching for 'bridal set close to home' will see you before Tanishq. We also exclude Jaipur radius to avoid competing with them directly. Our dedicated jewellers team in Todaraisingh ensures every campaign is optimized for local search performance and measurable results.
Do I need a website to run Google Ads for my jewellery shop?+
Not necessarily. You can use a simple landing page or even your Google My Business profile as the destination. We recommend at least a one-page site with clear categories (gold, silver, diamond), WhatsApp button, and images of your collections. If you don't have one, we can create a basic lead-gen page for free. A website improves Quality Score and gets you cheaper clicks. Our dedicated jewellers team in Todaraisingh ensures every campaign is optimized for local search performance and measurable results.
Can I pause ads during the off-season (March-September)?+
Yes, but we suggest maintaining a small presence even in off-months. Wedding and festival searches don't stop completely — many families book engagements months in advance. We can reduce your budget to ₹4,000-6,000/month and restrict ads to weekends only. This keeps your brand visible and collects data for when the busy season hits. Our clients who stay active see a 40% faster ramp-up in October. Our dedicated jewellers team in Todaraisingh ensures every campaign is optimized for local search performance and measurable results.
What if someone clicks my ad multiple times to waste my budget?+
We enable automatic invalid click protection and IP exclusion. Google's filters block over 90% of spam clicks, but we add an extra layer by excluding IP addresses from known competitor locations. In Todaraisingh, we've seen a few cases of rival shops clicking — we set a frequency cap of 3 clicks per user per day — <a href="https://adsmg.ai/services/google-ads/jewellers/udaipur">Jewellers Google Ads in Udaipur</a>. Your budget is never wasted on fraudulent activity.
How soon will I see results from Google Ads in Todaraisingh?+
Many clients start receiving phone calls within 24-48 hours of campaign launch. However, full optimisation takes 2-3 weeks as the algorithm learns which keywords and audiences convert best. In our experience, Todaraisingh jewellers see stable lead flow by week three, with cost per lead dropping significantly. On average, you can expect 10-15 calls per week from the first month.
Do I need to use Hindi or Rajasthani in my ads?+
Yes — it makes a huge difference. English-only ads in Todaraisingh get 40% lower CTR because many searchers type in Hindi (e.g., 'सोने का हार' or 'ज्वेलरी शॉप') or Rajasthani. We write bilingual ad copies with the main headline in Hindi and description in English. We also add local terms like 'असली सोना', 'हॉलमार्क', and 'बाराती सेट' to match search queries.
How does AdsMG track calls and WhatsApp enquiries from my ads?+
We use call tracking numbers (different from your shop number) that forward to your phone. Every call is logged with duration and source keyword. For WhatsApp, we use a unique link with a UTM parameter so we can attribute each message to the ad that triggered it. You get a weekly report showing exactly which keywords generated calls and WhatsApp conversations.
What happens if my jewellery collection changes — can I update ads easily?+
Absolutely. We create ad groups for product categories like gold chains, diamond rings, silver bangles, etc. When you introduce new designs or want to promote a specific item, we simply swap the ad copy and landing page images. Changes take effect within 24 hours. Many clients message us on WhatsApp with a photo of a new 'bridal set' and we have it in ads the same day.
How to Run Google Ads for Jewellers
A step-by-step framework for launching and optimizing campaigns for your business.
1Claim and Optimise Your Google My Business Profile+
Your GMB page is free and critical — it shows your shop location, hours, and photos directly in search results. Make sure your business name matches your shop signboard exactly (e.g., 'Shree Nath Jewellers & Sons'). Add 10-15 high-quality images of your products and shopfront. Include categories like 'Jewellery Store', 'Gold Dealer', 'Bridal Shop'. Respond to every review within 24 hours — this signals trust to Google and customers.
2Set Up a Simple Landing Page with Product Categories+
You don't need a full e-commerce site — a single-page website with sections for Gold, Silver, Diamond, and Bridal sets works perfectly. Include clear 'Call Now' and 'WhatsApp' buttons. Add images of your best-selling items and a brief 'About Us' highlighting years in business and hallmark certification. This page will be the destination for your ads and help improve Quality Score.
3Define Your Location Radius for Maximum ROI+
Start with a 10 km radius around your shop — this covers Todaraisingh city plus nearby villages. Use location bid adjustments: increase bid by 20% for high-income areas like Hospital Road and Collectorate, and decrease by 30% for low-density zones. Exclude areas with no jewellery buying intent (like Tamba Bazaar) — <a href="https://adsmg.ai/services/google-ads/beauty-wellness/todaraisingh">Gyms, Salons & Wellness Google Ads in Todaraisingh</a>. As you gain data, expand to 15 km to include Tonk and Malpura.
4Write Bilingual Ad Copies with Seasonal Hooks+
Create at least 3 ad groups: one for 'bridal jewellery' (headline: 'दुल्हन के लिए ब्राइडल सेट? अभी देखें'), one for 'gold gifts' (headline: 'सोने का सिक्का उपहार के लिए'), and one for 'everyday wear' (headline: 'रोज पहनने के लिए गोल्ड चेन'). Use ad extensions to add your phone number, location, and sitelinks to specific product pages. Test ad variations — we always run 2-3 versions per group.
Google Ads Success Checklist for Jewellers
Everything you need to get right — from account setup to ongoing optimization.
Verify Google My Business with Exact Shop Name
Use the same name as your shop signboard (e.g., 'Riddhi Siddhi Jewellers & Diamond House'). Add all service areas (Todaraisingh, Tonk, Malpura) and upload 10+ product images. Verification by postcard takes 5-10 days, so start immediately.
Set Up Call Tracking with a Different Number
Use a free call forwarding service (like JustCall or Exotel) to assign a virtual number for your ads. This lets you track every call source. Keep your shop number unchanged for existing customers.
Install Google Ads Conversion Tracking on Your Site
Add the Google tag (gtag.js) to your landing page. Create conversion actions for 'Phone Call' (from call extension), 'WhatsApp Click' (via a URL), and 'Form Submit'. This data is essential for Smart Bidding optimisation.
Add Negative Keywords for Out-of-Scope Queries
List negative keywords like 'temple donation', 'coin without making charge', 'old gold sale', 'without hallmark', 'online jewellery' (if you don't ship). Update this list weekly based on actual search terms.
Channels AdsMG runs
One platform, every major ad channel — planned, launched, and optimized from a single dashboard.
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