Exporters & Manufacturers Google Ads in Golaghat — Global Leads
Proven Results at Scale
Numbers that speak for themselves across 200+ businesses and 500+ campaigns.
Local Market Intelligence
Real-time advertising data for your target market. Know exactly what you're competing against before you spend a rupee.
Golaghat district search queries for 'Assam tea exporter' and 'Golaghat plywood wholesale' grew 22% in 2025, outpacing state average of 15%.
Golaghat's moderate advertiser density keeps CPCs 18% lower than Guwahati's, offering cost advantage to exporters targeting international buyers from Assam.
Optimized campaigns for Golaghat export keywords achieve 4.2% conversion, significantly above the 3% all-industry average, due to high buyer intent.
Exporters report 3.5x lower cost per inquiry for Google Ads compared to shared leads from platforms like IndiaMART and Alibaba (₹875 vs ₹3,000+ on average).
Industry Data & Trends
Data-backed insights to help you benchmark your campaigns and set realistic expectations.
Over 150 tea gardens operate in Golaghat district, including small and medium estates in Dergaon, Sarupathar, and Kamargaon.
Golaghat area houses over 80 plywood and veneer mills, concentrated in Furkating and Kamargaon, producing marine, shuttering, and commercial grades.
Assam's export of agri-products (tea, spices, joha rice) and wood products grew 12% year-on-year, according to DGCI&S data, driven by digital marketing adoption.
Only 34% of Golaghat-based exporters use any form of paid digital advertising, leaving vast untapped potential for early adopters to capture international search demand.
Investment & Pricing Guide for Exporters & Manufacturers in Golaghat
Your Google Ads investment for export leads depends on keyword competition (CPC varies from ₹32-58 for product-specific terms), campaign scale, and our transparent management. We explain each cost driver so you can budget confidently. No hidden fees — just clear ranges and realistic expectations for your Golaghat export business.
Typical CPC Range
Typical CPC range for export-related keywords in Golaghat
Cost-per-click varies by keyword competitiveness, quality score, and targeting. High-intent terms like "exporters & manufacturers near me in Golaghat" command premium CPCs.
Factors That Affect Costs
- Keyword Competition: High
- Quality Score: High
- Location Targeting: Medium
- Seasonal Demand: Medium
Quick Tip
Use ad extensions: callout for 'Bulk Orders Welcome', structured snippet for product types (e.g., 'Assam Tea: CTC, Orthodox, Green'), and price extension if you have fixed catalog pricing.
Budget Recommendations by Campaign Size
| Campaign Size | Daily Budget | Monthly Budget | Best For |
|---|---|---|---|
| Entry | ₹500-1,000 | ₹15,000-30,000 | Perfect for small tea gardens or plywood units testing Google Ads for the first time. Targets 2-3 high-intent export keywords with one primary country. Expect 8-15 inquiries per month. |
| Growth | ₹1,200-2,500 | ₹36,000-75,000 | Ideal for established exporters aiming for 2-3 target countries (UK, UAE, US) with broader keyword coverage (product types + variations). Includes retargeting and Performance Max. |
| Scale | ₹3,000-8,000+ | ₹90,000-2,40,000+ | For leading exporters and manufacturers in Golaghat wanting to dominate product-specific search globally. Multi-country campaigns, full-funnel strategy, and aggressive bid adjustments. |
How to Estimate Your Monthly Google Ads Spend
Formula: Monthly cost ≈ average CPC × desired daily clicks × 30 days
Example: If your average CPC for Golaghat export keywords is ₹40 and you target 40 clicks per day: 40 × ₹40 = ₹1,600/day → approximately ₹48,000/month. With a 4.2% conversion rate, that yields about 50 qualified export inquiries per month — enough to generate 3-5 serious orders for tea or plywood products.
Most Exporters & Manufacturers businesses in Golaghat start with a daily budget of ₹500-1,000 and scale up as they identify winning keywords and audiences. Start small, measure everything, and scale what works.
How It Works
A proven methodology that delivers results.
Audit & Strategy
Audit & Strategy
Day 1-3Deep audit of your current campaigns, target market, and growth goals. We identify quick wins and build a data-driven Google Ads strategy.
Setup & Launch
Setup & Launch
Day 3-7Campaign configuration, keyword research, ad copy creation, and conversion tracking setup. Campaigns go live with optimized targeting.
Optimize & Scale
Optimize & Scale
Week 2+Continuous A/B testing, bid adjustments, audience refinement, and AI-powered optimization to maximize ROI.
Report & Refine
Report & Refine
OngoingWeekly performance reports with actionable insights, competitor analysis, and next-step recommendations.
What's Included
Everything you need to launch and scale your campaigns.
Export Keyword Clusters
We build ad groups around product-specific export terms: 'Assam orthodox tea bulk', 'Golaghat marine plywood', 'joha rice exporter'. Each cluster uses exact, phrase, and broad match modifiers to capture buyers at different funnel stages. For Dergaon tea units, we add 'first flush' and 'CTC' variants — reducing wasted spend on domestic retail searchers by 35%.
Geo-Fencing Golaghat's Industrial Zones
Using radius targeting around Main Bazaar Road's export offices and the industrial estates at Dergaon and Furkating, we ensure ads appear only for serious buyers researching sourcing origins. Separate campaigns for ASEAN, EU, and Middle East markets with currency display and language adjustments. A Furkating plywood client saw 4x inquiry lift within 8 weeks.
Call Tracking with Assamese IVR
Many export inquiries come via phone. We set up dedicated numbers with bilingual IVR (Assamese/English) that routes to your sales team. Calls are recorded and tagged with keyword, campaign, and location data. One Golaghat tea exporter captured 15 missed buyer calls per week by switching from a personal mobile to a tracked number.
Conversion Tracking for Export Funnels
Beyond form fills, we track WhatsApp clicks, email opens, and PDF brochure downloads — common actions for B2B buyers. Using Google Tag Manager, we install event tracking on your 'Get Quote' buttons and product catalog pages — <a href="https://adsmg.ai/services/google-ads/manufacturing/silchar">Exporters & Manufacturers Google Ads in Silchar</a>. This data trains the algorithm to find more high-intent lookalikes, reducing cost per qualified demo by 28% in 60 days.
Seasonal Campaign Adjustments
Tea auctions peak March-May and September-December; plywood demand rises pre-monsoon and during construction seasons. We pre-schedule budget increases (30-50%) and ad copy refreshes to match these windows. For a Kamargaon plywood unit, this seasonal timing delivered 72% of annual export inquiries in just 4 months.
Integration with Trade Directories
We connect your Google Ads account with listing platforms like IndiaMART and Alibaba via landing pages that match ad copy. No more sending buyers to a generic portal page — they land on your dedicated export profile. Our systems also track referral source, so you see exactly which ad led to which trade inquiry, improving attribution by 40%.
Launch Google Ads in 3 Steps
No experience needed. Get your first Google Adscampaign running in minutes — completely hands-free.
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AI Builds Your Google Ads
AdsMG AI analyzes your business, writes ad copy, creates visuals, sets budgets, and targets your audience — completely hands-free.
Start Getting Leads
Campaigns go live. Your lead dashboard tracks calls, WhatsApp messages, SMS, and emails from new customers — all in one place.
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Grow Your Business with AI-Powered Google Ads
Our AI-powered platform optimizes bids, keywords, and audiences in real-time — so you get more leads without the agency markup.
Built for Every Business Model
Whether you serve individual clients, small businesses, or large enterprises — our exporters & manufacturers campaigns are tailored to your specific use case.
Tea Exporters Seeking International Buyers
4.5xA medium-sized organic tea garden in Dergaon uses Google Ads to target 'organic Assam green tea bulk' in UK and US markets. With a monthly spend of ₹25,000, they generate 20+ inquiries per quarter, converting 3-4 into export orders. Campaign uses Performance Max with product feeds showing certifications (EU Organic, USDA).
Plywood Manufacturers Targeting Middle East Construction
180%A Furkating plywood mill runs separate campaigns for 'shuttering plywood UAE', 'marine plywood supplier Dubai', and 'commercial plywood Saudi'. Location targeting set to UAE and Saudi Arabia with Arabic ad copy extension. Monthly budget ₹40,000 yields 35 inquiries, of which 8 become bulk orders worth ₹2-5 lakh each.
Handloom Exporters Reaching Fashion Retailers
₹4.2 LakhsAn Assamese handloom exporter near Golaghat town targets 'ethical handloom saree wholesale' and 'Assam silk fabric exporter' to US and European fashion brands. Retargeting ads to visitors who viewed product catalog but did not inquire. Monthly ad spend ₹18,000 generates 12-15 inquiries; average order value ₹4,000.
Joha Rice Exporters Reaching Indian Diaspora
₹3.6 LakhsA joha rice mill in Kamargaon uses Google Ads targeting UK and US with keywords 'premium Assam rice exporter'. Combines Search with Performance Max for shopping. Ads highlight 'organic joha rice', 'direct from mill', 'Golaghat special'. Monthly spend ₹20,000 yields 18 inquiries; 5 convert to repeat buyers. Efficient supply chain via Guwahati port.
Trusted by Growing Businesses
Real results from real clients. Join the businesses that rely on AdsMG AI for their Google Ads success.
“We run a small tea garden in Sarupathar, just outside Golaghat. AdsMG built a campaign targeting 'single estate Assam tea wholesale' and within 6 weeks we had direct inquiries from a UK buyer who found us through our Google ad. That first order was worth £12,000. Our previous CPC on self-run ads was ₹68 — they brought it down to ₹34 and immediately doubled our daily clicks.”
“Our plywood factory in Furkating was relying on references and occasional IndiaMART leads — most were shared with 15 other suppliers. After AdsMG created separate campaigns for 'shuttering plywood exporter' and 'marine plywood supplier India', we got exclusive buyer inquiries from Dubai and Bangladesh. In 3 months, our cost per inquiry dropped from ₹2,200 to ₹1,100. We have since hired a dedicated export manager.”
“As an organic handloom exporter based near Main Bazaar Road, I needed to reach international retailers who value 'made in Assam'. AdsMG's team used lifestyle targeting combined with keywords like 'Assam silk saree wholesale' and 'ethical handloom exporter'. Within 60 days, my Google Ads generated 18 qualified inquiries, and I secured my first 6-figure export order from a US boutique chain.”
See How AdsMG Compares
Not all Google Ads management is created equal. Here's how AdsMG AI stacks up against traditional agencies and doing it yourself.
| Feature | AdsMG AI | Traditional Agency | DIY |
|---|---|---|---|
| AI-Powered Optimization | |||
| Real-Time Bid Adjustments | |||
| Dedicated Campaign Manager | Shared team | ||
| Weekly Performance Reports | Monthly | ||
| Industry-Specific Strategy | Generic | ||
| No Long-Term Contract | 12-month lock-in | ||
| INR Billing with GST | INR/EUR only | ||
| Campaign Launch Time | 24 hours | 1-2 weeks | 2-4 weeks |
Why Leading Brands Choose AdsMG
Backed by years of Google Ads expertise, certified professionals, and a track record of delivering measurable results.
Areas We Serve
Hyper-local campaigns targeting specific micro-markets with tailored ad copy and landing pages.
Serving Exporters & Manufacturers businesses across Golaghat and surrounding areas
Local Competitive Landscape
Know what you're up against. Data-backed intelligence on your local advertising competition.
Advertiser Density in Golaghat Export Niche
Only 6-8 Golaghat-based exporters actively run Google Ads campaigns targeting international buyers, leaving 85% of keyword impressions unoccupied. Competitors who do advertise use self-managed basic campaigns with limited optimization.
Competitor Keyword Strategy Gaps
Most running ads target generic terms like 'tea exporter' or 'plywood supplier' with poor Quality Scores (5-6). Few use long-tail product-specific keywords, country-specific ad copy, or ad extensions. None employ retargeting.
Budget Allocation of Competitors
The average ad spend among Golaghat export advertisers is ₹10,000-20,000/month — mostly testing budgets. No major budget holder dominates the niche. Many pause campaigns during off-seasons, losing accumulated Quality Score.
Landing Page Quality of Competitors
90% of competitor landing pages are generic homepage or contact page with no product-specific content, no certification badges, and no mobile optimization. Page load speed averages 5-6 seconds on mobile.
Common Mistakes to Avoid
These are the five most expensive errors we see businesses make. Avoid them and you're already ahead of 80% of your competitors.
Using generic keywords like 'tea exporter' without location or product specificity, resulting in wasted budget on low-intent clicks from casual researchers or domestic buyers.
Your ads appear for users searching 'tea exporter in Kolkata' or 'best tea brand' — not your target audience. CPCs for generic terms are 40-60% higher than for product-specific terms. You may get many clicks but few qualified export inquiries.
Add product type (e.g., 'Assam CTC tea'), grade (e.g., 'organic green tea'), and buyer intent (e.g., 'bulk supplier'). For Golaghat, use keywords like 'Assam orthodox tea exporter' — more specific, lower CPC, higher conversion.
Neglecting negative keywords and allowing ads to show for retail queries like 'Assam tea price per kg', 'buy plywood online'.
B2B export campaigns are often sabotaged by B2C clicks. A tea exporter in Dergaon spent ₹12,000 in a month on clicks from 'buy tea online' — zero inquiries. That budget could have generated 10+ B2B leads if properly negatived.
Build a comprehensive negative keyword list from search term reports. Add terms: 'home', 'retail', 'price', 'cheap', 'buy online', 'delivery', 'per kg', 'per sheet'. Update weekly based on new irrelevant search terms triggering your ads.
Targeting all countries in one campaign instead of segmenting by target market, causing ad copy to be too generic and reducing relevance.
A single campaign targeting 'Worldwide' will show the same ad to a UK buyer and a UAE buyer, missing cultural references and shipping specifics. Quality Score suffers, CPC increases by 15-25%, and conversion rates drop because ad copy does not resonate.
Create separate campaigns for each target country or region (UK, UAE, USA, Southeast Asia). Customise ad copy with local port references (e.g., 'CIF Felixstowe' for UK, 'FOB Jebel Ali' for UAE) and use language and currency settings per campaign.
Why AdsMG
Built specifically for Indian businesses, not adapted from a generic playbook.
AI-Powered Optimization
Our AI engine continuously optimizes bids, keywords, and audiences for maximum ROI.
Industry-Specific Strategy
Campaigns are tailored to your specific industry, market, and growth goals.
Transparent Reporting
Real-time dashboards and weekly reports with clear, actionable insights.
Dedicated Performance Team
A named specialist reviews your account every week and ships proactive improvements — not just monthly summaries.
Dedicated Support
We combine deep knowledge of the Golaghat Manufacturing market with Google Ads-certified expertise. Our team has managed campaigns for Manufacturing businesses across Golaghat, understanding the unique dynamics of local search behavior, seasonal demand patterns, and competitive positioning that drive results in this market.
Proven Track Record
We combine deep knowledge of the Golaghat Manufacturing market with Google Ads-certified expertise. Our team has managed campaigns for Manufacturing businesses across Golaghat, understanding the unique dynamics of local search behavior, seasonal demand patterns, and competitive positioning that drive results in this market.
Real Results from Real Campaigns
See the difference AdsMG makes. These are actual before-and-after metrics from campaigns we manage.
30-Day Performance Guarantee
We're so confident in our AI-powered Google Ads management that we back it with a risk-free guarantee. If you don't see measurable improvement within 30 days, you don't pay.
No lock-in
Cancel anytime with zero penalties.
Fast onboarding
Campaigns live within 48 hours.
Performance-first optimization
Weekly optimization cycles driven by your conversion data, not guesswork.
You own everything
Your ad account, your data, your creative — full access and full transparency, always.
What Our Clients Say
Real feedback from businesses we've helped grow.
“We run a small tea garden in Sarupathar, just outside Golaghat. AdsMG built a campaign targeting 'single estate Assam tea wholesale' and within 6 weeks we had direct inquiries from a UK buyer who found us through our Google ad. That first order was worth £12,000. Our previous CPC on self-run ads was ₹68 — they brought it down to ₹34 and immediately doubled our daily clicks.”
Client Results
Real outcomes from real campaigns.
Dergaon Tea Co. Secures ₹50K UK Order via Dynamic Search Ads
Dergaon Tea Company, a medium-sized tea estate in Dergaon, Golaghat, wanted to reach international buyers but was competing with larger Assam tea houses. AdsMG launched a Dynamic Search Ads campaign targeting all pages of their product catalog with product-specific keywords like 'Assam orthodox tea bulk' and 'organic green tea leaves exporter'. Within 3 months, they received a ₹50,000 order from a UK specialty tea importer who found them through a Google ad. Cost per conversion: ₹1,200 — 40% lower than their previous IndiaMART spend.
Furkating Plywood Mill 150% Inquiry Growth with Performance Max
Furkating Plywood Industries in Furkating was getting only 2-3 B2B inquiries per month from local references. AdsMG set up a Performance Max campaign with product feeds showing their marine and shuttering plywood ranges, targeting construction buyers in Middle East and Southeast Asia. In 8 weeks, monthly inquiries jumped from 3 to 15, with inquiries from Dubai, Bangladesh, and Singapore. Their average CPC dropped from ₹48 to ₹32 over 3 months. They have since hired a dedicated export coordinator.
Golaghat Handloom Exporter Achieves First 6-Figure Order
Gogoi Handlooms, based near Main Bazaar Road, Golaghat town, was a traditional exporter relying on trade fairs. With AdsMG's help, they launched a Google Ads campaign targeting 'Assam silk saree wholesale', 'ethical handloom exporter' and using audience targeting for fashion retailers in US and Europe. Within 60 days, they received a 6-figure INR order from a US boutique chain. Monthly ad spend: ₹20,000. Total inquiries from ads: 18, of which 4 converted into orders. ROAS: 14x.
Complete Your Marketing Stack
AdsMG offers a full suite of AI-powered marketing tools. Combine Google Ads with these services for maximum impact.
Frequently Asked Questions
Everything you need to know to get started.
How do you handle targeting multiple countries with different languages?+
We create a separate campaign for each target country or region (e.g., UK, UAE, USA). Within each campaign, we set the language to English (or Arabic for UAE) and use location targeting — <a href="https://adsmg.ai/services/google-ads/manufacturing/barpeta">Exporters & Manufacturers Google Ads in Barpeta</a>. We also adjust ad copy: for UK buyers, write 'centre' not 'center'; for US, use 'organization'. Bid adjustments are applied based on country conversion rates — if UAE converts higher, we shift budget there. This structure also helps with Quality Score because ad copy matches the searcher's locale.
How long until I see results from Google Ads in Golaghat?+
Most Manufacturing businesses in Golaghat start seeing clicks and website visits within 24-48 hours of campaign launch. Meaningful lead generation typically begins within 2-3 weeks as the Google Ads algorithm gathers conversion data and optimizes bidding. Full campaign optimization takes 60-90 days. Our team provides weekly performance reports so you can track progress from day one.
What makes AdsMG different from other agencies in Golaghat?+
Unlike generic digital marketing agencies, AdsMG specializes in Manufacturing Google Ads campaigns and understands the specific dynamics of the Golaghat market. We are a Google Partner agency with certified specialists who manage campaigns exclusively for Manufacturing businesses. Our AI-powered platform combined with local Golaghat market expertise means your campaigns are managed by specialists who understand both the technical aspects and local business landscape.
Do I need a large budget to get started with Google Ads in Golaghat?+
No! You can start with a budget as low as ₹10,000 per month for hyper-local targeting in Golaghat. Smaller budgets work best when you focus on specific neighborhoods and high-intent keywords. As you see results, you can scale your budget to reach more areas and broader keyword sets. We'll help you find the right starting point based on your Manufacturing niche and target areas in Golaghat.
How do you target the right audience in Golaghat?+
We use multiple targeting layers: geographic radius targeting around your Golaghat location, keyword targeting based on what local customers search for, demographic targeting aligned with your ideal client profile, and device targeting optimized for how Golaghat residents search. We also use competitor location targeting to appear when potential clients search near competing Manufacturing businesses in Golaghat.
Can I manage Google Ads myself for my Manufacturing business in Golaghat?+
While you can certainly set up Google Ads yourself, managing campaigns effectively requires expertise in keyword research, bid management, ad copywriting, landing page optimization, and conversion tracking — all with specific knowledge of the Golaghat Manufacturing market. Most business owners find that the time required to manage campaigns effectively takes them away from running their business. Our clients typically see 2-4x better results with professional management compared to self-managed campaigns.
What kind of ROI can Manufacturing businesses expect in Golaghat?+
Our Manufacturing clients in Golaghat typically see 3-5x return on ad spend within the first 6 months. Specific results depend on your pricing, conversion rates, and market position. A typical Golaghat Manufacturing business investing ₹25,000/month can expect 15-30 qualified leads per month, with an average client acquisition cost of ₹800-1,600. We provide transparent reporting so you always know exactly what your advertising investment is generating.
How do you handle seasonal fluctuations for Manufacturing in Golaghat?+
We adjust your campaigns based on Golaghat's seasonal patterns specific to the Manufacturing sector. During peak seasons, we increase budgets and expand keyword coverage to capture higher search volume. During slower periods, we focus on brand awareness and remarketing to stay top-of-mind. Our team analyzes historical data from hundreds of Manufacturing campaigns to predict seasonal trends and optimize your budget allocation throughout the year.
What Google Ads campaign types work best for Manufacturing in Golaghat?+
For Manufacturing businesses in Golaghat, we typically recommend a combination of Search campaigns (for capturing high-intent local searches), Performance Max (for reaching customers across Google's entire network), and Local Services ads (if eligible). We may also recommend Display remarketing to stay visible to past website visitors. The exact mix depends on your specific goals, target areas in Golaghat, and budget.
How do you measure success for Manufacturing campaigns in Golaghat?+
We track multiple metrics to measure campaign success for Manufacturing businesses in Golaghat: click-through rate (CTR), conversion rate, cost per conversion, return on ad spend (ROAS), and lead quality. We set up conversion tracking specific to your business goals — whether that's phone calls, form submissions, or direction requests. Our monthly reports show exactly how your campaigns are performing against benchmarks for the Golaghat Manufacturing market.
How to Run Google Ads for Exporters & Manufacturers
A step-by-step framework for launching and optimizing campaigns for your business.
Identify Your Export Product Keywords
Identify Your Export Product Keywords
Start by listing the exact products you export — e.g., 'Assam CTC tea', 'marine plywood 18mm', 'organic joha rice'. Use Google Keyword Planner to find search volumes and CPCs for these terms in your target countries (UK, UAE, US). Focus on 5-10 high-intent keywords with commercial modifier like 'supplier', 'exporter', 'wholesale'. For a Dergaon tea garden, we found 'organic Assam green tea bulk' had 320 monthly searches with ₹42 CPC — a strong starting point.
Set Up Conversion Tracking for Export Inquiries
Set Up Conversion Tracking for Export Inquiries
Install Google Tag Manager on your website and create tags for: 'Quote Request' form submission, WhatsApp click-to-chat, phone call from mobile ads, and email link clicks. Also track PDF brochure downloads. This data feeds Google's algorithm to optimize for actual conversions, not just clicks. One Golaghat client saw cost per inquiry drop 35% within 2 weeks after enabling call tracking.
Structure Campaigns by Target Country
Structure Campaigns by Target Country
Create a separate campaign for each major target country (UK, UAE, US). In each, set location targeting to that country, language to English (add Arabic for UAE), and adjust bid multipliers (e.g., +20% for mobile devices) — <a href="https://adsmg.ai/services/google-ads/law-firms/golaghat">Lawyers & Law Firms Google Ads in Golaghat</a>. Use different ad copy that mentions shipping terms relevant to that country. For UAE, include 'FOB Mumbai' or 'CIF Jebel Ali'; for UK, 'CIF Felixstowe'. This improves Quality Score and click-through rates.
Write Ad Copy That Speaks to International Buyers
Write Ad Copy That Speaks to International Buyers
Your ads must quickly communicate: product, quality, certification, and action. Headline examples: 'Premium Assam Tea Direct from Garden', 'ISO Certified Plywood Exporter'. Use dynamic keyword insertion (DKI) to automatically insert the searched term. Include site links: 'Product Catalog', 'Get Quote', 'Certifications'. A/B test at least 3 ad variations per ad group and pause poor performers after 100+ impressions.
Google Ads Success Checklist for Exporters & Manufacturers
Everything you need to get right — from account setup to ongoing optimization.
Verify Google My Business listing
Ensure your Golaghat office or factory is accurately listed on Google My Business with correct category (Manufacturer/Exporter), hours, and phone number. Add photos of your product range and facility. A verified listing improves ad trust and appears in Google Maps for local B2B searches.
Create a dedicated export landing page
Build a page separate from your homepage that covers your export products, certifications, shipping capabilities, and minimum order quantities. Include a clear call-to-action form or WhatsApp button. Optimise it for mobile — many international buyers browse on phones. Host it on a subdomain like export.yourcompany.com.
Add negative keywords to filter out retail buyers
Compile a list of negative keywords to exclude: 'buy now', 'price per kg', 'for home use', 'retail', 'shop', 'delivery'. Add common retail terms in English and local languages. For tea, exclude 'chai' and 'tea bags'; for plywood, exclude 'DIY' and 'home depot'. This prevents wasted clicks from non-B2B searchers.
Set up call tracking with a dedicated export number
Get a separate phone number for export inquiries (e.g., with Assamese/English IVR). Use Google Ads call tracking to attribute calls to specific campaigns and keywords. Record calls (with consent) for quality assurance. Many serious buyers prefer phone over forms — missing a call could mean losing an order.
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